The Value of Data and Renter Personas in Multifamily Marketing
Sync or Swim: The Multifamily Growth Show
Release Date: 10/19/2022
Inside the Market: A Conversation with Tom Storey
Sync or Swim: The Multifamily Growth Show
The housing market in Canada has done some very surprising things since 2020 and today on the Sync or Swim Podcast, Tom Storey joins us to share his thoughts on the market and tell us all about his podcast, the Tom Storey Show. Tuning in, you’ll hear all about Tom’s career, why he decided to start the Tom Storey Show, how condo prices have changed pre-COVID, why the rise in purpose-built rentals is only going to continue, and so much more! Tom stresses the importance of being educated on the rent-control date and what it means for landlords before telling us that renting in the short term...
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Enhancing Transparency in the Canadian Rental Market
Sync or Swim: The Multifamily Growth Show
Canada’s rental crisis is often oversimplified as a mere supply and demand issue. However, for today’s guest, Weiting Bollu, it became deeply personal after losing over $35,000 to delinquent tenants and navigating Ontario’s complex rental compliance laws. Her experiences led her to recognize the critical need for a transparent and cohesive rental ecosystem that rewards responsible behavior, essential for building a fair and sustainable rental market. Drawing on her extensive background in software product management across various sectors including education, telecommunications,...
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Unpacking the Truths and Myths of the Rental Market's Hottest Takes
Sync or Swim: The Multifamily Growth Show
Ever questioned the validity of the hot takes on Canada’s rental market? Then be sure to join us on this episode of the Sync or Swim podcast, as we dive into an open conversation and unpack the truths and myths of the rental market’s hottest takes. We are excited to have two incredible guests on the show, Max Steinman, the CEO at Rentsync & Rentals.ca, and Jenna Chick, the Director of Leasing at Fitzrovia. Together, we break down several hot takes prevalent in the Canadian rental market, including renting as a simple waste of money, Canada’s perceived low vacancy rates,...
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A Deep Dive into the Quebec Rental Market
Sync or Swim: The Multifamily Growth Show
Quebec is a unique area in Canada with distinct differences in culture that set it apart from other regions. Naturally, the rental market reflects these differences. Today on the Sync or Swim podcast, we are joined by Rentsync’s very own Quebec rental expert, Hudson Bytautas to take a deep dive into the Quebec rental market. Tuning in, you’ll hear about Hudson’s career journey, some surprising facts and trends in the Quebec rental market, how region-specific trends impact the market, key differences between the rental market in Quebec and other regions, and so much more! We delve into...
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Beyond the Toque: Raising the Roof Across Canada
Sync or Swim: The Multifamily Growth Show
Rentals.ca and Raising the Roof have announced an exciting new partnership! So today, we are thrilled to be joined by the Director of Housing Development at Raising the Roof, Adrian Dingle. We begin our conversation by learning about Raising the Roof: its origin story and history, what the company does, and why its new venture with Rentals.ca is a match made in heaven. Then, we discuss the standout achievements that gave Raising the Roof its stellar reputation, how it garners support from various branches of government, what a day in Adrian’s work life looks like, and what he looks for in an...
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Capturing Your Space: The Virtual PropTech Advantage
Sync or Swim: The Multifamily Growth Show
Technology is becoming a vital aspect of the rental space as, for one, it provides the opportunity for accurate property visualizations before they’ve been built; without having to view the actual building. As a leading PropTech company that develops and deploys innovative tech solutions for properties and residents, Gryd is one of the reasons that many landlords and renters are willing to embrace this new digital era. Today we are joined by the Vice President of Sales at Gryd, Josh Donen, who explains what his company is all about and what his role in it entails. We learn about Gryd’s...
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Beyond Four Walls: The Promise of Mixed-Use Developments
Sync or Swim: The Multifamily Growth Show
In our rapidly evolving world, prospecting tenants expect more than just a place to live or work. They seek vibrant, all-encompassing communities that offer convenience, choice, and a sense of belonging. On this episode of Sync or Swim, we are joined by Dimitri Kritikos, Director of Property Management at Rhapsody, who offers us a unique perspective on the promise of mixed-use developments and how they satisfy the needs of today’s discerning residents. Listening in, you’ll gain insight into Toronto’s exciting new master-planned community, The Well, which is one of the most ambitious...
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Innovation in Multifamily Marketing
Sync or Swim: The Multifamily Growth Show
Rentsync's Director of Sales and Business Development Matt Livingstone joins us in conversation today to explore recent innovations in Multifamily Marketing, why they are necessary, and what we might expect from the future. To kick off our conversation, we discuss the current climate in multifamily investment, the emergent needs and how they could be fulfilled. Exploring use cases and the development of the Floor Plan Navigator, we speak to increasing sophistication in condo development and the role and integration of interactive tools in the Canadian and US market. We touch on future plans...
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The Millennial Moron Guide to Canadian Real Estate
Sync or Swim: The Multifamily Growth Show
Housing affordability in Canada is a major concern for anyone hoping to purchase a home amid the current climate of increasing prices. For the same amount as a two-bedroom property in Toronto, prospective home buyers could purchase lake-facing castles in Europe or even entire private islands, according to content creator Millennial Moron, who has noted these absurdities in a series of viral videos. In today’s episode of Sync or Swim, the Millennial Moron himself joins us to share his humorous yet insightful take on the Canadian real estate market, the housing bubble we find ourselves in, the...
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The Housing Pulse: Toronto Star's Business Reporter on Canada's Rental Landscape
Sync or Swim: The Multifamily Growth Show
Housing is a hot topic in Canadian mainstream media and we couldn’t be more grateful, because even though steps are being taken to improve the state of housing in the country, there is still much work to be done. Joining us today to speak about Canada’s rental landscape is a journalist with her finger on the pulse – Toronto Star’s Business Reporter, Clarrie Feinstein. After explaining what drew her to journalism and business reporting and real estate, Clarrie walks us through the current trends of the housing market, why many buyers are tentative and overwhelmed, what the HST...
info_outline“I like to remind folks that brand building takes time. It's not easy, it takes a sustained effort over a prolonged period of time to create that repetition.” — Chris Willoughby
Data is the lifeblood of marketing and can help power your marketing programs, or so our guest today believes! Chris Willoughby, Vice President of Marketing for InterRent Real Estate Investment Trust, headquartered in Ottawa, Canada. Chris specializes in residential real estate, and owns, and operates nearly 13,000 suites across Ontario, Quebec, and British Columbia. As listeners tune in they’ll hear from Chris about how he has been educating property managers about the importance of marketing, how to decide what marketing channels to use, and why in addition to focusing on quantity, you need to also hone in on quality. He reiterates why it’s crucial to collect data to measure things and know where you are spending your dollars. Don’t miss out on all this and more!
Key points from this episode:
- What led Chris to the rental housing industry and what differentiates his skillset from others.
- How Chris has been educating property managers about the importance of marketing.
- Chris’s thoughts on the challenges presented in marketing attribution.
- How to decide what marketing channels to use.
- The importance of focusing on quality in addition to quantity.
- How Chris views using social media as a marketing channel.
- How the rental demand being down affects his marketing strategies.
- Why it’s important to be able to measure things and know how you are spending your dollars.
- The importance of building a strong brand that resonates with potential renters.
- Why you should be building out the marketing strategy well before the ground is broken.
- How COVID affected their thinking towards an online/ digital footprint.
- Chris speaks to the future of marketing in the multifamily industry.
- He shares present and future endeavours he is excited to share about InterRent REIT.
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