Cold Calling in the Age of AI and Multichannel Selling – Part 2
The channel to global market leadership
Release Date: 08/18/2026
Cold Calling in the Age of AI and Multichannel Selling – Part 2
The channel to global market leadership
In my previous article, , I defined cold calling as approaching a potential customer with whom the salesperson has had no previous contact. I also argued that calling potential customers on the phone can still be an efficient part of the revenue-generation process. However, whether it works depends on the target audience, the value proposition, preparation, support for salespeople, the design of the sales process, and how the activity is managed. This article examines a company that put those principles into practice.
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Using AI Tools to Analyse Workshop Discussions, Notes, and Illustrations
The channel to global market leadership
This article was written by Hans Peter Bech and is read by an automated voice. The use of AI tools to support workshop documentation and analysis is an integrated part of my upcoming book, "Building Successful Business Models." The reason is straightforward. Workshops often produce valuable insights, but the outcomes are poorly documented. Important observations, disagreements, priorities, and action points emerge during the discussion, yet much of this is lost when the session ends. One reason is practical: facilitating presentations and discussions while simultaneously capturing their...
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Anniversary - Twenty Years as an Independent Consultant
The channel to global market leadership
This article was written by Hans Peter Bech and is read by an automated voice.
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How Navision Cracked the North American Market
The channel to global market leadership
This article was written by Hans Peter Bech and is read by an automated voice.
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Når du skal opbygge en partnerkanal
The channel to global market leadership
En artikel skrevet af Hans Peter Bech og oplæst af en automatisk stemme
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Did McKinsey & Company Kill Swissair?
The channel to global market leadership
An article by Hans Peter Bech read by an automated voice.
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What I learned from writing over 200 articles on LinkedIn
The channel to global market leadership
An article by Hans Peter Bech read by an automated voice.
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Thought Leadership – Generating Inbound Leads on a Shoestring Budget
The channel to global market leadership
An article written by Hans Peter Bech and read by an automated voice.
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International bestsellers - idea and creation
The channel to global market leadership
An article written by Hans Peter Bech and read by an automated voice.
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My recipe for making international bestsellers
The channel to global market leadership
My recipe for making international bestsellers
info_outlineIn my previous article, Cold Calling in the Age of AI and Multichannel Selling, I defined cold calling as approaching a potential customer with whom the salesperson has had no previous contact.
I also argued that calling potential customers on the phone can still be an efficient part of the revenue-generation process. However, whether it works depends on the target audience, the value proposition, preparation, support for salespeople, the design of the sales process, and how the activity is managed.
This article examines a company that put those principles into practice.