Taste Radio

The top podcast for anyone building a business in food or beverage, BevNET’s Taste Radio features interviews with the leaders and rising stars of our fast-evolving industry. The shows also include discussion on emerging trends, innovation and news of the week from our regular cadre of hosts from the BevNET and NOSH teams. Tell us what you think at [email protected]. You can also email us if you are interested in Taste Radio sponsorship opportunities. And if you like the podcast, share it with a colleague, will ya?

Startup To $800M Sale. How A Three-Word Mantra Guided Kevin McCray. 04/01/2025

Startup To $800M Sale. How A Three-Word Mantra Guided Kevin McCray. When Kevin McCray sold his namesake brand, Kevin’s Natural Foods, to Mars, Inc. for a staggering $800 million, it wasn’t just a milestone – it was the culmination of a business philosophy built on three simple words: humble and hungry. Now, with the launch of Wild Fox Foods, those same principles form the core of his new, better-for-you snack consumer brand. Kevin’s entrepreneurial journey began in 2012 with Chef’s Menu, a meal kit company that laid the foundation for what would later become Kevin’s Natural Foods – a pioneering brand offering clean, convenient, and nutritious refrigerated and frozen meals. Fast-forward to today, and Kevin’s Natural Foods is a household name, stocked in over 20,000 retail locations across Target, Whole Foods, CVS, Publix, Walmart, and more. In 2023, Mars acquired the brand, keeping it as a standalone business within its Food & Nutrition unit. But Kevin wasn’t done. Last month, he made a bold return to CPG with Wild Fox Foods, a brand that reimagines trail mixes, roasted nuts, and clean protein bars, offering consumers better-for-you alternatives without sacrificing flavor. In this episode, Kevin shares his playbook for building Wild Fox Foods using the tenets responsible for the success of Kevin’s Natural Foods. He breaks down what it takes to solve real consumer problems, the power of efficient, low-cost consumer research, and why founders should focus on building a strong brand before seeking funding. He also reveals how preparation, persistence, and openness to feedback are critical for any CPG entrepreneur looking to disrupt the market. Show notes: 0:25: Interview: Kevin McCray, Co-Founder, Kevin's Natural Foods & Wild Fox – On location at Expo West 2025, Kevin discusses the creative process behind Wild Fox's brand name, including a humorous alternative, and the challenges of the snacking industry. He explains what inspired him to re-enter the food industry, particularly after a remarkable exit with Kevin’s Natural Foods and why alternatives to legacy brands must be built on quality ingredients and taste. He emphasizes the importance of retailer relationships, product offerings, and partnerships in getting a brand on the shelf, along with balancing short-term consumer feedback and long-term goals for success. Kevin also shares insights on the financial side of launching a food brand, advocating for efficient research and reflects on the role of luck and hard work in his success. Brands in this episode: Kevin’s Natural Foods, Wild Fox Foods /episode/index/show/tasteradio/id/35949335

A Surprising Salvo On Artificial Colors. Plus, Ben Stiller... Pop? 03/28/2025

A Surprising Salvo On Artificial Colors. Plus, Ben Stiller... Pop? Is West Virginia’s groundbreaking move to ban artificial dyes in food the pebble that causes an avalanche? And, is Ben Stiller really leaping into an already crowded pool for BFY soda? Lots to discuss. We also sit down with Dan Grim, the CEO of functional drink manufacturer Lucky To Be Beverage Co. Show notes: 0:45: D2, Not 3. Sign Up, Meet Up. Pitch & Catch. Color Us Intrigued. Dogfight. Pouch Bites, Vodka & Saints. – The NCAA basketball tournaments generate some off-the-wall banter (wait, what’s Jacqui’s username?), before the hosts turn their attention to Taste Radio’s upcoming meetup in New York City and BevNET Live Summer 2025. Ray highlights West Virginia’s new law banning artificial colors in food and the rest of the hosts weigh in on its potential impact nationally. The news that Ben Stiller filed a trademark for a new low-sugar soda brand turned heads and inspired a chat about the actor’s most notable movies. The Newton crew munches on flavored dates, dried mango and granola clusters, before Jacqui talks about a “mindful” beverage brand. John has an unusual vodka at his side along with flasks of a NA gin analog. 28:51: Interview: Dan Grim, CEO, Lucky To Be Beverage Co. – Dan helms Lucky to Be Beverage, a San Diego-based provider of private label and co-packing solutions for functional beverage brands, as well as gummies, capsules, and tablets. At an event hosted by industry organization Naturally San Diego, Dan shares his expertise on the booming functional mushroom trend and the intricacies of the co-manufacturing business. From scaling beverage brands to ensuring the right partnership fit, Dan dives into some of the key elements that drive success in the ever-evolving wellness space. Brands in this episode: Polar, Guayaki, Harmless Harvest, Chobani, De Soi, Poppi, Health-Ade, Vive Organic, Cann, MALK, Liquid Death, Pepsi, Purely Sprouted, Senor Mango, True Dates, Broda, Mind Garden, Little Saints, Whims /episode/index/show/tasteradio/id/35896945

Elevator Talk: Herb & Orchid, Drop Needle Drinks, Fast Pickle, Edenesque, Nutrisurg 03/27/2025

Why A Financial Windfall Won’t Fulfill Caulipower’s Gail Becker… or Anyone Else 03/25/2025

