Living a zone full life A new map for flourishing in the age of massive change in the world of AI
What if everything you thought you knew was wrong? Stan the radio man with Inconvenient Ideas
Release Date: 08/28/2025
What if everything you thought you knew was wrong? Stan the radio man with Inconvenient Ideas
Living on the Edge — Lessons from a Heart and a Life A Transplant Zone Reflection with Gary Register In this moving short feature from The Transplant Zone, host Stan Hustad sits down once again with Gary Register — a man living day by day in the tension between hope and uncertainty as he awaits a heart transplant. Today’s conversation was framed by the news of the passing of former Vice President Richard “Dick” Cheney, who died at 84 after a long and complex journey with heart disease — a journey that, for many years, mirrored the one Gary now walks. A Shared Story of Fragile...
info_outlineWhat if everything you thought you knew was wrong? Stan the radio man with Inconvenient Ideas
And he and you must decide what to do next because we are all at turning points. In this latest episode of Inconvenient Ideas with Stan “the Radio Man” Hustad, listeners are invited to step into the Curiosity Zone—that place where everything you thought you knew might be wrong. With his signature mix of humor, insight, and challenge, Stan declares a new national observance: Turning Point Day. Why? Because almost everything—from world politics to personal purpose—is shifting, and every one of us is standing at a crossroads. From the geopolitical to the...
info_outlineWhat if everything you thought you knew was wrong? Stan the radio man with Inconvenient Ideas
The Tuesday Truth: Reflections from the Radio Man On a brisk Tuesday morning, broadcaster and performance coach Stan Hustad—known to listeners as The Radio Man—takes his audience on another insightful journey through modern leadership and media reality. His latest episode of Inconvenient Ideas begins, as always, not with politics, but with a principle: “Donald Trump is still the king.” Not, Stan clarifies, the king of America—but the king of the ratings. And that’s no small difference in today’s performance economy, where visibility equals influence and airtime equals authority....
info_outlineWhat if everything you thought you knew was wrong? Stan the radio man with Inconvenient Ideas
In this thought-provoking edition of Inconvenient Ideas, Stan Hustad offers a 15-minute story-time reflection on power, personality, and perception — all wrapped around a provocative headline: “Donald Trump is smiling now because he’s the King of POP.” But in Stan’s hands, POP doesn’t mean “Prince of Peace.” It means Power, Opportunity, and Personality — the currency of modern influence. An Idea Worth Wrestling With Broadcasting from the What It Takes Radio studio — standing tall, gesturing, and speaking with his whole body as he always does — Stan begins by reminding...
info_outlineWhat if everything you thought you knew was wrong? Stan the radio man with Inconvenient Ideas
The latest episode of TWIT Talks with Stan Hustad dives into a topic we all know but rarely name: the strange power of empty threats, the certainty of foes when you try to do good, and the absolute necessity of performing in today’s world. Stan kicks off with a smile and a sting: “If you’re doing well—and especially if you’re helping others do well—you will have foes.” It’s a truth rooted in history, spirituality, and everyday reality. Add to that a few comic tales from Stan’s days as “Mr. H” the high school teacher—like the student who threatened to “pee on the...
info_outlineWhat if everything you thought you knew was wrong? Stan the radio man with Inconvenient Ideas
The Curiosity Zone, hosted by Stan Hustad, has always been a place where inconvenient ideas meet everyday wisdom. In his latest program, Stan takes listeners on a thought-provoking ride through media, leadership, and the surprising lessons of a fiery presentation given by former Secretary of War Pete Hegseth. Whether you loved the message or loathed it, the performance itself offers a master class in communication for anyone navigating today’s performance economy. The Power of Performance Stan begins by reminding us that podcasting—whether with video or audio—has always been “radio at...
info_outlineWhat if everything you thought you knew was wrong? Stan the radio man with Inconvenient Ideas
What It Takes Radio Company presents a special 10-minute program of clarity, curiosity, and a touch of charity. On the eve of Yom Kippur—the holiest day of the Jewish calendar—broadcaster Stan Hustad sat down with his longtime friend Steve Lear for a spirited and heartfelt conversation about faith, forgiveness, and what it means to live humbly in “the Days of Awe.” What began as an informal chat turned into a lively impromptu radio moment. Stan and Steve, one Christian and one Jew, took listeners into the heart of interfaith friendship. Their dialogue danced between humor, history, and...
info_outlineWhat if everything you thought you knew was wrong? Stan the radio man with Inconvenient Ideas
Today I shared a deeply personal reflection on two converging realities: the recent tragic loss of Charlie Kirk, and the remembrance of September 11, 2001—now twenty-four years past. I began by acknowledging the heavy weight of this day. Though much is being said about Kirk’s assassination, I chose not to dwell on speculation. Instead, I wanted to take listeners back to my own 9/11 story, a story of fear, near-loss, and unexpected grace. Like many, I remember where I was when the planes struck. I had just returned from a walk, turned on the television, and saw the first tower burning. At...
