Transform My Dance Studio – The Podcast For Dance Studio Owners
Behind every great studio is a story of transformation. The Transform My Dance Studio Podcast is your weekly lifeline for leadership, clarity, and community—created for ambitious studio owners who want more than just tips and tactics. Hosted by Olivia Mode-Cater, a lifelong dance educator and entrepreneur, each episode sparks inspiration and strategies to transform your studio and your life. You’ll hear from trailblazing studio owners, mentors, and coaches who have been in the trenches, along with candid solo episodes that explore both the personal and professional growth that comes with running a thriving studio. From scaling systems and boosting profits to building confidence and breaking free from the “starving artist” mindset, this is the podcast that helps you grow your business and keep the magic alive. Olivia Mode-Cater is CEO of the Dance Studio Owners Association, the world’s largest community of studio owners, and helped scale 2 other major dance businesses into leaders in the industry. Known for her expertise in dance education, business growth, and marketing, she has trained thousands of studio owners.
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Forget 20% Off — Create an Experience They’ll Never Forget
11/24/2025
Forget 20% Off — Create an Experience They’ll Never Forget
In this powerful episode of the Transform My Dance Studio Podcast, CEO and DSOA mentor Olivia Mode-Cater dives into the Black Friday strategies that actually work for dance studios and why most studio owners miss this massive opportunity. Using the nostalgic example of Build-A-Bear's holiday marketing genius, Olivia breaks down how to shift from forgettable discounts to irresistible experiences that spark emotion, build loyalty, and bring in new dancers before the new year even begins. You’ll explore the psychology behind seasonal spending, the danger of blending into the marketing noise, and three proven Black Friday offers used by top-performing dance studios inside the Inner Circle. Whether you want to boost retention, increase enrollment, or simply bring more joy into your studio this season, this episode will give you the tools, scripts, and inspiration to make Black Friday a true revenue driver — without discounting yourself into the ground. What You’ll Learn: Why Black Friday is one of the biggest family-spending moments of the year How Build-A-Bear creates holiday magic (and how you can steal their strategy) The dangerous mistake studio owners make with “blanket discounts” How to create a holiday experience bundle families feel excited to buy The exact steps for offering a Tutu or Costume Bundle that sells How to turn leftover recital costumes into profitable holiday gifts Why high-value/low-cost Seven-Day Class Passes convert new dancers fast How to price and position value using Black Friday psychology The reason events should be part of your revenue strategy (and easy event ideas!) Your action step: choose ONE proven offer and run with it If you’re ready to stop skipping Black Friday and start tapping into a season of emotion, excitement, and family spending — this episode is your roadmap. Join our growing community of people just like you inside our free Facebook group.
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What Families Remember Most (and Why It Keeps Them Enrolled)
11/17/2025
What Families Remember Most (and Why It Keeps Them Enrolled)
In this inspiring episode of Transform My Dance Studio, Olivia Mode-Cater sits down with Inner Circle mentor and long-time studio owner Loren Specht to explore how the holiday season can be your biggest opportunity to build connection and loyalty. Together they unpack Barrett Brooks’ framework of trust and excellence—and how those two words can transform your culture, customer experience, and retention. From creating beloved traditions like the Nutcracker and Holiday Showcase to small-moment magic at the front desk, Loren shares how intentional consistency, community, and care can turn the busiest time of year into your most powerful season for growth. If you’re ready to move beyond holiday stress and step into a season of culture-building, connection, and retention, this episode will show you how to make it happen. Oliva and Loren dive into: Why November and December are the months to strengthen family loyalty. The two cornerstones of studio culture—trust and excellence—and what they look like in practice. How predictable traditions create belonging and retention. Easy, low-stress event ideas that delight families and spark community. How your front desk can build loyalty with a single “hello.” Ways to anticipate family stress and design a smoother December. How holiday events naturally boost word-of-mouth and social-media reach. Turning festive events into January enrollment momentum. Why consistency, reliability, and emotional connection outperform discounts every time. Loren’s “bold move” challenge for studio owners this holiday season. Join our growing community of people just like you inside our free Facebook group.
