Sync or Swim: The Multifamily Growth Show
On Sync or Swim, a weekly podcast brought to you by Rentsync; we provide an insiders look into the PropTech, multifamily, and rental housing industry. On this show, you’ll hear down-to-earth interviews with well-known thought leaders, experience compelling stories, and gain fresh new insights on how to overcome operational challenges and increase the value of your multifamily portfolio. Episodes will feature topics such as PropTech, multifamily marketing and MarTech, lease up marketing, and more.
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Capturing Your Space: The Virtual PropTech Advantage
04/17/2024
Capturing Your Space: The Virtual PropTech Advantage
Technology is becoming a vital aspect of the rental space as, for one, it provides the opportunity for accurate property visualizations before they’ve been built; without having to view the actual building. As a leading PropTech company that develops and deploys innovative tech solutions for properties and residents, Gryd is one of the reasons that many landlords and renters are willing to embrace this new digital era. Today we are joined by the Vice President of Sales at Gryd, Josh Donen, who explains what his company is all about and what his role in it entails. We learn about Gryd’s impressive technologies, how it works, and why the industry is clamouring to embrace it. Then, we look back at the pandemic as we discuss how the market reacted to it, how COVID swayed Gryd’s new innovations, and how the pandemic inadvertently set new trends for the rental industry. We also discuss what a boost in rental supply may mean for the industry moving forward, why multi-market conferences matter, and the exciting work that Gryd has planned for the near future. Key Points From This Episode: Josh Donen’s background and what his role as Vice President of Sales at Gryd entails. The ins and outs of Gryd, and why there’s an increasing need for its technology. How Gryd’s technology works. The way COVID changed what Gryd prioritized in its innovations. How renters have become accustomed to digital renderings as a result of the pandemic. More on the increasing value of Gryd’s technology offerings. Assessing how a major boost in rental supply may affect the markets. Why it’s wise to attend rental conferences in other markets. Industry trends that Gryd is taking notice of, and what it has planned for the future.
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Beyond Four Walls: The Promise of Mixed-Use Developments
03/27/2024
Beyond Four Walls: The Promise of Mixed-Use Developments
In our rapidly evolving world, prospecting tenants expect more than just a place to live or work. They seek vibrant, all-encompassing communities that offer convenience, choice, and a sense of belonging. On this episode of Sync or Swim, we are joined by Dimitri Kritikos, Director of Property Management at Rhapsody, who offers us a unique perspective on the promise of mixed-use developments and how they satisfy the needs of today’s discerning residents. Listening in, you’ll gain insight into Toronto’s exciting new master-planned community, The Well, which is one of the most ambitious mixed-used projects of its kind in Canada. You’ll also learn about the benefits of the geothermal well the development takes its name from, the various amenities that residents will be able to take advantage of, and how The Well not only offers an incredible place to live but is even changing the stigma of renting. For a sneak peek into the future of purpose-built rentals, tune in today! Key Points From This Episode: A high-level overview of Dimitri’s role at Rhapsody. Why he believes mixed-use developments are the future of purpose-built rentals. How the expectations of prospecting tenants have shifted in recent years. Insight into FourFifty The Well, a mixed-used development managed by Rhapsody. The benefits of the geothermal well that the development takes its name from. A look at the design of the residential suites: The Residences and FourFifty The Well. Amenities that are on offer for residents at The Well. How luxury mixed-use developments like these challenge the stigma of renting. The various demographics that The Well caters to. What Dmitri means when he refers to “peace of mind living.” Where you can learn more about this exciting development!
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Innovation in Multifamily Marketing
02/27/2024
Innovation in Multifamily Marketing
Rentsync's Director of Sales and Business Development Matt Livingstone joins us in conversation today to explore recent innovations in Multifamily Marketing, why they are necessary, and what we might expect from the future. To kick off our conversation, we discuss the current climate in multifamily investment, the emergent needs and how they could be fulfilled. Exploring use cases and the development of the Floor Plan Navigator, we speak to increasing sophistication in condo development and the role and integration of interactive tools in the Canadian and US market. We touch on future plans for FPN based on the various ways in which it is currently being adopted, why there are so many possibilities arising from the advent of this tool, and potential benefits for corporate contexts, landlords, and renters. Join us today to hear all this and more! Key Points From This Episode: Context for this conversation: the housing crisis, rapid fluctuations, and more. Needs emerging from the current climate including cohesion and innovation. Floor Plan Navigator (FPN) an interactive tool used to showcase unit availability. Landlord and renter benefits that arise from using this tool. How sophistication has increased on the condo development side. Prevalence of interactive tools in the US market. Future plans for FPN with its beginnings in mind. Use cases for FPN in a client context. The Point of Sale Device that has been developed. Why there are so many possibilities with this particular tool and how they might unfold. Potential corporate benefits of using the system. What is next for Rentsync beyond this model. How software can support safety and trust. Links Mentioned in Today’s Episode:
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The Millennial Moron Guide to Canadian Real Estate
02/14/2024
The Millennial Moron Guide to Canadian Real Estate
Housing affordability in Canada is a major concern for anyone hoping to purchase a home amid the current climate of increasing prices. For the same amount as a two-bedroom property in Toronto, prospective home buyers could purchase lake-facing castles in Europe or even entire private islands, according to content creator Millennial Moron, who has noted these absurdities in a series of viral videos. In today’s episode of Sync or Swim, the Millennial Moron himself joins us to share his humorous yet insightful take on the Canadian real estate market, the housing bubble we find ourselves in, the need for more purpose-built rentals, and the impact that rising interest rates are having on mortgages, plus so much more! This conversation not only offers a well-informed perspective and valuable insights, but it also injects some much-needed humour into what many might consider a dire situation. For the Millennial Moron’s guide to Canadian real estate in 20204 and beyond, be sure to tune in today! Key Points From This Episode: What inspired the Millennial Moron to voice his opinion on the housing industry in Canada. Insight into his strategy to use humour to illustrate the serious topic of rising interest rates. Canada's housing bubble: how we ended up here and where we're going. The need to correct a long-term deficit in purpose-built rentals. Why owning property isn’t always better than renting. What the cap on international students means for Canada’s housing shortage. Millennial Moron’s market predictions for the next 12-18 months. Correlations between the situation in Canada and the 2008 mortgage crisis in the US. The impact that rising interest rates and inflation are having on mortgages. Market sentiment versus cashflow and why the success of Canada’s real estate markets in 2024 hinges on interest rates.
