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S5E30 - Alyson Baber - Insights Into Sales Leadership in 2024

Surf and Sales

Release Date: 08/26/2024

S5E40 - Kathleen Booth - The People Are the Product show art S5E40 - Kathleen Booth - The People Are the Product

Surf and Sales

Kathleen Booth SVP of Marketing from Pavillion joins us to share her insights on everything from community versus conference, The best events are not held by vendors, you can't run the industry playbook and expect the same results of others, leveraging pattern interupts, understanding the problem is more important than the solution, and first team thinking.   joins us on the Surf and Sales podcast to discuss  What are you waiting for?  Time to reserve your spot at www.surfandsales.com  

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S5E41 - Adam Robinson - The advantages of building in public. show art S5E41 - Adam Robinson - The advantages of building in public.

Surf and Sales

If you've ever wanted to know what it's like to be a founder of two different companies at the same time, this is the episode you need to hear.  When a founder turns around the 4 month slump.  When to find a new product market fit. What are you waiting for?  Time to reserve your spot at www.surfandsales.com  

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S5E39 - Patrick Monnot: The Elusive Founder/Sales Leader Goal Alignment show art S5E39 - Patrick Monnot: The Elusive Founder/Sales Leader Goal Alignment

Surf and Sales

Patrick Monnot of www.workwithpod.com joins us from in a real office! And yes we discuss WFH and ROT, and why he decided to go from WFH to Hybrid. And we definitely get into proper alignment on realistic revenue targets. joins us on the Surf and Sales podcast to discuss.  What are you waiting for?  Time to reserve your spot at  

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S5E38 - Chris Karger - Most Underrated Skill in Sales. show art S5E38 - Chris Karger - Most Underrated Skill in Sales.

Surf and Sales

Chris Karger joins us on the Surf and Sales podcast to discuss. Referrals no longer a nice to have and how to get them.  As well as understanding cultural differences often means communication differences. The differences between scaling in the US than the EU. What are you waiting for?  Time to reserve your spot at www.surfandsales.com  

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S5E37 - Luke Wilson - It takes more than hustle show art S5E37 - Luke Wilson - It takes more than hustle

Surf and Sales

Luke Wilson us on the Surf and Sales podcast to discuss entrepreneurship and discuss the pivot from sales leader to CEO, the fastest way to solve the problems, what it means to go from sales leader to CEO, and of course why it takes more than just hustle to be successful.  What are you waiting for?  Time to reserve your spot at www.surfandsales.com  

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S5E36 - Devon Hennig negotiating the salary without fear show art S5E36 - Devon Hennig negotiating the salary without fear

Surf and Sales

Devon Henning of Board Room Confidential joins us to discuss the what, how, and why around compensation from the candidate level. the misalignment of compensation.  Learning how to negotiate salary without fear. Understanding short term thinking vs long term as you.    What are you waiting for?  Time to reserve your spot at www.surfandsales.com  

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S5E35 - Appy Choudhary - How far your xDR should qualify first meetings. show art S5E35 - Appy Choudhary - How far your xDR should qualify first meetings.

Surf and Sales

Appy joins us and discuss building a sales development to IPO.  Understanding the lock-up periods post IPO.  What a multi-channel approach really means in 2024.  What are you waiting for?  Time to reserve your spot at www.surfandsales.com  

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S5E34 - Mike Lander - How to leverage procurement to your advantage in sales show art S5E34 - Mike Lander - How to leverage procurement to your advantage in sales

Surf and Sales

Mike Lander is a former procurement person who has transitioned to training sales people on how to leverage procurement to a mutual advantage. He shares some amazing insights including, uderstanding their role of managing risk is the top priority.  How procurement is interested in reducing risk, savings, innovation, quality, reliability, a well governed process. How to talk about risk in a proactive way. What are you waiting for?  Time to reserve your spot at www.surfandsales.com  

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S5E33 - Ben Wright - The 5 Step Prospecting Framework show art S5E33 - Ben Wright - The 5 Step Prospecting Framework

Surf and Sales

Ben joins us and shares his 5-Step Prospecting Framework targeting approaches beyond simple personalization and social media. He also shares the best ways a leader and a rep can confirm learning has actually occurred and been remembered. And a host of other practical sales tips. What are you waiting for?  Time to reserve your spot at www.surfandsales.com  

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S5E32 - Atul and Sai of Hyperbound Why the better product doesn't always win. show art S5E32 - Atul and Sai of Hyperbound Why the better product doesn't always win.

Surf and Sales

The co-founders of Hyperbound joins us on the Surf and Sales podcast to discuss some amazing concepts around the true value of AI in sales including Why SDR AI tools are not sticking. The top of the funnel SDR role, deeper in the funnel uses for AI, and most importantly the strategy component tht AI cannot yet solve. What are you waiting for?  Time to reserve your spot at www.surfandsales.com  

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More Episodes

Alyson's career spans diverse roles from medical sales to software, with experiences at Intuit, SendGrid, Zoom, and Outreach. And sharing his wisdom around 

Career Path and Company Selection and how to handle a large scale layoff professionally. You will definitely want to paddle out and ride the set of waves.

What are you waiting for?  Time to reserve your spot at www.surfandsales.com