He’s Leading A ‘Green’ Revolution… And Slurping His Way To Victory
Release Date: 03/04/2025
Startup To $800M Sale. How A Three-Word Mantra Guided Kevin McCray.
Taste Radio
When Kevin McCray sold his namesake brand, Kevin’s Natural Foods, to Mars, Inc. for a staggering $800 million, it wasn’t just a milestone – it was the culmination of a business philosophy built on three simple words: humble and hungry. Now, with the launch of Wild Fox Foods, those same principles form the core of his new, better-for-you snack consumer brand. Kevin’s entrepreneurial journey began in 2012 with Chef’s Menu, a meal kit company that laid the foundation for what would later become Kevin’s Natural Foods – a pioneering brand offering clean, convenient, and nutritious...
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A Surprising Salvo On Artificial Colors. Plus, Ben Stiller... Pop?
Taste Radio
Is West Virginia’s groundbreaking move to ban artificial dyes in food the pebble that causes an avalanche? And, is Ben Stiller really leaping into an already crowded pool for BFY soda? Lots to discuss. We also sit down with Dan Grim, the CEO of functional drink manufacturer Lucky To Be Beverage Co. Show notes: 0:45: D2, Not 3. Sign Up, Meet Up. Pitch & Catch. Color Us Intrigued. Dogfight. Pouch Bites, Vodka & Saints. – The NCAA basketball tournaments generate some off-the-wall banter (wait, what’s Jacqui’s username?), before the hosts turn their attention to Taste Radio’s...
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Elevator Talk: Herb & Orchid, Drop Needle Drinks, Fast Pickle, Edenesque, Nutrisurg
Taste Radio
The latest installment of Elevator Talk features leaders from Herb & Orchid, Drop Needle Drinks, Fast Pickle, Edenesque, Nutrisurg. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Rebecca Bernard, the founder of Empire City Brand Builders, who shared her thoughts, questions and feedback with the participants. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent news and get feedback from industry experts. It is free to participate and...
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Why A Financial Windfall Won’t Fulfill Caulipower’s Gail Becker… or Anyone Else
Taste Radio
Gail Becker has a bold message for CPG entrepreneurs: if your brand isn’t built to truly improve the lives of your consumers, “you should stay the hell out.” As the founder of the trailblazing frozen food brand Caulipower, Gail has changed the way that millions of Americans think about comfort food. Caulipower offers gluten-free, better-for-you versions of traditional favorites, including its flagship cauliflower-based pizza crust, as well as chicken tenders, frozen pizzas, and pizza bites. With $100 million in annual sales and a presence in tens of thousands of retailers nationwide,...
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What Fueled Poppi’s $1.65B Payday? Plus, Musings From Miami.
Taste Radio
Poppi just popped – big time. But was PepsiCo’s $1.65 billion acquisition driven by TikTok virality, perfect timing, or industry heavyweights like Rohan Oza? (Sorry, prebiotics, this one's not about you.) And now that the first major deal has landed, is the BFY soda space about to see a gold rush – or a bubble burst? The hosts break it all down. Plus, we revisit standout interviews from our Miami meetup with Koia’s Chris Hunter, Verlivest’s Ken Sadowsky, and Matriarch Wealth Management’s Stephen Santangelo. Show notes: 0:45: Ray, Animated. Talk The Talk. Humble Pie!...
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Wild By Nature, Strategic By Design. It’s Why Wildwonder Is Surging.
Taste Radio
Wild is woven into the fabric of her brand’s identity. But Rosa Li’s methodical, strategic approach to building a successful and respected CPG company stands in contrast to the untamed energy her products represent. Rosa is the founder and CEO of Wildwonder, a sparkling beverage brand that is infused with prebiotics and probiotics. Launched in 2020, the AAPI-founded company describes itself as “rooted in culture,” offering USDA organic drinks that taste as fresh and vibrant as a California produce stand. Flavors like Raspberry Lychee, Strawberry Passion, and Guava Rose come to life in...
