Episode 8 - "COVID-19 isolation is killing my business, what now?"
The Art of the Neighbourhood Podcast
Release Date: 04/08/2020
Episode 12 - Shauna Brail - The Duchess of Geographic Economics
The Art of the Neighbourhood Podcast
In this episode we discuss the intrinsic value of intangible assets, experiences and art as a way to revitalize a neighbourhood.
info_outline
Episode 11 - Chris Fraser
The Art of the Neighbourhood Podcast
The Checklist Manifesto : Atul Gawande
info_outline
Episode 10 - Chris Glover
The Art of the Neighbourhood Podcast
How is the community dealing with COVID, and how can we keep our communities safe and healthy during this crisis.
info_outline
Episode 9 - Digital Gift Cards and Online Fallbacks
The Art of the Neighbourhood Podcast
In this episode we're speaking with Chad Cardiff from ANY CARD. We discuss possible crowd sourced stimulus for your business through a contactless digital gift card solution called "ANY CARD".
info_outline
Episode 8 - "COVID-19 isolation is killing my business, what now?"
The Art of the Neighbourhood Podcast
In this episode we have an interview with Joshua Bonilla from DigitalMainStreet.com. We discuss alternative solutions to selling your products and nurturing your client relationships. Physical distance doesn't have to mean social distancing. Now more than ever people are looking for leadership, examples, and resources to continue through this global crisis.
info_outline
Episode 7 - "Give me Shelter" with Judy Gunhouse
The Art of the Neighbourhood Podcast
In this episode we speak with Judy Gunhouse from ComRags.com. We discuss "fast fashion", sustainable fashion manufacturing and pricing at a premium without sacrificing credibility in the name of sales.
info_outline
Episode 6 - “Origin Story” Dr. Taylor Brydges
The Art of the Neighbourhood Podcast
In this episode we’ll be talking with Dr. Taylor Brydges about the state of small business and fast fashion, and the need for large and small businesses to purchase and produce sustainably.
info_outline
Episode 5 - X Factor
The Art of the Neighbourhood Podcast
In this episode we discuss how various crisis affect neighbourhood businesses and in particular, how coronavirus is affecting small businesses in Toronto. With a discussion on the importance of having a first PR responder for the Neighbourhood who can communicate to the media what is happening in their specific area. Emphasis on facts not fear.
info_outline
Episode 4 - The Analogy Analogy
The Art of the Neighbourhood Podcast
How to use the big stories in the news to relate to your business and your area as a whole. Leverage the current social climate to benefit your profile and business exposure.
info_outline
Episode 3 - Changing Spaces
The Art of the Neighbourhood Podcast
In this episode we talk about Marketing and Events, Streetscape and the membership and community relations.
info_outlineIn this episode we have an interview with Joshua Bonilla from DigitalMainStreet.com. We discuss alternative solutions to selling your products and nurturing your client relationships. Physical distance doesn't have to mean social distancing. Now more than ever people are looking for leadership, examples, and resources to continue through this global crisis.
Services with Digital Main Street are totally free!
Key points:
If you want to shift your business from location based to product based immediately, just forward your business number to your cell phone and process credit card payments over the phone and arrange for curb-side pickups. Put together care packages, look into subscription boxes. Get your family to join in fulfillment.
If you are slightly more tech savvy, you can start selling your products online, free for 90 days at Shopify.com. Shopify offers a lot of services for training, and has code free customizations for just about everything you're trying to accomplish.
Email Marketing is a must right now. Stay in contact with your customers. Try to gain loyalty through your mailing list. You can market directly to the people who know about your service and like it enough to leave their contact info. Warm leads for the win!
If you have a service based business, think about hosting video feeds, through zoom.us or twitch or discord. Really, as long as there is no requirement for physical contact, you're still in business.
Links:
- https://digitalmainstreet.ca/ - they can sign up as a business and get the audit, access the video course and other resources. All for free!
- https://www.shopify.ca/ - they can sign up for the free trial right away
- https://www.shopify.ca/covid19 - some of their responses to the current situation
- https://www.hubspot.com/make-my-persona - a tool to learn and make buyer personas
- https://calendly.com/josh-digitalmainstreet - link to my calendar (WQW only)
The link from our e-commerce presentation yesterday:
- Recording of session: https://bit.ly/2UXL6Nc
- Slides from presentation: https://bit.ly/3bJiYEo
- eCommerce 101 Workbook and Resource Guide: https://bit.ly/344QORt
- Product Photography guide for small businesses: https://bit.ly/39ILXXG