It's my Burning Bush year and if you're not Streaming you're just Dreaming about being successful ~
Inconvenient Ideas with Stan Hustad...the Radio Man
Release Date: 06/27/2025
Inconvenient Ideas with Stan Hustad...the Radio Man
There are days when everything feels planned, polished, and predictable. And then there are days like this one. This is one of those point-of-the-moment days—what I like to call POM thinking. No script. No delay. No filter. Just real-time reflection from the Coaching Zone, where ideas don’t always arrive neatly packaged… but they often arrive useful. Welcome to another adventure in Inconvenient Ideas—because let’s be honest: the ideas that help us most are often the ones that disrupt us first. Radio, Real Time, and the Power of Now One of the reasons I’ve spent a lifetime in...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Why Every Company Now Needs a Chief Broadcasting Officer (CBO) By Stan “The Radio Man” Hustad The What It Takes Radio Company presents another adventure… another expedition… and this one might just disrupt the way you think about your entire business. Let me start with a simple—but slightly inconvenient—idea: You are probably missing a very important person in your business today. And no… it’s not your CFO. Not your CMO. Not even your AI specialist. You need a CBO. A Chief Broadcasting Officer. AI is changing everything. But we’re not just entering a digital economy—we’re...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
By Stan Hustad There are times in life when you step away for a bit—whether by design or by necessity—and when you return, you see things differently. That happened to me. After a stretch of what I’ll call “downtime, overtime, and out-of-time,” I’m back behind the microphone with a fresh installment of Inconvenient Ideas. And it felt only right to begin with a simple—but unsettling—question: What if everything we think we know… might be wrong? Now, that’s not a comfortable thought. But then again, the best ideas rarely are. The Power—and Problem—of Inconvenient...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
On a quiet and reflective Maundy Thursday—coinciding with the sacred rhythms of Passover—veteran broadcaster and coach Stan Hustad took a moment not to preach, but to think out loud. What emerged was less a formal message and more a seasoned conversation—part reflection, part reminder, part rallying cry for living wisely in a world shaped by rapid change, artificial intelligence, and ongoing global tension. Drawing from a piece of his own work rediscovered from several years ago, Stan revisited a simple but powerful question: What are the real skills—the “pro skills”—that...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
A deeper look at the overlooked days that reveal the heart of the story—and the choices we must make. Introduction We often move quickly from Palm Sunday to Maundy Thursday, Good Friday, and Easter Sunday. But in doing so, we can miss something profoundly important. Holy Week is not just about the final events—it is about the unfolding decisions that lead to them. Monday, Tuesday, and Wednesday are not empty days. They are the days where truth is declared, tension rises, and loyalties are revealed. Let’s step into those days together—and discover what they mean for us today. Holy...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Greetings, ladies and gentlemen... friends... and yes, even the occasional foe or two. Let me begin with a confession—and a bit of an edge. Years ago, I floated an idea to my daughter. I said, “I think I might write another book... maybe a follow-up to my marketing book.” She paused. That’s always dangerous when an editor pauses. Then she said something I’ve never forgotten: “Dad... yes, you could write another book. It might even be better than most. But let me tell you something... Yes Dad .... Just what the world needs?... another damn book on marketing?! Don’t do that....
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Ladies and gentlemen, let me begin with a confession. For the past week, I’ve been dealing with something I call broadcaster’s block. Even those of us who talk for a living can sometimes struggle to find the words, the angle, the energy. And that got me thinking… What if the real issue isn’t just what we say—but how interesting we are when we say it? Because here’s the truth: We are now living in what I call a performance economy. And in this economy, it’s not enough to be good. You have to be interesting. The Problem: You Might Be Offering… But Not Engaging A friend of...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Here we go, the What It Takes Radio Company presents Stan, that's me, and why don't you have a professional broadcaster in your business? Today, every business needs to consider that a professional broadcaster may be vital to your marketing and business success. May I tell you my story? Greetings once again ladies and gentlemen, this is Stan, Stan the Radioman. Now people say, but just radio? Let me tell you, radio means everything in terms of electronic communication. Radio, video, whatever you call it, it is all radio. It is electronic radiation that goes into the air or goes through the...
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Some ideas don’t announce themselves with flashing lights. In fact, this one is about what happens when the lights aren’t there at all. This week on Inconvenient Ideas, I found myself talking about Tucson, Arizona — a place my wife Karen and I once called home for nearly sixteen years — and a current news story that stopped me cold. An elderly woman has gone missing in Tucson. She happens to be the mother of a very well-known broadcaster, which is why the story caught national attention. But what really caught my attention was something deeper, quieter, and frankly more unsettling....
info_outlineInconvenient Ideas with Stan Hustad...the Radio Man
Just for fun this a 3rd person article but written by me In a world racing toward artificial intelligence, automation, and unprecedented technological power, a provocative question is quietly unsettling leaders, entrepreneurs, and everyday workers alike: If Jesus were here today, would He use AI in his work and business? That question sits at the heart of a recent episode of The Jesus Entrepreneur Experience, a weekly exploration that looks at the life and leadership of Jesus not only as a spiritual figure — but as a model for meaningful, mission-driven entrepreneurship. Hosted by veteran...
info_outline... In the media and in the marketplace today. First of all let me tell you about my burning bush birthday and maybe you can figure out what it was and what it means. If you still can't figure it out let me know and I'll tell you the whole story personally because it's important for you too!
But since everybody in America listens to the radio or watches television or is involved in someway with the movies... Now everything you thought you knew about that has changed and will change a lot more in the right now future, so let me take a few minutes to help you begin to sort it out and do something smart!
And now it is time for STOSH the robot to report on the radio show!
If You're Not Streaming, You're Just Dreaming
A message from the Impact Zone on the burning bush birthday of transformation
By Stan Hustad
It’s my burning bush birthday. That’s right. You can guess what that means—or let it remain one of life’s good mysteries. But here’s what matters: I’m still standing, still stirring things up, and still trying to help good people like you thrive in a fast-changing world. And today, I’ve got a message that’s as urgent as it is liberating.
If you’re not streaming, you’re just dreaming.
There it is. I said it. And I’m saying it again because this is the week it became official. According to the latest Nielsen ratings, for the first time ever, streaming has overtaken the combined total of broadcast and cable TV viewing in the United States. Read that again.
Streaming is no longer the future. It’s the present.
Broadcast and cable TV? They're down to 44.2%. Streaming now commands 44.8%—and the gap is only growing. And guess what? That shift changes everything. Not just for entertainment, but for communication, for business, for marketing, and for how we share our ideas, tell our stories, and build trust.
From Airwaves to Antennas to Algorithms
I’m old enough to remember when AM radio was king. When you needed a 30-foot TV antenna with guy wires just to catch a blurry black-and-white signal from Chicago. I delivered newspapers when every home had one. Today, in my apartment complex? Only one unit gets a daily paper.
The rest of us are living digital—whether we know it or not.
I’ve been broadcasting for over 45 years. I’ve seen the rise of FM stereo, the fall of print, and the digitization of almost everything. But nothing compares to the transformation happening right now. Streaming is more than a new channel. It’s a new world—a new medium demanding a new mindset.
The Opportunity and the Challenge
This isn’t just trivia for media nerds. This is your wake-up call. If you want to grow a business, start a movement, sell a product, or make a difference—you must learn how to show up on camera, behind a mic, and on demand.
Podcasting, YouTube, livestreams, Zoom, LinkedIn video, TikTok, digital radio… these aren’t fads. They’re foundational. And now AI is accelerating the change. What used to take teams of experts can now be done by one creative entrepreneur with a laptop and a message.
But here’s the catch: if you don’t get in front of this wave, it’s going to crash right over you.
“Radio” used to mean transmitting sound across wires and waves. Today, radio means “radiated communication”—amplifying your voice, your vision, your value. And now everyone can have their own radio and TV network. You can too.
What You Can Do—Right Now
1. Stop waiting. Start streaming.
2. Invest in your presence.
3. Repurpose everything.
4. Use AI wisely.
5. Build your own network.
Final Words from the Burning Bush Birthday Boy
This week, I released my second book for the Christian Entrepreneur Network: How to Be a World-Class Jesus Entrepreneur. It’s a project born out of this new era—a book written, designed, and published using the tools of streaming and AI. It’s proof of what’s possible.
I’m not done. In fact, I’m just getting started. If you want help, I’m here: speaking, coaching, teaching, producing, broadcasting. Helping you get your voice out to the world—wisely, powerfully, purposefully.
So here’s my birthday challenge to you:
Don’t just dream about a better future. Stream it into existence.
Reach out to me at stan@wittradio.net
Let’s create something meaningful.
All the best and blessings,
Stan the Radio Man
Key Takeaways from the Impact Zone
- Streaming has officially overtaken traditional broadcast and cable.
- Digital media is now the dominant force in communication and commerce.
- The tools are in your hands—use them or lose out.
- AI is not a threat if you learn to partner with it.
- Every person, brand, and business needs a streaming strategy—now.