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Make December Your Most Joyful—and Profitable—Month Yet
11/10/2025
Make December Your Most Joyful—and Profitable—Month Yet
In this heart-warming and strategy-packed episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor and Los Angeles studio owner Jodi Shilling to talk about one of the toughest seasons for studio owners—the holidays. When attendance dips and families get busy, Jodi shares how she keeps her dancers coming back year after year through community, simplicity, and a little festive magic. From The Cracked Nut to pajama week, discover how to transform your December from stressful to joyful—and why “easy” might be your most powerful retention tool yet. What You’ll Learn: The honest truth about why holiday retention is always a challenge—and how to plan for it Simple, high-impact ways to create festive fun inside class instead of adding more events How to balance fun and technique without sacrificing progress Why “everyone needs a break”—including your teachers—and how to lead with empathy The difference between attendance gimmicks and genuine community-building How mentoring and “big-little” programs turn students into lifelong team members The “third-space” concept and how to make your studio a true safe haven How anticipation, communication, and small delights boost year-round loyalty Easy ideas like kindness bingo boards and grateful trees to reinforce gratitude and connection Why retention isn’t luck—it’s leadership This episode is perfect for: Studio owners ready to trade holiday chaos for connection—and keep their dancers thriving into the new year. Join our growing community of people just like you inside our free Facebook group.
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How To Avoid Holiday Burnout and November Drop‑Outs
11/03/2025
How To Avoid Holiday Burnout and November Drop‑Outs
In this insightful and relatable episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Rosina Andrews, author, educator, and host of The Dance Smarter Podcast, to unpack one of the biggest challenges in the studio calendar—the November slump. Together, they break down why student motivation dips, how family schedules and burnout collide, and the practical ways to protect retention and community when stress levels are high. You’ll walk away with strategies to keep your students showing up, your parents communicating, and your team thriving through the busiest season of the year—without losing your sanity or the studio magic. What You’ll Learn: Why November is the “make or break” month for student retention The subconscious stress families and students feel before the holidays Early warning signs of disengagement (and how to catch them early) How to plan smarter rehearsals and avoid burnout and injuries The secret to boosting belonging and progress during slower months How to turn family chaos into community connection Creative ideas for spirit days, parent weeks, and holiday events Why over-scheduling kills motivation—and what to do instead The importance of communication handbooks and clear systems How to keep joy, consistency, and connection front and center all season long If you’re ready to make November a month of connection, not chaos, this episode is your roadmap to higher retention and a happier studio. Join our growing community of people just like you inside our free Facebook group.
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How to Turn Events Into Revenue Machines
10/27/2025
How to Turn Events Into Revenue Machines
In this empowering solo episode, Transform My Dance Studio host and DSOA CEO Olivia Mode-Cater flips the script on recital season. What if your recital wasn’t just a show—but your studio’s biggest retention and revenue driver? Olivia dives into how to make your recitals a celebration that’s as profitable as it is meaningful. You’ll learn exactly how to turn your biggest event into a loyalty-building, memory-making machine that keeps families coming back year after year. From tiered ticket pricing to program shout-outs and backstage busy bags, Olivia shares five simple yet powerful strategies to boost your bottom line and create a more joyful, stress-free experience for families. If you’ve ever said, “My recital just breaks even,” this episode is your permission slip to think—and charge—like a CEO. You’ll learn: Why “break-even” recitals are costing you money and momentum The psychology behind premium seating and tiered ticket pricing How to use your recital program as prime real estate for new revenue The genius of “on-stage shoutouts” and why families love them Creative ways to involve teens while adding value for parents How to design “Backstage Busy Bags” that delight dancers and drive profit The mindset shift that transforms your recital from event to experience How every upsell can also increase loyalty and reduce family stress Why the small details are what keep families coming back year after year Olivia’s one action step to make this your most profitable recital yet If you have been just breaking even or losing money on your recitals, this one is for you! Join our growing community of people just like you inside our free Facebook group.
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Why ‘It’s Not Personal, It’s Business’ Might Save Your Studio
10/21/2025
Why ‘It’s Not Personal, It’s Business’ Might Save Your Studio
In this empowering and refreshingly honest episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor Nadine Selinger to talk about a topic many studio owners would rather avoid: their numbers. Nadine shares her journey from “QuickBooks was like poking me in the eyeballs” to celebrating her Financial Fridays, proving that mastering your finances isn’t about being a math person. It’s actually about about confidence, systems, and clarity. Together, Olivia and Nadine unpack how studio owners can move from financial avoidance to financial control, and why profitability doesn’t make you less passionate, it makes your purpose sustainable. Whether you’re terrified to open QuickBooks or already tracking every dollar, this conversation will help you face your numbers, strengthen your team, and build a studio that serves you, not the other way around. You will learn: Why most studio owners avoid their finances — and how to break the cycle The four financial habits that shift you from chaos to control How to make budgeting as creative as choreography The mindset shift that turns “bad news” into better decisions How to calculate your profit margins — and what 20% really looks like Why “it’s not personal, it’s business” is a form of leadership, not coldness Practical ideas for getting your team invested in revenue goals How to gamify finances to motivate staff and celebrate wins The ultimate reason to get your money right: freedom for your family and your future Whether you’re terrified to open QuickBooks or already tracking every dollar, this conversation will help you face your numbers, strengthen your team, and build a studio that serves you, not the other way around. Join our growing community of people just like you inside our free Facebook group.
