To be successful today you have to know about ZONE BASED LIVING.. Here's a start to knowing about it
Inconvenient Ideas with Stan Hustad...the Radio Man
Release Date: 06/19/2025
Inconvenient Ideas with Stan Hustad...the Radio Man
There are days when everything feels planned, polished, and predictable. And then there are days like this one. This is one of those point-of-the-moment days—what I like to call POM thinking. No script. No delay. No filter. Just real-time reflection from the Coaching Zone, where ideas don’t always arrive neatly packaged… but they often arrive useful. Welcome to another adventure in Inconvenient Ideas—because let’s be honest: the ideas that help us most are often the ones that disrupt us first. Radio, Real Time, and the Power of Now One of the reasons I’ve spent a lifetime in...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Why Every Company Now Needs a Chief Broadcasting Officer (CBO) By Stan “The Radio Man” Hustad The What It Takes Radio Company presents another adventure… another expedition… and this one might just disrupt the way you think about your entire business. Let me start with a simple—but slightly inconvenient—idea: You are probably missing a very important person in your business today. And no… it’s not your CFO. Not your CMO. Not even your AI specialist. You need a CBO. A Chief Broadcasting Officer. AI is changing everything. But we’re not just entering a digital economy—we’re...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
By Stan Hustad There are times in life when you step away for a bit—whether by design or by necessity—and when you return, you see things differently. That happened to me. After a stretch of what I’ll call “downtime, overtime, and out-of-time,” I’m back behind the microphone with a fresh installment of Inconvenient Ideas. And it felt only right to begin with a simple—but unsettling—question: What if everything we think we know… might be wrong? Now, that’s not a comfortable thought. But then again, the best ideas rarely are. The Power—and Problem—of Inconvenient...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
On a quiet and reflective Maundy Thursday—coinciding with the sacred rhythms of Passover—veteran broadcaster and coach Stan Hustad took a moment not to preach, but to think out loud. What emerged was less a formal message and more a seasoned conversation—part reflection, part reminder, part rallying cry for living wisely in a world shaped by rapid change, artificial intelligence, and ongoing global tension. Drawing from a piece of his own work rediscovered from several years ago, Stan revisited a simple but powerful question: What are the real skills—the “pro skills”—that...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
A deeper look at the overlooked days that reveal the heart of the story—and the choices we must make. Introduction We often move quickly from Palm Sunday to Maundy Thursday, Good Friday, and Easter Sunday. But in doing so, we can miss something profoundly important. Holy Week is not just about the final events—it is about the unfolding decisions that lead to them. Monday, Tuesday, and Wednesday are not empty days. They are the days where truth is declared, tension rises, and loyalties are revealed. Let’s step into those days together—and discover what they mean for us today. Holy...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Greetings, ladies and gentlemen... friends... and yes, even the occasional foe or two. Let me begin with a confession—and a bit of an edge. Years ago, I floated an idea to my daughter. I said, “I think I might write another book... maybe a follow-up to my marketing book.” She paused. That’s always dangerous when an editor pauses. Then she said something I’ve never forgotten: “Dad... yes, you could write another book. It might even be better than most. But let me tell you something... Yes Dad .... Just what the world needs?... another damn book on marketing?! Don’t do that....
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Ladies and gentlemen, let me begin with a confession. For the past week, I’ve been dealing with something I call broadcaster’s block. Even those of us who talk for a living can sometimes struggle to find the words, the angle, the energy. And that got me thinking… What if the real issue isn’t just what we say—but how interesting we are when we say it? Because here’s the truth: We are now living in what I call a performance economy. And in this economy, it’s not enough to be good. You have to be interesting. The Problem: You Might Be Offering… But Not Engaging A friend of...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Here we go, the What It Takes Radio Company presents Stan, that's me, and why don't you have a professional broadcaster in your business? Today, every business needs to consider that a professional broadcaster may be vital to your marketing and business success. May I tell you my story? Greetings once again ladies and gentlemen, this is Stan, Stan the Radioman. Now people say, but just radio? Let me tell you, radio means everything in terms of electronic communication. Radio, video, whatever you call it, it is all radio. It is electronic radiation that goes into the air or goes through the...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Some ideas don’t announce themselves with flashing lights. In fact, this one is about what happens when the lights aren’t there at all. This week on Inconvenient Ideas, I found myself talking about Tucson, Arizona — a place my wife Karen and I once called home for nearly sixteen years — and a current news story that stopped me cold. An elderly woman has gone missing in Tucson. She happens to be the mother of a very well-known broadcaster, which is why the story caught national attention. But what really caught my attention was something deeper, quieter, and frankly more unsettling....
