Unpacking The Aura, Hiyo & Alani Deals. Plus, We Get ‘Fair’ & ‘Passionate’.
Release Date: 02/28/2025
Own & Infer – Behind The Scenes Of A ‘Perfect’ Brand Refresh
Taste Radio
After a challenging 2024, Lemon Perfect knew it was time for a bold reset. Founder Yanni Hufnagel led the charge with a reengineered bottle and improved formula, but the brand’s comeback wouldn’t be complete without a new look. Enter Paula Grant and creative studio Suite9C, tasked with developing a daring visual identity refresh. This is the story of how a brand turned setback into spotlight. Also in this episode: the hosts unpack Guayaki’s unprecedented rebrand to Yerba Madre and what it means for the category-defining brand. They also dive into Gopuff’s new GoXL product and whether...
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Elevator Talk: Joon, Scobucha, Hey!Hunger, Jozo, Fable Fish Co.
Taste Radio
The latest episode of Elevator Talk features leaders from Joon, Scobucha, Hey!Hunger, Jozo and Fable Fish Co. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Eleanor Hayden, the founder & CEO of Hayden Consultancy, who shared her thoughts, questions and feedback with the participants. She is joined by Ray Latif, the editor and producer of the Taste Radio podcast. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent news and get...
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It’s Kind Of Wild, But Katie Lee Biegel Is Changing The Way We Drink
Taste Radio
What happens when a celebrated food personality brings her passion for clean eating to the wine aisle – and helps launch a brand that's redefining what’s in your glass? Katie Lee Biegel, the bestselling author, Food Network celebrity and co-founder of Kind of Wild wines, discusses her journey into the organic wine business and how she’s building a purpose-driven brand rooted in sustainability, transparency, and clean ingredients. Launched in 2021 by brothers Jordan & Adam Sager, Kind of Wild markets certified organic, zero-sugar, vegan-friendly wines with no harmful additives,...
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It’s Better For… Who? Plus, How To ‘Rethink’ Food Insecurity.
Taste Radio
They call it “better-for-you.” But better for who, exactly? And are trendy startups solving a problem – or just selling the illusion of one? The hosts dig in. We also revisit four interviews from Taste Radio’s NYC meetup, where leaders from innovative food and beverage organizations, including Rethink Food and The Goods Mart, shared insights on mission-driven business models and scaling with purpose. Show notes: 0:45: Deadlines & Agendas. Chasin’ Victory. NNE Is Next. Your Grandma’s A.I. BFY Candy & Vodka. It’s Redundant, No? The hosts note a fast-approaching...
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A Kroger ‘King’ Maker Reveals The Keys To Getting On Shelf – And Staying There
Taste Radio
Todd Davis, a seasoned Kroger executive who’s been with the retailer for over 30 years, has a sharp instinct for what makes a brand not just survive, but soar. As the category manager for natural, local, and multicultural brands at Kroger’s King Soopers and City Market banners, Todd has spent decades championing innovative products and the passionate founders behind them. But for him, it’s not just about the numbers – it’s about purpose, authenticity and impact. In this episode, Todd shares his strategy for identifying standout brands and why he’s especially driven to support...
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Scaling Your Tribe. The Komos Way.
Taste Radio
How do you cultivate a loyal following through organic growth and word-of-mouth buzz and without leaning on celebrity endorsements or splashy marketing campaigns? It’s the Komos way. In this episode, Ria Soler, the director of education and global advocacy for luxury spirit brand Tequila Komos, talks about how the company has focused on organic growth, thoughtful distribution and authenticity to stand out in an increasingly crowded market. Show notes: 0:45: Sports Drink? Tawchy’s. More Investment, But Where? Jean Luc Picard. National Day Day. – Tequila is still booming, but is...
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Elevator Talk: Corpse Reviver, MAA • TE, The NA Beverage Company, Big D Energy Drink
Taste Radio
The latest installment of Elevator Talk features leaders from Corpse Reviver, MAA • TE, The NA Beverage Company and Big D Energy Drink. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Courtney O’Brien, the founder of The Outlier Initiative, who shared her thoughts, questions and feedback with the participants. She is joined by Ray Latif, the editor and producer of the Taste Radio podcast. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss...