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How to Add $40K+ Without Teaching More Classes
10/13/2025
How to Add $40K+ Without Teaching More Classes
In this game-changing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor Nadine Selinger, owner of Dance City in Regina, Saskatchewan. Nadine opens up about her wake-up call moment, when running on exhaustion and relying only on tuition was no longer sustainable. She shares the practical (and profitable) revenue streams that transformed her studio, her team, and her financial future. Whether you’re stuck at “tuition covers the bills” or ready to stack new streams of income, this episode will show you that profitability doesn’t mean nickel-and-diming—it means adding real value for your families. What you’ll learn: Nadine’s turning point from burnout to growth Why tuition should never be your only reliable source of income The first additional revenue streams Nadine added—and why they worked How events, summer camps, and merch became huge profit drivers Why private lessons and daytime programs can unlock hidden revenue How to avoid burning out your staff with too many new ideas The difference between “charging more” vs. “adding more value” Transparent pricing strategies that stop families from feeling nickeled-and-dimed Why investing in team is the real key to scalability How to systemize new streams so they become rinse-and-repeat If you’re ready to stop hustling harder and start getting smarter with your revenue, this conversation is a must-listen. Join our growing community of people just like you inside our free Facebook group.
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The One Thing Keeping Your Studio Stuck (And Andy Seely’s Fix for It)
10/06/2025
The One Thing Keeping Your Studio Stuck (And Andy Seely’s Fix for It)
In this insight-packed episode, Olivia Mode-Cater sits down with Andy Seely, CEO of Creatively Disruptive, to reveal how dance studios can grow profits without piling on the stress. If you’ve ever felt trapped in the cycle of “doing it all” and still hitting a revenue ceiling, this conversation is your wake-up call. Andy shares how the most successful studio owners stop thinking like technicians and start thinking like CEOs — building teams, pricing for value, and embracing technology that keeps them ahead of the curve. You’ll hear: Why staying the “hub of the wheel” in your studio guarantees burnout The pricing strategy that actually attracts more students when you charge more How to stop chasing shiny new revenue streams and maximize what’s already working Why “marketing” is really just “communicating with your community” How AI tools are changing the game for lead conversion and parent communication The single mindset shift that unlocks hundreds of thousands in revenue growth Why you don’t need more students — you need more profit per student How to build a team that carries your culture, values, and mission with you What to do when it’s 3am and you feel like you’re carrying the studio alone One bold step you can take today to transform from stressed teacher to confident CEO If you’re ready to step off the hamster wheel and build a studio that thrives without draining you, this episode is your roadmap. Join our growing community of people just like you inside our free Facebook group.
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Keeping Them Dancing: What Dance Studios Can Learn About Retention from Gyms, Music Schools & More
09/29/2025
Keeping Them Dancing: What Dance Studios Can Learn About Retention from Gyms, Music Schools & More
In this solo episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater reveals why most studios lose nearly half of their students every year—and how the top-performing studios break the cycle with retention strategies that actually work. Drawing lessons from gyms, preschools, and Inner Circle members, Olivia shares practical, real-world tactics that you can apply immediately to stop “leaky bucket syndrome” and grow with confidence. Whether you’ve been stuck on the enrollment hamster wheel or scrambling to re-recruit at recital time, this episode will challenge you to rethink your retention and give you simple, doable steps to keep more students for the long haul. What You’ll Learn: Why focusing only on new enrollments creates “leaky bucket syndrome” Retention secrets borrowed from gyms and fitness studios The surprising role preschools and childcare centers can play in your retention strategy How to use newsletters, milestone celebrations, and theme months to boost loyalty Why your onboarding system matters more than your trial week The “plus-one / minus-one” scorecard every parent keeps in their head How to track retention month-to-month to spot patterns before it’s too late Examples of Inner Circle studios crushing retention with creative ideas Why small, doable actions matter more than grand plans The one next step you should take today to strengthen your studio’s future Join our growing community of people just like you inside our free Facebook group.