Why A Financial Windfall Won’t Fulfill Caulipower’s Gail Becker… or Anyone Else Gail Becker has a bold message for CPG entrepreneurs: if your brand isn’t built to truly improve the lives of your consumers, “you should stay the hell out.” As the founder of the trailblazing frozen food brand Caulipower, Gail has changed the way that millions of Americans think about comfort food. Caulipower offers gluten-free, better-for-you versions of traditional favorites, including its flagship cauliflower-based pizza crust, as well as chicken tenders, frozen pizzas, and pizza bites. With $100 million in annual sales and a presence in tens of thousands of retailers nationwide, including Target, Walmart, Kroger, and Whole Foods, Caulipower had made an indelible mark in the freezer aisle. In a candid interview featured in this episode, Gail talks about the most rewarding aspect of her entrepreneurial journey: the personal connection she’s built with her consumers. For Gail, it’s never been about the financial gain – it’s about making a difference. Gail opens up about the guiding principles behind Caulipower’s product development and how staying true to these values has fueled innovation, allowing her to meet real consumer needs while breaking industry norms. She also dives deep into how her leadership style has evolved as the company scales, and why staying grounded in core values is crucial, no matter how big the business gets. Show notes: 0:25: Interview: Gail Becker, Founder, Caulipower – On location at the bustling Caulipower booth at Expo West 2025, Gail Becker discusses the brand’s new dill pickle pizza and why its launch took two years to bring to market. She explains the three core criteria that new products must meet and talks about the company’s commitment to making better-for-you options more accessible to a wider audience. Gail also shares how pushing boundaries is a key part of Caulipower’s mission. Gail also reflects on the early days of Caulipower, highlighting the hard work, energy, and sometimes unawareness of challenges that fueled its initial success. She also talks about her experience as the face of Caulipower, despite being a private person, and stresses the importance of knowing when to say no as a founder. Brands in this episode: Caulipower /episode/index/show/tasteradio/id/35848025

What Fueled Poppi’s $1.65B Payday? Plus, Musings From Miami. 03/21/2025

What Fueled Poppi’s $1.65B Payday? Plus, Musings From Miami. Poppi just popped – big time. But was PepsiCo’s $1.65 billion acquisition driven by TikTok virality, perfect timing, or industry heavyweights like Rohan Oza? (Sorry, prebiotics, this one's not about you.) And now that the first major deal has landed, is the BFY soda space about to see a gold rush – or a bubble burst? The hosts break it all down. Plus, we revisit standout interviews from our Miami meetup with Koia’s Chris Hunter, Verlivest’s Ken Sadowsky, and Matriarch Wealth Management’s Stephen Santangelo. Show notes: 0:45: Ray, Animated. Talk The Talk. Humble Pie! Zero Function. Founder Tok. The Oza Effect. More To Come? THSee, Puff Corn & NPP. – Ray has a tell or a tic – it’s his signature and shares a reminder to watch OR listen to Elevator Talk. John hands a slice to Ray – who gobbles it up – before opining on the value of Poppi’s prebiotics in its growth and how the company and Olipop cracked the seemingly impenetrable CSD category. Jacqui talks about the impact of Poppi co-founder Allison Ellsworth’s early adoption of TikTok on the brand’s development, Mike discusses how investor Rohan Oza affected its trajectory and John offers a prediction on what’s next for BFY CSDs. Ray shares another kind of “pop,” Mike and John crack open a couple of canna-bevs and Jacqui highlights a “salty” chili jam. 33:12: Interviews: Stephen Santangelo, Founder, Matriarch Wealth Management; Ken Sadowsky, Sr. Advisor, Verlivest; Chris Hunter, Co-Founder, Koia & Four Loko – Stephen and Ken discuss their investment strategies in food and beverage startups, emphasizing founder passion, scalability, and emerging trends like health-conscious drinks. Stephen highlights Matriarch’s focus on private investments in brands such as No Bull and Junkless. Ken shares insights on personal investments in emerging brands Neau Water and Parch, while also noting Miami's growing food and beverage startup ecosystem. Chris reflects on balancing entrepreneurship with family and how his businesses evolved alongside his lifestyle. He also underscores the importance of velocity in CPG success, advocating for strong regional traction before national expansion, along with strategic pricing, in-store promotions, and consumer engagement. Brands in this episode: Poppi, Olipop, Culture Pop, SmartWater, Vitaminwater, Pop & Bottle, Gorilla, Brez, Pink Salt, Like Air, Neau Water, BodyArmor, No Bull, Junkless, Vive Organic, Parch, Koia, Four Loko /episode/index/show/tasteradio/id/35800695

