Adapting To The Sober-Curious, Ozempic-Friendly Consumer
Taste Radio
While alcohol consumption is cooling, the battle between clean-label ingredients and high-protein performance foods is heating up. The hosts examine what’s driving these massive shifts in consumer behavior, and how brands like David, Crisp Power and Athletic Brewing are responding. Show notes: 0:15: Not Jail, Maybe. Chicago Dollars. Less Sauce, More Protein. Live In L.A. Hot Coffee. – Ray and Mike are “off the grid” this episode, but luckily, NOSH managing editor and CPG Week podcast host Monica Watrous steps in to join the conversation. The hosts kick things off by recapping the...
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Elevator Talk: Whole Moon, Solstice, Raya Fruit Water, Hawaiian Soda Co., Elixir Shots
Taste Radio
The latest episode of Taste Radio’s Elevator Talk spotlights innovative leaders from Whole Moon, Solstice, Raya Fruit Water, Hawaiian Soda Co. and Elixir Shots In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week’s special co-host is Allison Ball, the founder & CEO of Food Biz Wiz. She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future...
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Scaling Salt. The Makings Of An Iconic Cult Food Brand.
Taste Radio
How do you turn seawater into a cult food brand? Ben Jacobsen did just that – and changed the way America thinks about salt. In this episode, we sit down with Ben, the founder of Jacobsen Salt Co., whose journey began with a single, revelatory bite of tinned fish topped with a few flakes of sea salt. That moment sparked a passion that led him to the windswept Oregon coast, where he began hand-harvesting salt, and ultimately to building one of the most iconic artisanal food brands in the country. Ben shares how he bootstrapped the business from scratch, earned the trust of renowned chefs, and...
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Billions In The Can, Tallow In The Fryer. But Who's Buying?
Taste Radio
Monster just posted its first-ever $2 billion quarter, Celsius saw revenue jump 84% year-over-year and energy drink sales in C-stores are booming. What’s fueling this explosive growth, and where’s the white space for emerging brands? The hosts break it down. They also ponder beef tallow’s potential to power a fried food revival and highlight new mushroom lattes, clean-label cookies and sparkling teas. Show notes: 0:35: A Future Chicago. L.A. Is Near. We’re So Energized, But Why? Beefy Frites. Oats, Roots & Citrus. – The hosts share updates on recent and upcoming Taste Radio...
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The ‘Hour’ Of Change Has Come. And A Marvel Hero Is At The Helm.
Taste Radio
What happens when a Marvel superhero and an indie filmmaker ditch the script and attempt to build the next great beverage brand? In this episode, actor Wyatt Russell – best known for his role as U.S. Agent in the Marvel film “Thunderbolts” – and producer Richard Peete pull back the curtain on their journey launching Lake Hour, a fast-growing canned cocktail brand that’s making waves far beyond the red carpet. What began as a lighthearted idea in a hot tub quickly evolved into a deep dive into flavor formulation, production logistics, and the steep learning curve of the beverage...
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Why Is Gen Z Obsessed With BFY Frozen Foods? We’ve Come Undone.
Taste Radio
Gen Z is reshaping the frozen food game… and they’re not settling for TV dinners. But while they’re hungry for health and convenience, there's a catch: the price tag. Can wellness-focused frozen meals stay accessible, or are they becoming a luxury in disguise? The hosts discuss, and also sample Korean-style hard seltzers, culturally-inspired craft sodas and a potentially game-changing brand of non-alcoholic spirits. Show notes: 0:35: Voice Nail. A Notable List. Investors Here. Bites & Chews. So Long, Stouffer’s. Trash Panda. NA Negronis. – The hosts chat about disliking the sound...
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Elevator Talk: Sohha Savory, Coro Foods, La Pêche, SaladSprinkles, Cedar F&B
Taste Radio
The latest episode of Taste Radio’s Elevator Talk spotlights innovative leaders from Sohha Savory, Coro Foods, La Pêche, SaladSprinkles, and Cedar F&B. In this installment, founders and CEOs introduce their brands and share recent company updates and milestones. This week’s special co-host is Beth Brown, founder and principal advisor at growth-stage consultancy S3 Connect. She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are...
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People First, Tacos Second. The Culture That Built Torchy’s.
Taste Radio
When Mike Rypka launched Torchy’s Tacos out of a trailer in Austin, he wasn’t thinking about private equity or market expansion. He just wanted to serve “damn good tacos.” Fast forward to today, and Torchy’s has grown into a revered fast-casual chain with national ambitions, fueled by strategic investment and a fiercely loyal customer base. But the real engine behind the brand’s success isn’t just craveable food. It’s culture. Torchy’s differentiates itself through scratch-made food and a willingness to take creative risks with its menu. Behind the scenes is a deeply...