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Elevator Talk: Big Mama’s, Cob, Tierra Negra, La Gringuita, Muria
Taste Radio
Elevator Talk, BevNET's bi-monthly video series that highlights early-stage and disruptive food and beverage brands, is now part of Taste Radio! Beginning today, you can listen to the audio from every new episode via the Taste Radio feed on Apple Podcasts, Spotify and all of your favorite listening platforms. This edition of Elevator Talk features leaders from Big Mama’s Backyard Garden, Cob, Tierra Negra, La Gringuita, and Muria Foods. Our special co-host is Amrit Richmond, the founder of Indie CPG and Supermercato, who shared her thoughts, questions and feedback with the...
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Introducing... Nombase!
Taste Radio
We're launching something BIG at BevNET, NOSH, and Brewbound, and you're invited to be the first to see it! Introducing Nombase — a new digital community and directory built for the CPG world. Nombase connects CPG professionals with trusted industry partners, AI-powered insights, timely conversations, company announcements, and job opportunities — all in one place. Join us for an exclusive overview, product demo, and info on how to take advantage of what Nombase has to offer you.
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Did Expo West Actually Deliver? It Depends On Who You Ask.
Taste Radio
We're not exactly at odds, but there's definitely some healthy debate among the hosts around how to assess Expo West 2025. And it turns out, we're not alone. The biggest question on everyone's mind: how do we truly evaluate innovation, and what does it mean for the future of the food and beverage industry in the near term? Show notes: 0:25: Burner Apartment. ET x TR. Nom, Nom. Incremental Optimism. Snax & Bevs. Horny Goat Hummus. – Ray is in secret agent mode and shares a big announcement about Elevator Talk. Jacqui and Mike spill the goods on . John talks about why some folks misread...
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Finding Whitespace – And A $600 Million Brand – In The ‘Wilderness’
Taste Radio
Dr. Pat Heist may not be the first rock musician to successfully launch and sell a spirit brand (shoutout to Sammy Hagar), but he could very well be the first to do so with a Ph.D. in plant pathology. Known as "Dr. Pat" to many, he is the co-founder of Wilderness Trail, a craft whiskey distillery based in Danville, Kentucky, renowned for blending modern scientific innovation with traditional distilling techniques. In 2012, alongside his long-time business partner Shane Baker, Dr. Pat launched Wilderness Trail, combining their extensive expertise in advising other spirit companies on production...
info_outlineTwenty-five years ago, Mac Villarreal was navigating the high seas at the Olympic Games in Sydney. If all goes as planned, he'll soon be charting a new course, sailing into the sunset as a highly successful entrepreneur.
Mac is the founder and CEO of I Eat My Greens, a refrigerated brand of chef-crafted, plant-based soups made from fresh, locally sourced ingredients. Launched in 2020, I Eat My Greens is known for its sophisticated yet approachable recipes, including Carrot Sweet Potato and Turmeric and Zucchini Cilantro & Cauliflower. The products are packaged in 20 oz. clear pouches with a screwcap closure and distributed nationally, including at Sprouts and Wegmans.
In the following interview, Mac takes us through his fascinating entrepreneurial journey, from his days as an Olympic sailor and transitioning into the fresh juice industry before ultimately founding his soup business. He discusses his brand’s innovative packaging, how he overcame initial retailer pushback, creating products that align with modern food trends and his patient, yet ambitious growth strategy.
Show notes:
0:25: Mac Villarreal, Founder & CEO, I Eat My Greens - Mac and Ray kick off the conversation by diving into the entrepreneur's victory in Naturally San Diego's Pitch Slam in 2021. Mac reflects on his journey, transitioning from the high-energy world of competitive sailing to his first entrepreneurial endeavor — Frutos de Vida, a fresh juice company he successfully grew and exited. He then shares insights into the planning behind I Eat My Greens, detailing how he carefully crafted the brand identity. From selecting the perfect product flavors and ingredients to designing the packaging, Mac emphasizes how every element of the product was tailored to align with his vision. The innovative pouch, he explains, offers a perfect balance of convenience and freshness, making it easy for consumers to enjoy healthy greens on the go. Mac also highlights how I Eat My Greens taps into the rising demand for plant-based options, aligning seamlessly with popular dietary trends like Whole30 and keto.
Brands in this episode: I Eat My Greens