Wild By Nature, Strategic By Design. It’s Why Wildwonder Is Surging. 03/18/2025

Wild By Nature, Strategic By Design. It’s Why Wildwonder Is Surging. Wild is woven into the fabric of her brand’s identity. But Rosa Li’s methodical, strategic approach to building a successful and respected CPG company stands in contrast to the untamed energy her products represent. Rosa is the founder and CEO of Wildwonder, a sparkling beverage brand that is infused with prebiotics and probiotics. Launched in 2020, the AAPI-founded company describes itself as “rooted in culture,” offering USDA organic drinks that taste as fresh and vibrant as a California produce stand. Flavors like Raspberry Lychee, Strawberry Passion, and Guava Rose come to life in 12 oz. slim cans, each containing five grams of prebiotic fiber, six grams of sugar, and 40 calories. Wildwonder is available nationwide, including at Whole Foods, Sprouts and The Fresh Market, as well as select Target and Costco locations. In this interview, Rosa shares how a focus on steady, incremental growth has been key to maintaining Wildwonder's integrity. She discusses how the brand aligns its expansion with core values, its unique position at the intersection of kombucha and soda, and the power of social listening in shaping the company’s future. Show notes: 0:25: Interview: Rosa Li, Founder & CEO, Wildwonder – On location at Expo West 2025, Rosa chats about how attendees interacted with Wildwonder at its booth, how her grandmother inspired the creation of the brand and its evolution in messaging and packaging – from glass to aluminum cans. She also talks about how consumers compare Wildwonder to kombucha, why she will not describe the brand as a “soda,” what she views as the best merchandising opportunity for the products and how its pricing and retail strategy are interwoven. Rosa also discusses how she met buyers from major retail chains, demand planning and supporting the brand at the store level, managing the company’s co-packer relationships, especially when challenges arise, and how listening to consumers has guided Wildwonder’s innovation and marketing efforts. Brands in this episode: Wildwonder, Olipop, Poppi, Coca-Cola, Pepsi, GT’s Living Foods, Nona Lim /episode/index/show/tasteradio/id/35739020

Elevator Talk: Big Mama’s, Cob, Tierra Negra, La Gringuita, Muria 03/17/2025

Introducing... Nombase! 03/16/2025

Did Expo West Actually Deliver? It Depends On Who You Ask. 03/14/2025

Finding Whitespace – And A $600 Million Brand – In The ‘Wilderness’ 03/11/2025

Finding Whitespace – And A $600 Million Brand – In The ‘Wilderness’ Dr. Pat Heist may not be the first rock musician to successfully launch and sell a spirit brand (shoutout to Sammy Hagar), but he could very well be the first to do so with a Ph.D. in plant pathology. Known as "Dr. Pat" to many, he is the co-founder of Wilderness Trail, a craft whiskey distillery based in Danville, Kentucky, renowned for blending modern scientific innovation with traditional distilling techniques. In 2012, alongside his long-time business partner Shane Baker, Dr. Pat launched Wilderness Trail, combining their extensive expertise in advising other spirit companies on production and fermentation. Their first product debuted in 2018, and since then, the brand has built a reputation for its exceptional bourbon and rye whiskey. In a major milestone for the distillery, Italian spirits giant Campari acquired a 70% stake in Wilderness Trail in October 2022, valuing the deal at $420 million, with an option to purchase the remaining 30% in 2031. At that time, the full ownership of the brand was estimated at an impressive $600 million. In this engaging interview, Dr. Pat offers a deep reflection on his entrepreneurial journey and shares invaluable advice for any aspiring founder, including the pitfall of prioritizing branding over developing a high-quality product and how to strategically enhance a brand's image among key gatekeepers and influencers. Additionally, he discusses the partnership with Campari, offering a behind-the-scenes look at how the collaboration began, and his assessment of the timing and opportunity that led to the investment and eventual acquisition. Show notes: 0:32: Interview: Dr. Pat Heist, Co-Founder, Wilderness Trail – Speaking from his office in Washington, D.C., Dr. Pat shares his passion for rock music and his current band before discussing the growth of Ferm Solutions, the yeast and enzyme supplier he co-founded with Shane in 2006. Drawing from insights gained by working with over a thousand distilleries, he explains how these experiences helped shape Wilderness Trail, ensuring the distillery’s efficiency and avoiding common pitfalls. Dr. Pat highlights the unique sweet mash process and the industry relationships that set the brand apart, noting how the ability to make quick, decisive moves without bureaucratic delays was a key advantage. He also reflects on the partnership with Campari, emphasizing that it was driven by more than just financial gain, but by shared values and a long-term vision. Brands in this episode: Wilderness Trail, Rabbit Hole Distillery, Campari /episode/index/show/tasteradio/id/35612070

Evolution, In. Revolution, Out. Expo West 2025 In Review. 03/09/2025

He’s Leading A ‘Green’ Revolution… And Slurping His Way To Victory 03/04/2025

He’s Leading A ‘Green’ Revolution… And Slurping His Way To Victory Twenty-five years ago, Mac Villarreal was navigating the high seas at the Olympic Games in Sydney. If all goes as planned, he'll soon be charting a new course, sailing into the sunset as a highly successful entrepreneur. Mac is the founder and CEO of I Eat My Greens, a refrigerated brand of chef-crafted, plant-based soups made from fresh, locally sourced ingredients. Launched in 2020, I Eat My Greens is known for its sophisticated yet approachable recipes, including Carrot Sweet Potato and Turmeric and Zucchini Cilantro & Cauliflower. The products are packaged in 20 oz. clear pouches with a screwcap closure and distributed nationally, including at Sprouts and Wegmans. In the following interview, Mac takes us through his fascinating entrepreneurial journey, from his days as an Olympic sailor and transitioning into the fresh juice industry before ultimately founding his soup business. He discusses his brand’s innovative packaging, how he overcame initial retailer pushback, creating products that align with modern food trends and his patient, yet ambitious growth strategy. Show notes: 0:25: Mac Villarreal, Founder & CEO, I Eat My Greens - Mac and Ray kick off the conversation by diving into the entrepreneur's victory in Naturally San Diego's Pitch Slam in 2021. Mac reflects on his journey, transitioning from the high-energy world of competitive sailing to his first entrepreneurial endeavor — Frutos de Vida, a fresh juice company he successfully grew and exited. He then shares insights into the planning behind I Eat My Greens, detailing how he carefully crafted the brand identity. From selecting the perfect product flavors and ingredients to designing the packaging, Mac emphasizes how every element of the product was tailored to align with his vision. The innovative pouch, he explains, offers a perfect balance of convenience and freshness, making it easy for consumers to enjoy healthy greens on the go. Mac also highlights how I Eat My Greens taps into the rising demand for plant-based options, aligning seamlessly with popular dietary trends like Whole30 and keto. Brands in this episode: I Eat My Greens /episode/index/show/tasteradio/id/35516355

