Libsyn Directory

251: AI Can Copy Your Content, Not Your Care

Marketing Your Business - Marketing Strategies for Business Owners

Release Date: 04/22/2026

255: 5 AI Shifts Changing How You Run Your Business

Marketing Your Business - Marketing Strategies for Business Owners

The AI world is moving fast, and it is hard to keep up. New tools, new studies, new shifts in how people are buying, searching, and consuming. So Stu started keeping a running list of the things that kept grabbing his attention, and this week five of them stood out. In this episode, Stu walks through the five shifts he believes will change how you and he run our businesses moving forward. Some are practical. Some are still being figured out in real time. All of them are worth paying attention to. You will hear why audiences are now consuming content through AI summaries instead of watching all...

254: The STICK Test - Why Your Students Aren't Getting Results

Marketing Your Business - Marketing Strategies for Business Owners

If you teach for a living and your students keep telling you your content is amazing, but six months later nothing's changed in their business... this episode might rattle you a little bit. And that's a good thing. A conversation with Scott Paley inside our Impact Mastermind cracked something open for me. Scott consumed all of our Summit content, but didn't show up live, didn't watch a single video. Instead, he ran the transcripts through Claude. And it made me ask a bigger question: what's actually happening to retention when people learn this way? The research is staggering. Students who...

253: How a Pattern Designer Built a Multi-Million Dollar Business Without Art School (Bonnie Christine)

Marketing Your Business - Marketing Strategies for Business Owners

Bonnie Christine bet $42,000 on a trade show booth with zero experience. What happened next changed her entire business. In this episode, she reveals the 10% ad budget rule, the 12-week nurture sequence that fills her course, and the moment in her workshops that makes her tear up every time. Bonnie Christine is a surface pattern designer who built a multi-million dollar business teaching creatives - without ever going to design school. In this conversation, Bonnie reveals: • The "gift wrap strategy" that introduces people to her world months before she sells • Why she allocates exactly 10%...

252: The Launch Move That Added $100K After The Cart Closed

Marketing Your Business - Marketing Strategies for Business Owners

The playbook said our launch was done. We'd sent the emails. Hit the reminders. Ran the countdown. Most teams would have let the sequence ride out. We did something different. We opened a Zoom room for three hours with no slides, no script, and no pitch. Just over 100 people showed up. 30 sales came in. Over $100,000 in revenue. And most of those buyers? People we had never seen engage the whole launch. In this solo episode, Stu walks through the two moves his team made in the "in-between days" of a recent summit launch that completely changed how he thinks about the end of a campaign. You'll...

251: AI Can Copy Your Content, Not Your Care

Marketing Your Business - Marketing Strategies for Business Owners

If you've been watching AI roll through every industry and wondering what's left, what your edge is, what can't be automated, this episode is for you. Because the answer isn't more tech. It's actually the opposite. I was sitting in a movie theater at a VIP premiere of Super Mario Brothers with my son, brother-in-law, and nephew. The tickets, drinks, popcorn, candy, all free. 100 families in the room. No pitch, no transaction, just pure investment in relationships. While I was there, I asked my bank advisor Adrian if AI had impacted his work. He paused, looked at me, and said, "Not really....

250: He's Got 3 Years to Make $50M or He Loses $100M (His Exact Plan) - Brandon Turner

Marketing Your Business - Marketing Strategies for Business Owners

Brandon Turner built a $1 billion real estate portfolio with 14,000 units. Now he's $700 million in debt with 3 years to build and sell a company for $50 million - or lose $100 million in investor capital. This is his comeback plan. Brandon Turner hosted the BiggerPockets podcast for a decade, owns over $1 billion in real estate, and runs multiple companies from Hawaii. In this conversation, Brandon reveals: • Why having a large personal brand is like being a "really hot girl" • The "cross point of two niches" strategy that built his audience • What happened when his Texas...

249: Why Nobody's Buying (It's Not Your Product)

Marketing Your Business - Marketing Strategies for Business Owners

Have you ever watched somebody fall in love with what you're selling, say they'll be back, and then never actually come back? The problem isn't your product. The problem is you're not giving people a reason to buy today. I got reminded of this in the most unexpected way: my daughter's birthday. Marla had a list of birthday freebies on her phone. Starbucks, Sephora, Booster Juice. She dragged us to every single one. And at every stop, the rest of us bought stuff too. A free drink turned into snacks, skincare, smoothies. She was a walking case study in how a small reason to come in turns into...

248: Love Me or Hate Me, There's No Money in the Middle

Marketing Your Business - Marketing Strategies for Business Owners

My wife posts something she believed in on Instagram. Within minutes, a woman comments, "I'm unfollowing you." Ouch. But then the post starts climbing. Comments, shares, new followers, people messaging her saying, "Thank you for saying this." One person left. Dozens leaned in closer. And that's not a coincidence. That's how this game actually works. Most creators are stuck in the middle. They're not loved, they're not hated. They're just ignored. And the middle is where businesses go to quietly die. In this episode, I break down the three layers of content that pull your people toward you (and...

247: She Sold 6 Tickets and Made $108,000 (Here's How)

Marketing Your Business - Marketing Strategies for Business Owners

Eileen Wilder went from 20 years as a pastor to making $108,000 in a single day - with just 6 people in the room. In this episode, she reveals the exact framework for crafting offers people actually want to buy. Eileen Wilder is one of the most sought-after sales trainers in the online business world. Her secret? Understanding the science of why people buy - and why most offers fail before they even start. In this conversation, Eileen breaks down: • The "voice memo technique" for creating offers your audience actually wants • Why more words are killing your...

246: The Voice in Your Head Is Lying to You

Marketing Your Business - Marketing Strategies for Business Owners

Yesterday I asked a group of motivated entrepreneurs one question: "What is the voice in your head telling you about why you shouldn't move forward right now?" The chat blew up. I'm too young. I'm too old. My audience isn't big enough. Who am I to talk on this? Nobody's gonna buy from me. I don't have time. These aren't excuses. They are real beliefs that real people carry every single day. And here's what I've learned in 22 years of being online: you cannot out market a belief that says you're not worthy of success. So today is not about tactics. Today is about the thing underneath all of it....

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I was sitting in a movie theater at a VIP premiere of Super Mario Brothers with my son, brother-in-law, and nephew. The tickets, drinks, popcorn, candy, all free. 100 families in the room. No pitch, no transaction, just pure investment in relationships. While I was there, I asked my bank advisor Adrian if AI had impacted his work. He paused, looked at me, and said, "Not really. Because everything I do is based on relationships and AI can't replace relationships." That's when the light bulb went off.

In this episode, I walk through three simple, intentional relationship touch points you can start using this week to deepen your connection with your best customers. The more the world automates, the rarer human connection becomes, and the more valuable it gets.

In this episode, you'll learn:
* Why a 5% increase in retention can boost profits by 25 to 95% (Bain research)
* The experience touch point: why family-friendly beats "a nice night out" every time
* The care touch point: how a two-sentence message during the hurricanes deepened customer loyalty
* The intimate touch point: how we're running mini masterminds for our best customers this year
* The one word that ties all three ideas together (and why efficiency is the wrong goal)

RESOURCE: Grab the resources from this episode at https://podcast.stu.me

CONNECT WITH STU:
* Website: https://stu.me
* Book "Predictable Profits": https://a.co/d/4GIi1uz
* Instagram: https://instagram.com/stumclaren
* Podcast: https://podcast.stu.me
* Membership.io: https://membership.io

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