Choosing the Right Financial Advisor | Part 2: Which Professional Credentials are Most Important to You?
Release Date: 04/13/2023
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Transcript:
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Welcome back
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to part 2 of choosing the right financial advisor. This
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is Tom Romano with unfiltered finance and I'm back
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here with my guests. Mike store senior Regional director at
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symmetry partners and Peter laponis financial advisor
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and cfp at Apollo wealth. Thank you for joining us
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gentlemen, so go Peter certified financial
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planner see FP Mike. I'm
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asked this question to you because Peter is a cfp. What
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are the credential what other credentials that investors should
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be looking for as they're going through this process of choosing a
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financial advisor. I mean cfp certainly is one of them sure. There's
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you know, I mean I come across a wide variety
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of different advisors and that have different different designations
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and it and sometimes it
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depends on it depends on you know, what type
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of work they're doing for the client. It may not always be, you know
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cfp, but most of the advisors that I'm working with their
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certified financial planners, but there's
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there's SEMA, you know, which is a certified Investment
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Management associate, I
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believe and that I look
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at CFA and see Sima as kind of two different
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designations that
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Are are very strong. I mean these people are incredibly smart.
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They pass a lot of tests to get where they are. But I
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look at the see the SEMA and the
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the CFA which is a chartered financial
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analyst as more geared towards Investments to
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a certain extent. So they're if you've
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got an advisor that is more seamors or CFA oriented.
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I think you're probably you could and Peter
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you can correct me if I'm wrong lean more
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towards them probably approaching it from an investment perspective.
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Whereas I think a cfp is
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going to approach the relationship from everything
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that Peter just talked about in terms of how they
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want to how they want to work with you moving
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forward Investments are important no doubt, but I think from
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the standpoint of the approach if
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you're looking for a planner, you know a cfp is
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where you want to be if you want someone that's more focused on. Okay, I'll construct
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a portfolio for you, but I think Sima and
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CFA tend to lose tend to
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Themselves more towards investment only to a certain
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extent now that's not every single or CFA but I think from that
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perspective those types of designations. Those are the ones that I come across
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primarily obviously, there's other designations with
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the insurance realm that you know, you like a
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chfc that would be which I
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I don't even remember that. It's a chartered leave its chartered Financial
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consult consultant, right which is different than a chartered financial analyst
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which is kind of interesting but you know, they'd be focused more on
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and probably the insurance side of the investment process.
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So I come across a lot but I would say
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that I feel comfortable saying it that the
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cfp is the designation where you know, mostly you're
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going to be getting more of a planning approach. Whereas I
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think the other designations might lean towards something else within
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the whole scope of planning but more,
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you know designated or specific on that
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side sure. I think it's important, you know, individuals professionals
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regardless of the industry having credentials after
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their name shows that they're
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to the business. They're probably lifelong Learners,
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which is something you probably want to look for in a financial advisor. And
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I would agree with you a cfp
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is probably the starting point. However, the
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the SEMA the Cima in the CFA,
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which I would agree are more investment driven.
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Um working with a firm who has a cfp has the point
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of contact Peter, but that doesn't mean you don't have access to
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cfa's and seamas as well. Right, correct. And
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that's that's part of the teamwork approach here that you
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know behind the scenes. I know that there's cfas working on our portfolios.
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So so I think
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you could see someone with another non-cfp designation
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but is what's their firm like do they have a team behind
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them is maybe they have a a young hire
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a new hire coming out of college who's studying
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for his or her cfp and that's their parent plan
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who works on the financial plan. So I mean to I think
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you might be doing a disservice just because
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someone doesn't have cfp understand more about what's
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what's going on at the firm and not just
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the designation. But I do agree having a designation and you
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made you reminded me. My continuing
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ed is coming up and it's it's comprehensive. I've
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got I've got a lot to do several hours to to
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keep
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Cfp designation current I've
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got to do some continuing education requirements online. Yeah, me
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too. Thanks for the reminder. I would say I didn't
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mean to say that, you know, the cfp is definitely starting point. But Peter
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brings up a great point that you when you visit with these cfps. They
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do have those other.
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People in their organizations that cover those parts
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of the planning process for them from that standpoint
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So and I've met many cfps that have their SEMA or have their CFA as
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well. So depends on who I'm speaking with, but there's there's a
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wide variety of different designations and some have won
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some have many or some have, you know, more than one right? So something
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that you would recommend investors look for as they're gonna
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go through absolutely. Absolutely. Absolutely. Yeah Mike we
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for all the cfps out there yet. We're definitely the top
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designation. No doubt about no doubt about it. We can
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leave it at that. Very good very good. So I
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have a few more questions and this has been great gentlemen, but
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What are some of the resources online resources
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right, you know, I don't think people use phone books
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anymore to find Financial professionals. What are
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some of the things my gear you're working
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with thousands of advisors. Like how do you how do you
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go about and find an advisor that that you would want to work with
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a professional level but not only professional of
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us person maybe from even personal standpoint where can
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investors go? Well they can they can you
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know go online and you know, there's a couple of different organizations that
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are out there that you could look at like the Financial Planning Association is
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a great place to start that's that's a
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big one National Association of
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personal financial advisors is another great site
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as well the certified financial planner
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board. You can go that route as well. I mean,
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that's probably the best place to start you can find someone in your general area
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that could help you there. There's another firm out there
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XY Planning Network which is which
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is a pretty good tool for to search for fee only.
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Financial advisors you mentioned, you know
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word of mouth or referrals from from your friends
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or family that may be working with a financial advisor. So all of
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them are great great ways to to identify some of
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that you might want to work with at least get the opportunity to interview them to see
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if they would be a good fit for you. Yeah. I think there's a lot of great resources online,
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you know, one of the things that Peter and
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I talk about quite a bit is you know working with someone
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who understands you someone who's working with
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other investors like me.
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Right in a lot of times if someone has a very specific need or
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specific sort of outcome. They're
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looking for they can identify the right Financial professional
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by not only looking at those websites, but
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LinkedIn Facebook. Look, who are these?
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Look who at the who these advisors are look at
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the circles that they're in right? You know it a funny story my parents
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who are not great investors. They were
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both School teachers had a pension but when they were looking for
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financial advisor, they didn't look any
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further than you know, the Connecticut Teachers Retirement Financial
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advisory. It was a really long name like
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that. I know I'm butchering it and talking it right but they will
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work Connecticut Teachers that must be the guy that we work with without even
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thinking twice about it, but they knew they felt comfortable and
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they trusted that the this particular individuals working
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with other, Connecticut Teachers.
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Here to add to any of that Peter. I mean, I think that
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you know, I've had done. Oh my
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second cap. We have pulled that one back.
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I won't ask that question better.
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All right.
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so Peter
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You know, I've talked about this it it's a mutual
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interview between an advisor and an investor the investors making
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a choice, but the advisors making a choice as well. So talk
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a little bit about that process if you will.
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Yeah, I think that's that's a great question. And I definitely
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encourage people to come up with a
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list of questions and interview multiple
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advisors definitely. But yeah, when when
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I'm meeting with with a New Prospect, I'm interviewing
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them as well. And there's things I'm I'm looking
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for I want to make sure that number
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one there. They're gonna be happy working with us. I've
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told people who I refer to
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them as Gunslingers. They want to pick stocks. They want to
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be in and out of the market they want they want action and I've told
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people I go I don't think we're gonna be a good fit. I'm a
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nice person. You seem like a nice person you seem to get along but
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we're going to have different philosophies and and I want
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you to be happy and I don't want to waste your time and I
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don't want to have my time wasted and so I've had to tell people I just don't think
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that this is necessarily going to work. Um, also there's
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when I start to hear people talk and I say this
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to clients
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and Prospects I start to get a gut feeling about what's
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going on. And when I start to hear about things like
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well a lot of debt, you know, you've got
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and not good. You don't have good financial habits.
