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Fees & Transparency | How is Your Financial Advisor Being Paid?
06/22/2023
Fees & Transparency | How is Your Financial Advisor Being Paid?
Financial Advisors don't work for free. Depending on how their practice is structured, investors will be charged an assortment of fees for a financial advisor's services. In this episode of Unfiltered Finance, we are joined by JT Lavery, Symmetry's Associate Director of National Sales, to discuss how fees are structured and how advisors can work to be transparent with their clientele. If you have any questions or would like more information, reach out to us at You can also find us on Facebook, YouTube, Twitter, and LinkedIn. As always, we remain invested in your goals. Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions. Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice. 0 00:00:06.970 --> 00:00:10.520 Hello and welcome to Unfiltered Finance. This is your host, Tom Romano. 1 00:00:10.520 --> 00:00:13.640 And thank you all for joining us for, uh, this edition. 2 00:00:13.930 --> 00:00:16.320 Today we're gonna talk about something that I think, uh, 3 00:00:16.620 --> 00:00:21.160 weighs on a lot of investors' minds. Um, there, there tends to be, uh, 4 00:00:21.400 --> 00:00:24.320 somewhat of a lack of transparency on this topic in the industry. 5 00:00:24.320 --> 00:00:28.400 And the topic is, is fees and all fees associated with investing. 6 00:00:28.460 --> 00:00:32.400 We have the perfect guest for us here today. Uh, JT Lavery, uh, 7 00:00:32.400 --> 00:00:34.040 longtime coworker and friend of mine. 8 00:00:34.070 --> 00:00:37.320 He's the Associate Director of National Sales at Symmetry Partners. Jt, 9 00:00:37.320 --> 00:00:38.440 thanks for joining us here, 10 00:00:38.740 --> 00:00:40.560 Tom. Thanks for having me. Appreciate it. So, 11 00:00:40.740 --> 00:00:43.280 Jt, tell us a little bit about, about your background, um, 12 00:00:43.310 --> 00:00:44.600 working with advisors. 13 00:00:44.870 --> 00:00:48.000 I've been working with advisors, Tom, for about 23 years now, kind of in, 14 00:00:48.000 --> 00:00:51.920 in different facets. Uh, I started off on the service side of things at a, at a, 15 00:00:51.940 --> 00:00:55.720 at a major mutual fund company up in Boston, answering phones and, and, 16 00:00:55.860 --> 00:00:58.080 you know, trying to solve problems. And I, you know, 17 00:00:58.080 --> 00:01:02.160 transitioned over to the sales side, uh, a few years after that. So I have a, 18 00:01:02.160 --> 00:01:05.880 you know, pretty good background working with advisors that were more on the, 19 00:01:05.880 --> 00:01:07.240 uh, commission side of things, 20 00:01:07.380 --> 00:01:10.640 as well as advisors that are on the fee-based side of things. For 21 00:01:10.640 --> 00:01:14.160 Our listeners, um, describe the difference between the two because I, 22 00:01:14.240 --> 00:01:18.000 I think a lot of folks out there don't know if they're paying fees or 23 00:01:18.000 --> 00:01:18.700 commissions, and, 24 00:01:18.700 --> 00:01:22.760 and I've heard many times talking to investors that they don't think they pay 25 00:01:22.920 --> 00:01:23.630 anything. Mm-hmm. 26 00:01:23.630 --> 00:01:26.120 Yeah. So, uh, you know, commissions are paid out, uh, by, 27 00:01:26.120 --> 00:01:27.240 let's say a mutual fund company. 28 00:01:27.390 --> 00:01:30.680 They will pay out a commission to the advisor who sells that particular mutual 29 00:01:30.710 --> 00:01:32.080 fund to, uh, to their client. 30 00:01:32.460 --> 00:01:36.400 And it's could be paid out in a very various of different ways. Um, you know, 31 00:01:36.400 --> 00:01:39.240 if it's a shares, it'll be an upfront sales charge, B shares, 32 00:01:39.240 --> 00:01:40.760 which don't even think is even a thing anymore. 33 00:01:40.760 --> 00:01:43.760 It was a contingent deferred sales charge. There was no upfront sales charge, 34 00:01:43.980 --> 00:01:46.680 but it was a declining sales charge As time goes on and you, 35 00:01:46.700 --> 00:01:49.120 and you were to sell that particular holding, you know, the, 36 00:01:49.120 --> 00:01:53.120 the sales charge would be reduced. And then you also had c shares that were, 37 00:01:53.140 --> 00:01:56.280 you know, about a 1%, you know, uh, uh, trail that would, uh, 38 00:01:56.350 --> 00:01:57.800 that would pay out to the advisors. 39 00:01:57.800 --> 00:02:00.520 And those are paid through various fees that are within the mutual funds that 40 00:02:00.520 --> 00:02:03.040 the mutual fund companies, uh, structure around, you know, 41 00:02:03.040 --> 00:02:05.520 marketing of their particular products as well as, um, 42 00:02:05.540 --> 00:02:06.920 as selling those particular products, 43 00:02:06.930 --> 00:02:10.200 verse the fee side of things where it's advisors are just simply charging a fee 44 00:02:10.200 --> 00:02:13.640 for their advice. They're advising their clients on what they should be doing. 45 00:02:14.180 --> 00:02:17.240 Um, there's often, there's more than just, um, more advice, 46 00:02:17.310 --> 00:02:20.400 more than just advice that goes into it. It's, you know, financial planning, 47 00:02:20.680 --> 00:02:23.040 holistic planning and things like that. But it's generally a, 48 00:02:23.120 --> 00:02:25.760 a fee that's fully disclosed that they, that they pay. 49 00:02:26.300 --> 00:02:29.560 And the way most advisors will structure their fees, 50 00:02:29.590 --> 00:02:32.440 they'll structure 'em in such a manner that the more money you have, uh, 51 00:02:32.440 --> 00:02:34.840 you'll start to see those fees actually go down. So 52 00:02:34.840 --> 00:02:37.360 What I'm hearing you say, it sounds like, and I think the, 53 00:02:37.460 --> 00:02:39.800 you said contingent deferred sales charge, right? 54 00:02:39.860 --> 00:02:43.280 If if you're earning a commission, that is a, it's a sales charge, correct? 55 00:02:43.370 --> 00:02:48.040 Right. Whereas, uh, fee for advice is exactly that, 56 00:02:48.240 --> 00:02:51.480 right? It's a fee for, for giving advice so that it's not necessarily a, 57 00:02:52.040 --> 00:02:53.600 a sales charge. Um, 58 00:02:53.660 --> 00:02:56.200 why do you think it's important for investors to know the difference between the 59 00:02:56.200 --> 00:02:56.760 two? Well, 60 00:02:56.760 --> 00:02:59.440 It's important for them to know the difference. It's, 61 00:02:59.440 --> 00:03:02.040 I think it's just important for them to know what they're, what they're getting. 62 00:03:02.090 --> 00:03:05.040 First of all, commissions. You can say that there's, you know, 63 00:03:05.280 --> 00:03:08.120 conflicts of interest perhaps. Are they getting sold something that, 64 00:03:08.230 --> 00:03:10.880 that has a higher commission that, that, you know, 65 00:03:10.880 --> 00:03:14.040 the advisor's gonna get paid more money on, you know, verse, you know, 66 00:03:14.040 --> 00:03:14.873 they always say, you know, 67 00:03:15.000 --> 00:03:19.000 a fee-based advisor usually will generally sort of align themselves with the 68 00:03:19.000 --> 00:03:22.040 client, let's say, on the, on the same side of the table, so to speak. They're, 69 00:03:22.040 --> 00:03:25.400 they're, they're going in as a team, we're here to, you know, you got your, 70 00:03:25.420 --> 00:03:27.120 you want to get from point A to point B, 71 00:03:27.210 --> 00:03:28.800 let's figure out the best way to do that, 72 00:03:28.800 --> 00:03:31.680 and then we'll put you in the appropriate investments. And, you know, 73 00:03:31.680 --> 00:03:34.040 because they're not, you know, getting any commissions, you know, 74 00:03:34.040 --> 00:03:35.680 generally speaking, there's a, I think, 75 00:03:35.760 --> 00:03:39.240 a certain comfort level knowing that the investment solution's gonna be right 76 00:03:39.240 --> 00:03:39.780 for them. 77 00:03:39.780 --> 00:03:42.360 No, that, that's a really great explanation. And you know, this, 78 00:03:42.510 --> 00:03:45.160 this podcast where, where our advocates of, 79 00:03:45.220 --> 00:03:47.200 of financial advisors and financial advice, 80 00:03:47.200 --> 00:03:51.400 I've said many times before that I always get asked, you know, what's a, 81 00:03:51.400 --> 00:03:54.520 what's a great stock tip? What's a great tip? What's some advice for investing? 82 00:03:54.520 --> 00:03:57.520 And my advice is always work with a, a fee advisor, 83 00:03:58.030 --> 00:04:00.200 because that advice is extremely valuable. 84 00:04:00.470 --> 00:04:05.280 What are you seeing the average on the fee based side average advisory fees in 85 00:04:05.280 --> 00:04:09.360 the industry? What should investors, what should they know about advisory fees? 86 00:04:09.580 --> 00:04:10.720 Um, just generally? Yeah, generally, 87 00:04:10.720 --> 00:04:13.280 Generally speaking, I would, I would say that the, you know, 88 00:04:13.280 --> 00:04:18.160 the average fee probably comes in around 1%. Um, you know, we see, you know, 89 00:04:18.160 --> 00:04:20.160 just on our, on ourt here at Symmetry, 90 00:04:20.240 --> 00:04:23.360 I think the average advisory fee is somewhere around 97 basis points, 91 00:04:23.380 --> 00:04:24.280 if I'm not mistaken. 92 00:04:24.460 --> 00:04:29.120 And so we'll see advisors charge as little as maybe 60 or 50 basis points, 93 00:04:29.420 --> 00:04:34.280 and we'll see advisors charge, you know, as, as high as 125 basis points. 94 00:04:34.430 --> 00:04:37.760 It's hard to say what's right. It's, what it comes down to is, you know, 95 00:04:37.760 --> 00:04:39.960 your comfort level and what you're getting for those services. 96 00:04:40.350 --> 00:04:44.000 Some advisors will, uh, will charge, let's say lower basis points, 97 00:04:44.060 --> 00:04:47.120 but they'll also charge on top of that for other services, like, let's say, 98 00:04:47.120 --> 00:04:48.320 financial planning. Okay. 99 00:04:48.320 --> 00:04:52.680 Whereas some advisors will charge 125 basis points and let's say maybe financial 100 00:04:52.840 --> 00:04:56.040 planning's included in that. And so it's always good to know, you know, 101 00:04:56.260 --> 00:04:57.520 you know, not only what you're paying, 102 00:04:57.540 --> 00:05:00.960 but also what you're getting for that particular price or that fee that you're 103 00:05:00.960 --> 00:05:01.360 paying. Okay. 104 00:05:01.360 --> 00:05:03.920 So these are a couple things that I kind of want to dive into a little bit. 105 00:05:03.920 --> 00:05:05.840 First and foremost, I think, you know, 106 00:05:05.840 --> 00:05:10.360 it's not fair to talk about price and fees without talking about value, right? 107 00:05:10.360 --> 00:05:10.740 Right. 108 00:05:10.740 --> 00:05:15.600 And so I think that you are going to see varying degrees of fees across the 109 00:05:15.600 --> 00:05:18.600 board, depending on, on, on the advisor's value proposition, 110 00:05:19.180 --> 00:05:23.000 1% that we've seen that fee, that that really hasn't changed. Mm-hmm. Right? 