Business Owner Insights: Turning 2025's Key Findings into Advisor Strategies
TBA's Life Insurance Link Up
In this episode, Morgan sits down with Mark Householder - SVP of Business Solutions at Principal Financial Group - to unpack the biggest takeaways from the 2025 Principal Business Owner Insights Study. From business protection and succession planning to key employee benefits and retirement solutions, we break down what's driving decisions in 2025 and how advisors can turn data into opportunity. Mark shares practical strategies, overlooked blind spots (like outdated buy-sell agreements), and how top advisors are positioning themselves as trusted partners – not just product...
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Permanent Life Insurance: Beyond the Death Benefit
TBA's Life Insurance Link Up
Permanent life insurance is often misunderstood as just a death benefit, but it’s so much more than that. In this episode, TBA Vice President Zach Gosselin breaks down what advisors really need to know to position permanent life insurance effectively with clients. Zach shares clear, practical ways to explain the difference between term and permanent coverage, how to set realistic expectations around cash value accumulation, and when permanent life does—and doesn’t—make sense. He also dives into integrating life insurance into broader financial and estate strategies, avoiding...
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Modern Long-Term Care: Protecting Families, Not Just Finances
TBA's Life Insurance Link Up
In this powerful episode, Kevin Riley of One America joins Tennessee Brokerage Agency to tackle one of today’s most urgent financial and emotional challenges: the caregiver crisis. Riley reframes the long-term care (LTC) conversation — shifting the focus from paying for care to managing resources and protecting families from the crushing realities of caregiving. Listeners will gain a clear understanding of why LTC planning isn’t about averages or age, but about ensuring access, control, and dignity when care is needed. Riley dives deep into the staggering statistics — including the 63%...
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Speed, Simplicity & Trust: How Symetra's Swift Platform is Changing Life Insurance
TBA's Life Insurance Link Up
Life insurance doesn’t have to be slow or complicated. In this episode, we sit down with Daneyelle Schneider, Senior Underwriting Manager & Brad Mills, Regional Vice President at Symetra, to talk about the Swift platform and how it’s reshaping the way advisors and clients experience life insurance. We cover why speed and transparency matter, how Swift can improve efficiency for advisors, and what it means for reaching more clients who may have been turned off by traditional processes. Whether you’re an advisor looking for practical ways to save time, or someone curious about how...
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Succession Planning Made Simple: Protecting Business Value
TBA's Life Insurance Link Up
Small-business succession planning is often ignored until it’s too late. John Fitzpatrick and Mark Berry of John Hancock share real-life stories, key insights from the Connelly case, and practical tools like the to help advisors guide clients through buy-sell agreements, Key Person insurance, and continuity planning. Discover how to position yourself as a solutions provider—not just a product seller—and gain the confidence to start meaningful conversations with business owners. This episode will give you actionable strategies to protect clients’ legacies and strengthen your own...
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Back to Business: Mid-Year Planning Moves that Drive Revenue
TBA's Life Insurance Link Up
August isn't downtime - it's go time. In this episode, John Felton & Zach Gosselin break down why now is the perfect moment for advisors to reconnect with clients, spot life changes, and spark meaningful conversations that lead to real planning opportunities. From mid-year check-ins that turned into major plan overhauls, to simple tactics for identifying client needs without product overhwhelm, this is your launchpad for the final quarter of the year. Real advisor success stories How to spot cross-sell opportunities One action step to take before Friday Don't wait for the...
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An Advisor’s Journey with Vive
TBA's Life Insurance Link Up
In this episode, we sit down with Grant James, a property and casualty advisor, who shares their firsthand experience navigating the life insurance application process through Vive. The conversation dives into the day-to-day efficiencies gained, the technology’s real-world impact on case management, and how Vive streamlined everything from carrier selection to submission. The advisor reflects on initial expectations versus actual results, including time saved, client satisfaction, and lessons learned along the way. Whether you’re new to the platform or looking to optimize your workflow,...
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Why DI & How to Offer it
TBA's Life Insurance Link Up
In recognition of Disability Insurance Awareness Month, this episode dives into the importance of disability insurance and how advisors can better serve clients by including it in their planning conversations. The discussion covers key target markets for disability insurance, including professionals, business owners, and young earners just starting their careers. Listeners will also learn about the simplified application processes now available, making it easier than ever to get coverage in place. The episode wraps up with a breakdown of the types of disability insurance products on the market...
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Better Offers, More Approvals: Insider Tips from our new Underwriting Consultant
TBA's Life Insurance Link Up
In this episode, we’re thrilled to introduce Heather Sprague, our new Underwriting Consultant with LIBRA and a true game-changer for your life insurance business. Heather brings years of experience navigating the ins and outs of underwriting—and she’s here to help you turn borderline cases into approved applications. Tune in to learn how Heather partners with advisors to strengthen submissions, avoid common pitfalls, and ultimately improve offer outcomes. Plus, she shares practical tips you can start using today to set your cases up for success. If you're looking to boost placement and...
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Help Clients Plan for Retirement with IUL
TBA's Life Insurance Link Up
We all know that you can’t time the market and when a client is entering the distribution phase of their retirement planning, this becomes an increased concern. In this episode, we take a deep dive into how utilizing an IUL allows your clients to strategically use the plan to fund their retirement. Adding a life insurance solution not only offers death benefit protection but also options and flexibility within their portfolio to navigate market fluctuations. By understanding the impact of market cycles and how asset location can impact retirement income, your clients can plan for the...
info_outlineWe've brought the expert on all things long-term care (LTC) back for the third and final episode in our LTC series. Kevin Riley joins us to answer all the questions about the true cost of long-term care:
- What’s the cost of your client’s doing nothing about their LTC coverage?
- What do clients need to be considering beyond cost?
- What are some common objections to coverage and how can advisors overcome them?
- What three key parts should every LTC plan have?
- How many years should clients plan for?
Click here for the LinkedIn profile of Adria Thompson that Kevin mentioned in the episode. Reach out to TBA at info@tba.com or 865-588-9555 for more information on LTC and how it can protect your clients.