Transform My Dance Studio – The Podcast For Dance Studio Owners
Behind every great studio is a story of transformation. The Transform My Dance Studio Podcast is your weekly lifeline for leadership, clarity, and community. This podcast is for studio owners at any stage of their journey who are ready to build profitable businesses that support their lives. Hosted by Olivia Mode-Cater, a lifelong dance educator and entrepreneur, each episode sparks inspiration and strategies to transform your studio and your life. You’ll hear real-life stories from studio owners, mentors, and coaches who’ve been in the trenches, candid solo episodes that explore the personal and professional growth of studio leadership, and thoughtful deep dives with industry experts offering practical insight for studio owners. This show is designed to help studio owners move beyond survival mode and into a more intentional way of leading that supports financial growth without sacrificing joy, energy, or fulfillment. If you’re building a studio you care deeply about, but know there’s a better way to do it, Transform My Dance Studio is here to support you every step of the way. Olivia Mode-Cater is a CEO, entrepreneur and leader of the Dance Studio Owners Association, the world’s largest community of studio owners, and helped scale 2 other major dance businesses into leaders in the industry. Known for her expertise in dance education, business growth, and marketing, she has trained and inspired thousands of studio owners.
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Are You The Bottleneck For Your Own Studio?
03/30/2026
Are You The Bottleneck For Your Own Studio?
What if the thing holding your studio back… is actually how you’re showing up as the leader? In this powerful and honest conversation, Olivia Mode-Cater is joined by Inner Circle Studio Growth Coach Shannon Westveer to unpack the identity shifts required to grow a sustainable, scalable dance studio. This episode goes beyond strategy—and into the real internal work that studio owners must face as they evolve from doing everything… to leading something bigger than themselves. Shannon shares her journey from overwhelmed studio owner to confident CEO, revealing the mindset shifts, leadership challenges, and uncomfortable decisions that ultimately changed everything. Together, Olivia and Shannon explore why so many studio owners stay stuck—not because they lack tools, but because they haven’t yet stepped into the next version of themselves. If you’ve ever felt stretched thin, unsure how to grow, or like your studio depends entirely on you—this episode will challenge you to think differently about your role, your leadership, and what’s truly required to scale. You’ll hear: Why growth requires an identity shift—not just new strategies The difference between operating as a teacher vs. a CEO Why letting go feels so hard (and how to actually do it) The hidden cost of staying in “control mode” How to start building a studio that runs with you, not because of you The mindset blocks that keep studio owners stuck in overwhelm What it really takes to lead a team effectively How Shannon redefined her role to create more freedom and growth Why clarity and decision-making are leadership skills, not personality traits The moment studio owners realize: “Something has to change” If you’re ready to stop doing everything yourself and start leading a studio that can grow beyond you, this episode is your wake-up call. Shannon Westveer is a former dance studio owner and Inner Circle Studio Growth Coach known for helping studio owners step into stronger leadership, build sustainable businesses, and navigate the mindset shifts required for long-term growth. Join our growing community of people just like you inside our free Facebook group. Watch our video episodes and Explore our partners: Studio Sync - Dance Photo Pro - Studio Growth Pathways - Follow The Dance Studio Owners Association: Instagram: | TikTok: | Facebook: Follow Olivia Mode-Cater: Instagram: | TikTok:
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Stop Leaving $50K On The Table
03/23/2026
Stop Leaving $50K On The Table
What if picture day wasn’t a stressful, time-consuming obligation, but one of the most profitable and impactful parts of your studio? In this episode of Transform My Dance Studio, Olivia Mode-Cater sits down with studio owner, entrepreneur, and founder of Dance Photo Pro, Hilary Parnell, to completely reframe how studio owners think about dance photography. With over 25 years of experience, $3M+ in studio revenue, and hundreds of studio owners coached, Hilary shares how she turned a frustrating, low-value experience into a scalable revenue stream and how you can do the same. From losing money during picture week to generating $5,000–$50,000 in revenue, this episode breaks down how bringing photography in-house can transform not only your finances, but your branding, customer experience, and retention. If you’ve ever felt like you’re doing all the work while someone else walks away with the profit, this conversation will change how you see picture day forever. What You’ll Learn: Why most studios lose money on picture day (and how to fix it) How to generate $5,000 per 100 students in photography revenue The biggest mistake studio owners make with picture day mindset Why photography is a branding and marketing tool How to create a better customer experience through photos Ways to turn picture day into a culture-building event How to use photos for social media, enrollment, and retention The system behind running photography in-house (without being a photographer) How to layer photography into events, camps, and premium offers Why owning your images gives you full control of your brand Hilary Parnell is the owner of Academy for the Performing Arts and Preschool for the Arts in Apex, NC, where she has led and grown her studio for over 20 years. She has taught over 10,000 students, scaled her business to over $3M in revenue, and coached hundreds of studio owners. She is also the founder of Dance Photo Pro and Dancers In Balance, helping studio owners create profitable, balanced businesses through smart systems and leadership. For more information visit Register now for our free March 24 Studio Manager training at Join our growing community of people just like you inside our free Facebook group. Watch our video episodes and Follow The Dance Studio Owners Association: Instagram: | TikTok: | Facebook: Follow Olivia Mode-Cater: Instagram: | TikTok:
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Recital Revenue: The Strategy That Changed Everything for this Studio Owner
03/16/2026
Recital Revenue: The Strategy That Changed Everything for this Studio Owner
Are you running your recital strategically… or just hoping it works out? For many dance studios, recital is the single biggest cash infusion of the year, yet most studio owners never actually plan it that way. In this episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with DSOA Inner Circle finance coach Paige Sayegh, a studio owner of 32 years who runs a thriving 700-student studio in New Jersey. Through her work coaching studio owners around the world, Paige has reviewed hundreds of P&Ls and helped studios uncover hidden revenue opportunities they didn’t even realize existed. Together, Olivia and Paige break down how studio owners can transform recital from a stressful production into a strategic, predictable, revenue-generating part of the business. From optimizing ticket pricing and merchandise to thinking intentionally about audience spending and future enrollment opportunities, this conversation reveals how small changes can add thousands in revenue, without adding more stress. If recital currently feels like chaos, guesswork, or simply a way to survive the summer months, this episode will challenge you to rethink how your recital can support the long-term stability and growth of your studio. What you’ll learn Why most studios approach recital revenue the wrong way How small pricing tweaks can add thousands to your recital profit The hidden audiences at your recital who are ready to spend How to calculate average revenue per student at recital Why ticket pricing, bundles, and upsells matter more than you think How to use recital to promote summer camps and future classes Why recital can be your biggest retention and marketing event The simple financial benchmarks studio owners should know How to reverse engineer your recital revenue goals Why studio owners should decide in advance what recital money is for How profitable studios create generosity, stability, and freedom The post-recital analysis every studio should do If you’re ready to stop guessing your recital numbers and start using recital as a strategic tool to strengthen your studio’s finances, this episode is packed with practical ideas you can apply right away. Join our growing community of people just like you inside our free Facebook group. Watch our video episodes and Follow The Dance Studio Owners Association: Instagram: | TikTok: | Facebook: Follow Olivia Mode-Cater: Instagram: | TikTok:
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Why Studio Owners Burn Out (And How to Reclaim Your Life)
03/09/2026
Why Studio Owners Burn Out (And How to Reclaim Your Life)
Are you running your studio… or is your studio running you? For many dance studio owners, the business becomes more than a job. It becomes identity, purpose, and sometimes pressure that’s impossible to escape. When every challenge feels personal and every decision feels heavy, it can be difficult to lead with clarity and confidence. In this powerful conversation, Olivia Mode-Cater sits down with entrepreneur, author, and mindset coach Cara Moeller Poppitt to explore the internal shifts studio owners must make in order to grow their business without losing themselves in the process. Drawing from decades of experience as both a dancer and entrepreneur, Cara shares insights on leadership, perfectionism, people-pleasing, and the emotional patterns that often show up in business ownership. Together, they unpack how studio owners can reclaim their power as CEOs, make difficult decisions with clarity, and create the space necessary for their studios, — and their lives, to thrive. This episode challenges studio owners to look deeper: not just at their systems or strategies, but at the beliefs and habits shaping how they lead. If you’ve ever felt overwhelmed by the weight of running your studio, struggled with letting go of control, or wondered how to grow without burning out, this conversation will shift the way you think about leadership, success, and the role your business plays in your life. What You’ll Learn Why many studio owners attach their identity to their business The hidden cost of people-pleasing in leadership How perfectionism can hold studio owners back The mindset shift from studio owner to CEO Why successful entrepreneurs regularly pivot and realign How your business can reveal personal growth opportunities The importance of creating space for clarity and better decisions Why delegating and letting go is critical for growth How to make hard decisions while protecting your studio culture The leadership habit that helps entrepreneurs stay aligned and energized Cara Moeller Poppitt is an entrepreneur, author, and leadership coach who helps professionals create bold transformation in their businesses and lives. A former dancer and choreographer with over 20 years of experience, she blends mindset coaching, business strategy, and creativity to help leaders unlock their full potential. Cara is the founder of two award-winning companies, host of the Big Freakin’ Change Podcast, and the bestselling author of Big Freakin’ Change. Join our growing community of people just like you inside our free Facebook group. Watch our video episodes and Follow The Dance Studio Owners Association: Instagram: | TikTok: | Facebook: Follow Olivia Mode-Cater: Instagram: | TikTok:
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The $1 Ticket Increase That Changes Everything
03/02/2026
The $1 Ticket Increase That Changes Everything
If recital season has ever meant long lines, confused parents, ticket stress, or that sinking feeling that your biggest event of the year could have run smoother, this episode is for you. Because let’s be clear: your recital isn’t “just a show.” It’s your biggest brand statement, a major revenue driver, a powerful retention tool, and a defining leadership moment all wrapped into one. In this episode of the Transform My Dance Studio Podcast, Olivia sits down with Leo Moore from DRT Performance Tix to unpack how studio owners can transform their recital from a logistical headache into a professional, profitable, CEO-level event. You’ll hear why ticketing is the first impression of your show, how DIY systems quietly drain revenue, and what it looks like to treat recital planning like a business strategy, not an afterthought. If you’re ready to stop surviving the recital season and start leading it like a CEO, press play. You will learn: Why your recital ticketing experience directly impacts retention How “we’ve always done it this way” is costing you money The psychology behind first impressions and brand trust Why digital ticketing elevates your professionalism How to turn recital data into real revenue growth What a 91% retention rate in ticketing tells us about change How small pricing adjustments (even $1) shift your profitability Why recital revenue planning should start months in advance How young studio owners are scaling faster with better systems Why recital season should fund your future, not exhaust you Leo Moore is the Manager of Partnerships and Growth at DRT Performance Tix, the leading ticketing provider built specifically for dance studios. Working closely with client success teams and studio owners across North America, Leo helps studios create professional, profitable recital experiences through smart systems, revenue planning, and hands-on support. DRT now serves over 3,000 studios and continues to evolve through direct client feedback. For more information visit Join our growing community of people just like you inside our free Facebook group. Watch our video episodes and Follow The Dance Studio Owners Association: Instagram: | TikTok: | Facebook: Follow Olivia Mode-Cater: Instagram: | TikTok:
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The 3 Climbs to a Stronger, Smarter Summer
02/23/2026
The 3 Climbs to a Stronger, Smarter Summer
You’re working harder than ever… so why doesn’t your studio feel more profitable? If you’ve ever looked at your numbers and thought, “Where is the money?” this episode will shift the way you think about profit forever. In this powerful solo conversation, Olivia Mode-Cater challenges one of the most uncomfortable truths in entrepreneurship: profit is not natural. Your business will always find ways to spend money, especially in the name of care, growth, new ideas, team, and upgrades. That doesn’t make you bad at business. It makes you human. But if you want long-term sustainability, profit must be protected on purpose. Olivia introduces her “Three Climbs” framework: viability, stability, and profitability. She explains why most dance studio owners get stuck in survival or systemization without ever fully stepping into true margin-building leadership. With summer approaching, she also breaks down why summer camps are one of the easiest places for profit to quietly disappear and how to build profitability into your planning before registration even opens. This is about more than spreadsheets. It’s about stepping fully into your CEO role. Because you are not a teacher who happens to own a business. You are an entrepreneur. You Will Learn: Why “profit is unnatural” — and why that’s empowering The 3 Climbs of entrepreneurship: viability, stability, and profitability How survival mode keeps profit off your radar What “systems bloat,” “tech bloat,” and “team bloat” are really costing you The different types of ROI every studio owner should evaluate Why summer planning must start with expenses and profit margin The industry’s average profit margin — and why 15% should be your minimum goal How to forecast summer camps with clarity and intention The mindset shift from “teacher who owns a studio” to “entrepreneur” Why progress over perfection is critical for financial growth If you're ready to stop hoping for profit and start protecting it, this episode is your next climb. Join our growing community of people just like you inside our free Facebook group. Register for Stop The Scroll on Wednesday, July 29 in Washington, D.C: Watch our video episodes and Follow The Dance Studio Owners Association: Instagram: | TikTok: | Facebook: Follow Olivia Mode-Cater: Instagram: | TikTok:
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How Profitable Studios Think About Summer
02/16/2026
How Profitable Studios Think About Summer
Does summer feel like the season where you hold your breath, cross your fingers, and hope fall enrollment fixes everything? For so many studio owners, summer looks busy. Camps are running, kids are in the building, but behind the scenes, cash flow feels unpredictable, margins feel thin, and there’s a quiet anxiety that summer might actually be hurting the business instead of helping it. In this episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater is joined by Inner Circle coach and longtime studio owner Annie Leese to reframe summer completely. Annie shares how she stopped reacting to summer and started intentionally designing it, transforming what used to be a stressful season into a reliable, profitable part of her studio’s year. This conversation isn’t about adding more programs or working longer hours. It’s about meeting families where they actually are, making small strategic shifts, and building a summer structure that supports your studio year-round. You’ll hear: Why summer often feels financially unstable even when camps are full How Annie designed summer programs around real family needs Why small, data-driven tweaks outperform full program overhauls How flexibility, aftercare, and scheduling choices impact enrollment What it takes to stop taking low enrollment personally and start responding strategically How a thoughtful summer strategy can support both cash flow and freedom If you’ve ever caught yourself saying “that doesn’t work” when it comes to summer, this episode will challenge you to get curious and help you see what’s actually possible. Annie Leese is a seasoned studio owner and Inner Circle coach who has built an exceptional reputation in the dance industry. As the CEO and artistic director of Performing Arts Academy of Marin (PAM) in Mill Valley, California, she has turned her passion for dance and the performing arts into a thriving business that attracts students from all over the region. Through her work as an Inner Circle coach, Annie has helped countless studio owners achieve their goals and reach new heights of success. Join our growing community of people just like you inside our free Facebook group. Watch our video episodes and Follow The Dance Studio Owners Association: Instagram: | TikTok: | Facebook: Follow Olivia Mode-Cater: Instagram: | TikTok:
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Posting Trendy Reels Doesn’t Enroll Students – Here's What Does!
02/09/2026
Posting Trendy Reels Doesn’t Enroll Students – Here's What Does!
In this clarity-packed episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater sits down with DSOA’s Social Media Coach and Manager Sophie Mckie to unpack what’s actually broken about social media for dance studios and why working harder isn’t the answer. From Canva templates and “pretty feeds” to random posting and constant second-guessing, Olivia and Sophie reveal why most studio owners feel burned out by social media — even when they’re doing “everything right.” This episode reframes social media as a system, not a chore, and shows studio owners how to translate the incredible work happening inside their studios into content that builds trust, connection, and enrollment. You’ll hear: Why parents don’t enroll based on aesthetics or templates The difference between having a content problem and a translation problem Why random posting leads to burnout (and poor results) How a simple content system removes decision fatigue What “human content” actually looks like for dance studios Why social media should support your business goals — not distract from them How systems make delegation possible without chaos What changes when you stop chasing trends and start building intention If social media has ever felt like one more thing on your plate, or one more place where your effort doesn’t match your results, this conversation will help you finally see why. Join our growing community of people just like you inside our free Facebook group. Watch our video episodes and Follow The Dance Studio Owners Association: Instagram: | TikTok: | Facebook: Follow Olivia Mode-Cater: Instagram: | TikTok:
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The Cash Flow Wake-Up Call Dance Studio Owners Need
02/02/2026
The Cash Flow Wake-Up Call Dance Studio Owners Need
In this candid solo episode, Olivia Mode-Cater tackles one of the most stressful realities of studio ownership: summer cash flow. If you’ve ever felt that pit in your stomach when June rolls around, this episode is your wake-up call. Olivia explains why summer doesn’t create cash flow problems, it reveals the ones that already exist. Through real numbers, real talk, and zero sugarcoating, she walks studio owners through the simple math that determines whether your studio survives summer… or finally thrives through it. This isn’t about fear or hustle. It’s about clarity, predictability, and stepping out of the financial hamster wheel once and for all. You’ll learn: Why summer exposes cash flow issues instead of causing them What your studio’s burn rate actually is — and why most owners don’t know it How weekly expenses quietly dictate your stress level The dangerous gap between being “open” and being profitable Why fewer summer classes make cash flow problems worse How to plan for a calm, flexible summer without panic The mindset shift required to stop avoiding your numbers How 10 minutes of math can change your entire year If you want a summer that feels stable, intentional, and aligned with your life — this episode is your starting point. Join our growing community of people just like you inside our free Facebook group. Watch our video episodes and Follow The Dance Studio Owners Association: Instagram: | TikTok: | Facebook: Follow Olivia Mode-Cater: Instagram: | TikTok:
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Stay Awkward: The Leadership Skill You’re Avoiding (Interview with Henna Pryor)
01/26/2026
Stay Awkward: The Leadership Skill You’re Avoiding (Interview with Henna Pryor)
Do you ever label yourself as “awkward” and then use that as a reason not to take a risk? In the first episode of Season 6 of the Transform My Dance Studio Podcast, Olivia Mode-Cater is joined by workplace performance expert Henna Pryor to unpack one of the biggest hidden barriers to studio growth: the fear of awkwardness. Together, they challenge the idea that confident leaders “have it all together” and reveal that confidence isn’t about avoiding discomfort, it’s about recovering faster. From perfectionism and approval-seeking to emotional avoidance and leadership burnout, this conversation gives studio owners language, science, and permission to lead imperfectly and more effectively. If you’ve ever delayed a hard conversation, second-guessed a decision, or felt like success still doesn’t feel good, this episode will help you reframe discomfort as a skill you can train. What You’ll Learn: Why awkwardness is an emotion, not a personality trait How confident studio owners build a fast comeback rate The neuroscience behind social pain and why it feels so intense How perfectionism fuels shame cycles in dance studio leadership Why “positive mindset” can actually become emotional avoidance How to create psychological safety for yourself and your team The role of community in normalizing leadership missteps Why white space is essential for long-term resilience and clarity How reframing language (like “sacred time”) changes behavior A simple reflection practice to uncover the stories driving your decisions Henna Pryor, CSP, is a globally recognized Workplace Performance Expert, Inc. Magazine columnist, and award-winning author of Good Awkward. Known for her science-backed approach to performance mindset, communication, and leadership under pressure, Henna helps high-performing leaders embrace discomfort to drive meaningful, sustainable change. Join our growing community of people just like you inside our free Facebook group. Watch our video episodes and Follow Henna Pryor: Instagram: https://www.instagram.com/hennapryor/ Follow The Dance Studio Owners Association: Instagram: | TikTok: | Facebook: Follow Olivia Mode-Cater: Instagram: | TikTok:
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Transform My Dance Studio: The New Era
01/25/2026
Transform My Dance Studio: The New Era
The Transform My Dance Studio Podcast is entering a new era and you're invited to join us. This new chapter of the podcast is recommitting to studio owners who want to build businesses that are successful, sustainable, and supportive of a joyfull life. This season brings a renewed focus on honest leadership, practical tools, and meaningful transformation, without pretending that running a studio is easy. For the first time ever, you can now watch full episodes on YouTube with new episodes dropping every Monday. In this new era, you can expect: Thoughtful solo episodes that explore leadership, clarity, and long-term sustainability Real-life stories from studio owners, mentors, and coaches who’ve been in the trenches, sharing challenges and lessons that shaped their leadersip In-depth conversations with respected experts offering practical insight for studio owners at every stage A video-first experience designed to be more engaging, relatable, and bingeable Success doesn’t have to come at the expense of joy, energy, or fufillment. This podcast is here to help you move beyond survival mode and into a more grounded, intentional way of leading, where profitability and joy can exist together. Welcome to the new era of Transform My Dance Studio.
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CEO Mode Starts With One Hard Boundary
01/19/2026
CEO Mode Starts With One Hard Boundary
Being “good in chaos” doesn’t mean you’re meant to live there. In this powerful solo episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater invites studio owners into a leadership reset that goes far beyond productivity hacks. If you’ve been stuck in survival mode, constantly reacting, exhausted by meetings, and feeling like your time is leaking everywhere, this episode is your permission slip to lead differently. Olivia pulls back the curtain on how her calendar once trained her to stay busy but fragmented, and how intentional boundaries helped her step fully into CEO mode. This conversation isn’t about squeezing more into your week. It’s about aligning your time, energy, and leadership with the version of yourself you’re becoming. You’ll hear why discomfort is part of growth, how small weekly decisions shape your capacity, and why studio owners need structure that supports clarity, creativity, and calm. What You’ll Learn Why survival mode becomes the default for so many studio owners How your calendar quietly trains you for who you’re becoming The leadership cost of constant context switching Why protecting your time can feel uncomfortable and why it’s necessary How to design a weekly rhythm that supports deep work and creativity The difference between productivity and alignment Why “being good in chaos” doesn’t mean staying there forever How small, repeated decisions create CEO-level clarity and confidence If you’re ready to stop wearing survival mode as a badge of honor and start leading with intention, this episode will meet you exactly where you are. Join our growing community of people just like you inside our free Facebook group.
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Reclaim Your Time: Fixing the Most Chaotic Day of the Dance Season
01/12/2026
Reclaim Your Time: Fixing the Most Chaotic Day of the Dance Season
What would change in your studio if picture day actually gave you time back instead of taking it away? Olivia Mode-Cater sits down with Lisa Mallis, Co-Founder and COO of PhotoDay, to unpack one of the most underestimated (and misunderstood) moments in the dance studio year: recital portrait day. What’s often treated as a logistical headache is actually a powerful opportunity to elevate your brand, increase revenue, and reclaim your time. Lisa shares her journey from high-volume dance photography to building technology that transformed how studios and photographers handle picture day and why systems, transparency, and experience matter more than ever. Together, Olivia and Lisa explore how outdated processes create unnecessary stress for studio owners, staff, families, and photographers and how the right workflows can turn one of the most chaotic days of the season into a smooth, confidence-building, revenue-generating experience. This episode is a must-listen for studio owners who are tired of burnout, overwhelmed by logistics, and ready to grow their business while reclaiming their life. You’ll hear: Why recital portrait day feels so overwhelming and why it doesn’t have to The hidden revenue opportunity most studios are leaving on the table How systems and automation can dramatically reduce stress for owners and families Why “return on time” matters more than return on investment How transparency and feedback create stronger studio partnerships What recital photos really represent for families — and why that matters for your brand How to create an experience parents remember with love, not frustration If you’re ready to stop dreading picture day and start using it as a strategic advantage in your studio, this episode will change how you see it forever. Discover how studios are upgrading picture day with PhotoDay at photoday.com Join our growing community of people just like you inside our free Facebook group.
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I Fell Out of Love With My Business — Here’s How I Found My Way Back
01/05/2026
I Fell Out of Love With My Business — Here’s How I Found My Way Back
In this raw, honest solo episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater shares something many studio owners feel, but rarely say out loud: she fell out of love with her business. After years of leadership, growth, and responsibility, the joy that once fueled her work quietly faded into exhaustion, pressure, and misalignment. In this episode, Olivia opens up about the emotional weight studio owners carry, the shame that often comes with success, and the subtle signs that something needs to change before burnout forces your hand. This conversation isn’t about blowing everything up or chasing the next tactic. It’s about creating space, listening differently, and rebuilding your studio in a way that supports clarity, sustainability, and self-trust. If you’ve ever thought, “I love my studio… but something feels off,” this episode will remind you that you’re not broken, and you’re not alone. You’ll hear: Why falling out of love with your studio doesn’t mean you’re failing The hidden emotional load studio owners carry as leaders How misalignment between effort and reward drains joy over time Why you don’t need to burn everything down to rebuild The power of people, purpose, and perspective in restoring meaning What it actually takes to lead with clarity, sustainability, and self-trust How to give yourself permission to reset without guilt This episode kicks off a new era of Transform My Dance Studio — one rooted in truth, humanity, and helping studio owners build businesses that work for them, not just because of them. Join our growing community of people just like you inside our free Facebook group.