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The Housing Pulse: Toronto Star's Business Reporter on Canada's Rental Landscape
01/23/2024
The Housing Pulse: Toronto Star's Business Reporter on Canada's Rental Landscape
Housing is a hot topic in Canadian mainstream media and we couldn’t be more grateful, because even though steps are being taken to improve the state of housing in the country, there is still much work to be done. Joining us today to speak about Canada’s rental landscape is a journalist with her finger on the pulse – Toronto Star’s Business Reporter, Clarrie Feinstein. After explaining what drew her to journalism and business reporting and real estate, Clarrie walks us through the current trends of the housing market, why many buyers are tentative and overwhelmed, what the HST removal could mean for developers and new developments, and how the housing crisis has negatively affected the general mood of Canadians. Then, we take a closer look at how the mass exodus from big cities is shaping smaller neighbouring towns, how housing costs influence Canada’s international reputation, the ins and outs of short-term rentals, and our guest’s vision for the future of the Canadian housing market. Key Points From This Episode: Introducing Toronto Star’s Business Reporter, Clarrie Feinstein. How Clarrie decided on journalism and what drew her to business reporting and real estate. Notable trends that she’s witnessed in the current housing market. Why now is a confusing time for buyers, and why most are waiting for lower interest rates. What the removal of the harmonized sales tax (HST) could mean for developers. The looming shadow of bankruptcy and the nationwide gloom of the housing crisis. How the cost of housing is affecting Canada’s reputation as an ideal home destination. The trickle effect of the mass big-city exodus on smaller towns and suburbs. Taking a closer look at the short-term rental market. How the economy and other social factors have impacted Canada’s rental market as a whole. Clarrie’s predictions for the future of Canada’s housing market.
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The Ultimate Sync Up: Building Stack and Rentsync Merger Unveiled
12/21/2023
The Ultimate Sync Up: Building Stack and Rentsync Merger Unveiled
Joining us in conversation are Rentsync CEO and VP of Technology and Data, Max Steinman and Michael Mottola. We are also joined by two members of the Building Stack community, CEO Jonathan Margel, and COO, Pablo Menghini. Tuning in, you will hear our guests offer their insights on the recent merger between Rentsync and Building Stack and how it was approached. Hear how Building Stack came to be, what motivated the merger, and how it supports property managers and the many hats they are required to wear. Learn about each business, what to expect from the future, and the biggest benefits that are set to unfold in the coming year. Thanks for tuning in! Key Points From This Episode: Welcoming this episode’s four guests; Max Steinman, Michael Mottola, Jonathan Margel, and Pablo Menghini. The story of how Building Stack came to be. Factors behind the decision to merge Rentsync and Building Stack. The resident lifecycle and how Rentsync and Building Stack intend to move down the funnel. Some of the many areas in which property managers need to be experts in the present landscape. How the integration will improve Rentsync’s services. Rentsync’s core competencies. The biggest benefit of the merger, including seamlessness reporting capability. What the merger hopes to achieve and how it will affect customers in the short term. How things will change in the long term and how each of our guests feels about the collaboration. Listen to the episode wherever you get your podcasts, , , or .
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Behind the Numbers: Looking Back on Rental Trends of 2023
12/18/2023
Behind the Numbers: Looking Back on Rental Trends of 2023
In this episode, we take a look back at 2023 and the rental trends reported by Rentsync and Rentals.ca. The Canadian housing market seems to be setting and breaking records each day, but does the good outweigh the bad? To help us make sense of Rentals.ca and Urbanations's report, we are joined by three of its influential contributors; the Product Manager of Data Services at Rentsync, David Aizikov, the CEO of Rentsync, Max Steinman, and the President of Urbanation, Shaun Hildebrand. The trio is here to walk us through their findings, which include the steady of flow new rental trends that have played out throughout the year, supply and demand numbers, the undeniable national crisis relating to the cost of living, and the possible impact that reduced housing may have once it enters the market from 2024 onwards. We also learn about the hidden opportunities of affordability, the fears that most prospective homeowners share, the communal relief that rent and housing is top-of-mind for mainstream media and policy-makers, and what renters and landlords can expect from the market in 2024 and beyond. Key Points From This Episode: Introducing three key compilers of Rentals.ca and Urbanations's annual rental report, David Aizikov, Max Steinman, and Shaun Hildebrand. Assessing the consistency of new rental trends that we've witnessed throughout the year. Supply and demand numbers, and the factors that affect them. The cost-of-living crisis. Exploring the possible impact of reduced housing's addition to the supply in 2024. Whether the softening of demand and leveling of rents is closer than we may realize. Community upliftment and other opportunities of affordability. The fears of a prospective homeowner. What it means for housing and rent to be at the top of policy-making agendas. How landlords and renters ended up understanding the other's perspective. What renters and landlords can expect from the market in 2024 and beyond. Listen to the episode wherever you get your podcasts, , , or .
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From Desks to Dwellings: The Residential Revolution in Office Spaces
12/06/2023
From Desks to Dwellings: The Residential Revolution in Office Spaces
Canada is in the grips of a housing crisis as the people who need homes far outnumber the available residential units. At the same time, Canada is also experiencing a vacancy problem after the steep decline in office space demand post-COVID. It would make sense, then, to convert the empty office spaces into residential units, but as today’s guest, Steven Paynter explains, this process is far from simple. Steven is the Global Leader of Building Transformation and Adaptive Reuse at Gensler – an elite global architecture, design, and planning firm. Steven and his team developed an algorithm to rapidly assess project viability for office-to-residential conversions, and he explains how this helped Gensler form a successful relationship with Calgary Economic Development. Our guest details the challenges that he comes across in other parts of North America, as well as the areas of opportunity to mirror the success of the work done in Calgary. We also discuss why offices will never be the same post-COVID, how “trash” office spaces can turn into diamond residential units, why most buildings are not suitable for office-to-residential conversions, and the costs of converting versus construction. To end, we gain a better understanding of the true value of Gensler’s algorithm, and what the future may hold for this game-changing initiative. Key Points From This Episode: Introducing the Global Leader of Building Transformation and Adaptive Reuse at Gensler, Steven Paynter. Steven details his professional background and explains how he fulfils his role at Gensler. The ins and outs of his algorithm for assessing potential office-to-residential conversions. How Gensler formed a relationship with Calgary Economic Development. Exploring the challenges and opportunities that Steven sees in other parts of North America after Calgary’s success. The way offices are changing and why they will never be the same as pre-COVID. How some features of an unpleasant office space are actually ideal for a family home. Why the percentage of buildings that are viable for conversions is so low. The costs of office-to-residential conversions versus new constructions. Understanding the true value of Steven and Gensler’s algorithm. Listen to the episode wherever you get your podcasts, , , or .
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The Evolution of Multifamily Marketing
11/22/2023
The Evolution of Multifamily Marketing
Multifamily marketing has seen a variety of changes over the last year, particularly with the integration of AI advancements. Joining us today to unpack this evolution is our very own Allie Langohr, VP of Client Service at Rentsync. Tuning in you’ll hear Allie shed light on how their team is incorporating AI into the Rentsync platform and the many ways AI tools are being used to support digital marketing efforts. Find out how ChatGPT is being utilized to generate property descriptions and the awesome power of image editing tools to elevate photographs with ease. Allie also provides a breakdown of Rentsync’s new Infinity Bundle and gives a detailed account of its unique approach to helping clients maximize visibility across listing sites. For all the fascinating details on how Rentsync is incorporating AI tools into its platform and the evolution of multifamily marketing, be sure to tune in today! Key Points From This Episode: Introducing today’s guest, Allie Langohr, VP of Client Service at Rentsync. How Allie and her team are incorporating AI into the Rentsync platform. Unpacking their implementation of ChatGPT and AI image editing technology. The role of AI in their digital marketing efforts. Why it’s still necessary to have an expert editing AI-generated content. Updates on the latest developments in Rentsync’s digital marketing. The positive results they’ve seen from delivering ads on TikTok. Their website traffic campaigns and why they recommend them to clients with new websites. Details on their solutions for collecting leads on TikTok. Google ads and methods for keeping these up to date. How they are achieving reduced bounce rates and better lead quality in Google ads. An overview of the new Infinity Bundle by Rentsync. Listen to the episode wherever you get your podcasts, , , or .
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Removing Rental Red Tape
09/20/2023
Removing Rental Red Tape
There is a major deficit in purpose-built rentals in Toronto at the moment and today on the Sync or Swim Podcast, we are chatting about this issue with Jonathan and Gabriel Diamond from Well-Grounded Real Estate. Tuning in, you’ll hear about their focus in the real estate world right now, why this deficit is happening, differences between apartment development and contrast condos, and how these problems can be solved. We discuss what is effective in terms of innovation before talking about integrated product delivery. Finally, our guests tell us about their incredible 1925 Victoria Park building. To hear all this and more, press play now! Key Points From This Episode: An introduction to today’s guests, Jonathan and Gabriel Diamond. What they do now and their real estate goals for the future. Why they believe there is a deficit in purpose-built rentals in Toronto right now. Some key economic differences between apartment development and contrast condos. How policy needs to change so that these issues can be resolved. The problems with the Canadian fire code. How our guests define innovation and why they feel we’re on the wrong innovation curve. Why Jonathan and Gabriel are interested in improving the system of housing delivery. What integrated product delivery is and why it’s beneficial. Why Toronto has the ability to lead real estate innovation and what holds it back. Jonathan and Gabriel tell us about their 1925 Victoria Park building. Links Mentioned in Today’s Episode: Listen to the episode wherever you get your podcasts, , , or .
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Incentivizing The Renting Process
08/23/2023
Incentivizing The Renting Process
With skyrocketing rental prices, the tenant-landlord relationship is becoming increasingly divisive. In this episode, we discover how RentFund, led by founder and CEO Thomas Deneve, is revolutionizing the rental landscape by incentivizing tenants to take better care of properties through a unique financial approach, fostering a win-win scenario for landlords and renters. Thomas explains RentFund’s streamlined rent collection process, with an emphasis on security and privacy, and shares the company’s aim to eliminate transaction fees altogether. Tune in for insight into the future of the rental industry, and RentFund’s role in shaping the way we rent and invest in properties across Canada. Key Points From This Episode: Introducing Thomas Deneve, Founder and CEO of RentFund. What RentFund does and what inspired Thomas to start the company. RentFund’s unique approach to incentivizing tenants to take better care of properties. How this approach benefits both renters and landlords. The streamlined rent collection process RentFund facilitates, with an emphasis on security and privacy. RentFund’s aim to eliminate transaction fees. Thomas explains RentFund’s vision for the future of the rental industry. The company’s plans for expansion. Links Mentioned in Today’s Episode: Listen to the episode wherever you get your podcasts, , , or .
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Avoiding Rental Scams
08/09/2023
Avoiding Rental Scams
As rental demand rises, rental scams are becoming increasingly prevalent. Today, we are joined by Cameron Choquette, CEO of the Saskatchewan Landlord Association (SKLA), to discuss rental housing scams and their impact on both renters and landlords. Cameron highlights the increasing prevalence of scams targeting prospective tenants, offering key red flags and practical tips for renters to stay vigilant. He emphasizes the importance of verifying listings and shares insights for landlords to protect their properties. Tune in as we discuss the long-term consequences of rental scams and explore the significance of education and vigilance in the evolving landscape of rental housing. Key Points From This Episode: Introducing Cameron Choquette and the Saskatchewan Landlord Association (SKLA). The increasing prevalence of rental scams. Common types of rental scams. Red flags for renters to look out for. What to do if you suspect a scam. How to verify the legitimacy of listings. The negative impact rental scams have on both renters and landlords. Common scams targeted at landlords. What rental housing providers can do to secure the process. Advice for subletters. The relationship between the SKLA and the government. Long-term consequences of rental scams. A final piece of advice for both renters and landlords on staying vigilant. Links Mentioned in Today’s Episode: Listen to the episode wherever you get your podcasts, , , or .