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Just for fun this a 3rd person article but written by me In a world racing toward artificial intelligence, automation, and unprecedented technological power, a provocative question is quietly unsettling leaders, entrepreneurs, and everyday workers alike: If Jesus were here today, would He use AI in his work and business? That question sits at the heart of a recent episode of The Jesus Entrepreneur Experience, a weekly exploration that looks at the life and leadership of Jesus not only as a spiritual figure — but as a model for meaningful, mission-driven entrepreneurship. Hosted by veteran...
info_outlineThe world is full of people right now trying to tell you that they have the secret to success. I'm not one of them. No matter how good an idea you might have to remember that nothing works all the time and there's something wrong with everything.
But for your thought and consideration let me speakand seek to explain what I have learned about what I call Zone-Based lLving and how being in the right zone in the right time will be very helpful to you as you deal with what is a rather rugged and challenging way of life right now in which most people are quite tired and don't know what to do.
Maybe this 15 minutes might be helpful as a start to get back on track and have a sense of energy in the midst of difficult times.
And now let's see what the STOSH has to say about the program.

Living in the Zones: How I’ve Learned to Perform, Transform, and Flourish at Every Stage of Life
By Stan Hustad
If you’re going to survive—better yet, thrive—in today’s uncertain, noisy, and sometimes nasty world, you need more than a goal or a five-year plan. You need zones. That’s right—zone-based living is not just a quirky phrase I came up with; it’s a powerful way to understand where you are in life, what your role is, and how to perform at your best, no matter what stage you're in.
This week on the program, I dove deep into the idea that living well in today’s complex world demands that we know where we are—not just physically or emotionally, but spiritually and professionally too. These five "zones" I’ve discovered over years of coaching, teaching, performing, and living... well, they’re not only helpful—they’re essential.
So allow me to take you on a little journey through the five zones of life, with just enough wisdom, wit, and warning to maybe get you thinking, “Hey, I need to figure out what zone I’m in—and how to get to the next one.”
The Five Zones of Life
1. The Curiosity Zone
This is where we start, where we play, and where we ask a thousand questions an hour. Most of us lose it by the time we “grow up,” but here’s the big idea: what if everything you thought you knew... was wrong? Could you live with that possibility? The Curiosity Zone isn’t just for kids. It’s for entrepreneurs, artists, scientists, and anyone who refuses to accept the world as it is. Stay curious, my friends.
2. The Impact Zone
Now you’re in adulthood. You’re responsible. You’re no longer just preparing—you’re performing. This is where you grow your audience, build influence, and—yes—make a dent in the universe. It’s not enough to exist. You’ve got to matter. And this is where our modern-day Dale Carnegies are born. Or better yet, reborn.
3. The Transformation Zone
Congratulations—you’ve made an impact! But now it’s time to do something bigger. Better. Bolder. This zone isn’t about tweaking your brand or reorganizing your sock drawer. It’s about radical reinvention. You're not changing because you have to. You're transforming because you can. This is the zone where ideas meet courage.
4. The Generosity Zone
If you’ve made it here, you’ve succeeded. But the question is, who else has? If your success doesn’t lift others, you’ve missed the point. Generosity isn’t just about money—it’s about time, attention, mentorship, kindness. Civilizations crumble without generosity. So if you’re still hoarding, you’re still stuck.
5. The Encore Zone
Here’s where I live. You don’t retire—you re-fire. You’ve got wisdom, experience, and one more show to give. In fact, some of your best work might still be ahead. (Just ask Michelangelo, who created masterpieces into his 80s.) This zone is about finishing well, leaving a legacy, and making sure the world is just a little better because you were here.
Memorable Takeaways
- “What zone are you in? And what zone do you need to grow into?”
- “You’re not just in the marketplace. You are the marketplace.”
- “Curiosity didn’t kill the cat—it built the airplane, wrote the song, and launched the podcast.”
- “Success without generosity is just ego with a good haircut.”
- “You’re on sale every day. Better learn how to sell you.”
Remember This
- Curiosity keeps you young.
- Impact makes you relevant.
- Transformation makes you necessary.
- Generosity makes you unforgettable.
- Encore makes you eternal.
A Call to Action
So where are you today? Soul tired? A little lost in the cultural noise? Wondering if you’ve still got it? Let me tell you something: you do. You absolutely do. You just need a map. And that’s what the zone model can be—a compass for your calling, your career, and your contribution.
If this message resonates with you, reach out. I’m here for coaching, conversation, counsel, or just a cup of encouragement. Let’s figure out your zone—and how to get to the next one. And remember: in a world gone sideways, those who live with purpose and perform with love will always rise.
All the best and blessings to you. And as always—live well, finish well, and don’t forget to flourish.
Let’s talk: StanEdWittRadio.net