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Building a Career from Dancer to Artistic Director with Alicia Graf Mack
12/29/2025
Building a Career from Dancer to Artistic Director with Alicia Graf Mack
Dance education is evolving , and studio owners are standing right at the center of it. As our industry evolves, the studios that will thrive are the ones willing to look beyond technique and toward something deeper: leadership, curiosity, collaboration, and belonging. In this powerful conversation, Olivia Mode-Cater and Inner Circle Program Director Lisa DeMaio sit down with Alicia Graf Mack, newly named Artistic Director of Alvin Ailey American Dance Theater, to explore what it truly means to prepare dancers for the future, not just the stage. This conversation was originally recorded earlier in the Transform My Dance Studio journey and is being re-shared to close out the year, as Alicia steps into this powerful new chapter of leadership. This episode dives deep into what dance education must become in order to truly serve today’s dancers and tomorrow’s leaders. From pedagogical practices rooted in care and curiosity, to collaborative training models, to the role of equity, diversity, inclusion, and belonging in dance spaces, Alicia challenges studio owners to think beyond technique and toward transformation. This conversation is about legacy, not just in titles or institutions, but in the ripple effect studio owners create every single day through their teaching, leadership, and choices. If you’re ready to raise dancers who are confident, adaptable, and prepared for a changing industry, this episode will challenge and inspire you. What You’ll Learn in This Episode: Why pedagogical approach matters more than the steps you teach How curiosity and collaboration shape stronger, more resilient dancers What it means to prepare dancers for a 21st-century career How dance builds confidence, leadership, and life skills Lessons Alicia learned from iconic mentors Arthur Mitchell and Judith Jamison Why belonging is essential for excellence in dance education How studio owners can take practical steps toward equity and inclusion Where the dance industry is heading and how studios can lead the way Why longevity in dance requires becoming a multi-hyphenated professional Alicia Graf Mack is the Artistic Director of Alvin Ailey American Dance Theater and a former principal dancer with the world-renowned company. She previously served as Dean and Director of the Dance Division at The Juilliard School from 2018 to 2025, becoming the first Black person and youngest individual to hold the role. A celebrated artist, educator, and leader, Alicia has performed with Dance Theatre of Harlem, Complexions Contemporary Ballet, and Alonzo King LINES Ballet, and collaborated with artists including Beyoncé, Alicia Keys, and John Legend. She is the host of the podcast Moving Moments and is dedicated to shaping the future of dance through leadership, education, and storytelling. Join our growing community of people just like you inside our free Facebook group.
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How Studio Owners Can Strengthen Their Visibility and Capacity in 2026 with Lisa Fabrega
12/22/2025
How Studio Owners Can Strengthen Their Visibility and Capacity in 2026 with Lisa Fabrega
You don’t need more strategy. You need more capacity. If you’ve ever wondered why you're working harder than ever but not seeing the growth you expected, this episode will feel like a deep exhale. Leadership mentor and capacity expert Lisa Fabrega returns for a conversation that every studio owner needs to hear before stepping into a new year of growth. Lisa breaks down the six “visibility levers” that determine how you show up as a leader, how you attract the right families, and how you sustain momentum without burning out. From pricing to team to positioning, she reveals why many studio owners aren’t stuck—they’re simply focusing on the wrong thing. If visibility feels exhausting… if you’re attracting the wrong clients… if your big ideas collapse under the weight of execution… this episode will show you exactly where to look and how to find your next right step. You’ll walk away with clarity, direction, and permission to stop doing everything and finally focus on what matters most. What You’ll Learn: The “domino effect” and why solving one problem often solves 10 more The six visibility levers and how they directly impact your studio Why some visibility strategies drain you while others energize you How to identify your biggest bottleneck (your “Domino”) The pricing and sales mistakes that quietly erode your confidence How misaligned messaging attracts the wrong clients Why capacity is the real key to sustainable growth How to stop leaking energy into comparison, overworking, and overwhelm What to focus on for the next 30 days to create real change Lisa Fabrega is a writer and inner-leadership mentor for high-performing womxn who are ready to step into the highest expression of their work. For 15+ years, she has coached Oscar nominees, 7-figure founders, transformational coaches, and corporate leaders who are shaping their industries from the inside out. Lisa specializes in expanding her clients’ capacity with work that blends deep inner transformation and practical strategy. She leads global leadership retreats, runs her renowned Empress Circle mastermind, and writes powerful, soul-shifting teachings that activate leaders to step into their fullest potential. She is also the author of Love Cartography. Join our growing community of people just like you inside our free Facebook group.
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What 2025 Taught Us — And Where Dance Studios Are Headed in 2026
12/15/2025
What 2025 Taught Us — And Where Dance Studios Are Headed in 2026
In this reflective solo episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater takes studio owners on a powerful journey through the biggest lessons of 2025—and the mindset shifts required to thrive in 2026. From the collapse of one-size-fits-all marketing to the rise of authentic content and the return of belonging, Olivia breaks down the trends shaping the dance industry and the internal leadership work every studio owner must embrace. She shares the three actions that helped top-performing studios escape hustle culture, the hidden truth about the “re-tiering” of your customer avatar post-COVID, and why leaning into video, humanity, and personal branding will become non-negotiable in 2026. Olivia also offers a vulnerable look at her own mistakes, the power of pruning, and a simple year-end exercise that will reshape your leadership for the year ahead. If you’ve felt overwhelmed, stretched thin, or unsure why this year felt different, this masterclass-style episode will bring clarity, confidence, and a renewed sense of purpose heading into the new year. What You’ll Learn: Why 2025 marked a fundamental shift in student behavior, engagement, and expectations. The three things successful studios did to break free from busyness and burnout. How the “customer avatar reset” is impacting enrollment—and how to adapt your marketing. Why authenticity beats AI every time (and what kinds of content families trust now). How automation frees you to be more human—and why enrollment is now an emotional experience. Why Canva posts are dead and video is essential for visibility and connection. The key numbers every studio owner must know to make confident decisions. How belonging is becoming your biggest competitive advantage in a digital-first world. Why studio owners MUST develop a personal brand—and how to start without oversharing. The power of pruning: how to cut back to grow, reclaim your time, and step into CEO leadership. A simple end-of-year reflection ritual that sets the foundation for an intentional 2026. Join our growing community of people just like you inside our free Facebook group.