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Converting Offices Into Homes, an Emerging Industry Trend
06/30/2023
Converting Offices Into Homes, an Emerging Industry Trend
In recent months, we have delved into the pressing issue of the lack of rental supply across Canada. This episode explores a creative and innovative solution: repurposing vacant buildings! Today’s guest Howard Chai, a staff writer at STOREYS, has been writing about this topic for a while now and has chatted with many industry experts. He joins us to shed some light on this topic. He explains the concept of "adaptive reuse" with a focus on office-to-residential conversions. We discuss the driving factors behind this trend, successful conversion stories in North America and most notably, Calgary, and the lessons other cities can learn from the Downtown Calgary Development Incentive Program. We also discuss the challenges architects and developers face considering these conversions and how the community typically responds. We look at examples of how such conversions positively impact developers, immigration, and rental supply before Howard shares his predictions for the future of office space and residential conversions in the years to come. Tune in for fascinating insight into this potential solution to the problem of the lack of rental supply! Key Points From This Episode: An introduction to today’s guest, Howard Chai, Staff Writer at STOREYS. His thoughts on the current rental housing situation in Canada. An overview of the concept of “adaptive reuse” and how this relates to office-to-residential conversions. The factors that are driving the trend of repurposing office space for residential use. Office-to-residential conversion success stories from Calgary and other cities where this has been done. Insight into the Downtown Calgary Development Incentive Program and what other cities can learn from it. Some of the major challenges that architects and developers encounter when attempting this type of conversion. The typical community response to these building conversions. Conversion examples that brought a positive change for developers, immigration, and rental supply. To what extent does the lack of data about conversion projects hinder their adoption. Howard’s predictions for the future of office space and residential conversions in the coming years. Links Mentioned in Today’s Episode:
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NIMBYism and the Importance of Community Engagement
06/14/2023
NIMBYism and the Importance of Community Engagement
Our guest today is a city planner by trade and has valuable insights into NIMBYism (Not In My Backyard) and what is and isn’t working in terms of community engagement in the real estate development world. Karin Brandt is the CEO and Founder of coUrbanize and, in this episode, she schools us on the importance of community engagement and how technology has evolved the way developers are engaging with communities. We discover why the younger “asset-less class” is less inclined to get involved in local politics and how coUrbanize aims to change that, by getting more diverse community-representative voices on approvals boards throughout the US. Karin breaks down how increased community engagement benefits not only the community but real estate owners too and explains how best to address NMBYism fundamentally. Tune in to find out where developers and policy-makers are going wrong in their attempts to engage with communities and what needs to change as well as what can be learned from the homeless crisis in San Francisco. Key Points From This Episode: The mission behind coUrbanize and what inspired Karin to start the company. Why community engagement is so essential in real estate development today. Challenges faced by developers when trying to engage with communities. Why the younger “asset-less class” is less inclined to get involved in local politics. How coUrbanize lowers the bar to participation and builds relationships within communities. Strategies developers should consider when engaging with communities. How technology has evolved the way developers are engaging with communities. What NIMBYism is and how it relates to real estate development. Common reasons for NIMBYism and community opposition to development projects. Examples of notable NIMBYism cases and their outcomes. The importance of data in getting board approvals for developments. Regulatory changes that could alleviate NIMBYism and streamline the development process. The risk in development and the cost of delays from community opposition. How community engagement benefits real estate owners. What we can learn from the homeless crisis in San Francisco. How COVID brought into question the traditional way of carrying out community engagement. The findings of Boston University’s study on neighborhood defenders. What Karin considers to be the best way to fundamentally address NIMBYism. Examples of interesting community engagement approaches, globally. Karin predicts the evolution of community engagement. What should be included in the curricula for future city planners. Links Mentioned in Today’s Episode:
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ChatGPT, Rentals.ca, Rent Control, and More with Max Steinman
05/31/2023
ChatGPT, Rentals.ca, Rent Control, and More with Max Steinman
This episode of the Sync or Swim Podcast is incredibly exciting as we are joined by Rentsync’s CEO, Max Steinman, for the very first in-person episode! Tuning in, you will hear all about the amazing changes that have happened at Rentsync over the last year, namely the integration of ChatGPT, before we delve into how AI impacts the housing industry as a whole. We discuss how Rentals.ca has evolved, its new network, Rentsync’s tours module, and so much more! Next, Max shares his wisdom about the supply issue in the housing industry, what’s causing it, how to get rid of it, and why rent control is a huge issue. Financialization, according to Max, is just another word for capitalism, and in this episode, he tells us why we shouldn’t demonize it and why rent evictions are a problem. Finally, we end on a positive note as we discuss how commercial space is being transformed. Thanks for listening in! Key Points From This Episode: Introducing today’s guest, Rentsync’s very own CEO, Max Steinman. Max takes us through some of the exciting changes that have happened at Rentsync. How we have integrated with ChatGPT and how it makes life easier for property managers. Max shares his thoughts on AI and how he sees it impacting the rental housing industry. The evolution of Rentals.ca over the past year. Our guest tells us about the Rentals.ca network and his excitement about that initiative. Rentsync’s new tours module and all about the tours webinar. Why Max thinks we’re facing a supply issue in the housing market and how to get out of it. The challenges with rent control and how, historically, it always has a negative outcome. Why Max believes that financialization is just a synonym for capitalism and his thoughts on it. Rent evictions and how a wedge is driven between the tenant and landlord’s best interests. The positive transformation of commercial space is happening in the market now. Links Mentioned in Today’s Episode:
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The Benefits of an AI-Powered Chatbot
04/05/2023
The Benefits of an AI-Powered Chatbot
If you’ve been playing around with the idea of making use of a bot in your company but have been worried about the added time and effort it takes to set it up, you may want to check out BetterBot. Today, we’re joined by our guest, Robert Turnbull, the President, COO, and Founder of BetterBot. He’s with us today to discuss the benefits of BetterBot and the world of artificial intelligence. As you tune in, you’ll hear more about Betterbot and the intention behind its creation and also about the primary product philosophy. Robert shares why he doesn’t believe in AI mimicking human conversation and why people don’t like finding out that they weren’t talking to a [real] human. We talk about what sets BetterBot aside from other bots and why free isn’t always free when it comes to the use of bots. If you want to find out how bots, and AI in general, can serve the multifamily industry, then this episode is for you. Be sure not to miss out, so subscribe, and tune in now. Key Points From This Episode: What BetterBot is and what it was created for. Who Robert Turnbull is and what lead him to found BetterBot. He takes us through BetterBot’s primary product philosophy. Why he doesn’t believe in using AI to mimic human conversation. The reasons why people don’t like finding out they weren’t talking to a [real] human. Why customer satisfaction, or CSAT, scores are important and how they’re influenced. Some differences between BetterBot and other commonly used email bots. Bots: why free isn’t always free and why marketers are moving toward the paid model. Why using BetterBot takes the workload off (and doesn’t add work to the workload!). Robert shares other ways BetterBot, and AI in general, can serve the multifamily industry. Ways ChatGPT can help the multifamily industry and how his company is approaching it. His perspective on some of the “alarmists” and where all of this [AI] is going. Words of advice for those still hesitant about using AI in their leasing strategy. Links Mentioned in Today’s Episode: Listen to the episode wherever you get your podcasts, , , or .
