The Sweaty Startup
I went from running a student storage company out of college to owning 63 self-storage facilities, building a global team across five continents, and acquiring a multi-million dollar recruiting business. In this episode, I sat down with Will Smith and Niklas from Acquiring Minds to break down how I structure deals, why offshoring changed everything for my operations, and how I think about building in public, despite the hate that comes with it. We also talk through the tradeoffs of chasing internet fame vs. quietly building real businesses. This one goes deep. Grow your business: ...
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Alisa and I dug deep into what separates great founders from the rest. We talked about building stress tolerance like a muscle, hiring people who actually care, and the difference between delegation and abdication. We also got into the trap of chasing arbitrary net worth goals and why most entrepreneurs dramatically overshoot what they really need. This episode is full of real stories, honest takes, and a look at how I think about leadership, wealth, and building companies that last. Grow your business: Book: Newsletter: ...
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In this episode, I sat down with Rod Santomassimo to talk about building a lean, profitable business without chasing scale for the sake of ego. Rod’s a master at helping solo operators punch above their weight by focusing on systems, discipline, and value. We get into why bigger isn’t always better, how to grow revenue without growing headaches, and the underrated power of operating with clarity and intention. Grow your business: Book: Newsletter: My Companies: Offshore recruiting – Cost...
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Dustin Burnham and I sat down to talk about parenting, leadership, and the hard lessons that shape resilient people. We dug into what it really takes to raise kids who can think for themselves, handle stress, and create value in the world. From letting them feel real consequences to building habits that outlast trends, this one’s about long-term thinking, at home and in business. Grow your business: Book: Newsletter: My Companies: Offshore recruiting – Cost segregation – Self storage...
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Brandon and I dive deep into what it actually takes to build real businesses that last. We talk about hiring global talent, keeping overhead lean, scaling across multiple companies, and why most people overcomplicate everything. This conversation is packed with practical insights from two guys who have been through the fire and figured out how to win by keeping it simple and moving fast. Grow your business: Book: Newsletter: My Companies: Offshore recruiting – Cost segregation – Self...
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I sat down with Shawn Nelson to talk about what it really takes to build something that lasts. We covered everything from spotting talent in the wild to shaking every tree to raise capital. I share the story of recruiting one of my best hires in a freezing Walmart parking lot and how that same mindset applies to building wealth through sweaty startups. If you're serious about business and tired of startup fantasy, this one’s worth your time. Grow your business: Book: Newsletter: My Companies: Offshore...
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In this episode, I sit down with Greg Isenberg to talk about the types of businesses most people overlook. We get into sweaty startups, firewood delivery, nanny recruiting, Christmas light installs and how some of them quietly turn into million-dollar companies. I also share why I’ve spent over six figures on domains and why that’s one of the best investments I’ve ever made. If you're trying to figure out where the real opportunities are, this one will give you a blueprint. Grow your business: Book: Newsletter: My...
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In this episode, I sat down with Zuby to talk about the deeper side of entrepreneurship, confidence, culture, and what it means to build a meaningful life in today’s world. We got into AI hype vs reality, why the health system is failing men, the societal pressure against family, and how confidence, not intelligence, is often the key to success. If you're thinking long term about wealth, health, or raising a family, this one's worth your time. Grow your business: Book: Newsletter: My Companies: Offshore...
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I joined Rohit to break down the real path to building wealth through business. We talked about picking the right boring business, building confidence when no one gives you permission, and why consistency beats intelligence every time. This is for anyone ready to stop analyzing and start taking action. Grow your business: Book: Newsletter: My Companies: Offshore recruiting – Cost segregation – Self storage – RE development – Brokerage – Paid ads –...
info_outlineIn this video, I talk to Ryan Hawk about how decision-making is something you get better at by actually doing it, not just reading about it.
I share how my dad let me make small, low-risk decisions as a kid, which helped me build that skill early. Now I’m doing the same with my own kids.
We also touched on what I learned from college sports and how trying to protect people from every struggle they face can backfire over time.
You can’t outsource judgment. You can’t simulate pressure. The only way to build that muscle is to make the call, see what happens, and learn from it.
Most people are so afraid of being wrong that they never get enough experience to get good. But if you start when the stakes are low, you build real confidence over time.
Book:
https://www.amazon.com/Sweaty-Startup-Doing-Boring-Things/dp/006338762X
Newsletter:
https://www.nickhuber.com/newsletter
My Companies:
Offshore recruiting – https://somewhere.com
Cost segregation – https://recostseg.com
Self storage – https://boltstorage.com
RE development – http://www.boltbuilders.com
Brokerage – https://nickhuber.com
Paid ads – https://adrhino.com
SEO – https://boldseo.com
Insurance – https://titanrisk.com
Pest control – https://spidexx.com
Sell a business:
Buy a business:
Invest with me:
Social Profiles:
X – https://www.x.com/sweatystartup
Instagram – https://www.instagram.com/sweatystartup
TikTok – https://www.tiktok.com/404?fromUrl=/sweatystartup
LinkedIn – https://www.linkedin.com/in/sweatystartup
Podcasts:
The Sweaty Startup & The Nick Huber Show
https://open.spotify.com/show/7L5zQxijU81xq4SbVYNs81
Free PDF – How to analyze a self-storage deal:
https://sweatystartup.ck.page/79046c9b03