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You're spending all your money. You've got
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a lot of debt a lot of bad debt. It's one thing to have a mortgage your car
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payments. Those are those are necessary. We'll call those
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good debt necessary debt. We start talking about large student
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loans. We start talking about large credit
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card balances.
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I may not be able to work with you. I you may be better off going
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and having credit counseling done first because I
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can maybe give you some pointers but I've
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had to unfortunately tell people that we may
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not be a good fit. There wasn't a whole lot I could do because they
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just they just didn't have the assets. They needed to get really the
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basics of their budgeting or spending plan
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down and start to work on that debt. And that's not something we're
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necessarily.
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Working on it'd be more of sort of a credit agency
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helping them to kind of get that square away. Absolutely. You
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mentioned working with, you know, other sort of
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financial professionals that you you work with
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other.
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Financial professionals as well. I mean maybe not direct financial
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advisors, but tax advisors and things like that. Oh, definitely.
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I like to say that the analogy is I'm
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I'm sort of the quarterback or I'm your
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your primary care physician if we need to bring in a specialist,
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you know cardiologists so forth
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weekologists.
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So but I'm working with.
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I'll work with the client's attorney to talk about their state plan
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work with a client's accountant or CPA to
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talk about if we need to do some rebalancing in the portfolio before
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I do any of that.
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And start triggering capital gains. I want to make sure that the accountant is
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on board with it and we understand what the
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ramifications are of those actions or in
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actions because the last thing a client wants is a
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surprise attack time. There's something psychological about
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a big tax bill staring you in the face and it's
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one thing to not know about it and have to
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pay it. It's another thing. All right, you know what we knew about this, but we know why we
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did it. So I'm constantly working with
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with other Professionals in helping clients
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with taxes and in legal issues.
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That's fantastic. Yeah, so that's another thing that investors should
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be looking for. Is there a true team approach? Maybe not even under the
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same roof under the same corporate umbrella if you will but making
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sure that the advisors acting in that quarterback capacity
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and has the right Specialists for
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those needs that might be outside of the scope of
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what the advisors doing on a day-to-day and that could be another point
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of reference for a client. If you have an accountant who
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you've been working with for a long time and you happen to like him
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or her in the way that they work maybe they could be a place
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where you could go to get a referral.
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Because I'm in all likelihood that that CPA
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or that attorney is has some
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type of relationship with a financial advisor and could give
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you a couple of places to go. Yeah, I think that's a great
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great piece of advice there. All right.
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I want one more topic here because this comes up a
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lot and it's the notion of compensation for financial advisors.
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I've heard individuals say
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that I don't pay my financial advisor or anything. He does
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it for free sure right there is
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there's a problem this industry, I think with transparency at times and
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there's a number of different ways financial advisors are
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being compensated. I didn't like frankly I think advisors should
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be fairly compensated. They're doing really good work, right?
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Depending on the advisor. Of course, Mike tell us
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a little bit about the couple of different.
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Fee structures or compensation structures there are for financial advisors.
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And if there's one that you would recommend over
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another I'll rattle them off because it's a
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lot of different ones. There's feel only which we've talked a little
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bit about there's fee-based. There's Commission
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There's retainer.
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There's subscription. There's
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another one I've heard that I know is out there not as
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popular but it's there and there's flat fee.
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So there's a number of different ways that advisors are
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compensated and the one
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of course in my line of work and in terms
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of what I do on a daily basis working with us, I come across primarily
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not always I would say fee only
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in fee based or the two that that primarily I work with
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although there are there are others that are
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less. So like a retainer I've seen I've come across that
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but I say primarily it's fee only and fee-based that
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I typically work with advisors and you know,
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I'll let Peter elaborate but I'll just say generally that fee only would be
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just be be charging, you know,
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a fee for services. It could
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be it could be a flat fee or could be a fee based
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on assets under management that the investor might have with that advisor
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fee base is is kind of
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a combination of the only and commission if you will it has
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The concept of building on assets but also the advisor
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has the ability to offer commission-based
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products that would follow outside of the fiduciary scope.
