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The Heart of Email Marketing: Jessica Suggs on Writing That Connects and Builds Trust

Windowsill Chats

Release Date: 03/26/2025

Empathy, Strategy, and Soul: The Art of Creative Leadership with Vince Wanga show art Empathy, Strategy, and Soul: The Art of Creative Leadership with Vince Wanga

Windowsill Chats

In this episode of Windowsill Chats, Margo is joined by the brilliant and multifaceted Vincent Wanga—an international design thought leader, award-winning creative executive, keynote speaker, and author of The Art of Direction. With a career spanning two decades, Vince has not only built brands but built pathways for creatives to rise into leadership, blending vision, empathy, and business acumen. Margo and Vince dive deep into the rarely talked about pivot from doing creative work to leading it—unpacking the realities behind creative direction and what it truly takes to thrive in...

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The Shift to a SOFT Business: Building a Life and Career That Honor Who You Truly Are with Molly Balint show art The Shift to a SOFT Business: Building a Life and Career That Honor Who You Truly Are with Molly Balint

Windowsill Chats

Margo is joined by Molly Balint, creative entrepreneur, mentor, and founder of the SOFT Business movement. Molly helps women break away from hustle culture to build businesses that are as nourishing as they are profitable—centered around heart, balance, and alignment. With a background in storytelling, community-building, and soulful mentorship, Molly brings a grounded, compassionate lens to what it means to show up authentically in business today. In this heartfelt conversation, Margo and Molly explore what it really takes to create a business rooted in your values, especially in a digital...

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Rhinestones, Reinvention & the Art of Embracing Your Multi-Passionate Mind with Kim Bloomberg of Studio Art Beat show art Rhinestones, Reinvention & the Art of Embracing Your Multi-Passionate Mind with Kim Bloomberg of Studio Art Beat

Windowsill Chats

Margo is joined by multi-passionate creative Kim Bloomberg, the joyful force behind Studio Art Beat. A fine artist, educator, and self-proclaimed art supply nerd, Kim brings a refreshing perspective to the creative journey—one that’s less about staying in your lane and more about following curiosity wherever it leads. With a background in both fine art and education, over two decades of teaching experience, and years running her own jewelry business, Kim shares how she ultimately found fulfillment by embracing her ADHD-fueled love for switching mediums and diving headfirst into new...

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Creative Current Events: Art Fairs, Bold Murals, and Pasta-Perfect Playlists show art Creative Current Events: Art Fairs, Bold Murals, and Pasta-Perfect Playlists

Windowsill Chats

Margo and Abby catch up on emerging art fairs, AI-fueled creativity, and an unexpected Spotify collab in the latest episode of Creative Current Events, a special segment of Windowsill Chats. This round of curious and creative conversation touches on everything from practical tips for artists and makers to heartwarming stories and pop culture fun. They dig into the impact of recent tariff shifts on small businesses, celebrate alternative art fairs that uplift emerging artists, and spotlight muralists transforming both interiors and cityscapes. You’ll also hear about a cross-country artist on...

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The Art of Doing What You Can, When You Can: Creativity, Chronic Illness & Life-First Business with Nikita Williams show art The Art of Doing What You Can, When You Can: Creativity, Chronic Illness & Life-First Business with Nikita Williams

Windowsill Chats

Margo is joined by business coach and podcast host Nikita Williams in a conversation on building a business—and a life—that honors your whole self. Living with multiple chronic illnesses, Nikita has learned how to redefine success, make peace with limitations, and turn her lived experience into a source of power and purpose. She and Margo explore what it looks like to craft a creative path that makes space for rest, joy, and authenticity—without burning out or hiding who you are. They discuss the real and raw journey of navigating health challenges as a creative woman of color, how...

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After the Fire:  Rebuilding After Loss and Making Life a Total Work of Art with Steve & Mary Jo Hoffman show art After the Fire: Rebuilding After Loss and Making Life a Total Work of Art with Steve & Mary Jo Hoffman

Windowsill Chats

Margo is joined by creative couple Steve and Mary Jo Hoffman for a tender, thought-provoking conversation about resilience, reinvention, and the art of intentional living. In the wake of losing their family home to a fire, Steve and Mary Jo open up about what it means to rebuild—not just a house, but an entire way of living. They share how their individual creative practices continue to evolve, how they support one another through parallel play and creative autonomy, and how loss clarified what truly matters. About Mary Jo Hoffman: Mary Jo is an artist and photographer best known for her...