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The State of Purpose-Built Rentals in the GTA
03/08/2023
The State of Purpose-Built Rentals in the GTA
What role does purpose-built rental housing play in our housing solution? Today’s guest passionately believes that it’s going to play a big part and that we need to recognize, prioritize, and support that both as a society and as policy-makers. Tony Irwin is the President and CEO of The Federation of Rental-housing Providers of Ontario (FRPO). Tuning in, you’ll hear his thoughts on the necessity of taking immediate action to promote purpose-built construction, the impact of population growth and immigration, and how affordability issues are impacting the rental landscape today. We touch on obstacles to building purpose-built rentals, renters’ stigma, and the positive evolution of the rental housing industry. Hear Tony’s take on the true root of the affordability challenge, barriers faced by smaller rental operators, and what he recommends for the next housing bill. Tune in today to hear all this and more! Key Points From This Episode: Introducing Tony Irwin, President and CEO of FRPO. How the Purpose-Built Rental Report came together. An overview of the current state of Purpose-Built Rentals in the GTA. Why it is necessary to take immediate action to incentivize more purpose-built construction. The impact of population growth and immigration. How affordability issues are impacting the rental landscape. Challenges to building purpose-built rentals. The stigma attached to renters versus owners. Obstacles posed by parking laws. How FRPO is approaching pending policy changes. Why the evolution of the rental housing industry is a positive thing. What the affordability challenge in the rental housing market can truly be attributed to. Challenges faced by smaller rental operators. Tony’s recommendation to boost density for the next housing bill. The importance of getting more people to do skills training. Links Mentioned in Today’s Episode:
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Integrating AI & ChatGPT into your Marketing Strategy
02/22/2023
Integrating AI & ChatGPT into your Marketing Strategy
ChatGPT and other forms of AI are really making airwaves, and in today's episode, we unpack how this relates to the rental housing industry. Joining us for this conversation are market research and advertising expert Adhiraj Brar and digital marketer Miguel Vasquez, both from Mainstreet Equity, a leading Canadian real estate and property management company. They’re here to shed light on how you can integrate AI and ChatGPT into your marketing strategies and use it to reduce your workload. Tuning in you’ll hear more about what ChatGPT is, how it functions, and some of the ways that it is helping property managers, landlords, and marketers in the rental housing industry. You’ll also learn how it has been used to create the National Demand Report by Rentsync before we hear about some of the helpful things this evolving technology will soon be able to do. Apart from talking about its many valuable use cases, our guests also share a word of warning to users of these tools and talk about some of the errors they have noticed while working with them. To find out more about how to make the most of AI and ChatGPT, tune in today! Key Points From This Episode: An introduction to our guests and their roles at Mainstreet Equity. What ChatGPT is and how it functions. What led Adhiraj and Miguel to explore how AI and ChatGPT can help in the workplace. Some of the ways that ChatGPT is helping property managers, landlords, and marketers in the rental housing industry. How ChatGPT was used to create the National Demand Report by Rentsync. Some of the helpful things this evolving technology will soon be able to do. Errors our guests have noticed while working with ChatGPT, including “hallucinations." Thoughts on ChatGPT Pro versus the free version. How ChatGPT can be helpful for employees when English isn't their first language. Advice to new users of ChatGPT and other AI tools. Use cases of AI technology that the Mainstreet Equity team is excited to try. Where people can find out more about what's going on in the world of AI. Links Mentioned in Today’s Episode: Listen to the episode wherever you get your podcasts, , , or .
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Canada's Housing Crisis, and Ottawa's Response
02/08/2023
Canada's Housing Crisis, and Ottawa's Response
What would it look like if we completely eliminated the private sector from our rental housing industry and replaced them solely with social housing, like the prefabricated panel buildings (also known as panelkis) of Bulgaria’s Communist era? On this week’s episode of the Sync or Swim Podcast, we focus on the Canadian rental housing industry. Our guest today is Peter Shawn Taylor, the Senior Features Editor at the C2C Journal. He’s here today to discuss his most recent article, titled, ‘Marxism Won’t Solve Canada’s Rental Housing Crisis — Despite What Ottawa Thinks,’ a piece that grabbed the attention of many players in the Canadian rental housing industry. We dive into an engaging discussion with Peter and gain his insights into the current rental housing crisis being faced in Canada. He talks us through the newly formed Canadian Federal Housing Advocate role, what the financialization of housing means, and different tensions surrounding the root cause and the solution to the housing crisis. If you’re interested in learning more about what’s happening in the rental housing industry and how the crisis is being navigated, this episode is for you. You can also follow the link to read Peter’s article in the C2C Journal. Don’t miss out, tune in now! Key Points From This Episode: Who is Peter Shawn Taylor and what led him to write this compelling article. What the Canadian Federal Housing Advocate, Marie-Josée Houle, and her office have been tasked with. Financialization of Housing; what this means, according to Peter. Peter’s belief on the root cause of the rental housing crisis in Canada. His “solution” to the housing crisis. How the recommendations could essentially eliminate the private sector from participating in the rental housing market. We discuss Andrey Pavlov and why social housing isn’t the solution for Canada. Why REITs and other private investors offer better housing options versus Mom and Pop run operations. What role the government should play in addressing the current rental housing crisis. A look at other countries and the solutions they’ve implemented; could they work for Canada? Where listeners can keep up-to-date on what’s happening in Ottawa. Links Mentioned in Today’s Episode: If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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Building a Brand & Tackling Affordable Housing with Ron Lovett
01/25/2023
Building a Brand & Tackling Affordable Housing with Ron Lovett
Building a successful brand requires deliberate strategizing and careful planning. The same can be said of making an impact in the affordable housing industry. Through his company, VIDA, today’s guest, Ron Lovett, is taking giant leaps in providing quality, affordable housing for those in need whilst his company’s brand is fast becoming a community favourite. Ron made the unlikely transition from securities to rental housing, failing many times along the way and using those lessons learned to forge a powerful business model of undeniable longevity. VIDA innovated four pillars which they use as guidelines to revolutionize affordable communities, and Ron explains why he is not fazed by inflation, why he’s chosen to double down on upskilling the community, how he makes the gig economy work for his business, and the unconventional methods VIDA uses to grow its brand. To find out how centralization and decentralization can be used in harmony, and why company culture is the only thing that matters, tune in now! Key Points From This Episode: Today’s guest is Ron Lovett, Founder and CCO at VIDA. Ron’s background and his journey to founding VIDA. How he went from securities to rental housing. Why he’s always thought of his real estate ventures as global issues. How VIDA’s four pillars help it to achieve its goal of revolutionizing affordable communities. The way Ron’s company has fought inflation and how it has adjusted its model to do so. Why he’s doubling down on upskilling the community and using them for community jobs. How he navigates safety and compliance by slightly adjusting the gig economy model. The way residents respond to VIDA’s acquisition of their buildings. What the company is doing to grow its brand, outside of conventional marketing methods. How Ron and VIDA are making use of both centralization and decentralization. What he learned about the rental industry in 2022, albeit as a newbie. What Ron is most excited about in 2023. Links Mentioned in Today’s Episode: If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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Westbank’s Philosophy and a Discussion about Smart Buildings