111 00:05:23.000 --> 00:05:27.880 Mm-hmm. Um, we, we do hear a lot about price compression in the industry, but I, 112 00:05:27.880 --> 00:05:30.880 I think when it comes to the, the financial advisor's compensation, 113 00:05:30.940 --> 00:05:33.560 and I would argue that the financial advisor is the, uh, 114 00:05:33.560 --> 00:05:37.040 most valuable person in the value chain. Mm-hmm. That fee hasn't changed, 115 00:05:37.260 --> 00:05:40.800 but investors are looking more for, from their advisors. So there's some, 116 00:05:40.800 --> 00:05:42.520 there's some margin compression there, right? 117 00:05:42.790 --> 00:05:44.000 Yeah. The advisor, you know, uh, 118 00:05:44.000 --> 00:05:47.360 clients are becoming more savvy conversation around fees. It's, 119 00:05:47.360 --> 00:05:49.680 it's out in the open, right? You see 'em on commercials all the time, 120 00:05:49.870 --> 00:05:53.480 whether it's Schwab or Fidelity or Vanguard, you know, talking about, you know, 121 00:05:53.500 --> 00:05:57.720 low fees. So, uh, it's out there and clients are well aware of that. 122 00:05:58.180 --> 00:05:59.760 And so they're starting to ask questions, 123 00:05:59.760 --> 00:06:02.760 they're starting to ask what they're getting for, for that particular fee. 124 00:06:03.140 --> 00:06:05.040 But at the end of the day, you know, you know, it's, 125 00:06:05.040 --> 00:06:07.280 it's only an issue in the absence of value, you know, 126 00:06:07.280 --> 00:06:11.000 so if the advisor's providing value and they see that and they know that, then, 127 00:06:11.020 --> 00:06:12.000 you know, generally speaking, 128 00:06:12.000 --> 00:06:13.680 clients tend to be comfortable with what they're paying. 129 00:06:13.750 --> 00:06:17.800 Certainly, certainly. What are you, you know, the advisors that are charging 1%, 130 00:06:17.800 --> 00:06:21.960 what are the typical types of services that you see advisors performing for, 131 00:06:22.060 --> 00:06:24.120 for that fee to add value to the equation? 132 00:06:24.380 --> 00:06:26.560 That's a great question. You know, we, we kind of see, 133 00:06:26.980 --> 00:06:30.320 we see a lot of advisors that are rolling financial planning into their fee. 134 00:06:30.460 --> 00:06:32.600 You know, we, we, we see that there's, um, 135 00:06:32.600 --> 00:06:36.440 there's a lot of advisors that actually have a, a, um, what I would say, 136 00:06:36.480 --> 00:06:40.320 a very big financial planning focus. So they'll charge for financial plans, 137 00:06:40.540 --> 00:06:43.760 and they may do some advisory business along the way, uh, 138 00:06:43.760 --> 00:06:45.720 just to help out clients. And so they'll, you know, 139 00:06:45.720 --> 00:06:48.760 they may charge maybe a little less, maybe around 80 basis points, 140 00:06:48.760 --> 00:06:51.080 80 to 90 basis points, kind of what we're seeing there. 141 00:06:51.470 --> 00:06:53.040 Okay. That makes a lot of sense. I, I, 142 00:06:53.080 --> 00:06:56.120 I think that the value proposition for the advisors actually shifted quite a bit 143 00:06:56.120 --> 00:07:00.720 over the years. You know, you and I have talked, um, a lot about this and, 144 00:07:00.720 --> 00:07:01.000 you know, 145 00:07:01.000 --> 00:07:05.960 there was a time where the value proposition was thought to be returned. Mm-hmm. 146 00:07:06.470 --> 00:07:10.520 I'll pay you a higher fee for higher rates of return. And is that the case? No, 147 00:07:10.520 --> 00:07:10.720 because 148 00:07:10.720 --> 00:07:15.440 It's, you know, I, I think the, the juries, you know, come in, in terms of, 149 00:07:15.580 --> 00:07:19.160 of returns and in terms of what types of investments you should be in. I mean, 150 00:07:19.160 --> 00:07:19.720 right now, I mean, 151 00:07:19.720 --> 00:07:23.080 you're seeing huge outflows from going from what I would say traditional active 152 00:07:23.860 --> 00:07:28.080 to more traditional passive types of investing. And so I think the, the, 153 00:07:28.080 --> 00:07:32.000 the main role for the advisor is just really being that behavioral coach. Uh, 154 00:07:32.000 --> 00:07:33.880 when we're left to our own devices, we don't make, 155 00:07:33.900 --> 00:07:36.960 we necessarily don't make the best decisions, uh, when it comes to investing. 