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Creative Current Events: Grandma Hobbies, Pink Tariffs and Uniqlo Coffee Shops show art Creative Current Events: Grandma Hobbies, Pink Tariffs and Uniqlo Coffee Shops

Windowsill Chats

Margo and Abby catch up on pink taxes, party store shakeups, and grandma hobbies making a comeback in the latest episode of Creative Current Events. This special segment of Windowsill Chats dives into cultural shifts, small business realities, and brand storytelling that’s catching their creative eye. They also explore how big-box stores like Michaels are filling retail voids left by Party City, how hobby shops in the UK are struggling, and what all this means for the crafting world. The conversation also dives into the rising conversation around the Pink Tax and Pink Tariffs—and how these...

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The Art of Being, Not Just Doing: Creativity Beyond Productivity and Perfectionism with Maria Bowler show art The Art of Being, Not Just Doing: Creativity Beyond Productivity and Perfectionism with Maria Bowler

Windowsill Chats

Margo is joined by writer, coach, and retreat leader Maria Bowler for a conversation about redefining creativity beyond the limits of productivity. Maria helps creatives transform resistance into clarity and insight, drawing on her background as a magazine editor, creative writing teacher, and holder of a master's degree in religion and the arts from Yale University. Originally from Canada, she now lives with her family in the Driftless region of the U.S., where she continues to explore and teach a more holistic approach to creative living.   Margo and Maria discuss: Maria’s creative...

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Sketches of a Colorful Life: Monika Forsberg on Art, Islands, and Embracing the Unfinished show art Sketches of a Colorful Life: Monika Forsberg on Art, Islands, and Embracing the Unfinished

Windowsill Chats

Margo is joined by Monika Forsberg, an award-winning illustrator and surface pattern designer known for her playful, colorful, and striking work across books, fabrics, homewares, toys, and more. Born and raised in a small coastal town in Swedish Lapland, Monika moved to London in 1995 where she now lives with her husband, two children, and a delightful mix of pets. She’s a keen swimmer, aspiring stamp collector, and former animator who believes in being versatile over niche. Her work is rich with curiosity, imagination, and a deep love for creative exploration. In this warm and meandering...

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From Page to Picture: Brian Selznick on Storytelling, Cinematic Inspiration, and the Power of Visual Narratives show art From Page to Picture: Brian Selznick on Storytelling, Cinematic Inspiration, and the Power of Visual Narratives

Windowsill Chats

Margo is joined by Brian Selznick, the wildly imaginative author and illustrator whose groundbreaking books have redefined how we tell stories. Known for seamlessly blending text and image in powerful, cinematic ways, Brian shares the origins of his creative process, the stories behind his best-known works, and the magic of collaborative art-making. Together, they explore what it means to honor both the reader and the story, why grief and love are ever-present themes in his work, and how he approaches retelling iconic tales through fresh and inclusive lenses. From The Invention of Hugo Cabret...

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More Episodes

Margo is joined by talented writer, editor, and marketing strategist Jessica Suggs. With 19 years of experience in copywriting and a background as Director of Media Services for a top faith-based media agency, Jessica brings a wealth of knowledge about the enduring power of email marketing. These days, she helps entrepreneurs and authors craft messages that sound like them—with services spanning from brand voice development to full-scale book editing and publishing support. As a wife, mom of two, and creative business owner, Jessica is no stranger to balancing big ideas with real-life connection.

Margo and Jessica discuss:

  • Why email is still one of the most powerful marketing tools

  • How to develop and maintain a strong, authentic brand voice

  • The magic of welcome sequences and consistent, heartfelt communication

  • Transitioning from a corporate career to creative entrepreneurship

  • Building connection and community through words

  • How AI can enhance—not replace—human messaging

  • Tips for balancing work, creativity, and motherhood

  • The value of mastermind groups and creative support systems

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Connect with Jessica:
www.jessicasuggsmarketing.com

https://www.facebook.com/jessicasuggsmarketing

https://www.instagram.com/jessicasuggsmarketing/

 

Connect with Margo:

www.windowsillchats.com

www.instagram.com/windowsillchats

www.patreon.com/inthewindowsill

https://www.yourtantaustudio.com/thefoundry