loader from loading.io

Living a zone full life A new map for flourishing in the age of massive change in the world of AI

Inconvenient Ideas with Stan Hustad...the Radio Man

Release Date: 08/28/2025

Random Thoughts. Real Time. Radical Truth. Why the Most Inconvenient Ideas Might Be the Ones That Change Your Life By Stan Hustad show art Random Thoughts. Real Time. Radical Truth. Why the Most Inconvenient Ideas Might Be the Ones That Change Your Life By Stan Hustad

Inconvenient Ideas with Stan Hustad...the Radio Man

There are days when everything feels planned, polished, and predictable. And then there are days like this one. This is one of those point-of-the-moment days—what I like to call POM thinking. No script. No delay. No filter. Just real-time reflection from the Coaching Zone, where ideas don’t always arrive neatly packaged… but they often arrive useful. Welcome to another adventure in Inconvenient Ideas—because let’s be honest: the ideas that help us most are often the ones that disrupt us first. Radio, Real Time, and the Power of Now One of the reasons I’ve spent a lifetime in...

info_outline
You’re Missing the Most Important Hire in Your Business… And It’s Not Who You Think show art You’re Missing the Most Important Hire in Your Business… And It’s Not Who You Think

Inconvenient Ideas with Stan Hustad...the Radio Man

Why Every Company Now Needs a Chief Broadcasting Officer (CBO) By Stan “The Radio Man” Hustad The What It Takes Radio Company presents another adventure… another expedition… and this one might just disrupt the way you think about your entire business. Let me start with a simple—but slightly inconvenient—idea: You are probably missing a very important person in your business today. And no… it’s not your CFO. Not your CMO. Not even your AI specialist. You need a CBO. A Chief Broadcasting Officer. AI is changing everything. But we’re not just entering a digital economy—we’re...

info_outline
Big Sticks, Bigger Questions, and Your Superpower:
An Inconvenient Return to Realit show art Big Sticks, Bigger Questions, and Your Superpower:
An Inconvenient Return to Realit

Inconvenient Ideas with Stan Hustad...the Radio Man

By Stan Hustad There are times in life when you step away for a bit—whether by design or by necessity—and when you return, you see things differently. That happened to me. After a stretch of what I’ll call “downtime, overtime, and out-of-time,” I’m back behind the microphone with a fresh installment of Inconvenient Ideas. And it felt only right to begin with a simple—but unsettling—question: What if everything we think we know… might be wrong? Now, that’s not a comfortable thought. But then again, the best ideas rarely are. The Power—and Problem—of Inconvenient...

info_outline
Black, Bread, and Breakthroughs A Maundy Thursday Reflection on Wisdom, Risk, and Living Well in a Changing World show art Black, Bread, and Breakthroughs A Maundy Thursday Reflection on Wisdom, Risk, and Living Well in a Changing World

Inconvenient Ideas with Stan Hustad...the Radio Man

On a quiet and reflective Maundy Thursday—coinciding with the sacred rhythms of Passover—veteran broadcaster and coach Stan Hustad took a moment not to preach, but to think out loud. What emerged was less a formal message and more a seasoned conversation—part reflection, part reminder, part rallying cry for living wisely in a world shaped by rapid change, artificial intelligence, and ongoing global tension. Drawing from a piece of his own work rediscovered from several years ago, Stan revisited a simple but powerful question: What are the real skills—the “pro skills”—that...

info_outline
The Hidden Days of Holy Week what happened on Monday Tuesday and Wednesday and Why it Matters! show art The Hidden Days of Holy Week what happened on Monday Tuesday and Wednesday and Why it Matters!

Inconvenient Ideas with Stan Hustad...the Radio Man

A deeper look at the overlooked days that reveal the heart of the story—and the choices we must make. Introduction We often move quickly from Palm Sunday to Maundy Thursday, Good Friday, and Easter Sunday. But in doing so, we can miss something profoundly important. Holy Week is not just about the final events—it is about the unfolding decisions that lead to them. Monday, Tuesday, and Wednesday are not empty days. They are the days where truth is declared, tension rises, and loyalties are revealed. Let’s step into those days together—and discover what they mean for us today. Holy...

info_outline
Yes Dad, Just what the world needs... Another damn book on ___________ ! show art Yes Dad, Just what the world needs... Another damn book on ___________ !

Inconvenient Ideas with Stan Hustad...the Radio Man

Greetings, ladies and gentlemen... friends... and yes, even the occasional foe or two. Let me begin with a confession—and a bit of an edge. Years ago, I floated an idea to my daughter. I said, “I think I might write another book... maybe a follow-up to my marketing book.” She paused. That’s always dangerous when an editor pauses. Then she said something I’ve never forgotten: “Dad... yes, you could write another book. It might even be better than most. But let me tell you something... Yes Dad .... Just what the world needs?... another damn book on marketing?! Don’t do that....

info_outline
How to Become More Interesting in a Performance Economy An Inconvenient Idea That Might Just Change Your Life show art How to Become More Interesting in a Performance Economy An Inconvenient Idea That Might Just Change Your Life

Inconvenient Ideas with Stan Hustad...the Radio Man

Ladies and gentlemen, let me begin with a confession. For the past week, I’ve been dealing with something I call broadcaster’s block. Even those of us who talk for a living can sometimes struggle to find the words, the angle, the energy. And that got me thinking… What if the real issue isn’t just what we say—but how interesting we are when we say it? Because here’s the truth: We are now living in what I call a performance economy. And in this economy, it’s not enough to be good. You have to be interesting. The Problem: You Might Be Offering… But Not Engaging A friend of...

