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Integrating AI & ChatGPT into your Marketing Strategy

Sync or Swim: The Multifamily Growth Show

Release Date: 02/22/2023

Tariffs, Interest Rates, and Canada’s Rental Market show art Tariffs, Interest Rates, and Canada’s Rental Market

Sync or Swim: The Multifamily Growth Show

Tariffs, Interest Rates, and Canada’s Rental Market   In real estate, time is money, and at a time when tariffs are ever-changing, the housing and rental market are even more unpredictable than usual! Today on the Sync or Swim Podcast, we are joined by Tu Nguyen, an economist at RSM Canada, to discuss the recent tariff changes, interest rates, and the Canadian housing market. Tuning in, you’ll hear about how the new US tariffs are going to affect housing development and rent, how Canadian policy and market shifts can lessen the consequences of these tariff changes, how they will...

info_outline Purpose-Built Rental Trends in the GTA show art Purpose-Built Rental Trends in the GTA

Sync or Swim: The Multifamily Growth Show

Is the GTA housing market oversupplied or just misunderstood? In this episode of Sync or Swim, host Max Steinman takes a deep dive into the purpose-built rental market with industry leaders Chrystal LeBlanc (BGO), Michelle Calloway (Fitzrovia), and Todd Spencer (Park Property Inc.). Together, they explore how their organizations are responding to shifting renter preferences, navigating condo oversupply challenges, and redefining the rental experience in the Greater Toronto Area. Tune in for expert advice on navigating Toronto's rental market, practical strategies for adapting to evolving...

info_outline What CMHC's 2024 Fall Report Means for Canada's Rental Market show art What CMHC's 2024 Fall Report Means for Canada's Rental Market

Sync or Swim: The Multifamily Growth Show

  The Canada Mortgage and Housing Corporation (CMHC) has recently released its annual rental market report, and today, we sit down with its Deputy Chief Economist, Tania Bourassa-Ochoa to discuss what the report means for the future of housing in Canada. We begin with the work of CMHC and who its target market is before diving into its 2024 rental market report. Then, we unpack the recent rise of housing supply, how Montreal is a step ahead, why the number of multifamily units is beginning to match that of studio apartments, and how rent control measures may influence tenant behaviour and...

info_outline Is Toronto Building Enough? Brad Bradford on Housing Supply show art Is Toronto Building Enough? Brad Bradford on Housing Supply

Sync or Swim: The Multifamily Growth Show

For most listeners of the show, the housing crisis is a very prominent issue; affecting careers and finances. But it is actually a much bigger conversation for the entire population of the city. Today, we are bringing you a very special episode of the Sync or Swim Podcast: a live recorded interview with Brad Bradford from the Toronto Roadshow! Tuning in, you’ll hear about Brad’s assessment of Toronto’s housing supply, the affordable housing crisis, the problems with old housing policies, and more! We delve into the political nature of housing in Toronto before discussing how to create a...

info_outline Using AI to Predict the Future Cost of Rent show art Using AI to Predict the Future Cost of Rent

Sync or Swim: The Multifamily Growth Show

Imagine paying $5,600 a month in rent in Toronto by 2032. In this episode, Giacomo Ladas hosts Erkan Yönder, Associate Professor at Concordia’s John Molson School of Business, to unpack this projection and its far-reaching impacts. Using advanced AI models, Erkan’s recent study forecasts steep rental increases in Canada’s largest cities, driven by immigration, high demand, and supply constraints. Surprisingly, even a growing supply hasn’t eased rents due to overwhelming demand, creating an unsustainable market. Erkan and Giacomo explore...

info_outline Inside the Market: A Conversation with Tom Storey show art Inside the Market: A Conversation with Tom Storey

Sync or Swim: The Multifamily Growth Show

The housing market in Canada has done some very surprising things since 2020 and today on the Sync or Swim Podcast, Tom Storey joins us to share his thoughts on the market and tell us all about his podcast, the Tom Storey Show. Tuning in, you’ll hear all about Tom’s career, why he decided to start the Tom Storey Show, how condo prices have changed pre-COVID, why the rise in purpose-built rentals is only going to continue, and so much more! Tom stresses the importance of being educated on the rent-control date and what it means for landlords before telling us that renting in the short term...

info_outline Enhancing Transparency in the Canadian Rental Market show art Enhancing Transparency in the Canadian Rental Market