01/11/2023
Westbank’s Philosophy and a Discussion about Smart Buildings
“It's been in the DNA of the company from the beginning. That idea of doing extraordinary buildings has, and is, and will be what the practice does.” — Robert Macdougall With rental prices increasing year on year, we’re noticing that renters are looking not only for a nice place to live but for modern amenities to help justify the steep prices that they’re paying to live in major markets and downtown cores. One of the ways Westbank Living approaches this market is with smart buildings. Joining us to discuss this and the other ways that Westbank installs modern amenities in its real estate developments, is Robert Macdougall, Senior Vice President at Westbank Living. He sheds light on some of the exciting developments that the company is working on in the purpose-built market in Vancouver, Calgary, Toronto, Seattle, Tokyo, and San Jose, and explains what inspired Westbank to embrace architecture and create hubs in these areas. Tune in today to find out more about the benefits of utilizing smart features, Robert’s advice to anyone exploring them, and some of the services and partnerships the company is implementing to generate additional income. Key Points From This Episode: An introduction to Robert Macdougall and his role at Westbank Living. Insight into some exciting developments in the purpose-built market in Seattle and Toronto. What inspired Westbank to embrace architecture and create hubs in these areas. What Robert gained from the National Multifamily Housing Council's OPTECH conference. The benefits of smart features and how Westbank has been approaching this trend. Advice to any developers that are exploring smart features. Insight into the due diligence done when exploring the scalability of smart features. How Westbank decides what needs to be modernized to help increase the value of the asset. The type of services and partnerships Westbank is implementing in 2023 to generate additional income. If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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Urbanation and Canadian Rental Demand
11/30/2022
Urbanation and Canadian Rental Demand
“The industry can expect to have real-time analytics and real-time insights as to what's happening in the rental market across the country. And to me, this was a massive knowledge gap in the industry.” — Shaun Hildebrand Access to real-time rental market data has always been a challenge in Canada. Luckily, today’s guests are here to share a solution to this problem! We are joined by Max Steinman (CEO at Rentsync) and Shaun Hildebrand (President at Urbanation) to discuss how they are joining forces to develop the most comprehensive market data platform for the rental housing industry in Canada. This exciting partnership will bring together Rentsync’s wealth of multifamily rental listings data, Urbanation’s industry-leading data platform for new purpose-built rental projects and condominium rentals, and decades of analytical expertise. Tuning in, you’ll find out how this new venture will create broader knowledge and expertise regarding what is happening in the rental market across the country. You’ll also gain some insight into rental demand in Canada as we unpack the unprecedented rent surges we saw in 2022, and Shaun and Max share their advice for how property owners, developers, and marketers can prepare for a short-term pause in the rental market as we head into 2023, plus so much more! To learn more about unlocking intelligent real estate data across Canada, don’t miss today’s episode of Sync or Swim! Key points from this episode: A look at Urbanation and their focus on the high-rise apartment market. Announcing the exciting new partnership between Rentsync and Urbanation! The kinds of reporting that clients and subscribers can expect from this partnership. An overview of the timeline for the rollout of this partnership and the new platform. Shaun shares his high-level take on the 2022 leasing season. Reflecting on the sustainability of these unprecedented rent increases. Factors that are contributing to rent increases across Canada. Why new construction of purpose-built rentals has dropped off. The impact of a recession on the rental market and what to expect going into 2023. How marketers can prepare for a short-term pause in the rental market. Economic advice for property owners and developers over the next few months. Where to access the November Rent Report and what you can learn from it. If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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The Key to Recession Proofing Your Real Estate Investments
11/02/2022
The Key to Recession Proofing Your Real Estate Investments
“You take the risks, you jump in, you learn and you get stronger. You get more confident, and I think that resiliency is really helpful.” — Having bought his first house at the age of 15, has undeniably seen the property market through all of its changes. He is the Founder and CEO of , a privately held investment group involved in venture capital and real estate development. In this episode, Harish joins us to share his secret to recession-proofing real estate investments. He explains the importance of patience, taking risks, and having a diversified portfolio. As a seasoned investor, he fills us in on how interest rates impact investment decisions, and what qualifies a good investment market. Tune in to find out the benefits of PropTech, commercial investments, and so much more! Key points from this episode: Harish Consul’s education, real estate, and entrepreneurship background The major lessons he’s learned as a real estate and tech investor The importance of having a diversified portfolio Why Harish focuses on later-stage tech investments The benefits of investing in commercial properties How COVID affected Harish’s commercial investments What led Harish to found the Ocgrow Group at age 23 Why he believes it’s important to take risks Harish explains Vertos, Ocgrow’s luxury development underway in Cochrane Why Cochrane is such a fast-growing municipality The change in demand in the greater Calgary area The greatest risk for developers, given the supply issue in Alberta How interest rates impact investment decisions The importance of being prepared and patient in the realm of real estate Ocgrow Group’s marketing strategy for lease-ups and their early adoption of PropTech Ocgrow Group’s future plans If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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The Value of Data and Renter Personas in Multifamily Marketing
10/19/2022
The Value of Data and Renter Personas in Multifamily Marketing
“I like to remind folks that brand building takes time. It's not easy, it takes a sustained effort over a prolonged period of time to create that repetition.” — Chris Willoughby Data is the lifeblood of marketing and can help power your marketing programs, or so our guest today believes! for , headquartered in Ottawa, Canada. Chris specializes in residential real estate, and owns, and operates nearly 13,000 suites across Ontario, Quebec, and British Columbia. As listeners tune in they’ll hear from Chris about how he has been educating property managers about the importance of marketing, how to decide what marketing channels to use, and why in addition to focusing on quantity, you need to also hone in on quality. He reiterates why it’s crucial to collect data to measure things and know where you are spending your dollars. Don’t miss out on all this and more! Key points from this episode: What led Chris to the rental housing industry and what differentiates his skillset from others. How Chris has been educating property managers about the importance of marketing. Chris’s thoughts on the challenges presented in marketing attribution. How to decide what marketing channels to use. The importance of focusing on quality in addition to quantity. How Chris views using social media as a marketing channel. How the rental demand being down affects his marketing strategies. Why it’s important to be able to measure things and know how you are spending your dollars. The importance of building a strong brand that resonates with potential renters. Why you should be building out the marketing strategy well before the ground is broken. How COVID affected their thinking towards an online/ digital footprint. Chris speaks to the future of marketing in the multifamily industry. He shares present and future endeavours he is excited to share about InterRent REIT. If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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Bridging the Gap Between Newcomers and Rental Housing Providers
10/05/2022
Bridging the Gap Between Newcomers and Rental Housing Providers
“We are having unprecedented demand that is met by very little vacancy.” — Jesse Greenwell Welcome back to another episode of the . Today we are joined by from and , the Head of Communications, Partnerships, Culture, and Inclusion at . Tuning in, you’ll hear all about why there is a high increase in the demand for student rentals in Canada, how Mainstreet Equity has accommodated this demand, how they avoid unreliable tenants, and how they are promoting themselves as all-inclusive in order to attract student renters. We also discuss how Rentals For Newcomers are avoiding scammers online, how to seek student accommodation later in the year, how to be the best possible prospect for a landlord, the importance of rental insurance, how Covid has changed renting in Canada, and the financial benefit of seeking housing outside of your gateway city. Jesse and David also share some advice for international students looking to rent in Canada. You won’t want to miss out on this discussion! Key Points From This Episode: Introducing today’s guests, David Frattini and Jesse Greenwell Why there is an increase in demand for student rentals in Canada Jesse elaborates on how Mainstreet Equity has created additional supply for student housing What kind of occupancy they are seeing in these student buildings David advises students who are seeking accommodation later in the year How can student renters best secure a rental with landlords The protocols that Mainstreet Equity has put in place to avoid potentially delinquent student renters The marketing that Mainstreet Equity is using to reach and attract student renters The importance of reaching your maximum audience possible with proper branding How Rentals For Newcomers combats scammers on their website David shares his thoughts on rental insurance and the benefits for both renter and landlord How Covid has made the rental industry change David shares some words of advice for international students looking for rentals in Canada The importance of staying up to date on the latest scams as a renter Why David encourages people to look for housing outside of your gateway city Jesse also shares advice for international students looking for accommodation in Canada If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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How Louer.ca is Improving the Rental Experience in Quebec
09/21/2022
How Louer.ca is Improving the Rental Experience in Quebec
“Our core focus is just making sure we have the best experience for both renters and landlords across Canada.” — Matt Danison, CEO of the Rentals.ca Network Vacancies for offices in Quebec went up to 16.5% last year, immigration is at an all-time high, and higher interest rates are preventing homeowners from selling their properties. All of these factors combined have led to an increased demand for rental units, and rentals.ca is heeding that call! Today’s guest is , who is passionate about creating best-in-class renter and landlord experiences across Canada. Tune in to hear the process that Matt and his team went through to rebrand the segment of their network, the exciting plans they have for making it easier than ever to find what you’re looking for on a rental site, Matt’s top piece of advice on how to make your listing stand out, and more! Key points from this episode: An overview of the Rentals.ca Network Matt Danison explains his top priorities as CEO of the Rentals.ca Network The inspiration behind the Louer.ca rebrand Feedback that the rentals.ca team have received on their Louer.ca rebrand What visitors to the Louer.ca website can expect since the rebrand A statistic that highlights the impact of the pandemic on commercial vacancies Matt’s thoughts on the crucial elements that rental sites need to be focusing on How the Rentals.ca Network makes sure their listings are safe Advice for how to make your listing on a listing site stand out Some of the key trends that rentals.ca is seeing in the rental market currently Differences between how the younger generation and the older generation search for rental properties Exciting future features of rentals.ca rental marketplaces Links mentioned in today’s episode: If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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Why Affordable Housing is Within Reach for Canadians with Mark Kenney
07/20/2022
Why Affordable Housing is Within Reach for Canadians with Mark Kenney
“It's a matter of really changing the housing strategy completely in our country and coming up with things that make more sense.” — While there are regional variations, it’s no secret that, for many people in Canada, housing is becoming increasingly unaffordable. Today’s guest, however, believes that the answer to solving Canada’s housing crisis is right in front of us. In this episode, we sit down with , to discuss some of the policies that are driving rapidly escalating housing costs in the country and why a land lease approach is the obvious solution. Mark has nearly 30 years of experience in the multifamily sector, having previously held senior positions at Realstar Management Partnership, Greenwin Property Management, and Tridel. He is also a board member and prior chair of the Federation of Rental Housing Providers of Ontario, a board member of St. Hilda's Towers, and a founding board member of the GTAA. For those who don't know, is Canada's largest publicly traded provider of rental housing, which owns or has interests in nearly 67,000 residential apartment suites, townhomes, and manufactured housing community sites across Canada, the Netherlands, and Ireland. Tuning in today, you’ll get a glimpse into what the land lease model entails, who it appeals to, and why affordable housing is within reach for Canadians, so make sure not to miss this insightful conversation with CAPREIT’s Mark Kenney! Key Points From This Episode: What led Mark to the multifamily sector nearly 30 years ago and what made him stay One of the most challenging parts of Mark’s career: the human tragedies he witnesses The important role that a strong team played in CAPREIT’s success during COVID Insight into CAPREIT’s land lease approach to affordable housing A look at the 13,000 communities that offer land lease opportunities across Canada Mark’s belief that land leases in rural settings are the obvious solution to the affordable housing crisis in Canada Why a land lease model is especially appealing to first-time buyers, families, and retirees Overcoming barriers put in place by the Planning Act and inclusionary zoning policies What the next year looks like for the rental housing market with cost pressures on all fronts Why Mark believes it’s time to change the housing strategy and create better solutions How CAPREIT is creating safe accommodation for Ukrainian refugees, starting with shortcutting housing requirements The municipal service requirements that are at the heart of Canada’s housing crisis The impact of remote work and the trend towards settling in rural versus urban locations Links Mentioned in Today’s Episode: If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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Digitization: The New Norm for New Developments