156 00:07:36.960 --> 00:07:41.040 We, we get very emotional about our, our money and when, when markets are down, 157 00:07:41.140 --> 00:07:43.600 we, we tend to hit, you know, hit the panic button and sell, 158 00:07:43.600 --> 00:07:46.760 and that's the wrong time to sell. And so, um, you know, when you look at the, 159 00:07:46.910 --> 00:07:51.000 like, industry studies that are out there, I mean, the vanguard's out, you know, 160 00:07:51.000 --> 00:07:53.440 advisor Alpha is a big one, shows that, you know, 161 00:07:53.440 --> 00:07:56.280 working with a financial advisor, you can, um, you know, 162 00:07:56.280 --> 00:08:00.840 capture about 300 basis points extra just by working with a financial advisor. 163 00:08:01.260 --> 00:08:02.760 And they actually attribute most of that to, 164 00:08:02.760 --> 00:08:04.920 but I think about half of that to behavioral coaching. Sure. 165 00:08:04.920 --> 00:08:07.160 And the, um, just for our listeners out there, 166 00:08:07.180 --> 00:08:10.480 the advisors Alpha study that was done by, uh, Vanguard, 167 00:08:10.560 --> 00:08:13.880 I believe it's a paper that they put out in conjunction with, 168 00:08:13.880 --> 00:08:15.120 with the Spectrum group. And, 169 00:08:15.120 --> 00:08:19.320 and it does show that investors who tend to work with financial advisors tend to 170 00:08:19.320 --> 00:08:20.400 have better performance, 171 00:08:20.460 --> 00:08:23.400 but it doesn't necessarily mean that the advisors tinkering with the portfolio. 172 00:08:23.500 --> 00:08:27.920 The value proposition, to your point, is coaching. It's competent, 173 00:08:27.920 --> 00:08:32.400 it's communication. It, it's, it's these things that help the investor, uh, 174 00:08:32.400 --> 00:08:34.520 whether the good times and the bad. And, and, 175 00:08:34.580 --> 00:08:37.240 and providing that sort of foundation, 176 00:08:37.270 --> 00:08:41.840 helping the investor stay the course really is the, the secret to, 177 00:08:41.900 --> 00:08:44.240 to having a successful investment experience. I 178 00:08:44.480 --> 00:08:47.240 Think it's also important to add that I think a lot of advisors now, you know, 179 00:08:47.240 --> 00:08:48.920 there is sort of a, a paradigm shift. 180 00:08:48.920 --> 00:08:52.720 It's not necessarily the returns that I can generate for you. Um, it's, 181 00:08:52.750 --> 00:08:55.240 it's the other things that I can do for you, um, 182 00:08:55.240 --> 00:08:58.360 because they know that they're not portfolio manager. Mm-hmm. You know, they're, 183 00:08:58.420 --> 00:08:59.040 you know, they're, 184 00:08:59.040 --> 00:09:01.840 they're running their own business and that business is helping people. 185 00:09:01.900 --> 00:09:04.560 And if they're spending all their time trying to figure out what the best stock 186 00:09:04.580 --> 00:09:07.320 is, they're, they're probably gonna miss the boat on, you know, 187 00:09:07.320 --> 00:09:09.600 helping their clients, you know, with their financial planning and, 188 00:09:09.600 --> 00:09:12.720 and meeting their, you know, their financial goals over time. Sure, 189 00:09:12.870 --> 00:09:16.000 Sure. So, you know, we talked a lot about the advisor compensation,...
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