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Hey Pepsi, We Remain Perplexed. But These Brands Straight Slapp.
Taste Radio
What’s the point of PepsiCo’s new sub-line of prebiotic colas? Is it addressing genuine consumer demand for functional ingredients, or just riding the wellness wave? The hosts once again weigh in. They also highlight emerging shot brands gaining traction and take a closer look at how the viral “WaterTok” phenomenon may have influenced Keurig Dr Pepper’s acquisition of Dyla Brands. Show notes: 0:25: Take Two. Fun > Function. We Gotta Have More Ginger. Sturring The Pot. Thin Or Thick? Mike Takes A Hit. – The team kicks things off with behind-the-scenes banter, including a powdered...
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A Tip From A Top Brand? Quality & Convenience Are Essential.
Taste Radio
Convenience and quality don’t always go hand in hand, but Tip Top Cocktails is changing that perception, one perfectly crafted drink at a time. Founded in 2019, Tip Top is an Atlanta-based brand known for its spirit-forward, bar-quality offerings. Childhood friends Yoni Reisman and Neal Cohen launched the company with a simple mission: make great cocktails more accessible, no bartender required. Tip Top’s lineup includes time-honored classics like the Old Fashioned, Negroni, and Margarita, as well as modern favorites such as the Paper Plane, Penicillin, and Naked & Famous. Each...
info_outlineIn this special edition of the podcast, we feature highlights from interviews with eight founders, creators and innovators who joined us on the show during the first half of 2025. Our guests include Gail Becker, the founder of Caulipower; Bill Creelman and Dave Burwick, the founder and CEO, respectively of Spindrift; Emily Griffith, the founder and CEO of Lil Bucks; Troy Bonde and Winston Alfieri, the co-founders of Sauz; Rosa Li, the founder and CEO of Wildwonder; and Todd Davis, the category manager for natural, local and multi-cultural foods at Kroger-owned King Soopers & City Market.
Show notes:
0:33: Interview: Gail Becker, Founder, Caulipower – Let’s kick things off with Gail Becker, the founder of the trailblazing frozen food brand Caulipower. In a clip pulled from an episode featured on March 25, Gail opens up about the guiding principles behind Caulipower’s product development and highlights how hard work, energy, and sometimes unawareness of challenges fueled the brand’s success.
6:33: Interview: Bill Creelman, Founder & Dave Burwick, CEO, Spindrift – Next, we have Bill Creelman and Dave Burwick, the founder and CEO, respectively of Spindrift, the beverage platform best known for its sparkling water made with real fruit juice and purees. In this clip, pulled from an episode published on April 8, Bill and Dave talk about how the brand upholds its integrity and solidifies its market position via a commitment to real ingredients and flavor innovation and also explore how ambition, when guided by intentionality, leads to real, sustainable growth.
12:24: Interview: Emily Griffith, Founder & CEO, Lil Bucks – Let’s keep it going with Emily Griffith, the founder and CEO of Lil Bucks, a modern snack brand that champions buckwheat as its hero ingredient. In this clip, from our episode published on February 18, Emily talks about why getting into Whole Foods was a full court press. She also emphasizes the importance of knowing your brand and processes inside and out when fundraising and why she wasn’t just selling her brand and vision, she was selling herself as a founder.
19:30: Interview: Troy Bonde & Winston Alfieri, Co-Founders, Sauz – We continue with Troy Bonde and Winston Alfieri, the co-founders of Sauz, a bold, culture-forward pasta sauce brand. In this clip, pulled from an episode aired on April 22, Troy and Winston reveal how they convinced skeptical retail buyers that Sauz could deliver true incremental value and how saying “I don’t know” has opened doors in unexpected ways.
25:16: Interview: Rosa Li, Founder & CEO, Wildwonder – Next up is Rosa Li, the founder and CEO of Wildwonder, a fast-growing brand of sparkling beverages that are infused with prebiotics and probiotics. In this clip, from our episode published on March 18, Rosa talks about how its pricing and retail strategy are interwoven, how she met buyers from major retail chains and how listening to consumers has guided Wildwonder’s innovation and marketing efforts.
32:33: Interview: Todd Davis, Category Manager – Natural Foods/Local/Multi-Cultural, King Soopers/City Market – Finally, we hear from Todd Davis, the category manager for natural/local and multi-cultural foods at Kroger-owned King Soopers & City Market stores. In the following clip, pulled from an episode published on April 29, Todd talks about how he evaluates emerging trends and new brands, the value of transparency, “HOT” conversations, and emotional detachment when making buyer decisions.
Brands in this episode: Caulipower, Spindrift, Lil Bucks, Sauz, Wildwonder