07/06/2022
Digitization: The New Norm for New Developments
“What Spark does is essentially power the sales and digital transaction process for new developments, residential towers, or projects. We are the backend infrastructure that the sales team, the marketing team, the administration team uses to manage everything.” — Welcome back to Sync or Swim! Today, we speak with of , helping developers to sell and market their homes. Joining us, you’ll hear about the unique opportunity that Simeon identified to create a universal software to serve new developers across the globe. We speak specifically about how Spark serves marketing teams as they find more success in the digital world through insights, tracking, email marketing tools, and more! You’ll also find out why they have chosen to have a semi-open API and how a recent case study with Marlin Spring illustrates how Spark can be used to generate meaningful reports, and Simeon shares the company’s goals for the future (with their current services only being the start of what they plan to do) and lets us in on how he believes the pandemic has impacted this particular industry. Tune in to hear all this and more today! Key points from this episode: The story of how Simeon’s parents were detained and accused of being spies in China How Spark serves the sales, marketing, and administration team within real estate What Spark aims to do: create universal software that works for real estate across the globe How their software helps marketing teams to be more successful in the digital world What they integrate into including social channels, all paid channels and capture forms Insights, tracking, and email marketing tools that they use Why Spark has chosen to have a semi-open API Their newest case study with Marlin Spring, which illustrates how Spark can be used to generate meaningful reports What the company’s goals look like to deepen relationships, grow their team, and gain data The challenge of educating investors about the real estate and new development space How the pandemic skipped the real estate industry a few steps ahead The opening of the market to many different geographies because of the pandemic Why Simeon considers himself to be in the beginning phases of what Spark will achieve How a growing line item has formed in real estate budgets for software Links mentioned in today’s episode: If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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Leveraging AI to Improve the Multifamily Leasing Experience
06/22/2022
Leveraging AI to Improve the Multifamily Leasing Experience
“AI has taken over so much of what we do ... It was a natural migration that it would find its way to multifamily.” — Brock McLean AI has seeped into most industries, and multifamily real estate is no exception. Our guest today has been in the real estate industry for 25 years and has evolved alongside real estate technology. is the EVP & CRO of and former SVP of Business Development at and today, he talks us through the role of AI in leasing over at LeaseHawk. We learn about the conversational experiences AI is now able to provide, as well as how COVID has accelerated its adoption in the real estate tech space. Brock breaks down the issues AI has solved for leasing agents and beyond, and explains why it’s critical to understand your market and have a flexible digital marketing strategy. We also discuss the trends of increasing tech adoption as well as tech fatigue, and how AI increases efficiency without requiring management, training or workflow changes. Tune in to find out how AI is being employed in the real estate tech space, and the future of multifamily in the metaverse! Key points from this episode: Brock McLean’s background in real estate technology and what led him to LeaseHawk How LeaseHawk is communicating the benefits and use cases of AI to prospective clients The conversational experiences AI is now able to provide How COVID accelerated the adoption of AI in the real estate tech space The staffing and recruiting problem AI has solved The greatest challenges for leasing agents today and how AI can assist The various roles being a leasing agent can prepare you for The goal of LeaseHawk and the technology they employ Why it’s critical to understand your market and have a flexible digital marketing strategy How LeaseHawk’s AI is customizable for the user’s experience LeaseHawk’s plans for expansion in the next two to three years How the AI increases efficiency without requiring management, training or workflow changes The opportunity for real estate tech to expand beyond multifamily leasing Trends of tech adoption and tech fatigue The future of multifamily in the metaverse If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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Leveraging AI to Improve the Multifamily Leasing Experience
06/22/2022
Leveraging AI to Improve the Multifamily Leasing Experience
“AI has taken over so much of what we do ... It was a natural migration that it would find its way to multifamily.” — Brock McLean AI has seeped into most industries, and multifamily real estate is no exception. Our guest today has been in the real estate industry for 25 years and has evolved alongside real estate technology. is the EVP & CRO of and former SVP of Business Development at and today, he talks us through the role of AI in leasing over at LeaseHawk. We learn about the conversational experiences AI is now able to provide, as well as how COVID has accelerated its adoption in the real estate tech space. Brock breaks down the issues AI has solved for leasing agents and beyond, and explains why it’s critical to understand your market and have a flexible digital marketing strategy. We also discuss the trends of increasing tech adoption as well as tech fatigue, and how AI increases efficiency without requiring management, training or workflow changes. Tune in to find out how AI is being employed in the real estate tech space, and the future of multifamily in the metaverse! Key points from this episode: Brock McLean’s background in real estate technology and what led him to LeaseHawk How LeaseHawk is communicating the benefits and use cases of AI to prospective clients The conversational experiences AI is now able to provide How COVID accelerated the adoption of AI in the real estate tech space The staffing and recruiting problem AI has solved The greatest challenges for leasing agents today and how AI can assist The various roles being a leasing agent can prepare you for The goal of LeaseHawk and the technology they employ Why it’s critical to understand your market and have a flexible digital marketing strategy How LeaseHawk’s AI is customizable for the user’s experience LeaseHawk’s plans for expansion in the next two to three years How the AI increases efficiency without requiring management, training or workflow changes The opportunity for real estate tech to expand beyond multifamily leasing Trends of tech adoption and tech fatigue The future of multifamily in the metaverse If you liked this episode, be sure to rate, review, and subscribe or follow Sync or Swim wherever you get your podcasts, , , or .
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