Unpacking The Aura, Hiyo & Alani Deals. Plus, We Get ‘Fair’ & ‘Passionate’. 02/28/2025

Unpacking The Aura, Hiyo & Alani Deals. Plus, We Get ‘Fair’ & ‘Passionate’. Aura Bora is acquired. Hiyo adds $19 million and a strategic partner. And Celsius drops $1.8 billion on Alani Nu. Oh, and Spindrift is back in the soda biz. Yeah, it’s been a busy week, and the hosts have lots to say. We also sit down with Alex Duong, the founder & CEO of Fair & Square and Lena Zhuravsky, the founder of passionfruit centric-beverage brand Passion Joy. Show notes: 0:25: Party Gras. Skeptics & Price Points. Hiyo, Mike! Energy Cannibals. Full Circle. More Pizza? Who Eats Protein Pasta? – Jacqui is prepping for a big event, and it’s not Expo West. Everyone has a take on Aura Bora’s exit, including the Linkedin crowd. What makes Hiyo’s positioning so attractive to consumers.. and investors? So, should we expect folks to have a can of Celsius in one hand and Alani Nu in the other? Perfect – another pizza drink. We love a couple of U.K.-based beverage brands, and a ginseng-centric one from here in the good ol’ U.S.A. We finish with fish and pasta (just don’t overcook it). 36:35: Interview: Alex Duong, Founder & CEO, Fair & Square – Alex is the founder and CEO of Fair and Square, an emerging brand of gut-friendly crackers inspired by childhood favorites. At a recent networking event hosted by industry organization Naturally San Diego, Alex discussed how his experience in the CPG industry has shaped his approach to brand-building. He also talks about the importance of patience and staying true to core values as an early-stage entrepreneur. 46:17: Interview: Lena Zhuravsky, Founder, Passion Joy – Lena is the founder of Passion Joy, a new brand of sparkling beverages with passion fruit at its core. As part of our conversation, Lena shares her vision for expanding distribution of Passion Joy in the U.S. and internationally, with plans to target major retailers and eventually compete on a global scale. Brands in this episode: Aura Bora, Hiyo, Alani Nu, Celsius, Spindrift, Bubluv, Trip, Kejoy, Perfy, Something & Nothing, Quinn Snacks, Ginsa, Cowbell Hydration, OHY, Brami, Banza, Wild Planet, Fishwife, Heyday Canning, Scout Fish, Hungry Boy Hot Sauce /episode/index/show/tasteradio/id/35475055

The Rockstar Entrepreneur. How Sammy Hagar Is Building His Next $100M Brand. 02/25/2025

The Rockstar Entrepreneur. How Sammy Hagar Is Building His Next $100M Brand. Sammy Hagar’s passion for tequila runs deep, but his commitment to earning and preserving the trust of his fans runs even deeper. Santo Spirits is where those two worlds meet. The iconic rock star, best known for his time as the frontman of Van Halen, made his mark on stage. But it’s in the world of consumer packaged goods where he truly built his fortune. Sammy is the mastermind behind Cabo Wabo Tequila, a trailblazer in the celebrity spirit revolution that’s now a staple in the beverage alcohol industry. In 2008, drinks conglomerate Campari Group made a historic move, acquiring Cabo Wabo for a groundbreaking $100 million — an unprecedented deal at the time. Nine years later, Sammy made a triumphant return to the spirits world with Santo, a tequila-focused brand he co-founded alongside fellow musician Adam Levine of Maroon 5. Building on the success of Santo, the brand grew even stronger in 2019 when celebrity chef Guy Fieri came on board as a co-founder, bringing his flair and influence to the brand. In this candid conversation, Sammy opens up about his vision for Santo, emphasizing the brand’s dedication to purity and excellence. He shares his insights into the challenges of the celebrity tequila market, why, despite his success with Cabo Wabo, he remains cautious about creating a mass-market brand, and the importance of authentic relationships within the spirits industry. Sammy also discusses his approach to building teams and why, for him, hiring the right people is about finding fresh perspectives, not yes-men. Show notes: 0:25: Sammy Hagar, Co-Founder, Santo Spirits – Sammy shares his mixed feelings about living in California and draws comparisons between the challenges of the music industry and the complexities of the beverage alcohol sector. He also reveals the origins of Cabo Wabo Tequila and reflects on the simpler days of brand-building, when creating a lasting brand felt more intuitive. He discusses the explosive rise of celebrity-backed tequila brands and their impact on the market, providing insight into the creation of Santo and the groundbreaking launch of its “mezquila”—a fusion of mezcal and tequila. Sammy opens up about his early collaboration with Adam Levine, shedding light on their shared vision and why Guy Fieri stands out as someone who outworks everyone in the business. He also emphasizes the importance of entrepreneurs who challenge the status quo, offering his thoughts on how younger generations are reshaping their relationship with alcohol. He also shares his long-term vision for Santo, and how he is positioning the brand for enduring success in an ever-evolving industry. Brands in this episode: Santo Spirits, Cabo Wabo Tequila, Casamigos, Ocho Tequila /episode/index/show/tasteradio/id/35416110