info_outlineWhat if everything you thought you knew was wrong? Stan the radio man with Inconvenient Ideas
In a timely presentation released as summer turns to autumn, broadcaster and coach Stan Hustad introduced a daring new framework for what he calls a 'Zone-Full Life.' Built on years of reflection, conversations, and teaching, Hustad offers a way of understanding life not as a series of random events, but as a movement through a sequence of zones—each one offering opportunity, challenge, and fulfillment. Rather than drifting through life or settling for survival, Hustad challenges listeners to identify which zone they are in, which one they are moving toward, and how they might live with...
info_outlineWhat if everything you thought you knew was wrong? Stan the radio man with Inconvenient Ideas
As I've said before I am now in my burning bush year so I can do a lot of things and July 1 of 2025 is here and I'm going to start doing what I call TWIT Talks from Time to Time and I'm hoping that you will join me in being a good TWIT Talker! ... So let me tell you the story because there are a lot of them,,, and STOSH something to say for greater clarity and showing even greater talent. Are You a TWIT? I Hope So. (Because I Am One Too) by Stan Hustad Let me just get this out there: I am a TWIT. And proud of it. That may raise an eyebrow—or both—but let me explain. Today, I’m...
info_outlineIn a timely presentation released as summer turns to autumn, broadcaster and coach Stan Hustad introduced a daring new framework for what he calls a 'Zone-Full Life.' Built on years of reflection, conversations, and teaching, Hustad offers a way of understanding life not as a series of random events, but as a movement through a sequence of zones—each one offering opportunity, challenge, and fulfillment.
Rather than drifting through life or settling for survival, Hustad challenges listeners to identify which zone they are in, which one they are moving toward, and how they might live with greater clarity, wisdom, and generosity.
The Seven Zones of a Life Well Lived
The Curiosity Zone
We begin life with wonder and relentless questioning. Curiosity is our God-given default setting, yet it often gets crushed by conformity and routine. Hustad urges us never to abandon curiosity, for it is the foundation of creativity, discovery, and lifelong learning.
The Impact Zone
As we mature, we are called to 'make a dent in the universe.' This is the zone of productivity, contribution, and achievement—the time when careers are built, businesses launched, and the fruits of labor earned. Impact drives both influence and income.
The Issachar Zone
Named after an ancient Hebrew tribe known for 'understanding the times and knowing what to do,' this is the wisdom zone. It’s where experience, discernment, and perspective converge. Few enter it deeply, but those who do gain the ability to guide others with clarity.
The Transformation Zone
Life is not just about change but about transformation—rebirth after tragedy, breakthrough after struggle, or a new vision discovered in maturity. Here, lives and businesses shift from mere function to radical re-creation.
The Generosity Zone
The happiest people, Hustad reminds us, are not the ones who accumulate, but the ones who give. In this zone, abundance becomes a call to share—time, treasure, wisdom, and compassion. It is the zone of blessing others.
The Encore Zone
Contrary to the myth of retirement, this zone is about launching new projects in later life. It’s where people ask: 'What’s next? What can I do now that I couldn’t before?' For many, this is the most fulfilling zone of all.
The Transcendence Zone
Ultimately, life points beyond itself. In this final zone, we discover the spiritual, the eternal, and the reality that human existence transcends the material. It’s where faith, meaning, and hope for 'something more' come alive.
Things to Remember, Share, and Write Down
• Life is best understood not as a straight line but as a journey through zones of growth, impact, and meaning.
• Curiosity must never die. It is the beginning of wisdom and innovation.
• Impact creates income, but wisdom shapes legacy.
• Transformation is possible at any stage of life—often emerging from pain or crisis.
• Generosity brings joy in ways accumulation never can.
• An Encore Life is not retirement but new beginnings.
• Transcendence calls us to see beyond ourselves and invest in what is eternal.
Motivation for Today
Hustad’s message is not simply a philosophical musing—it is an invitation. Anyone, right now, can step more fully into their zone. Start by asking:
- What zone am I in today?
- What zone am I neglecting?
- What is the next step I can take to live with more impact, wisdom, or generosity?
Living a zone-full life means being present, practicing consistently, and pursuing performance with purpose. It is about knowing when to push forward, when to give back, and when to look beyond yourself.
Call to Action
Stan Hustad and his colleagues are developing a forthcoming book titled The Coaching Zone, designed to help individuals and communities embrace zone-full living. Through coaching, mentoring, and teaching, Hustad hopes to inspire a collective of people dedicated to living wisely and helping others flourish.
The invitation is simple but challenging: Don’t wait. Begin now. Enter your zone, live fully, and share generously.