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I believe Peter and so those are the two that primarily
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I see in my kind of interactions with
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advisors around the country. Yeah, I think most of our listeners are
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probably falling into the fee only fee-based camp
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or the commission side right there. There
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are a number of different fee models out there in compensation models
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and I think they all have their pros and cons but you
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just said something that I'm gonna ask Peter O'Brien on
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right?
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We talked about fiduciary.
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If you are paying a commission.
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Is your advisor acting as a fiduciary necessarily? Yeah,
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if you've your your fee only your
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being charged in a fee for your advice and
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and whatever the the Investments would be. Where's fee-based
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you could be receiving commissions.
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On investment products. It's sort of
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I guess I'll use the term hybrid approach. So it's
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a gray area. They I don't
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know if because we don't do that here, you know,
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we don't have commission based investment products. It's strictly
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putting people into no load low cost
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mutual funds and ETFs and we are being
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paid a fee based upon those assets under management. We don't
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have commissionable investment products to sell and if
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you're if an advisor is doing that.
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I don't think they can put themselves out there as
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as a fiduciary necessarily.
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Yeah, I think that the commission side I'm not
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knocking it. Just calling it
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what it is. It's it's rot with conflicts of interest and
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you just said something that I think would would mean
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a lot to our listeners, right?
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these
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percentage of assets fees paying fees you're paying
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for advice in that fee stays the
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same regardless of the investment product. It's a
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with your charging 1% regardless of
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the advice you give you earn five you earn that one percent rather.
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commissions
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Is in compensation for advice it's compensation
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for selling a product and that product
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has to be suitable not necessarily best interest.
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Okay, so that I think that's something that people
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don't understand outside of this industry. You
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know, there's two ways two major ways
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that advisers get compensated fees versus commissions and
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one other point that I'll make about fees and correct
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me if I'm wrong gentlemen if you're charging fees on assets.
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If the asset level goes up the advisor
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gets paid more the asset level goes down. I
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mean the percentage stays the same but the actual dollars change, so
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I think that it actually aligns the interests.
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Of the investor and the advisor using a fee model
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for Susan commission model where someone might
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be asking you to buy a product that you may not necessarily
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need.
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Correct. And that's that's the thing. We you
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start talking about different.
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Whether it's Insurance products investment products that have commissions on
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them.
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Now all of a sudden it could be suitable. But if product
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a May pay
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X percentage products B may pay X
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percentage plus something on top of
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it.
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A non-fiduciary advisor is probably
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going to go to product B because it's going to pay him
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or her more and it's a perceived conflict of
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interest. I'm not saying that every person out there who's earning a commission is
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Is not acting in good faith, but there
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is there's a potential for that conflict to be there. Sure. It's
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it's all things being equal right? It's they're gonna pick if it's
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if it doesn't necessarily hurt the
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client and all and the Investments are relatively the
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same they're going to gravitate probably towards the higher commission product.
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Not that it's a bad thing. But that's the conflict of
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interest that we talk about right isn't necessarily in the best
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interest of the client. Yeah, and I think investors don't need products as
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much as they need advice. Yeah agreed. I totally agree.
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We were talking the the other
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day just that the the meetings we were we were at and
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and the model the way it was is you
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had insurance companies or investment firms sort of
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sitting at the top designing product and starting
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to push that product down to advisors who would
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then push it to clients down at the bottom and really our
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model is where we flip the script.
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The client is at the top and the client comes to the advisor.
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And we then go out to the product manufacturers to
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find the the best product the best solution for
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for the client to make as part of
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their financial plan. So I think that's that's a big difference there.
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We have nothing proprietary and we are acting in the best interests
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of the client looking for a best of breed approach. And
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again, usually it comes down to well, what
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are the fees associated with that and that's another great piece of
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advice for clients.
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Understand who you're paying and what you're paying
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them and what for?
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Whether it's mutual funds inside your 401k or
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something inside if you have an IRA through your bank
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understand what it what it is and and
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how it works. You're the one paying it and and understand how
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all of that works and a lot of times people don't realize
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that because a lot of times things are are not
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apparent you got to do a got to do a little bit of digging to understand
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what those those fees are inside of certain products.
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Yeah. Absolutely. No, no what you're paying and I think
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that there are some compensation models for
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advisor out that they're a little bit opaque if
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you will but as an investor
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working with the financial professional transparency matters,
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and if someone's not being transparent, then there's
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probably not a lot of trust there in this business is built on trust.
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So yeah, I have to disclose everything to everybody up
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front because
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It's coming out. It's coming out of the account and they'll see it right on the statement as
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a line item to the penny. Yeah, exactly, except a
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penny.
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Absolutely. Well gentlemen, thank you so much for your time. So I
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just want to kind of recap because there was so much great information
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that the two of you shared if you're an investor
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out there if you're one of our listeners and you're looking to work with a financial
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professional or if you're looking for maybe a second opinion a couple
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of things that that Peter and Michael had talked to us
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about today. Make sure you ask the question. Are you acting
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in a fiduciary capacity? Probably the most important question to
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ask a financial professional.
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Number two. What is your financial planning process? Right
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the value proposition of a
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financial advisor should be based on that planning process. And
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since you are paying for advice, I think a great
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question is what is your investment philosophy? How do you see the
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world work? How are you going to advise me based on that investment
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philosophy
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When it comes to credentials, I think looking for any credential
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makes a lot of sense after a person's name. But if you're
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looking for a true financial planner, the cfp designation is the
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one that that our guests recommend.
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Look for people that work with people like
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you look for advisors that are working with people like yourself
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and there's a lot of resources out there. Mike mentioned
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Napa. There's the advisor's website. Of
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course Facebook LinkedIn are great ways to look at how
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these advisors are working with
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people that may or may not be like you and let me throw another resource
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out there. A lot of investors don't realize that you
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can Google broker check broker check
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is a government website where tracks the history
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of every single Financial professional whether they're SEC
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registered or member of finra and you'll
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see if there's any disclosures or anything like that
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so broker checks are great way to see if
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if there's any dings on the record of
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the person that you're speaking to and then in terms
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of compensation look for fees versus commissions not
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to say that commissions are necessarily bad, but they
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there could be some conflicts of
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interest in there and a fee-based advisor.
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Even a fee only advisor is going to sit in the same side of
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the table as you the investor. So Michael, thank
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you so much for your time. Thanks Tom Peter. So thank you
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for joining us here today. This has been a great conversation and so
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for our listeners out there. Thank you for joining us.
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We'll get you on the next one. And if you
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want to look at any of our previous unfiltered Finance podcasts, they're
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available wherever you might be getting your podcast today.
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So thank you till next time. Bye Cemetery Partners.
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LLC is an investment advisor
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firm registered with the Security and Exchange Commission
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The Firm only transacts business in states where
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it is properly registered or excluded or
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Exempted from registration requirements registration of
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an investment advisor does not imply
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any specific level of skill or training and does
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not constitute an endorsement of the firm by the
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commission. No one should assume that future performance of any
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specific investment investment strategy product or
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non-investment related content.
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Reference to directly or indirectly in this material will be
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profitable.
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As with any investment strategy there is the possibility
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of profitability as well as loss due
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to various factors including changing market
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conditions and/or applicable laws.
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Content may not be reflective of current opinions or
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positions. Please note the material
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is provided for educational and background use only
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moreover. You should not assume that any discussion or information
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contained in this material serves as
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the receipt of or as a substitute for personalized
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investment advice.