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Vision & Virality — How Sauz Became One Of The Hottest Brands In CPG
Taste Radio
Troy Bonde and Winston Alfieri aren’t selling your father’s ragu. Instead, the 25-year-old co-founders of Sauz, a bold, culture-forward pasta sauce brand, are reimagining what it means to build a modern CPG company from the ground up. And, it’s working. Launched in 2023, Sauz has quickly made a name for itself with an unconventional lineup of jarred sauces, including Hot Honey Marinara, Creamy Calabrian Vodka, Miso Garlic Marinara, and Brown Butter Alfredo. The inventive flavors, combined with a strong brand voice and sharp social presence, have propelled Sauz onto the shelves of...
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Funding Favors the Few. Chefs Favor the Simple.
Taste Radio
In a year clouded by economic uncertainty, you’d think investors would be clinging to their cash. But by the looks of things, maybe not? This episode also features an interview with acclaimed Boston-based chefs Jamie Bissonnette and Kenta Katagai as they take us behind the scenes of an unforgettable culinary collaboration. Show notes: 0:45: NYC In Full Effect. $30 Million For Ryl & Pop. Good Eat’n. Hark, I See Sweets! Cologne? I Wasn’t Listening. – The hosts recap the buzz from Taste Radio’s high-energy meetup in NYC, where over 100 CPG founders, investors, and industry...
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60 Startups. $7 Million. How Ignite20 Is Funding The Future Of CPG.
Taste Radio
Ignite20 isn’t just cutting checks. The new $7 million venture capital fund and hybrid accelerator is lighting a fire under the next wave of CPG innovators. Launched in February 2025, Ignite20 was born out of the Redwood Ventures Group and is also backed by early-stage VC firm Santatera Capital and food distributor RPM Food. Over the next three years, the fund will invest in 60 early-stage startups across the health, beauty, food, beverage, and pet care industries – targeting 20 promising brands per year. Each selected company will receive a $50,000 capital investment, along with hands-on...
info_outlineAura Bora is acquired. Hiyo adds $19 million and a strategic partner. And Celsius drops $1.8 billion on Alani Nu. Oh, and Spindrift is back in the soda biz. Yeah, it’s been a busy week, and the hosts have lots to say. We also sit down with Alex Duong, the founder & CEO of Fair & Square and Lena Zhuravsky, the founder of passionfruit centric-beverage brand Passion Joy.
Show notes:
0:25: Party Gras. Skeptics & Price Points. Hiyo, Mike! Energy Cannibals. Full Circle. More Pizza? Who Eats Protein Pasta? – Jacqui is prepping for a big event, and it’s not Expo West. Everyone has a take on Aura Bora’s exit, including the Linkedin crowd. What makes Hiyo’s positioning so attractive to consumers.. and investors? So, should we expect folks to have a can of Celsius in one hand and Alani Nu in the other? Perfect – another pizza drink. We love a couple of U.K.-based beverage brands, and a ginseng-centric one from here in the good ol’ U.S.A. We finish with fish and pasta (just don’t overcook it).
36:35: Interview: Alex Duong, Founder & CEO, Fair & Square – Alex is the founder and CEO of Fair and Square, an emerging brand of gut-friendly crackers inspired by childhood favorites. At a recent networking event hosted by industry organization Naturally San Diego, Alex discussed how his experience in the CPG industry has shaped his approach to brand-building. He also talks about the importance of patience and staying true to core values as an early-stage entrepreneur.
46:17: Interview: Lena Zhuravsky, Founder, Passion Joy – Lena is the founder of Passion Joy, a new brand of sparkling beverages with passion fruit at its core. As part of our conversation, Lena shares her vision for expanding distribution of Passion Joy in the U.S. and internationally, with plans to target major retailers and eventually compete on a global scale.
Brands in this episode: Aura Bora, Hiyo, Alani Nu, Celsius, Spindrift, Bubluv, Trip, Kejoy, Perfy, Something & Nothing, Quinn Snacks, Ginsa, Cowbell Hydration, OHY, Brami, Banza, Wild Planet, Fishwife, Heyday Canning, Scout Fish, Hungry Boy Hot Sauce