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The Offer Blueprint Every Studio Owner Needs (Part 2) with Roland Frasier
12/08/2025
The Offer Blueprint Every Studio Owner Needs (Part 2) with Roland Frasier
This episode is Part 2 of our powerful two-part series with global business strategist and offer-creation expert Roland Frasier. And if Part 1 cracked open what studio offers can be, Part 2 is the masterclass that shows you how to actually build them. In this jam-packed final installment, Olivia Mode-Cater and Roland go deep into the psychology, structure, and strategy behind high-converting trial offers, premium incentives, and event-based enrollment systems that reliably turn curious families into committed students. If you’ve ever struggled with no-shows, low-quality leads, or families who want “just to try it out,” this episode gives you a radically different way to enroll students AND protect your time, boost conversions and increase the perceived value of your programs. Roland pulls back the curtain on the same offer strategies he’s used across multiple industries to generate explosive results — including the “Dance Deposit Strategy” that boosts conversion rates up to 11X, the premium framework that produced $1.2 million in six days, and the scalable relationship model that turns local fan groups and micro-communities into your most powerful marketing partners. This is a true masterclass in creating dance studio offers that are irresistible, data-driven, and profitable, without relying on discounts or devaluing your magic. Whether you run large trial events, 4–6 week mini-mesters, K-Pop pop-ups, adult socials, or full-season programming, this episode walks you through how to structure, price, and scale your offers with confidence and clarity. What You’ll Learn: The Dance Deposit Strategy and why refundable commitments convert 11X higher How to transform free trials into high-converting, benefit-driven events The psychology that gets families to actually show up How to structure 4–6 week programs that lead into full-season enrollment Roland’s exact formula for offering credits without losing profit Why knowing your customer acquisition cost (CAC) changes everything The “scale factor”: how to multiply what works using centers of influence The wildly effective premium strategy that generated $1.2M in six days How to choose premiums your families already want — without breaking the bank What hero stories, loyalty programs, and affiliate-style systems can do for retention How to turn your families into your studio’s most powerful growth engine If you’re ready for the kind of strategic, actionable insights that normally require a conference ticket or private consulting, this masterclass will transform the way you design offers forever. Join our growing community of people just like you inside our free Facebook group.
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The Offer Blueprint Every Studio Owner Needs (Part 1 ) with Roland Frasier
12/01/2025
The Offer Blueprint Every Studio Owner Needs (Part 1 ) with Roland Frasier
In this practical and powerful episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with strategic growth expert Roland Frasier to unpack the science, structure, and psychology behind offers that actually convert. If you’ve ever felt stuck in the “feast or famine” cycle, struggled with free trials, or wondered why some offers fall flat while others take off, this conversation will completely reframe how you approach enrollment. Roland breaks down the nine emotional drivers that influence families to choose your studio, the core objectives behind irresistible offers, and how to build a system that eliminates guessing forever. From redefining the free trial to creating micro-success moments that spark immediate commitment, this episode gives you the clarity and confidence to craft offers that feel aligned, supportive, and effective. What You’ll Learn: The nine emotional dimensions that drive families to choose a dance studio Why great offers aren’t art, they’re architecture and data How to avoid offer fatigue and the feast-or-famine cycle The real objective of a free trial (hint: it’s not what you think) How to turn a free trial into a high-converting event Why a small deposit increases commitment and reduces no-shows The power of scarcity and limited space in your enrollment strategy The importance of personal onboarding and connection How to guide families with a clear and compelling next-step script The magic of a micro-success moment and how a single photo boosts enrollment Whether you’re gearing up for a new season or looking to strengthen your enrollment process, this episode delivers practical strategies you can implement today without demanding more time, energy, or burnout from you. Join our growing community of people just like you inside our free Facebook group.
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Forget 20% Off — Create an Experience They’ll Never Forget
11/24/2025
Forget 20% Off — Create an Experience They’ll Never Forget
In this powerful episode of the Transform My Dance Studio Podcast, CEO and DSOA mentor Olivia Mode-Cater dives into the Black Friday strategies that actually work for dance studios and why most studio owners miss this massive opportunity. Using the nostalgic example of Build-A-Bear's holiday marketing genius, Olivia breaks down how to shift from forgettable discounts to irresistible experiences that spark emotion, build loyalty, and bring in new dancers before the new year even begins. You’ll explore the psychology behind seasonal spending, the danger of blending into the marketing noise, and three proven Black Friday offers used by top-performing dance studios inside the Inner Circle. Whether you want to boost retention, increase enrollment, or simply bring more joy into your studio this season, this episode will give you the tools, scripts, and inspiration to make Black Friday a true revenue driver — without discounting yourself into the ground. What You’ll Learn: Why Black Friday is one of the biggest family-spending moments of the year How Build-A-Bear creates holiday magic (and how you can steal their strategy) The dangerous mistake studio owners make with “blanket discounts” How to create a holiday experience bundle families feel excited to buy The exact steps for offering a Tutu or Costume Bundle that sells How to turn leftover recital costumes into profitable holiday gifts Why high-value/low-cost Seven-Day Class Passes convert new dancers fast How to price and position value using Black Friday psychology The reason events should be part of your revenue strategy (and easy event ideas!) Your action step: choose ONE proven offer and run with it If you’re ready to stop skipping Black Friday and start tapping into a season of emotion, excitement, and family spending — this episode is your roadmap. Join our growing community of people just like you inside our free Facebook group.
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What Families Remember Most (and Why It Keeps Them Enrolled)
11/17/2025
What Families Remember Most (and Why It Keeps Them Enrolled)
In this inspiring episode of Transform My Dance Studio, Olivia Mode-Cater sits down with Inner Circle mentor and long-time studio owner Loren Specht to explore how the holiday season can be your biggest opportunity to build connection and loyalty. Together they unpack Barrett Brooks’ framework of trust and excellence—and how those two words can transform your culture, customer experience, and retention. From creating beloved traditions like the Nutcracker and Holiday Showcase to small-moment magic at the front desk, Loren shares how intentional consistency, community, and care can turn the busiest time of year into your most powerful season for growth. If you’re ready to move beyond holiday stress and step into a season of culture-building, connection, and retention, this episode will show you how to make it happen. Oliva and Loren dive into: Why November and December are the months to strengthen family loyalty. The two cornerstones of studio culture—trust and excellence—and what they look like in practice. How predictable traditions create belonging and retention. Easy, low-stress event ideas that delight families and spark community. How your front desk can build loyalty with a single “hello.” Ways to anticipate family stress and design a smoother December. How holiday events naturally boost word-of-mouth and social-media reach. Turning festive events into January enrollment momentum. Why consistency, reliability, and emotional connection outperform discounts every time. Loren’s “bold move” challenge for studio owners this holiday season. Join our growing community of people just like you inside our free Facebook group.
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Make December Your Most Joyful—and Profitable—Month Yet
11/10/2025
Make December Your Most Joyful—and Profitable—Month Yet
In this heart-warming and strategy-packed episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor and Los Angeles studio owner Jodi Shilling to talk about one of the toughest seasons for studio owners—the holidays. When attendance dips and families get busy, Jodi shares how she keeps her dancers coming back year after year through community, simplicity, and a little festive magic. From The Cracked Nut to pajama week, discover how to transform your December from stressful to joyful—and why “easy” might be your most powerful retention tool yet. What You’ll Learn: The honest truth about why holiday retention is always a challenge—and how to plan for it Simple, high-impact ways to create festive fun inside class instead of adding more events How to balance fun and technique without sacrificing progress Why “everyone needs a break”—including your teachers—and how to lead with empathy The difference between attendance gimmicks and genuine community-building How mentoring and “big-little” programs turn students into lifelong team members The “third-space” concept and how to make your studio a true safe haven How anticipation, communication, and small delights boost year-round loyalty Easy ideas like kindness bingo boards and grateful trees to reinforce gratitude and connection Why retention isn’t luck—it’s leadership This episode is perfect for: Studio owners ready to trade holiday chaos for connection—and keep their dancers thriving into the new year. Join our growing community of people just like you inside our free Facebook group.
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How To Avoid Holiday Burnout and November Drop‑Outs
11/03/2025
How To Avoid Holiday Burnout and November Drop‑Outs
In this insightful and relatable episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Rosina Andrews, author, educator, and host of The Dance Smarter Podcast, to unpack one of the biggest challenges in the studio calendar—the November slump. Together, they break down why student motivation dips, how family schedules and burnout collide, and the practical ways to protect retention and community when stress levels are high. You’ll walk away with strategies to keep your students showing up, your parents communicating, and your team thriving through the busiest season of the year—without losing your sanity or the studio magic. What You’ll Learn: Why November is the “make or break” month for student retention The subconscious stress families and students feel before the holidays Early warning signs of disengagement (and how to catch them early) How to plan smarter rehearsals and avoid burnout and injuries The secret to boosting belonging and progress during slower months How to turn family chaos into community connection Creative ideas for spirit days, parent weeks, and holiday events Why over-scheduling kills motivation—and what to do instead The importance of communication handbooks and clear systems How to keep joy, consistency, and connection front and center all season long If you’re ready to make November a month of connection, not chaos, this episode is your roadmap to higher retention and a happier studio. Join our growing community of people just like you inside our free Facebook group.
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How to Turn Events Into Revenue Machines
10/27/2025
How to Turn Events Into Revenue Machines
In this empowering solo episode, Transform My Dance Studio host and DSOA CEO Olivia Mode-Cater flips the script on recital season. What if your recital wasn’t just a show—but your studio’s biggest retention and revenue driver? Olivia dives into how to make your recitals a celebration that’s as profitable as it is meaningful. You’ll learn exactly how to turn your biggest event into a loyalty-building, memory-making machine that keeps families coming back year after year. From tiered ticket pricing to program shout-outs and backstage busy bags, Olivia shares five simple yet powerful strategies to boost your bottom line and create a more joyful, stress-free experience for families. If you’ve ever said, “My recital just breaks even,” this episode is your permission slip to think—and charge—like a CEO. You’ll learn: Why “break-even” recitals are costing you money and momentum The psychology behind premium seating and tiered ticket pricing How to use your recital program as prime real estate for new revenue The genius of “on-stage shoutouts” and why families love them Creative ways to involve teens while adding value for parents How to design “Backstage Busy Bags” that delight dancers and drive profit The mindset shift that transforms your recital from event to experience How every upsell can also increase loyalty and reduce family stress Why the small details are what keep families coming back year after year Olivia’s one action step to make this your most profitable recital yet If you have been just breaking even or losing money on your recitals, this one is for you! Join our growing community of people just like you inside our free Facebook group.
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Why ‘It’s Not Personal, It’s Business’ Might Save Your Studio
10/21/2025
Why ‘It’s Not Personal, It’s Business’ Might Save Your Studio
In this empowering and refreshingly honest episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor Nadine Selinger to talk about a topic many studio owners would rather avoid: their numbers. Nadine shares her journey from “QuickBooks was like poking me in the eyeballs” to celebrating her Financial Fridays, proving that mastering your finances isn’t about being a math person. It’s actually about about confidence, systems, and clarity. Together, Olivia and Nadine unpack how studio owners can move from financial avoidance to financial control, and why profitability doesn’t make you less passionate, it makes your purpose sustainable. Whether you’re terrified to open QuickBooks or already tracking every dollar, this conversation will help you face your numbers, strengthen your team, and build a studio that serves you, not the other way around. You will learn: Why most studio owners avoid their finances — and how to break the cycle The four financial habits that shift you from chaos to control How to make budgeting as creative as choreography The mindset shift that turns “bad news” into better decisions How to calculate your profit margins — and what 20% really looks like Why “it’s not personal, it’s business” is a form of leadership, not coldness Practical ideas for getting your team invested in revenue goals How to gamify finances to motivate staff and celebrate wins The ultimate reason to get your money right: freedom for your family and your future Whether you’re terrified to open QuickBooks or already tracking every dollar, this conversation will help you face your numbers, strengthen your team, and build a studio that serves you, not the other way around. Join our growing community of people just like you inside our free Facebook group.
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How to Add $40K+ Without Teaching More Classes
10/13/2025
How to Add $40K+ Without Teaching More Classes
In this game-changing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor Nadine Selinger, owner of Dance City in Regina, Saskatchewan. Nadine opens up about her wake-up call moment, when running on exhaustion and relying only on tuition was no longer sustainable. She shares the practical (and profitable) revenue streams that transformed her studio, her team, and her financial future. Whether you’re stuck at “tuition covers the bills” or ready to stack new streams of income, this episode will show you that profitability doesn’t mean nickel-and-diming—it means adding real value for your families. What you’ll learn: Nadine’s turning point from burnout to growth Why tuition should never be your only reliable source of income The first additional revenue streams Nadine added—and why they worked How events, summer camps, and merch became huge profit drivers Why private lessons and daytime programs can unlock hidden revenue How to avoid burning out your staff with too many new ideas The difference between “charging more” vs. “adding more value” Transparent pricing strategies that stop families from feeling nickeled-and-dimed Why investing in team is the real key to scalability How to systemize new streams so they become rinse-and-repeat If you’re ready to stop hustling harder and start getting smarter with your revenue, this conversation is a must-listen. Join our growing community of people just like you inside our free Facebook group.
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The One Thing Keeping Your Studio Stuck (And Andy Seely’s Fix for It)
10/06/2025
The One Thing Keeping Your Studio Stuck (And Andy Seely’s Fix for It)
In this insight-packed episode, Olivia Mode-Cater sits down with Andy Seely, CEO of Creatively Disruptive, to reveal how dance studios can grow profits without piling on the stress. If you’ve ever felt trapped in the cycle of “doing it all” and still hitting a revenue ceiling, this conversation is your wake-up call. Andy shares how the most successful studio owners stop thinking like technicians and start thinking like CEOs — building teams, pricing for value, and embracing technology that keeps them ahead of the curve. You’ll hear: Why staying the “hub of the wheel” in your studio guarantees burnout The pricing strategy that actually attracts more students when you charge more How to stop chasing shiny new revenue streams and maximize what’s already working Why “marketing” is really just “communicating with your community” How AI tools are changing the game for lead conversion and parent communication The single mindset shift that unlocks hundreds of thousands in revenue growth Why you don’t need more students — you need more profit per student How to build a team that carries your culture, values, and mission with you What to do when it’s 3am and you feel like you’re carrying the studio alone One bold step you can take today to transform from stressed teacher to confident CEO If you’re ready to step off the hamster wheel and build a studio that thrives without draining you, this episode is your roadmap. Join our growing community of people just like you inside our free Facebook group.
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Keeping Them Dancing: What Dance Studios Can Learn About Retention from Gyms, Music Schools & More
09/29/2025
Keeping Them Dancing: What Dance Studios Can Learn About Retention from Gyms, Music Schools & More
In this solo episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater reveals why most studios lose nearly half of their students every year—and how the top-performing studios break the cycle with retention strategies that actually work. Drawing lessons from gyms, preschools, and Inner Circle members, Olivia shares practical, real-world tactics that you can apply immediately to stop “leaky bucket syndrome” and grow with confidence. Whether you’ve been stuck on the enrollment hamster wheel or scrambling to re-recruit at recital time, this episode will challenge you to rethink your retention and give you simple, doable steps to keep more students for the long haul. What You’ll Learn: Why focusing only on new enrollments creates “leaky bucket syndrome” Retention secrets borrowed from gyms and fitness studios The surprising role preschools and childcare centers can play in your retention strategy How to use newsletters, milestone celebrations, and theme months to boost loyalty Why your onboarding system matters more than your trial week The “plus-one / minus-one” scorecard every parent keeps in their head How to track retention month-to-month to spot patterns before it’s too late Examples of Inner Circle studios crushing retention with creative ideas Why small, doable actions matter more than grand plans The one next step you should take today to strengthen your studio’s future Join our growing community of people just like you inside our free Facebook group.
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Stop Treating Re-Enrollment Like a One-Day Event
09/22/2025
Stop Treating Re-Enrollment Like a One-Day Event
In this insightful deep dive episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater is joined by Inner Circle mentor and powerhouse studio owner, Kelli Leighton, to unpack the strategies that keep dancers and their families coming back year after year. From rec students to competitive teams, Kelli reveals the systems and mindset shifts that have helped her studio create a fiercely loyal community. Forget scrambling for last-minute re-enrollments, this episode shows you how to weave engagement and retention into every part of your season. You’ll hear: Why re-enrollment is never a one-day event (and what to do instead) How to run an “Epic Week” that celebrates progress and builds confidence The one-on-one goal setting strategy that keeps competitive dancers engaged Why welcome bags aren’t just fun—they’re a retention powerhouse How to turn your End-of-Season Bash into your biggest re-enrollment driver The simple language shift that reframes “retention” into “engagement” Data-driven insights to help you plan smarter and market better Mindset shifts that make retention feel like offense, not defense Whether you’re just starting out or scaling a multi-program studio, you’ll walk away with practical tools and fresh inspiration to keep your families committed for the long haul. If you’re ready to transform your feed into a retention powerhouse, this episode is your invitation to take the leap. Join our growing community of people just like you inside our free Facebook group.
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The Wake-Up Call That Changed My Studio Forever
09/15/2025
The Wake-Up Call That Changed My Studio Forever
In this short and powerful episode of the Transform My Dance Studio In this candid and empowering episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater is joined by Inner Circle mentor Kelli Leighton for a real talk on student retention, re-enrollment strategies, and building a culture families can’t imagine leaving. Kelli opens up about her early years as a studio owner—when she didn’t even know the word “retention”—and the wake-up call that forced her to rethink everything. From creating inclusive pathways for beginners to structuring engaging programs for teens, Kelli shares how she built a thriving studio community where every dancer feels they belong. Whether you’re struggling to keep recreational dancers, facing parental pressure about level placements, or wondering how to engage senior students, this conversation will give you the clarity and confidence to build loyalty season after season. What You’ll Learn In This Episode: Why focusing on why kids stay matters more than why they leave How to design programs that serve both recreational and competitive dancers The secret to building belonging: “It’s brave to be a beginner” Why letting some families go is essential for protecting your community Practical strategies to boost re-enrollment before recital How to handle parent expectations about leveling up each year Engagement tips that actually work for teens (and why music & trends matter) The role of brand identity in building loyalty and confidence Why clear communication beats assumptions with parents every time How retention transforms not just your business, but your culture If you’re ready to stop the enrollment hamster wheel and finally build a studio families stay with year after year, this episode is for you. Kelli Leighton is the owner and artistic director of Leighton Dance Project in Folsom, California. A mom of four and an Inner Circle mentor, Kelli is known for building a studio culture rooted in connection, community, and belonging. She’s passionate about creating pathways for every dancer—whether recreational or competitive—and helping studio owners strengthen retention through systems, engagement, and heart-led leadership. Join our growing community of people just like you inside our free Facebook group.
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