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Stop Treating Re-Enrollment Like a One-Day Event
09/22/2025
Stop Treating Re-Enrollment Like a One-Day Event
In this insightful deep dive episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater is joined by Inner Circle mentor and powerhouse studio owner, Kelli Leighton, to unpack the strategies that keep dancers and their families coming back year after year. From rec students to competitive teams, Kelli reveals the systems and mindset shifts that have helped her studio create a fiercely loyal community. Forget scrambling for last-minute re-enrollments, this episode shows you how to weave engagement and retention into every part of your season. You’ll hear: Why re-enrollment is never a one-day event (and what to do instead) How to run an “Epic Week” that celebrates progress and builds confidence The one-on-one goal setting strategy that keeps competitive dancers engaged Why welcome bags aren’t just fun—they’re a retention powerhouse How to turn your End-of-Season Bash into your biggest re-enrollment driver The simple language shift that reframes “retention” into “engagement” Data-driven insights to help you plan smarter and market better Mindset shifts that make retention feel like offense, not defense Whether you’re just starting out or scaling a multi-program studio, you’ll walk away with practical tools and fresh inspiration to keep your families committed for the long haul. If you’re ready to transform your feed into a retention powerhouse, this episode is your invitation to take the leap. Join our growing community of people just like you inside our free Facebook group.
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The Wake-Up Call That Changed My Studio Forever
09/15/2025
The Wake-Up Call That Changed My Studio Forever
In this short and powerful episode of the Transform My Dance Studio In this candid and empowering episode of the Transform My Dance Studio Podcast, host Olivia Mode-Cater is joined by Inner Circle mentor Kelli Leighton for a real talk on student retention, re-enrollment strategies, and building a culture families can’t imagine leaving. Kelli opens up about her early years as a studio owner—when she didn’t even know the word “retention”—and the wake-up call that forced her to rethink everything. From creating inclusive pathways for beginners to structuring engaging programs for teens, Kelli shares how she built a thriving studio community where every dancer feels they belong. Whether you’re struggling to keep recreational dancers, facing parental pressure about level placements, or wondering how to engage senior students, this conversation will give you the clarity and confidence to build loyalty season after season. What You’ll Learn In This Episode: Why focusing on why kids stay matters more than why they leave How to design programs that serve both recreational and competitive dancers The secret to building belonging: “It’s brave to be a beginner” Why letting some families go is essential for protecting your community Practical strategies to boost re-enrollment before recital How to handle parent expectations about leveling up each year Engagement tips that actually work for teens (and why music & trends matter) The role of brand identity in building loyalty and confidence Why clear communication beats assumptions with parents every time How retention transforms not just your business, but your culture If you’re ready to stop the enrollment hamster wheel and finally build a studio families stay with year after year, this episode is for you. Kelli Leighton is the owner and artistic director of Leighton Dance Project in Folsom, California. A mom of four and an Inner Circle mentor, Kelli is known for building a studio culture rooted in connection, community, and belonging. She’s passionate about creating pathways for every dancer—whether recreational or competitive—and helping studio owners strengthen retention through systems, engagement, and heart-led leadership. Join our growing community of people just like you inside our free Facebook group.
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Stop Selling, Start Nurturing: The 80/20 Rule for Studio Marketing
09/08/2025
Stop Selling, Start Nurturing: The 80/20 Rule for Studio Marketing
In this short and powerful 10 Minute Marketing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater drops a marketing truth bomb that could transform the way you approach your social media. If your posts only speak to strangers, your current families will start to feel like strangers too. Olivia shares her own lessons learned about balancing recruitment with retention, and how showcasing community, student wins, and behind-the-scenes stories builds trust, belonging, and loyalty. Through practical examples and easy-to-implement strategies, you’ll discover how to stop chasing new enrollments with every post and instead nurture the thriving community that fuels long-term growth. What You’ll Learn in This Episode: The critical 80/20 social media balance every studio owner should follow Why “nurture content” (not constant selling) actually drives more enrollments The difference between transactional posts and transformational storytelling How to capture and share student wins that boost belonging and retention The power of micro-influencers in your own community—and how to leverage them Simple recurring post ideas (“Family Friday,” “Why We Dance Wednesday”) to build consistency and connection Why belonging content creates ripple effects of trust, shares, and referrals The marketing audit every studio owner needs to do on their feed—today If you’re ready to transform your feed into a retention powerhouse, this episode is your invitation to take the leap. Join our growing community of people just like you inside our free Facebook group.