How Yaza Went National at Whole Foods Just Weeks After Its Launch 02/21/2025

How Yaza Went National at Whole Foods Just Weeks After Its Launch How many brands can you name that secured national distribution at Whole Foods just weeks after launching? In this episode, we dive into one such success story: Yaza, a rapidly emerging brand of Lebanese-style labneh. We also test yet another "pizza wine" and chat about Hailee Steinfeld's angelic take on RTD cocktails. Show notes: 0:25: Call It A Tease. See Y’all Soon. Oh, Yes We Did. Marvelous Miami. We’ve Had Our Fill. First Look. – Melissa Traverse is buckled in for banter and has a surprise in store for BevNET’s community. We’re all headed to Anaheim in a couple weeks – reach out beforehand. Domino’s collaboration with Yellowtail wine garners mixed reviews. We recap Taste Radio’s Miami meetup and spread love to those who attended. Ray casts doubt at the viability of another celebrity-backed beverage alcohol brand, Melissa speaks about digestives and Swedish treats, Jacqui has “blue tea” and John unloads a box filled with early-stage brands. 35:51: Interview: Christian Karim Khalil, Founder & CEO, Yaza - Yaza specializes in Lebanese-style labneh, a creamy, dairy-based spread that has long been a staple in Middle Eastern cuisine. Launched in 2024, Yaza sets itself apart by emphasizing authenticity and health benefits, including high protein and probiotics. In this conversation, Christian shares how Yaza overcame early production challenges, why Whole Foods recognized the brand’s potential, and how he is strategically evaluating potential collaborations to fuel further growth and expansion. Brands in this episode: Yaza, Yellowtail, Bang Energy, Milonga, Sky Barn, Fruga, Gorgie, Shōjō’s Dojo, Little Saints, Lemonicious, Seasa, Scobucha, Verse, MAA+TE, La Gringuita Cookies, Leisure Hydration, OWYN, Brooklyn’s Best, Hummii Snacks, Mela, Big Mama’s Foods, Frutero Ice Cream, Coconut Cartel, Casalu, Angel Margarita, Wilderton Apertivio, Chikka Chikka, Kolsvart, Wilderton, Kamana, Blue Durango, Cuddle, Nooish, Grounded, Chubbies, Cedar’s, Little Sesame, Fly By Jing /episode/index/show/tasteradio/id/35373665

Black Founders Club, Ep. 2 - Navigating Identity, Opportunity & Legacy 02/20/2025

How Emily Griffith Transformed An Overlooked Superfood Into A Beloved Brand 02/18/2025

How Emily Griffith Transformed An Overlooked Superfood Into A Beloved Brand It’s the ultimate question every CPG founder must tackle: How do I make consumers truly care about my brand? The challenge grows even more complex when your brand is built around an ingredient that’s often misunderstood and overlooked. Emily Griffith, founder and CEO of Lil Bucks, a modern snack brand that champions buckwheat as its hero ingredient, knows firsthand the trials and tribulations of creating products that not only require consumer education but also demand a passionate, loyal following. In this episode, Emily shares her journey starting from selling Lil Bucks at farmers markets to becoming a sought-after brand in retail stores. She discusses the importance of clear messaging (think "gut-friendly granola bites") to connect with consumers and how simplicity, rather than over-innovation, led to success. Emily also talks about sourcing strategies, collaborating with farmers, and the journey to securing key partnerships, including Whole Foods, fundraising for the company’s Series A round and staying grounded as a founder. Show notes: 0:25: Emily Griffith, Founder & CEO, Lil Bucks – Emily and Ray recalled their first conversation at Expo East 2021, before she reflected on the challenges and excitement of breaking into retail in 2021. She talks about the temptation for founders to over-innovate, the difficulty of top-of-funnel marketing, especially when trying to connect with a broad audience and how to collaborate with others while still building her own brand. Emily also explains why hiring an operations leader was a key decision in scaling Lil Bucks and the risks of relying too heavily on one ingredient. She also talks about why getting into Whole Foods was a full court press and why convenience is a key factor in the brand’s innovation strategy. Emily also emphasizes the importance of knowing your brand and processes inside and out when fundraising and why she wasn’t just selling her brand and vision, she was selling herself as a founder. Brands in this episode: Lil Bucks, Bob's Red Mill, Magic Spoon, Think Jerky /episode/index/show/tasteradio/id/35318380

‘Death’ vs. Poppi. How Plink’s Patience Is Paying Off. 02/14/2025

‘Cream Will Rise To The Top.’ How Emily Heintz Is Raising The Bar With Sèchey. 02/11/2025

‘Cream Will Rise To The Top.’ How Emily Heintz Is Raising The Bar With Sèchey. Like the effervescent bubbles in her sparkling wine, Emily Heintz believes that true quality always rises to the top. Emily is the visionary behind Sèchey, a dynamic platform that includes a luxury dealcoholized wine brand, a dry bottle shop in South Carolina, and a thriving DTC business offering a wide range of alcohol analogs. Sèchey also curated Target’s non-alcoholic adult beverage set, bringing elevated options to the mass retailer’s shelves. Sèchey’s strategic direction and impressive momentum caught the attention of InvestBev, a private equity firm specializing in adult beverages. In August, InvestBev made an undisclosed investment in the company, with founder Brian Rosen praising Sèchey for having “gotten farther with less than anyone else we’ve seen.” In this episode, Emily joins us for a dive deep into her vision for Sèchey and the journey of building the brand. Framed around a series of true or false questions, Emily discusses the key factors driving the growth of the non-alcoholic beverage category, how Gen Z and Millennial lifestyles are shaping awareness and trial, and why she believes the founder’s voice is the most essential tool in connecting with customers. Show notes: 0:25: Emily Heintz, Founder & CEO, Sèchey – Emily and Ray sample some of Sèchey’s sparkling wine, before she discusses her inspiration to start the company, whether her lack of experience in beverages impacted the company early on and why NA wine has the biggest upside among alcohol analogs. She also talks about what’s driving traffic in Sèchey’s retail store, whether category growth is directly tied to negative health effects of alcohol, and the gap between millennials and Gen Z consumers’ perception of wine. Emily also highlights Sèchey’s partnership with Target, her perspective that the future of NA beverages isn’t in liquor stores, why she’s only somewhat concerned about lower quality options in the space, and why she believes that the first adult beverage for younger generations should be a non-alcoholic one. Brands in this episode: Sèchey, Athletic Brewing, Ghia, Kin Euphoric, Tost, Blind Tiger, Ritual Zero /episode/index/show/tasteradio/id/35240320

