How to Bootstrap A Successful Content Marketing Business
Release Date: 02/24/2021
Understanding the Market and Setting Your Product for Success
Tales From The PROS
In today’s episode of Tales from the PROS, I talk with Marwan Forzley, who is CEO of Veem.com, a next-generation global B2B payment network that enables a quick and secure way of sending and receiving money. Since its founding in 2014, Veem is backed by Goldman Sachs, Google Ventures, Silicon Valley Bank, and many many others.
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Using Data to Overcome the Challenges of Growing A Company
Tales From The PROS
In today's episode of Tales from the PROS, I talk with Dan McGaw, who is an award-winning entrepreneur, speaker and CEO of McGaw.io, an analytics and marketing technology consultancy, and also the founder of a SaaS platform called UTM.io.
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Overcoming Challenges and Generating More Business Through LinkedIn
Tales From The PROS
In today's episode of Tales from the PROS, I talk with Anthony Blatner, who is the founder of Speedwork Social, a top LinkedIn Advertising agency. He is known as one of the top LinkedIn ads experts in the industry, having managed millions in ad spend.
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Shifting the Paradigm of Members-only Social Clubs
Tales From The PROS
In today's episode of Tales from the PROS, I talk with Rob Charles, who is a CEO and founder of Goldfingr, a vetted and exclusive social network of business leaders, investors, entrepreneurs, and influential thought leaders.
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What It Takes For A Company To Become SaaS Industry Leader
Tales From The PROS
In today's episode of Tales from the PROS, I talk with Mike Welsh, who is a veteran leader in sales and revenue growth and has been named CEO of Uptime.com, a leader in website monitoring software.
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The Mistakes Businesses Make That Ultimately Lead to Failure
Tales From The PROS
In today's episode of Tales from the PROS, I talk with Michelle Seiler Tucker, who is the Founder and CEO of Seiler Tucker Incorporated. As a 20-year veteran in the Mergers & Acquisitions industry, she is regarded as the leading authority on buying, selling, fixing, and growing businesses.
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Discovering the Problems and Missing Pieces in Creative Content through Data
Tales From The PROS
In today's episode of Tales from the PROS, I talk with Anastasia Leng, who is the Founder and CEO of CreativeX, a technology company that aims to advance creative expression through the clarity of data.
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Growing A Nutrition Food Business with Consumer Health in Mind
Tales From The PROS
In today's episode of Tales from the PROS, I talk with Mark Samuel, who is the Founder and CEO of IWON Organics, a thriving health and wellness company that makes bold, flavor-infused snacks made from plant-based proteins.
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How Companies can Position Their People to Thrive in the Workforce
Tales From The PROS
In today's episode of Tales from the PROS, I talk with Tim Salau, who is a CEO and Co-founder of Guide. Coming from humble beginnings, he is a business leader on the Future of Work, leadership, and innovation.He is internationally recognized as Mr. Future of Work.
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Building, Growing, and Leading A SaaS Company Through Tough Situations
Tales From The PROS
In today's episode of Tales from the PROS, I talk with Beerud Sheth, who is a serial entrepreneur, investor, and Founder and CEO of Gupshup, the world's leading messaging and bot platform. Gupshup also developed Teamchat, a smart messaging app.
info_outlineIn this episode of the Tales from the PROS, I talk with Joe Pulizzi, a leading evangelist for content marketing, entrepreneur, speaker, Amazon bestselling author, podcaster, and storyteller.
We talked about Joe's entrepreneurial journey and how he built a leading content marketing educational resource called the Content Marketing Institute. Joe has founded multiple startups. He has received the "Lifetime Achievement Award" by the Content Council in 2014.
Listen to this episode. Hope you enjoy it!
Don't Miss:
1. The key to creating an effective content marketing strategy - 17:00
2. What does it take to create an impactful piece of content? - 31:45
3. Joe's struggles and pinnacle moments and what aspiring entrepreneurs can learn - 42:33
Things we talk about:
1. Joe, being a global leader in content marketing, tell us your story of how you go to this stage in life.
2. I see sometimes you blog and podcast about being content-first, for all businesses our there, what does it mean to be content-first?
3. What do you consider the key fundamentals of building an effective content marketing strategy for a business?
4. Do you believe in some proven strategies and tactics in order to generate an ROI from content?
5. What does it really take to build an effective and impactful piece of content in today’s competitive age?
6. I know sometimes you talk about storytelling, which I love because I am a passionate storyteller myself. But what does great storytelling mean today in relation to content marketing?
7. Were there certain times of your life that were pinnacle moments in getting you to this stage of success and thought leadership?
8. What were some of your toughest struggles and challenges in your life or career, and how did you overcome them?
9. What is the best advice you can give to current and future business leaders?
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https://www.linkedin.com/in/joepulizzi/
https://www.facebook.com/JoePulizziAuthor
https://twitter.com/joepulizzi
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