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Retention Isn’t Luck: How to Keep Students Year After Year with Retention Expert Paige Sayegh
09/01/2025
Retention Isn’t Luck: How to Keep Students Year After Year with Retention Expert Paige Sayegh
In this high-impact episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle coach and veteran studio owner Paige Sayegh, who has mastered the art of student retention at scale. With 715 students and a thriving culture built over 31 years, Paige reveals the exact systems, touchpoints, and community-building strategies that keep families coming back year after year. From surveys that actually get answered to the small details that make every child feel seen, Paige proves that retention isn’t luck—it’s intentional. If you’ve ever blamed drop-offs on cost or scheduling, this episode will challenge you to look deeper and rethink how you connect with students, parents, and staff. You’ll hear: The surprising (and subtle) reasons students really leave dance studios Why belonging and transformation matter more than pricing or scheduling How to design a customer journey that keeps families engaged for years Paige’s “breadcrumb strategy” that ensures students always have a next step Real examples of community events that build loyalty outside the studio walls How to engage your staff so retention becomes everyone’s responsibility The bold program shifts that stopped enrollment drop-offs in their tracks Why today’s families crave “quick wins” and how to deliver them without sacrificing quality Paige’s #1 bold move every studio owner should take if retention is struggling If you’re ready to stop crossing your fingers at re-enrollment time and start building a culture of loyalty, this episode is your playbook for retention that lasts. Join our growing community of people just like you inside our free Facebook group.
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Transform My Dance Studio: The New Chapter
08/27/2025
Transform My Dance Studio: The New Chapter
Behind every great studio is a story of transformation and this podcast is here to help you write yours. But The Transform My Dance Studio Podcast is also stepping into its own transformation. In this new chapter, we’re thrilled to officially welcome Olivia Mode-Cater as your host. Olivia goes beyond business tips to bring you the tools, stories, and inspiration that help studio owners not only grow their businesses, but also experience more joy, freedom, and fulfillment in their studio lives. This is your invitation to want more, to do more, and to become more, in and out of the studio. Join host Olivia Mode-Cater, CEO of the Dance Studio Owners Association, as she shares unfiltered conversations, expert insights, and powerful strategies to help you grow your studio without losing the magic. Whether you’re dreaming of opening your first studio or scaling an empire, this podcast is your lifeline for leadership, clarity, and community. Ready to transform? Tune in every Monday! We have also saved you a seat in our growing community of people just like you inside our free Facebook group.
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The Surprising #1 Reason Employees Quit (And It’s Not Money) with best-selling author Joey Coleman
08/25/2025
The Surprising #1 Reason Employees Quit (And It’s Not Money) with best-selling author Joey Coleman
In this powerful episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Joey Coleman, best-selling author of Never Lose an Employee Again, to unpack how dance studio owners can transform their staff retention strategy. From the shocking reality that 4% of new hires quit after just one day to the real #1 reason employees leave (hint: it’s not money), Joey shares actionable tactics to create a workplace where your team doesn’t just stay, they will thrive. You’ll walk away with practical strategies for building connection, designing intentional onboarding, fostering culture, and reigniting passion in your employees and yourself. In this episode you will learn: Why the first 100 days are the most critical for employee retention. The surprising statistics behind why people really quit — and how to prevent it. How to connect deeply with part-time staff and make them feel valued. The difference between orientation and true onboarding (and why it matters). How to use the “Four Rs” framework — Role, Responsibilities, Requirements, Relationships. The power of building friendships at work for long-term retention. Low-cost, high-impact ways to create team bonding and culture. Why celebrating progress is as important as tracking performance. How to reframe leadership from “have to” into “get to.” The concept of “spark appointments” to reignite passion for your work. Joey Coleman is an award-winning speaker and author who has spent nearly 20 years helping organizations worldwide turn customers and employees into raving fans. Known for his engaging keynotes and actionable strategies, he’s shared the stage with top business leaders and bestselling authors. Joey is the author of the #2 Wall Street Journal bestseller Never Lose a Customer Again and Never Lose an Employee Again. Join our growing community of people just like you inside our free Facebook group.
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The Follow-Up Formula: How to Hire Fast & Keep Them Longer with Sharon U
08/18/2025
The Follow-Up Formula: How to Hire Fast & Keep Them Longer with Sharon U
In this revealing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater sits down with Inner Circle mentor and veteran studio owner Sharon Uyar to unpack the real reason so many hiring processes fail and what to do about it. With 1,200 students, 45+ staff, and over two decades of experience, Sharon knows firsthand that finding great people isn’t just about posting a job ad. It’s about how you lead from day one. Together, Olivia and Sharon react to a powerful clip from hiring expert Corey Otten and break down exactly what makes applicants say “yes” to your studio and stay for the long run. You’ll hear personal stories, practical systems, and culture-building strategies that will help you stop scrambling for staff and start building a loyal, thriving team. Whether you’re hiring your first teacher or managing a large staff, this conversation will help you shift from a “just fill the spot” mindset to one that attracts, develops, and keeps the right people. What You’ll Learn: Why the biggest hiring problem might not be your applicants — it might be you How to make candidates want to work for you as much as you want them on your team Simple systems to streamline interview scheduling and follow-up The onboarding process that turns hesitant hires into loyal team members Why corporate or non-dance applicants can become some of your best hires How to build a “pipeline” of future staff from your current students The mindset shift that helps you let go of control and trust your team How to prepare your hiring tools before you actually need them The leadership traits that keep great people from leaving Sharon’s personal onboarding story and the lesson it taught her about culture Join our growing community of people just like you inside our free Facebook group.
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Burning Questions, Honest Answers: Hiring & Retention Truths From the Trenches
08/11/2025
Burning Questions, Honest Answers: Hiring & Retention Truths From the Trenches
In this raw and revealing episode of the Transform My Dance Studio Podcast, Olivia Mode-Cater is joined by Inner Circle mentor Sharon Uyar and Inner Circle Growth Coach Annie Leese to answer your biggest hiring and retention questions. From past hiring mistakes to evolving leadership styles, these three seasoned studio pros dig into what actually works (and what definitely doesn’t) when it comes to building a team that carries the mission with you. Whether you're hiring your first teacher or leading a 40-person team, this episode will challenge you to think differently about culture, accountability, onboarding—and why that "perfect fit" might still need more training than you think. You’ll hear: How hiring based on values beats hiring based on skills The team-damaging mistake Olivia kept repeating—and what finally stopped it Why some of your best hires might still take a full year to onboard How to coach high-achieving team members without burning them out The real reason your "quietest" staff member might be your biggest red flag Creative strategies for hiring in tough markets or rural areas Why collaboration and communication matter more than perfection If you’re tired of doing it all and ready to build a team that grows with you—not just works for you—this episode is your next step. Join our growing community of people just like you inside our free Facebook group.
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Stop the Revolving Door: Build a Team That Stays
08/04/2025
Stop the Revolving Door: Build a Team That Stays
What do vet clinics know about team building that dance studios don’t? In this eye-opening solo episode, Olivia Mode-Cater pulls surprising (and heartwarming) lessons from the veterinary world to help studio owners build stronger, more loyal teams. Spoiler: it's not just about pay or perks. It's about purpose, training, and culture. You’ll learn: Why hiring for values (not just skills) leads to long-term team retention How to create a 30/60/90 onboarding plan that actually prevents burnout What cross-training really looks like (and why it builds trust and freedom) The small, everyday rituals that turn your studio into a place people want to stay If you’ve ever felt like your team is one unexpected job offer away from walking out, this episode will give you tangible tools to shift from turnover to loyalty. Because just like in the vet world, your studio should be a place where people come for more than just a paycheck. Join our growing community of people just like you inside our free Facebook group.
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Feeling Invisible Online? This Is Why Your Marketing Isn’t Working (Yet)
07/28/2025
Feeling Invisible Online? This Is Why Your Marketing Isn’t Working (Yet)
In this powerful response to a message from an Inner Circle training with Sean Gaffney, Heather and Olivia unpack what’s really going on when your marketing feels like it’s falling flat. This episode isn’t about hacks or trends—it’s about what happens when you’re showing up online, but still not seeing results. You’ll learn: - Why visibility without connection won’t convert - What to do when your content feels like it’s not landing - How to shift your mindset from self-promotion to service - The subtle difference between being seen and being felt If you’ve ever asked, “Why am I doing all this and still not getting enrollments?”—this episode offers the clarity and shift you need to reframe your marketing from the inside out.
