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Be Timely. Be Great. Be Relentless. Why The GNGR Formula Works.

Taste Radio

Release Date: 07/25/2025

Hey Pepsi, We Remain Perplexed. But These Brands Straight Slapp. show art Hey Pepsi, We Remain Perplexed. But These Brands Straight Slapp.

Taste Radio

What’s the point of PepsiCo’s new sub-line of prebiotic colas? Is it addressing genuine consumer demand for functional ingredients, or just riding the wellness wave? The hosts once again weigh in. They also highlight emerging shot brands gaining traction and take a closer look at how the viral “WaterTok” phenomenon may have influenced Keurig Dr Pepper’s acquisition of Dyla Brands. Show notes: 0:25: Take Two. Fun > Function. We Gotta Have More Ginger. Sturring The Pot. Thin Or Thick? Mike Takes A Hit. – The team kicks things off with behind-the-scenes banter, including a powdered...

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Taste Radio

Convenience and quality don’t always go hand in hand, but Tip Top Cocktails is changing that perception, one perfectly crafted drink at a time. Founded in 2019, Tip Top is an Atlanta-based brand known for its spirit-forward, bar-quality offerings. Childhood friends Yoni Reisman and Neal Cohen launched the company with a simple mission: make great cocktails more accessible, no bartender required. Tip Top’s lineup includes time-honored classics like the Old Fashioned, Negroni, and Margarita, as well as modern favorites such as the Paper Plane, Penicillin, and Naked & Famous. Each...

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Taste Radio

How did GNGR Labs’ organic, cold-pressed wellness shots become a staple in New York City bodegas and land nationwide distribution at Wegmans? Founder Namik Soltan shares a story powered by purpose, product and unrelenting persistence. The hosts also unpack PepsiCo’s unexpected – and gutsy – announcement and explore how excellence fueled Tia Lupita’s acquisition. Show notes: 0:35: Shot Hoarders. Hey, Pepsi. You Forget Something? Honoring Tia. Chomping At The Bit. Good Sips. -The hosts open by heaping praise on GNGR Labs’ shots, followed by a few laughs and questions about Mike’s...

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Taste Radio

The latest installment of Elevator Talk features leaders from Brainfood, BaoBlast, AVSOME, Bad Mermaid and High Ground Elixir. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Dayton Miller, a managing partner with BFG Partners, who shared his thoughts, questions and feedback with the participants. He is joined by Ray Latif, the editor and producer of the Taste Radio podcast. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch their products, discuss recent news and get...

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Taste Radio

What happens when a high-profile protein bar brand suddenly dives into frozen seafood? Naturally, the industry takes notice—and chaos ensues. In this episode, the hosts unpack David’s unexpected launch of raw frozen cod, a move that seems both strategic and defiant, sparking intense debate across the CPG world. They also delve into the debut of Love Potion, a new ready-to-drink espresso martini from “Bachelor in Paradise” alum Justin Glaze, exploring what it reveals about the saturated, and increasingly unpredictable, landscape of celebrity-backed beverages. Show notes: 0:35: Marion...

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The latest episode of Elevator Talk features leaders from NIKIGO, Zip Frut, TruJoy Yogurt, Mamame Tempeh Chips and Jack’s Dad’s Hummus. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week’s special co-host is Tom Spier, the founder and managing partner of venture capital firm BFG Partners, who shared his thoughts, questions and feedback with the participants. He is joined by Ray Latif, the editor and producer of the Taste Radio podcast. Founders and CEOs of early stage food or beverage brands are invited to join future shows to pitch...

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Taste Radio

Could plastic packaging be the next target on MAHA’s hitlist? Have we reached peak chili crisp? Has Dubai chocolate already jumped the shark? The hosts dig in and debate, then spotlight a new $450 million fund that’s fueling emerging food and beverage brands. We also sit down with Tara Lindley of High West, who talks about how the revered whiskey brand balances innovation with market demand. 0:35: No Ski, Just Apres. A CPG Hub. Bright News, Big Money. Dubai Snickers. Hoarding Crisp. THC Bs. – John is back home and in the studio, though he's still craving the Guinness from his recent...

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A hip-hop icon. A lifelong bond. A shared passion for craft spirits. And a warehouse full of aged whiskey. When these elements came together, they gave rise to Amber & Opal, a premium honey botanical rye whiskey that’s turning heads in the spirits industry. Launched in 2024, Amber & Opal was co-founded by Ja Rule, Herb Rice, Sandy Sandiford, and Kelvin Barton. A rye whiskey blended with orange blossom honey and an elegant mix of botanicals, including cinnamon, fig, ginger, and black tea, the spirit was crafted to bridge worlds: approachable for newcomers, yet complex enough to...

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More Episodes

How did GNGR Labs’ organic, cold-pressed wellness shots become a staple in New York City bodegas and land nationwide distribution at Wegmans? Founder Namik Soltan shares a story powered by purpose, product and unrelenting persistence. The hosts also unpack PepsiCo’s unexpected – and gutsy – announcement and explore how excellence fueled Tia Lupita’s acquisition.

Show notes:

0:35: Shot Hoarders. Hey, Pepsi. You Forget Something? Honoring Tia. Chomping At The Bit. Good Sips. -The hosts open by heaping praise on GNGR Labs’ shots, followed by a few laughs and questions about Mike’s recent “pen vacation.” The conversation pivots to PepsiCo, earning both some head-scratching and applause for its newly announced prebiotic sub-line under the flagship Pepsi brand. Ray then highlights Coca-Cola’s news of a new cola sub-line made with real sugar instead of high-fructose corn syrup. Mike puts the spotlight on Feisty, a UK-based protein soda brand, before the team celebrates Vilore Foods’ acquisition of Tia Lupita. They commend founder Hector Saldivar for building a culturally authentic and better-for-you Mexican food brand from the ground up. Melissa teases an upcoming Nombase Podcast interview with Chomps’ head of merchandising, while Ray announces a live conversation with Chomps CEO Rashid Ali, set for Taste Radio’s Chicago meetup on August 14. Jacqui shares her take on Fermenteria’s hard water kefir, Mike highlights Kate Farms’ high-protein shakes and Corpse Reviver’s electrolyte tea, and Melissa rounds things out by introducing a rare and intriguing Japanese plum vinegar.

35:30: Interview: Namik Soltan, Founder & CEO, GNGR Labs – Namik talks about the origins of GNGR Labs spicy ginger shots, which he launched in 2020 at the outset of the pandemic and after a failed attempt at a previous beverage brand. He discusses how a focus on high-quality, undiluted ingredients, potent flavor and authenticity helped them stand out in a crowded market. Namik also explains how he recruited a team to help him initially self-distribute across New York City and emphasized the importance of timing and forming direct relationships with store owners. He also talks about the decision to launch shelf-stable RTD cans and why he loves working with Wegmans even though merchandising is somewhat of a challenge. Namik also explains that while not every partnership worked out, his brand’s growth has been organic and steady, driven by innovation and a deep understanding of the New York retail landscape.

Brands in this episode: GNGR Labs, Whims, Ayo Foods, Chomps, Goodmellow, Plift, Pepsi, Poppi, Coca-Cola, Squirt, Feisty Soda, Trip Drinks, La Costeña, Jumex, Totis, Justin’s, Lily’s, Fermenteria, Le Seltzer, Kate Farms, Corpse Reviver, Koyo Foods, Eden Foods