Don’t Go To Expo West.* Why Are ‘Leisure’ Drinks Growing? 02/07/2025

Intentional Growth. An ‘Accidental’ Exit. How Nona Lim Found Its Buyer. 02/04/2025

Intentional Growth. An ‘Accidental’ Exit. How Nona Lim Found Its Buyer. Nona Lim describes the sale of her eponymous brand as “accidental.” The way in which she positioned the company for success and an eventual exit, however, was anything but. Founded in 2014, Nona Lim Foods made a name for itself as a brand of better-for-you, easy-to-prepare Asian meals, including fresh noodles, broths and stir fry kits. Nona, , has long stressed the importance of product-market fit and a deep understanding of business fundamentals – two pillars that played a pivotal role in building a sustainable brand. Her focus and vision helped Nona Lim Foods achieve national distribution, securing shelf space in major retailers like Whole Foods, Target, Wegmans, and Kroger. In 2022, a serendipitous meeting led to the acquisition of Nona Lim Foods by DayDayCook, a food and content brand platform based in Hong Kong. The partnership was seen as a perfect fit, with DayDayCook’s CEO highlighting their shared vision to bring delicious Asian dishes to the U.S., reimagined with clean ingredients for a modern, health-conscious audience. Nona continued to lead the brand as CEO until June of 2024. While the future of Nona Lim Foods is uncertain – its website is currently down and its social media has been inactive since July – Nona remains deeply engaged in the food and beverage industry as the chair of the board for the Specialty Food Association (SFA), which organizes the biannual Fancy Food Show. In this insightful conversation, Nona shares why founders should think intentionally about their "end goal," the importance of generating retail velocity without heavy marketing spend, and why having a well-organized data room is essential for raising funds or preparing for an exit. She also opens up about the emotional impact of selling a business that she built from the ground up. Show notes: 0:25: Nona Lim, Founder, Nona Lim Foods – On location in Las Vegas at the final edition of the Winter Fancy Food Show, Nona talks about the SFA’s decision to rebrand and relocate the event and which booth expectedly drew crowds. Ray recalls her first appearance on Taste Radio in which she emphasized the power of saying "no" to prioritize the right opportunities, why she encourages founders to consider why they are building their businesses and why great packaging only works under certain conditions. Nona also discusses how she met and developed a good rapport with the CEO of her brand’s eventual acquirer, the shifting dynamics of fundraising post-COVID and why she references Amy’s Kitchen when giving advice to early-stage entrepreneurs. Brands in this episode: Nona Lim Foods, gimme Seaweed, Sun Noodle, Amy’s Kitchen /episode/index/show/tasteradio/id/35140550

Strategize Around Real, Familiar & Unique… Registers Will Ring 01/30/2025

Strategize Around Real, Familiar & Unique… Registers Will Ring These days, keeping it simple is one way to be different. At a time when brands are packing their products with processed ingredients and novel sweeteners, some companies are taking a stripped down approach… and getting noticed. This episode, which features an interview with Stephanie McGregor, a veteran food and beverage executive and founder of plant-based drink brand Ringa, explores that dynamic. Show notes: 0:25: Mussel-ed Out. RSVP & See You In S.B. Real Corn Flakes. Live Slice. Miso & Pita. Kartik FTW. – Ray shares some important advice about dining out based on recent experience. Our Miami meetup is 10 days away – . The ECB folks snack on some premium simple cereal and talk about how consumers may perceive it versus competing products. They also chat about a couple soda brand revamps – including that of a classic brand now marketed as “healthy” – snack on extra crispy pita chips, and highlight a miso-infused tomato sauce and a brand called “DryWater,” before Mike unpacks a box of goodies sent to him from Doosra founder (and CPG king ) Kartik Das. 27:28: Stephanie McGregor, Founder & CEO, Ringa – Launched in 2023, Ringa is a brand of plant-based functional beverages made with all organic ingredients, including moringa, apple cider vinegar and prebiotic fiber from agave inulin. A veteran food and beverage brand executive who has worked with vitaminwater, Pop Chips and Smashmallow, Stephanie talks about her inspiration to launch a beverage brand, how she is attempting to align education about functional ingredients to a common habit, why she’s not chasing demand for gut-friendly sodas, and what she’s learned from taking a slow and sustainable approach to retail growth. Brands in this episode: Ringa, The Real Cereal Co., Ringa, Chef’s Life, Live Soda, Better Booch, Slice, Suja, Sauz, Terranean, Bitchin Sauce, DryWater, Sacred Bev, See The Elephant Amaro, Sip Herbals, Rishi Snacks, Doosra, Baabu, Chikka Chikka, Fishwife, Huwa, Kimbala, Vitaminwater, Pop Chips, Krave Jerky, Bark Thins, Smashmallow, Kuli Kuli /episode/index/show/tasteradio/id/35085070

How This CEO Is Restoring An Iconic NYC Brand To Its Former Glory 01/28/2025

How This CEO Is Restoring An Iconic NYC Brand To Its Former Glory H&H Bagels is a New York City institution. Jay Rushin wants to make it an American staple. Founded in 1972, H&H had long been admired as the place to get a quintessential New York City bagel. For decades, locals and tourists would line up at H&H’s storefronts to get their hands on the fresh, chewy bagels immortalized on popular television shows “Seinfeld” and “Sex and The City.” But in 2012, after 40 years in business, H&H was on the brink of vanishing. Its original owners, accused of mismanagement and violating labor laws, had filed for bankruptcy in 2011. Three years later, Jay, a former Wall Street executive, acquired H&H’s name and assets, including the last remaining location on the upper east side of Manhattan. Jay’s vision was to restore H&H to its former prominence by opening new locations in New York City and introducing a franchise model that would bring the brand to cities across the U.S. H&H now operates a thriving online business as well as seven stores in New York and one in Boca Raton, Florida. The company also has nearly two dozen new locations in planning. In the following interview, Jay talks about how a thoughtful strategy helped H&H regain its relevance, how he navigated some of the most challenging aspects of its turnaround and how the company is attempting to align its storied history with modern culture and trends. Show notes: 0:25: Jay Rushin, CEO, H&H Bagels – Taste Radio editor Ray Latif chats with Jay about the shared history between BevNET and H&H, before the CEO talks about how often he visits the company’s production facility and why lunch has become a key growth driver for the business. He also discusses his interest in buying H&H, why he was suited to lead its turnaround and how he had to replace nearly every piece of manufacturing equipment in his first two years of ownership. Jay also explains why mistakes can be positive learning experiences, why the company focuses on ingredients more than trends and why he views franchising as the biggest opportunity for H&H. He also talks about why “flexibility” was key to designing the brand’s refreshed logo, when he felt comfortable with H&H’s ability to expand beyond its traditional borders and how the company tests LTOs and partnerships. Brands in this episode: H&H Bagels /episode/index/show/tasteradio/id/35052495

How Upstarts Shined At A Final-ish ‘Fancy’ 01/24/2025

To Live Her Dream, She First Needed To Create ‘Absolute Trust’ In Her Brand 01/21/2025

To Live Her Dream, She First Needed To Create ‘Absolute Trust’ In Her Brand When Amanda Thomson launched Noughty Wines, a pioneering brand of dealcoholized wines, in 2019, she was, in essence, flying blind. There was no non–alcoholic wine category to speak of, little in the way of market research and certainly no blueprint on how to build the type of company that she envisioned. But Amanda, a former BBC journalist and broadcaster, did have a gut feeling. There were, she believed, millions of people like her who sought high-quality wines made without alcohol. It turns out that she was right. Six years after Noughty’s debut, non-alcoholic wine has emerged as a mainstream concept, and is commonly seen in drink menus at restaurants and bars as well as in grocery and liquor stores across the U.S. In the following interview, Amanda talks about how she charted an unknown path for non-alcoholic wines, why creating “absolute trust” in the purity of Noughty wine is key to the brand’s resonance with consumers, and why she advises early-stage founders to think about what they want to achieve when crafting their business plans and strategies. Show notes: 0:32: Interview: Amanda Thomson, Founder & CEO, Noughty Wines – Amanda explains why she never wanted to create a “replica” of traditional wine and talks about how her education and experience in fine wine is pertinent to the development of Noughty. She also talks about why relied on her vision and didn’t research at the historical market for non-alcoholic wine when launching Naughty, why “liquid trumps everything,” how she aligns brand obsession with iterative improvements and why she urges non-alcoholic beverage entrepreneurs to use high-quality ingredients and avoid additives as a way to enhance consumers’ perception of alcohol analogs. Amanda also talks about the impact of media acclaim and why she thinks about her legacy as she builds the brand. Brands in this episode: Noughty Wines, San Pellegrino, Recess, Trip, BodyArmor, RxBar /episode/index/show/tasteradio/id/34945450

$1.5 Billion For BFY Brands. Why They’re Worth It. Plus, ‘Mission’ In A Bottle. 01/17/2025

