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323: Turn Your Competition Into Your Clients With Licensing

SweetLife Entrepreneur™ Podcast

Release Date: 05/20/2024

333: How To Grow Your Licensing Leads List Organically show art 333: How To Grow Your Licensing Leads List Organically

SweetLife Entrepreneur™ Podcast

Are you interested in expanding your business through licensing but don’t know where to start with generating leads? Maybe you’ve seen our client success stories and want the same for yourself, but you’re stuck on how to begin. This episode is for coaches, consultants, speakers, and service-based businesses who are ready to dive into the powerful world of content licensing. We’re talking about practical, proven strategies to organically grow your licensing leads list. If you’ve been consulting or coaching for a long time and need a new way to scale without exhaustive marketing and...

info_outline 332: 3 Needs To 10x Your Profit and Leadership show art 332: 3 Needs To 10x Your Profit and Leadership

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Are you a coach, consultant, or service-based business wondering why you can't seem to break through the revenue ceiling? Feeling frustrated because those with less experience seem to be more successful? This episode is for you. In today's show, we're diving into three proven strategies to 10x your revenue and elevate your leadership. We'll unpack the importance of solving a specific problem, honing in on your ideal audience, and choosing one channel to reach them. If you're tired of the grind and ready to upgrade your business, this episode is your blueprint. By the end, you'll know exactly...

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info_outline 330: The Cost of Not Licensing Part 2 show art 330: The Cost of Not Licensing Part 2

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How Much Money Are You Losing By Not Licensing Your Content Right Now   Are you a coach, consultant, or service-based entrepreneur wondering why you should dive into licensing your content now? In this episode, we address the cost of inaction and how it’s impacting your bottom line. This show is for those ready to step up and scale their business by licensing their content. We’re unpacking the tangible financial benefits and showing just how much more profitable you could be with a licensing model. If you find yourself planning to get into licensing “someday” but never really...

info_outline 329: The Cost of Not Licensing Part 1 show art 329: The Cost of Not Licensing Part 1

SweetLife Entrepreneur™ Podcast

Ever found yourself pondering if your time is more valuable than money? If so, you’re not alone. In this episode, we're diving into why licensing your content might be the game-changer you're looking for. We tackle the crucial question: what's the real cost of not licensing your content now? If you've been sidelining the idea due to your busy schedule or the money your business currently makes, this episode is tailored for you. Many entrepreneurs struggle with this decision, and today, we’re uncovering the hidden costs tied to not entering the licensing space sooner rather than later....

info_outline 328: How Can I License My Content or Course Faster? show art 328: How Can I License My Content or Course Faster?

SweetLife Entrepreneur™ Podcast

Are you looking to license your content faster? Especially if you're a coach, consultant, or entrepreneur aiming to scale your business, this episode is for you. We dive into how you can sell licensing deals quickly and efficiently. We'll explore actionable steps to change the buyer for your licensed offers and how to tweak your products for faster sales. This show isn’t for those who prefer long, drawn-out sales processes; it’s for the hustlers who want speed and efficiency. If that's you, let's get started!   In this episode, we talk about two key strategies to sell your licensed...

info_outline 327: 3 Considerations When Licensing Your Content To Other Coaches show art 327: 3 Considerations When Licensing Your Content To Other Coaches

SweetLife Entrepreneur™ Podcast

Wondering if licensing your content is the right move? In this episode, we're talking about the crucial considerations for coaches, consultants, and subject matter experts looking to license their content. If you’ve been selling your genius directly to your clients and are now thinking of scaling your business by allowing other coaches or consultants to distribute your content, this podcast is for you. We dive into the key questions you should ask yourself before making this decision. Are you still planning to sell your content directly? How would licensing affect the integrity of your...

info_outline 326: Content and Licensing Mistakes To Avoid show art 326: Content and Licensing Mistakes To Avoid

SweetLife Entrepreneur™ Podcast

Are you a coach, consultant, speaker, or expert wondering how to protect and profit from your content? This episode is essential for professionals looking to avoid the most common mistakes with content licensing.    We’re covering real-life stories and practical steps to ensure you approach content licensing the right way. By understanding these key mistakes, you can save yourself time, money, and unnecessary headaches as you expand your business reach and impact.   In this episode, we’re unpacking the top three mistakes that can derail your content licensing journey....

info_outline 325: Who Should You License Your Content or Course To? show art 325: Who Should You License Your Content or Course To?

SweetLife Entrepreneur™ Podcast

Struggling to scale your coaching or consulting business? In this episode, we dive into the powerful strategy of content licensing. We're talking about how you can offer your training, courses, or systems to other companies, saving them time and boosting your income. Perfect for coaches, consultants, and service-based businesses wanting to expand their reach, this episode unpacks who would want to buy your content and why. From your current clients to even your competition, you'll learn how to transform your existing content into new revenue streams.   By the end of this episode, you'll...

info_outline 324: What Types of Content Can You License? show art 324: What Types of Content Can You License?

SweetLife Entrepreneur™ Podcast

Are you sitting on valuable content and wondering how you can monetize it through licensing? This episode is tailor-made for coaches, consultants, and other subject matter experts who possess content that's just waiting to be shared with a wider audience. We're going to clarify what content is licensable, how companies are hungry for it, and why knowing this is critical for taking your business operations to new levels of growth and efficiency. If your content is collecting dust, listen up – this is not the show for you if you're not yet clear on what content licensing is. I suggest first...

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More Episodes
Are you sitting on valuable content and wondering how you can monetize it through licensing? This episode is tailor-made for coaches, consultants, and other subject matter experts who possess content that's just waiting to be shared with a wider audience. We're going to clarify what content is licensable, how companies are hungry for it, and why knowing this is critical for taking your business operations to new levels of growth and efficiency. If your content is collecting dust, listen up – this is not the show for you if you're not yet clear on what content licensing is. I suggest first catching up on our previous episode about the basics of content licensing before diving into this one.
 
In this chat, we unpack three lucrative types of licensable content—each with varying income potential, represented by one, two, or three dollar signs. From leveraging distribution channels with compact pieces like articles and videos, to enhancing other programs with your trainings or workshops, and even offering complete processes that other companies can use independently. I even share a personal story about how I repurposed my own courses, and how that could be a game changer for you, too. We break down these strategies into real-world applications to help you visualize the incredible potential of licensing the valuable content you already have.
 
End Results:
  • Recognize short, impactful content that can be used to fill a company's distribution channels.
  • Identify how your smaller training modules can augment existing programs to create added value.
  • Understand the goldmine that is complete programs and courses, ready for you to license.
  • Get clarity on whether your content fits better as internal training for teams or as client-facing solutions.
  • Realize the potential profitability of licensing and how it contributes to a scalable business model.
 

For more, visit the show notes on https://sweetlifepodcast.com/323

 

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