info_outline
Why don't you have a professional broadcaster in your business because that is vital to success in the marketplace today show art Why don't you have a professional broadcaster in your business because that is vital to success in the marketplace today

Inconvenient Ideas with Stan Hustad...the Radio Man

Here we go, the What It Takes Radio Company presents Stan, that's me, and why don't you have a professional broadcaster in your business? Today, every business needs to consider that a professional broadcaster may be vital to your marketing and business success. May I tell you my story? Greetings once again ladies and gentlemen, this is Stan, Stan the Radioman. Now people say, but just radio? Let me tell you, radio means everything in terms of electronic communication. Radio, video, whatever you call it, it is all radio. It is electronic radiation that goes into the air or goes through the...

info_outline
When the Lights Go Out in Tucson, What Do We See? show art When the Lights Go Out in Tucson, What Do We See?

Inconvenient Ideas with Stan Hustad...the Radio Man

Some ideas don’t announce themselves with flashing lights. In fact, this one is about what happens when the lights aren’t there at all. This week on Inconvenient Ideas, I found myself talking about Tucson, Arizona — a place my wife Karen and I once called home for nearly sixteen years — and a current news story that stopped me cold. An elderly woman has gone missing in Tucson. She happens to be the mother of a very well-known broadcaster, which is why the story caught national attention. But what really caught my attention was something deeper, quieter, and frankly more unsettling....

info_outline
Would Jesus Use AI? Faith, Technology, and the Future of Meaningful Work show art Would Jesus Use AI? Faith, Technology, and the Future of Meaningful Work

Inconvenient Ideas with Stan Hustad...the Radio Man

Just for fun this a 3rd person article but written by me In a world racing toward artificial intelligence, automation, and unprecedented technological power, a provocative question is quietly unsettling leaders, entrepreneurs, and everyday workers alike: If Jesus were here today, would He use AI in his work and business? That question sits at the heart of a recent episode of The Jesus Entrepreneur Experience, a weekly exploration that looks at the life and leadership of Jesus not only as a spiritual figure — but as a model for meaningful, mission-driven entrepreneurship. Hosted by veteran...

info_outline
 
More Episodes

In a timely presentation released as summer turns to autumn, broadcaster and coach Stan Hustad introduced a daring new framework for what he calls a 'Zone-Full Life.' Built on years of reflection, conversations, and teaching, Hustad offers a way of understanding life not as a series of random events, but as a movement through a sequence of zones—each one offering opportunity, challenge, and fulfillment.

Rather than drifting through life or settling for survival, Hustad challenges listeners to identify which zone they are in, which one they are moving toward, and how they might live with greater clarity, wisdom, and generosity.

The Seven Zones of a Life Well Lived

The Curiosity Zone

We begin life with wonder and relentless questioning. Curiosity is our God-given default setting, yet it often gets crushed by conformity and routine. Hustad urges us never to abandon curiosity, for it is the foundation of creativity, discovery, and lifelong learning.

The Impact Zone

As we mature, we are called to 'make a dent in the universe.' This is the zone of productivity, contribution, and achievement—the time when careers are built, businesses launched, and the fruits of labor earned. Impact drives both influence and income.

The Issachar Zone

Named after an ancient Hebrew tribe known for 'understanding the times and knowing what to do,' this is the wisdom zone. It’s where experience, discernment, and perspective converge. Few enter it deeply, but those who do gain the ability to guide others with clarity.

The Transformation Zone

Life is not just about change but about transformation—rebirth after tragedy, breakthrough after struggle, or a new vision discovered in maturity. Here, lives and businesses shift from mere function to radical re-creation.

The Generosity Zone

The happiest people, Hustad reminds us, are not the ones who accumulate, but the ones who give. In this zone, abundance becomes a call to share—time, treasure, wisdom, and compassion. It is the zone of blessing others.

The Encore Zone

Contrary to the myth of retirement, this zone is about launching new projects in later life. It’s where people ask: 'What’s next? What can I do now that I couldn’t before?' For many, this is the most fulfilling zone of all.

The Transcendence Zone

Ultimately, life points beyond itself. In this final zone, we discover the spiritual, the eternal, and the reality that human existence transcends the material. It’s where faith, meaning, and hope for 'something more' come alive.

Things to Remember, Share, and Write Down

• Life is best understood not as a straight line but as a journey through zones of growth, impact, and meaning.

• Curiosity must never die. It is the beginning of wisdom and innovation.

• Impact creates income, but wisdom shapes legacy.

• Transformation is possible at any stage of life—often emerging from pain or crisis.

• Generosity brings joy in ways accumulation never can.

• An Encore Life is not retirement but new beginnings.

• Transcendence calls us to see beyond ourselves and invest in what is eternal.

Motivation for Today

Hustad’s message is not simply a philosophical musing—it is an invitation. Anyone, right now, can step more fully into their zone. Start by asking:

- What zone am I in today?
- What zone am I neglecting?
- What is the next step I can take to live with more impact, wisdom, or generosity?

Living a zone-full life means being present, practicing consistently, and pursuing performance with purpose. It is about knowing when to push forward, when to give back, and when to look beyond yourself.

Call to Action

Stan Hustad and his colleagues are developing a forthcoming book titled The Coaching Zone, designed to help individuals and communities embrace zone-full living. Through coaching, mentoring, and teaching, Hustad hopes to inspire a collective of people dedicated to living wisely and helping others flourish.

The invitation is simple but challenging: Don’t wait. Begin now. Enter your zone, live fully, and share generously.