$1.5 Billion For BFY Brands. Why They’re Worth It. Plus, ‘Mission’ In A Bottle. What lessons can we extract from the acquisition of Simple Mills and majority sale of Spindrift, valued at nearly $1.5 billion combined? The hosts talk about what these better-for-you brands did right and what made them attractive to strategic companies and investors. We also sit down with Marcin Malyszko and Amit Singh, the co-founders of Mission Cocktails, a purpose-driven brand of premium ready-to-serve bottled cocktails. Show notes: 0:25: Las Diego. Big(ish) Food Was Listening. Neighbor’s Big Pay Day. Hopped Up. Imposters, Deer & Bears. – John and Ray are heading west. Are you as well? Nearly a year after Ray’s rant, Simple Mills got its flowers. So did Spindrift, but we still don’t have a vending machine. We’re happy that hop-infused water is finally getting its due (at least from the New York Times), but less pleased with an oddly-named brand of non-alcoholic spirits. John highlights an animal-themed water, and Mike does the same, but for a ginger beer, before Jacqui praises purple snacks. 27:27: Interview: Marcin Malyszko & Amit Singh, Co-Founders, Mission Cocktails – A brand of premium ready-to-serve cocktails that donates 5% of gross revenue to local food banks, Mission Cocktails launched in 2023 and markets several products, including a Manhattan, a Margarita and a Mai Tai, all packaged in 375 mL glass bottles. The brand is sold in over 500 retail stores, including Gelson’s, BevMo, Pavilions and Whole Foods. Marcin and Amit discuss the origins of Mission Cocktails and how their focus on “liquid to lips” and persistent effort to connect with retail executives has helped the brand make significant strides over the past 12 months. Brands in this episode: Mission Cocktails, Simple Mills, Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse, Tastykake, Samuel Adams, Peet’s Coffee, Stirrings, Partake Brewing, Athletic Brewing Co., Lacroix, HopLark, Hop Wtr, Imposter Beverages, Father’s Deer, Liquid Death, Bear & Beaver, Purplesful Snacks /episode/index/show/tasteradio/id/34889430

The Human Connection Is A Lost Art. But Monte’s Has Mastered It. 01/14/2025

The Human Connection Is A Lost Art. But Monte’s Has Mastered It. One of PJ Monte’s early sales pitches startled a woman so much that she clutched her purse. A few weeks later, PJ’s tomato sauce was on the shelves of her husband’s influential grocery store. It’s one of dozens of stories that PJ, a streetwise, fedora-wearing entrepreneur, has about the development of Monte’s Fine Foods, makers of premium, clean label pasta and sauces. Monte’s launched in 2020 and is an homage to PJ’s family, which has a long history in the restaurant and hospitality industries. A former clothing designer, PJ shifted his focus to food five years ago and began selling jars of homemade sauce out of the trunk of his car. Today, the brand markets a trio of tomato sauces that are produced in small batches and made with carefully sourced ingredients. Monte’s also sells bagged buchi and rolotini dry pasta. The brand is carried in over 1,000 retail stores across the U.S., including Target, ShopRite, Fairway and Erewhon, and is planning to expand its presence in several other chains later this year. In the following interview, PJ talks about how his family’s background motivated him to get into the food business, why he credits “human being relationships” for some early wins and the continued growth of Monte’s, how he reduced ingredient costs by 25% without sacrificing quality and how he landed the brand at Target. Show notes: 0:32: Interview: PJ Monte, Founder & CEO, Monte’s Fine Foods – PJ chronicles his family’s history in restaurants and hotels before recalling a few notable stories about the early days of Monte’s and uncommon methods of distribution. He also talks about how “human connections” between his team and retail buyers are the key to retail relationships and helps differentiate Monte’s from other companies and how a chance meeting helped him secure a major deal for the brand. PJ also discusses his insistence on using premium ingredients and working with a co-manufacturer that could match his standards, how a deep dive into the company’s supply chain helped it secure placement at Target and why he believes that quality doesn’t need to be synonymous with being “the little guy.” Brands in this episode: Monte’s Fine Foods, Rao’s /episode/index/show/tasteradio/id/34851965

Is A Warning On Booze Misguided? Plus, The ‘Fatale’ Journey Of An NA Brand. 01/10/2025

Is A Warning On Booze Misguided? Plus, The ‘Fatale’ Journey Of An NA Brand. Is booze so bad that it should come with a warning label? The U.S. Surgeon General thinks so and has advised Congress to act. What, if any, impact would potential legislation have? The hosts discuss. This episode also features an interview with Julie Cielo, the founder of pioneering non-alcoholic cocktail brand Ferm Fatale, who talks about the successes, missteps and eventual closure of her company. Show notes: 0:25: Marina Mike. Damp Jacqui. Vegas Craven. Aisle Ray. VIPers. Dunkin’ Pits. Bad Booze. Bull Blood. – Ray thought John was doing Dry January, but it’s another Craven (and Jacqui, sort of) that’s off the sauce. Did we see Mike surf in MDR? You may see John and Ray in and in a few days. Just as Ray will never sit in a middle seat, Patagonia Provisions never misses. Which of us had dreams of launching a better-for-you soda brand in college? Does the world need a Boston cream donut-scented conditioner or orange soda shampoo? Target and Walmart buyers say YES. Are government officials unfairly demonizing alcoholic beverages? What about sugar? Good questions, and we have answe… well, opinions. John mixes up a fresh batch of bull blood-infused beverages before Jacqui gives a ‘fiend a chance and Mike sweats from eating spicy cookies. 32:59: Interview: Julie Cielo, Founder, Ferm Fatale – Launched in 2015, Ferm Fatale was conceived as an “alternative social beverage” designed for health-conscious consumers and marketed as a mixer or a drink that could be served on its own. In the years that followed, the brand’s positioning and packaging evolved to align with growing interest in sober living and rising demand for alcohol analogs. While Ferm Fatale built a significant online business and was carried by natural retailers in Southern California, including Erewhon, the brand faced operational and financial challenges that were difficult to overcome. Last year, Julie made the decision to shut down the company. Brands in this episode: Magic Cactus, Brez, Patagonia Provisions, Deschutes, Athletic Brewing, Jarritos, Dunkin’, Cafiend, Barbarian Water, Bang, AI Energy, Talkback Shortbread, Ferm Fatale /episode/index/show/tasteradio/id/34795575

Bo Knows… Beverages? Of Course He Does. 01/07/2025

What’s In Store For 2025? Let’s Run It Back. 01/03/2025

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