The Value of Data and Renter Personas in Multifamily Marketing
Sync or Swim: The Multifamily Growth Show
Release Date: 10/19/2022
Beyond the Toque: Raising the Roof Across Canada
Sync or Swim: The Multifamily Growth Show
Rentals.ca and Raising the Roof have announced an exciting new partnership! So today, we are thrilled to be joined by the Director of Housing Development at Raising the Roof, Adrian Dingle. We begin our conversation by learning about Raising the Roof: its origin story and history, what the company does, and why its new venture with Rentals.ca is a match made in heaven. Then, we discuss the standout achievements that gave Raising the Roof its stellar reputation, how it garners support from various branches of government, what a day in Adrian’s work life looks like, and what he looks for in an...
info_outline
Capturing Your Space: The Virtual PropTech Advantage
Sync or Swim: The Multifamily Growth Show
Technology is becoming a vital aspect of the rental space as, for one, it provides the opportunity for accurate property visualizations before they’ve been built; without having to view the actual building. As a leading PropTech company that develops and deploys innovative tech solutions for properties and residents, Gryd is one of the reasons that many landlords and renters are willing to embrace this new digital era. Today we are joined by the Vice President of Sales at Gryd, Josh Donen, who explains what his company is all about and what his role in it entails. We learn about Gryd’s...
info_outline
Beyond Four Walls: The Promise of Mixed-Use Developments
Sync or Swim: The Multifamily Growth Show
In our rapidly evolving world, prospecting tenants expect more than just a place to live or work. They seek vibrant, all-encompassing communities that offer convenience, choice, and a sense of belonging. On this episode of Sync or Swim, we are joined by Dimitri Kritikos, Director of Property Management at Rhapsody, who offers us a unique perspective on the promise of mixed-use developments and how they satisfy the needs of today’s discerning residents. Listening in, you’ll gain insight into Toronto’s exciting new master-planned community, The Well, which is one of the most ambitious...
info_outline
Innovation in Multifamily Marketing
Sync or Swim: The Multifamily Growth Show
Rentsync's Director of Sales and Business Development Matt Livingstone joins us in conversation today to explore recent innovations in Multifamily Marketing, why they are necessary, and what we might expect from the future. To kick off our conversation, we discuss the current climate in multifamily investment, the emergent needs and how they could be fulfilled. Exploring use cases and the development of the Floor Plan Navigator, we speak to increasing sophistication in condo development and the role and integration of interactive tools in the Canadian and US market. We touch on future plans...
info_outline
The Millennial Moron Guide to Canadian Real Estate
Sync or Swim: The Multifamily Growth Show
Housing affordability in Canada is a major concern for anyone hoping to purchase a home amid the current climate of increasing prices. For the same amount as a two-bedroom property in Toronto, prospective home buyers could purchase lake-facing castles in Europe or even entire private islands, according to content creator Millennial Moron, who has noted these absurdities in a series of viral videos. In today’s episode of Sync or Swim, the Millennial Moron himself joins us to share his humorous yet insightful take on the Canadian real estate market, the housing bubble we find ourselves in, the...
info_outline
The Housing Pulse: Toronto Star's Business Reporter on Canada's Rental Landscape
Sync or Swim: The Multifamily Growth Show
Housing is a hot topic in Canadian mainstream media and we couldn’t be more grateful, because even though steps are being taken to improve the state of housing in the country, there is still much work to be done. Joining us today to speak about Canada’s rental landscape is a journalist with her finger on the pulse – Toronto Star’s Business Reporter, Clarrie Feinstein. After explaining what drew her to journalism and business reporting and real estate, Clarrie walks us through the current trends of the housing market, why many buyers are tentative and overwhelmed, what the HST...
info_outline
The Ultimate Sync Up: Building Stack and Rentsync Merger Unveiled
Sync or Swim: The Multifamily Growth Show
Joining us in conversation are Rentsync CEO and VP of Technology and Data, Max Steinman and Michael Mottola. We are also joined by two members of the Building Stack community, CEO Jonathan Margel, and COO, Pablo Menghini. Tuning in, you will hear our guests offer their insights on the recent merger between Rentsync and Building Stack and how it was approached. Hear how Building Stack came to be, what motivated the merger, and how it supports property managers and the many hats they are required to wear. Learn about each business, what to expect from the future, and the biggest benefits that...
info_outline
Behind the Numbers: Looking Back on Rental Trends of 2023
Sync or Swim: The Multifamily Growth Show
In this episode, we take a look back at 2023 and the rental trends reported by Rentsync and Rentals.ca. The Canadian housing market seems to be setting and breaking records each day, but does the good outweigh the bad? To help us make sense of Rentals.ca and Urbanations's report, we are joined by three of its influential contributors; the Product Manager of Data Services at Rentsync, David Aizikov, the CEO of Rentsync, Max Steinman, and the President of Urbanation, Shaun Hildebrand. The trio is here to walk us through their findings, which include the steady of flow new rental trends that have...
info_outline
From Desks to Dwellings: The Residential Revolution in Office Spaces
Sync or Swim: The Multifamily Growth Show
Canada is in the grips of a housing crisis as the people who need homes far outnumber the available residential units. At the same time, Canada is also experiencing a vacancy problem after the steep decline in office space demand post-COVID. It would make sense, then, to convert the empty office spaces into residential units, but as today’s guest, Steven Paynter explains, this process is far from simple. Steven is the Global Leader of Building Transformation and Adaptive Reuse at Gensler – an elite global architecture, design, and planning firm. Steven and his team developed an algorithm...
info_outline
The Evolution of Multifamily Marketing
Sync or Swim: The Multifamily Growth Show
Multifamily marketing has seen a variety of changes over the last year, particularly with the integration of AI advancements. Joining us today to unpack this evolution is our very own Allie Langohr, VP of Client Service at Rentsync. Tuning in you’ll hear Allie shed light on how their team is incorporating AI into the Rentsync platform and the many ways AI tools are being used to support digital marketing efforts. Find out how ChatGPT is being utilized to generate property descriptions and the awesome power of image editing tools to elevate photographs with ease. Allie also provides a...
info_outline“I like to remind folks that brand building takes time. It's not easy, it takes a sustained effort over a prolonged period of time to create that repetition.” — Chris Willoughby
Data is the lifeblood of marketing and can help power your marketing programs, or so our guest today believes! Chris Willoughby, Vice President of Marketing for InterRent Real Estate Investment Trust, headquartered in Ottawa, Canada. Chris specializes in residential real estate, and owns, and operates nearly 13,000 suites across Ontario, Quebec, and British Columbia. As listeners tune in they’ll hear from Chris about how he has been educating property managers about the importance of marketing, how to decide what marketing channels to use, and why in addition to focusing on quantity, you need to also hone in on quality. He reiterates why it’s crucial to collect data to measure things and know where you are spending your dollars. Don’t miss out on all this and more!
Key points from this episode:
- What led Chris to the rental housing industry and what differentiates his skillset from others.
- How Chris has been educating property managers about the importance of marketing.
- Chris’s thoughts on the challenges presented in marketing attribution.
- How to decide what marketing channels to use.
- The importance of focusing on quality in addition to quantity.
- How Chris views using social media as a marketing channel.
- How the rental demand being down affects his marketing strategies.
- Why it’s important to be able to measure things and know how you are spending your dollars.
- The importance of building a strong brand that resonates with potential renters.
- Why you should be building out the marketing strategy well before the ground is broken.
- How COVID affected their thinking towards an online/ digital footprint.
- Chris speaks to the future of marketing in the multifamily industry.
- He shares present and future endeavours he is excited to share about InterRent REIT.
If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify.