2 Keys to Great Marketing Success-Right Content, Right Audience
Release Date: 02/15/2022
193 Mastering Your Poker Face in Video Meetings
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
In this episode of the Targeted Lead Generation Podcast, Coach Manny Nowak discussed the importance of mastering facial expressions during video calls to maintain professionalism and avoid misunderstandings. He explains how facial expressions can convey emotions unintentionally and impact group dynamics, decision-making, and personal credibility. Manny provided tips on how to control facial expressions, including self-awareness, practice, mindfulness techniques, and strategic pauses. He emphasized that controlling expressions is not about hiding emotions but managing responses for effective...
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191 Stop, Listen, Lead and Close More Business
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
In this episode of the Targeted Lead Generation Podcast, Coach Manny discusses the importance of listening skills in business and personal interactions. He shares insights from his book "Stop, Listen, and Lead" and emphasized the value of genuine interest, maintaining eye contact, and embracing silence during conversations. Manny provides practical exercises to help listeners improve their listening skills, including counting to ten before responding and practicing note-taking without formulating immediate responses. He also addresses the "itchy pants syndrome" - the urge to interrupt others -...
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191 - Why Can't You Close Business Consistently
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Manny introduced the Targeted Lead Generation Podcast and discussed strategies for addressing inconsistent business closures in sales, emphasizing the importance of focusing on unique value propositions rather than being intimidated by competition. He shared personal experiences and stories from colleagues to illustrate how persistence, creativity, and personalized approaches can overcome internal struggles and external fears in sales. Manny highlighted the significance of consistent follow-up relationships and flexible sales cycles, encouraging listeners to embrace creative strategies while...
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190 - How to Leverage the 80/20 rule to enhance efficiency and profit in small business with Michael Barbarita
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Michael, a business owner and consultant, shared his experience growing Ski Town U.S.A. by implementing unique strategies like a ski guarantee, which led to increased sales. He emphasized the importance of identifying and addressing customer and employee problems that they don't want, rather than focusing solely on financial incentives. Michael discussed his current work with trades businesses, highlighting the challenge of finding qualified employees and the growing importance of work-life balance for today's workforce. He introduced his book, which offers a 7-step formula based on the...
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189 - Reflection on 2025 – A Key to Success
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Manny discussed the importance of reflection in achieving success, drawing from John Maxwell's teachings. He emphasized that before setting goals for the coming year, it is crucial to take time to reflect on accomplishments from the past year, as this practice can lead to greater success in the future. Manny planned to walk through the reflection process, highlighting its significance and benefits. Reflection for Personal Growth Manny discussed the importance of reflection in evaluating one's accomplishments and experiences. He emphasized the need to pause and assess progress regularly,...
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188 Servant Leadership overview
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Manny introduces the Targeted Lead Generation Podcast, focusing on Sales, Finance, and Leadership (SFL) strategies to enhance workplace culture and drive success. He discusses the concept of servant leadership, a powerful approach reshaping organizations, and mentions the show's host and sponsor, the Servant Leadership Company. Manny emphasizes the importance of improving employee satisfaction and retention in today's business world, highlighting servant leadership as a key strategy for achieving these goals. Servant Leadership Principles and Empathy Manny discussed the principles of...
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187 Cash is King: The Key to Small Business Survival and Success
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Manny discussed the critical importance of cash flow management for small and mid-sized businesses, emphasizing that even profitable businesses can fail due to insufficient cash. He shared personal experiences and practical tips, including tracking every dollar, creating cash flow forecasts, maintaining an emergency fund, accelerating receivables, and negotiating payment terms with suppliers. Manny stressed the need for proactive cash flow management and encouraged listeners to review their financial situations regularly, highlighting the significance of cash flow as a business's lifeblood....
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186 Leading through rapid change and uncertainty
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Manny introduced a new podcast series focused on leadership challenges, particularly leading for business success. The series explored how companies must adapt to technological advances and shifting economies while managing changing customer expectations in today's volatile market environment. Manny discussed the benefits of servant leadership, including building trust, fostering collaboration, and supporting employee well-being, while encouraging listeners to share their experiences and learn more about Covert Leadership Training. Servant Leadership in Rapid Change Manny introduces a...
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185 How AI Can Help You in the Sales Process
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Manny introduces his podcast on targeted lead generation and discusses the potential of artificial intelligence to enhance sales processes, noting a reported 50% increase in closing rates for companies using AI. He emphasizes that AI is not just for large tech companies but can be a game-changer for businesses of all sizes, particularly small businesses. Manny invites listeners with AI-related products or tools for sales to connect with him for potential podcast appearances. AI Tools for Sales Efficiency Manny explained that AI refers to software capable of analyzing data, spotting...
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184 How to Have an Effective Networking Event
Targeted Lead Generation - Helping you discover and find the best lead generation tools and techniques for your business
Podcast Summary and Notes Quick recap Manny hosted a Targeted Lead Generation Podcast episode focused on effective networking strategies at events, emphasizing the importance of building meaningful relationships over time and setting clear goals before attending. He provided detailed advice on preparation, including having a tailored elevator pitch, professional attire, and the importance of active listening and thoughtful questioning during conversations. Manny stressed the significance of follow-up after events and shared personal stories to illustrate the value of genuine engagement...
info_outlineDo you have the right tools in your tool belt to work the problem you are climbing the ladder to fix
So many times, I work with people missing one or both. They wonder why their program is not working. Why are they not getting more business? Why are they not attracting the customers they know they can help?