loader from loading.io

Peter Morville on Farming and the Future of Information Architecture Part 1

Surfacing

Release Date: 09/22/2021

Deep Dive: Digital Deca Part 5: 10 Management Truths for the Web Age show art Deep Dive: Digital Deca Part 5: 10 Management Truths for the Web Age

Surfacing

In this episode, Andy and Lisa review the management maxims Lisa laid out in her 2010 e-book The Digital Deca: 10 Management Truths for the Web Age. In this episode, they talk about truths 9 and 10: "Know your customer, but own your mission;" and, "Measure twice, execute once."

info_outline
Surfacing: Christina Grell show art Surfacing: Christina Grell

Surfacing

In this episode, Lisa and Andy talk to Christina Grell, Senior Director of Product Marketing at Rocket Mortgage. Christina explains the discipline of product marketing and how it intersects with design and user experience.  

info_outline
Deep Dive 12 - Digital Deca, 10 Management Truths for the Web Age Pt. 4 show art Deep Dive 12 - Digital Deca, 10 Management Truths for the Web Age Pt. 4

Surfacing

In this episode, Andy and Lisa review the management maxims Lisa laid out in her 2010 e-book The Digital Deca: 10 Management Truths for the Web Age. In this episode, they talk about truths 7 and 8: "The organization owns the web presnece;" and "Management should embrace impermanence."

info_outline
Surfacing: Arin Bhowmick show art Surfacing: Arin Bhowmick

Surfacing

In this episode, Andy and Lisa talk to Arin Bhowmick, Chief Design Officer at SAP. In this rich conversation, Arin discusses "design as a team sport" and the role of intuition in the design process.

info_outline
Episode 40: Deep Dive 11 - Digital Deca Part 3: 10 Management Truths for the Web Age show art Episode 40: Deep Dive 11 - Digital Deca Part 3: 10 Management Truths for the Web Age

Surfacing

In this episode, Andy and Lisa review the management maxims Lisa laid out in her 2010 e-book The Digital Deca: 10 Management Truths for the Web Age. In this episode, they talk about truths five and six: "Standards enable collaboration;" and "The Web is an asset."

info_outline
Surfacing: Scott Rosenberg show art Surfacing: Scott Rosenberg

Surfacing

In this episode of Surfacing, Lisa and Andy talk to Scott Rosenberg. Scott is the Vice President, Global Head of Brand Management at Visa. Scott explores his leadership strategies for designing and implementing governance and operational practices that enable a diverse global team.

info_outline
Surfacing: Judy Ma show art Surfacing: Judy Ma

Surfacing

In this episode of Surfacing, Lisa Welchman and Andy Vitale talk to Design Leader, Judy Ma. Judy reveals her leadership philosophy, the guidance she gives up-and-coming designers, and how her background in industrial design influences her approach to User Experience Design.  

info_outline
Deep Dive - Digital Deca, 10 Management Truths for the Web Age Pt. 2 show art Deep Dive - Digital Deca, 10 Management Truths for the Web Age Pt. 2

Surfacing

In this episode of Surfacing, Andy and Lisa tackle Digital Deca Truths 3 and four: 3) Decision-making must be based on expertise, not power; and, 4) The business framework must be inclusive.  

info_outline
Surfacing: Laura Barnes show art Surfacing: Laura Barnes

Surfacing

In this episode of Surfacing, Lisa and Andy talk with Laura Barnes, Senior Director of Content Strategy at Red Hat. Laura talks about how she started in digital and content strategy and her philosophies around lifelong learning and leading content teams.  

info_outline
Surfacing: Sam Quan Krueger show art Surfacing: Sam Quan Krueger

Surfacing

In this episode, Andy and Lisa talk to Sam Quan Krueger. Sam is the  Head of Digital Communications at the United Nations Development Program (UNDP).  Sam discusses his journey from agency work to a leadership role at the UNDP and his philosophy around supporting and enabling teams.

info_outline
 
More Episodes

In this two-part episode interview, Lisa and Andy talk to information architect and author Peter Morville. In part 1, they discuss Peter’s recent move to a farm in Virginia—and the steep learning curve of becoming a farmer.  In part 2, Peter offers his perspective on information architecture and discusses his methods for tackling I.A. projects with clients. He also considers some of the challenges that a new generation of designers and information architects face in building impactful digital experiences.

Episode transcript

 

About Peter Morville
Peter is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture for the World Wide WebIntertwingledSearch Patterns, and Ambient Findability. He has been helping people to plan since 1994, and advises such clients as AT&T, Cisco, Harvard, IBM, the Library of Congress, Macy’s, the National Cancer Institute, and Vodafone. He has delivered conference keynotes and workshops in North America, South America, Europe, Asia, and Australia. His work has been covered by Business Week, NPR, The Economist, The Washington Post, and The Wall Street Journal. His latest book is Planning for Everything. Peter lives in Virginia with his wife, two daughters, and a dog named Asha. He blogs at intertwingled.org.