Sync or Swim: The Multifamily Growth Show

Canada’s rental crisis is often oversimplified as a mere supply and demand issue. However, for today’s guest, Weiting Bollu, it became deeply personal after losing over $35,000 to delinquent tenants and navigating Ontario’s complex rental compliance laws. Her experiences led her to recognize the critical need for a transparent and cohesive rental ecosystem that rewards responsible behavior, essential for building a fair and sustainable rental market. Drawing on her extensive background in software product management across various sectors including education, telecommunications,...

info_outline Unpacking the Truths and Myths of the Rental Market's Hottest Takes show art Unpacking the Truths and Myths of the Rental Market's Hottest Takes

Sync or Swim: The Multifamily Growth Show

  Ever questioned the validity of the hot takes on Canada’s rental market? Then be sure to join us on this episode of the Sync or Swim podcast, as we dive into an open conversation and unpack the truths and myths of the rental market’s hottest takes. We are excited to have two incredible guests on the show, Max Steinman, the CEO at Rentsync & Rentals.ca, and Jenna Chick, the Director of Leasing at Fitzrovia. Together, we break down several hot takes prevalent in the Canadian rental market, including renting as a simple waste of money, Canada’s perceived low vacancy rates,...

info_outline A Deep Dive into the Quebec Rental Market show art A Deep Dive into the Quebec Rental Market

Sync or Swim: The Multifamily Growth Show

Quebec is a unique area in Canada with distinct differences in culture that set it apart from other regions. Naturally, the rental market reflects these differences. Today on the Sync or Swim podcast, we are joined by Rentsync’s very own Quebec rental expert, Hudson Bytautas to take a deep dive into the Quebec rental market. Tuning in, you’ll hear about Hudson’s career journey, some surprising facts and trends in the Quebec rental market, how region-specific trends impact the market, key differences between the rental market in Quebec and other regions, and so much more! We delve into...

info_outline Beyond the Toque: Raising the Roof Across Canada show art Beyond the Toque: Raising the Roof Across Canada

Sync or Swim: The Multifamily Growth Show

Rentals.ca and Raising the Roof have announced an exciting new partnership! So today, we are thrilled to be joined by the Director of Housing Development at Raising the Roof, Adrian Dingle. We begin our conversation by learning about Raising the Roof: its origin story and history, what the company does, and why its new venture with Rentals.ca is a match made in heaven. Then, we discuss the standout achievements that gave Raising the Roof its stellar reputation, how it garners support from various branches of government, what a day in Adrian’s work life looks like, and what he looks for in an...

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ChatGPT and other forms of AI are really making airwaves, and in today's episode, we unpack how this relates to the rental housing industry. Joining us for this conversation are market research and advertising expert Adhiraj Brar and digital marketer Miguel Vasquez, both from Mainstreet Equity, a leading Canadian real estate and property management company. They’re here to shed light on how you can integrate AI and ChatGPT into your marketing strategies and use it to reduce your workload. Tuning in you’ll hear more about what ChatGPT is, how it functions, and some of the ways that it is helping property managers, landlords, and marketers in the rental housing industry. You’ll also learn how it has been used to create the National Demand Report by Rentsync before we hear about some of the helpful things this evolving technology will soon be able to do. Apart from talking about its many valuable use cases, our guests also share a word of warning to users of these tools and talk about some of the errors they have noticed while working with them. To find out more about how to make the most of AI and ChatGPT, tune in today!

 

Key Points From This Episode:

  • An introduction to our guests and their roles at Mainstreet Equity.
  • What ChatGPT is and how it functions. 
  • What led Adhiraj and Miguel to explore how AI and ChatGPT can help in the workplace. 
  • Some of the ways that ChatGPT is helping property managers, landlords, and marketers in the rental housing industry. 
  • How ChatGPT was used to create the National Demand Report by Rentsync.
  • Some of the helpful things this evolving technology will soon be able to do.  
  • Errors our guests have noticed while working with ChatGPT, including “hallucinations."
  • Thoughts on ChatGPT Pro versus the free version. 
  • How ChatGPT can be helpful for employees when English isn't their first language.  
  • Advice to new users of ChatGPT and other AI tools. 
  • Use cases of AI technology that the Mainstreet Equity team is excited to try.  
  • Where people can find out more about what's going on in the world of AI.

Links Mentioned in Today’s Episode: