S5E34 - Mike Lander - How to leverage procurement to your advantage in sales
Release Date: 09/23/2024
Surf and Sales
In this episode of the Surf and Sales Podcast, Scott Leese and Richard Harris are joined by John Karsant, Founder and CEO of Level Up Leads, an appointment setting and sales development agency. Key Topics Covered: How Level Up Leads helps companies implement sales campaigns and book more demos Why only 8% of companies report positive experiences with outsourced sales development The importance of setting realistic expectations with clients How to stand out in a commoditized industry Latest effective cold calling tactics that are working in 2025 The debate on permission-based openers vs....
info_outlineSurf and Sales
Are you struggling to close more deals in your transactional sales role? Looking for a scientific approach that actually works in the real world? In this value-packed episode of the Surf and Sales podcast, hosts Scott Leese and Richard Harris welcome AJ Mahar and Butch Hodson, co-authors of "Sales Lab Scripting: The Proven Playbook to Scientifically Crush Your Sales Goals" and sales performance leaders at Sellfire. AJ and Butch have perfected the art and science of transactional sales. They share their journey from discovering the power of a single effective script (which doubled or tripled...
info_outlineSurf and Sales
Senior Sales Manager at Warmly and CEO and Founder of AsyncSalesCo joins us on the podcast today. Melissa shares her incredible career transformation from elementary school teacher and news reporter to a successful sales professional and entrepreneur. Key Highlights: Navigating career transitions from education to journalism to sales Strategies for identifying and following market opportunities Insights into signal-based selling and AI-powered demand generation Advice for early-stage sales leaders on prioritizing learning and growth The importance of understanding your industry and...
info_outlineSurf and Sales
Join Scott Leese and Richard Harris as they dive deep with Thibaut Souyris, founder of Sales Labs, in this exciting episode exploring: The realities of relocating a business to Mexico Authentic content creation strategies in the age of AI LinkedIn growth hacks and newsletter development Staying motivated when sales and content creation feel repetitive Innovative approaches to sales training and personal branding Highlights: Thibaut's unexpected challenges registering as a business in Mexico Strategies for creating engaging LinkedIn and newsletter content The importance of consistency and...
info_outlineSurf and Sales
Revenue Reimagined partners Adam and Dale join us to discuss the future of fractional work and how to choose the right one. How and when to take that leap of faith. Understanding people need to execute on the small tactical things while you are also focusing on the overall strategy. What are you waiting for? Time to reserve your spot at www.surfandsales.com
info_outlineSurf and Sales
Woody from AskElephant.ai shares some of the best and easiest to understand approaches to AI in sales that we've ever heard including: The future of revenue work. What do the next 12 months vs next 5 years look like in sales? He goes deep on the specifics on the future of prospecting and the jobs that cannot go away in sales. He also provides the best advice for those of us in sales in the next 5-10 years. And he does it all while maintaining a strong belief of understanding the humanity that still needs to be addressed. What are you waiting for? Time to reserve...
info_outlineSurf and Sales
Mark Fleming a true entreprenurial spirt with a true Fortune exit and shares his experience on turning a non-technical industry into a tech approach with an old school pen and paper company. And then how to stay motivated post exit. What are you waiting for? Time to reserve your spot at www.surfandsales.com
info_outlineSurf and Sales
Partners in Excellence and author of "The Sales Managers Survival Guide", Dave Brock joins the podcast and shares some of the most amazing stories about life, sales, and business growth. And more importantly how they are all intertwined. At the core, it's about finding your purpose and building that into your whole being. You will never full potential otherwise
info_outlineSurf and Sales
Profits are better than wages. If there's a problem to be solved, there's a business to be built. It only takes massive action in 30 days to determine if your business idea is worth your time. These are the topics our guest, Tobi Oluwole CEO and founder of Magnate shares with us on the latest episode of the Surf and Sales podcast. What are you waiting for? Time to reserve your spot at www.surfandsales.com
info_outlineSurf and Sales
Joel Graber of Modern Outbound and Modern Inbound joins us on the Surf and Sales podcast to discuss why only 8% of outsourced sales team succeed. Understanding the difference between the modern approach to outbound in 2025 vs something old school. For example being driven by people on your team and then build the process before before building the process and then adding the people What are you waiting for? Time to reserve your spot at www.surfandsales.com
info_outlineMike Lander is a former procurement person who has transitioned to training sales people on how to leverage procurement to a mutual advantage. He shares some amazing insights including, uderstanding their role of managing risk is the top priority. How procurement is interested in reducing risk, savings, innovation, quality, reliability, a well governed process. How to talk about risk in a proactive way.
What are you waiting for? Time to reserve your spot at www.surfandsales.com