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Overwhelmed or Unmotivated? The Truth Behind Why You’re Not Taking Action
07/21/2025
Overwhelmed or Unmotivated? The Truth Behind Why You’re Not Taking Action
Marketing isn’t just about strategy—it’s about capacity. In this honest Q&A panel, Heather, Nadine, and Olivia talk about what’s really stopping studio owners from showing up consistently: it’s not a lack of desire, it’s the mental load of doing it all. You’ll hear: - Why feeling overwhelmed makes it harder to market (and what to do instead) - The real reason so many studio owners procrastinate delegation - How to rebuild marketing momentum without needing more time or energy - What to prioritize when you don’t know where to start If you’ve ever opened Instagram, stared at your to-do list, and thought, “I just can’t today”—this episode will help you find your way back into confident, consistent action.
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47 Minutes To Trust: The New Marketing Strategy Dance Studios Can’t Ignore
07/14/2025
47 Minutes To Trust: The New Marketing Strategy Dance Studios Can’t Ignore
What if everything you’ve been told about marketing is outdated? In this short solo episode, Olivia breaks down a powerful new metric that’s changing how studio owners think about enrollment: time on trust. Instead of chasing likes and followers, what if you focused on creating 47 minutes of bingeable, emotional content? You’ll learn: - Why polished, perfect content isn’t converting - How to build “content series” that hook your audience - The 3 big marketing mistakes studio owners are still making - Simple strategies to turn your feed into a binge-worthy experience This episode is your permission to stop performing for the algorithm and start creating content that connects. If you’re ready to rewire your studio’s marketing approach and boost enrollment faster, hit play.
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The Confidence Myth: Why You’re More Ready Than You Think
07/07/2025
The Confidence Myth: Why You’re More Ready Than You Think
In this powerful and personal episode, Olivia is joined by Cara Moeller Poppitt—Inner Circle studio growth coach, founder of two award-winning companies, top 5% podcast host, and author of the new book *Big Freaking Change*. Cara shares why so many dance studio owners feel stuck—and reveals the science behind why waiting until you’re “ready” is actually keeping you from the growth you deserve. You’ll hear about her 8-step Cycle of Change model, the myth of confidence, and how to reclaim momentum in both life and business. If you’ve ever second-guessed your next move or felt like you had to do it all perfectly—this conversation will shift everything. Ready or not… this episode will inspire you to take bold action.
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CEO Checklists & Co-Pilots: Your New Self-Care Strategy
06/30/2025
CEO Checklists & Co-Pilots: Your New Self-Care Strategy
Studio owners, this one’s for the do-it-all leaders running on fumes. If you’ve ever felt like the pilot, the crew, the mechanic, and the air traffic control of your business — all at once — it’s time to rethink your flight plan. In this episode, we’re borrowing wisdom from the skies to bring you aviation-grade self-care. You’ll learn: - Why flying solo isn’t sustainable (and what it’s really costing you) - What a “co-pilot” looks like inside your studio - How to use checklists as one of the most powerful leadership tools - Why rest isn’t optional — it’s regulation If you’re ready to lead smarter, not harder, tune in. Because the view at 35,000 feet is only worth it if you arrive in one piece. DM us or tag us @dancestudioownersassociation to tell us: - Who your co-pilot is (or who you wish it was)? - The first checklist you're committing to build this week Let’s build aviation-grade leadership, together.
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The Price of Passion: When Studio Owners Stop Paying Themselves
06/23/2025
The Price of Passion: When Studio Owners Stop Paying Themselves
In this episode of the Transform My Dance Studio Podcast, we’re taking you behind the scenes for a powerful Inner Circle conversation with studio owner and mentor Kelli Leighton. Together, we explore what happens when you shift your mindset from survival mode to service-driven leadership. Inspired by executive coach Craig Burns, this episode dives into the emotional patterns, limiting beliefs, and default narratives that can hold dance studio owners back—from growth, from rest, and from the financial success they deserve. Kelli opens up about: - How she learned to stop taking feedback personally - Letting go of the “hustle = worth” mentality - Reframing help at home as a form of support, not failure - What it really means to run a real business in the dance world - Why it’s time to stop apologizing for wanting sustainability and success If you’ve ever felt like you're carrying the weight of your studio on your back, this episode will remind you: You’re not alone—and you’re allowed to thrive. 👉 Continue the conversation in our free Facebook group: facebook.com/groups/theDSOA
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ANSWERED LIVE: Dance Studio Owner Questions You're Too Afraid To Ask
06/16/2025
ANSWERED LIVE: Dance Studio Owner Questions You're Too Afraid To Ask
What’s really keeping studio owners up at night? In this first-of-its-kind episode, we’re handing the mic over to Inner Circle mentors Kelli Leighton and Loren Specht to tackle the raw, real, and relatable questions from studio owners just like you. From building teams and stepping out of the classroom to shifting your mindset and revamping your curriculum—nothing’s off-limits in this unfiltered conversation. Whether you're a brand-new studio owner or a seasoned vet navigating growth, you’ll walk away with powerful insights on: - Why mindset is 80% of the work - How to stop overworking and start leading with intention - What truly drives retention in today’s dance landscape - How to serve both high and low commitment families without losing your mission 👉 Continue the conversation and get your questions answered inside our free DSOA Facebook group at facebook.com/groups/theDSOA
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You Don't Have To Be A Workhorse To Be Worthy
06/09/2025
You Don't Have To Be A Workhorse To Be Worthy
Are you constantly pushing, hustling, and burning out—just to prove you're doing enough? In this powerful episode, we’re breaking down the lie that your value is tied to how hard you work. Discover why mindset is truly 80% of the work when it comes to leading your studio with purpose, clarity, and confidence. You’ll walk away with a renewed perspective on success, rest, and what it really means to show up for your studio—and yourself. Want to keep the conversation going? Join hundreds of dance studio owners in our free community: facebook.com/groups/theDSOA
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What You NEED TO KNOW About The Dance Teacher Summit's Return!
06/02/2025
What You NEED TO KNOW About The Dance Teacher Summit's Return!
After a 5-year break, the Dance Teacher Summit is back — and bigger than ever! Chantel Feola joins us to share what’s new, what’s returning, and why this year’s event is a must for studio owners and teachers. From iconic faculty and business trainings to app-powered networking and the return of the ACE Awards, you’ll get the inside scoop on how to make the most of your trip (and bring your team or family, too!). 🎟️ Register now at DanceTeacherSummit.com and use code DSOA100 for $100 off.
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Why Smart Studios Are Using Video to Double Their Retention Rates
05/26/2025
Why Smart Studios Are Using Video to Double Their Retention Rates
Today’s studio families want more than just great classes — they want to see growth and feel the progress. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese reveals: - How strategic use of simple class videos can dramatically boost loyalty and re-enrollment - Easy ways to highlight student achievements without turning into a full-time content creator - How to use video to celebrate growth, strengthen parent trust, and build a studio culture students never want to leave Crucial tips for privacy, permission, and staying legally protected when using student videos Whether you are trying to keep more students after recital season or build a stronger studio brand, this episode will help you leverage video as one of your most powerful and underused retention tools. Plus, join our free Facebook group for studio owners for even more templates, strategies, and real-time examples: https://www.facebook.com/groups/theDSOA
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Interactive Tools That Make Dance Class Their Favorite Hour of the Week
05/19/2025
Interactive Tools That Make Dance Class Their Favorite Hour of the Week
Getting students through the door is just the first step — real growth comes from keeping them excited, motivated, and emotionally connected to your studio week after week. In this episode of the Transform My Dance Studio Podcast, Inner Circle Growth Coach Annie Leese shares: - Why loyalty and retention are built in the small, daily moments — not just big performances - 5 simple, interactive tech tools you can use to boost connection without adding hours to your schedule - How gamification, feedback apps, and social media recognition can turn your classes into a highlight of your dancers’ week Why retention — not just attraction — is the real measure of studio growth If you’re ready to simplify your engagement systems, build loyalty faster, and stop fighting enrollment turnover every season, this one’s for you. Plus: Want real examples, templates, and tools you can plug into your studio today? Join our free Dance Studio Owners Facebook Group: www.facebook.com/groups/theDSOA
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Plan Dance Classes in Half the Time (Without Losing the Magic)
05/12/2025
Plan Dance Classes in Half the Time (Without Losing the Magic)
What starts as a simple across-the-floor jazz outline… ends up in a 2 a.m. TikTok spiral. We’ve all been there. This week on the Transform My Dance Studio Podcast, we’re breaking the cycle of burnout planning and giving you the ultimate shortcut to smarter, faster lesson design. Join Inner Circle Studio Growth Coach, Annie Leese, as she shares: - Her real-world tech workflow for building 30 weeks of lessons in minutes - How to use ChatGPT and your studio’s core values to generate meaningful class content - Systems that help your teachers stay creative without starting from scratch every week - Why “record what you’re already doing” is your new favorite strategy This isn’t about working harder — it’s about working smarter with the tools already at your fingertips. Want more tools like this every week? Join us inside the free DSOA Studio Owners Facebook Group: facebook/com/groups/theDSOA
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