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Friends, foes, empty threats, & performances you have to make... Welcome to the Performance Economy

Inconvenient Ideas with Stan Hustad...the Radio Man

Release Date: 10/03/2025

When the Lights Go Out in Tucson, What Do We See? show art When the Lights Go Out in Tucson, What Do We See?

Inconvenient Ideas with Stan Hustad...the Radio Man

Some ideas don’t announce themselves with flashing lights. In fact, this one is about what happens when the lights aren’t there at all. This week on Inconvenient Ideas, I found myself talking about Tucson, Arizona — a place my wife Karen and I once called home for nearly sixteen years — and a current news story that stopped me cold. An elderly woman has gone missing in Tucson. She happens to be the mother of a very well-known broadcaster, which is why the story caught national attention. But what really caught my attention was something deeper, quieter, and frankly more unsettling....

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Would Jesus Use AI? Faith, Technology, and the Future of Meaningful Work show art Would Jesus Use AI? Faith, Technology, and the Future of Meaningful Work

Inconvenient Ideas with Stan Hustad...the Radio Man

Just for fun this a 3rd person article but written by me In a world racing toward artificial intelligence, automation, and unprecedented technological power, a provocative question is quietly unsettling leaders, entrepreneurs, and everyday workers alike: If Jesus were here today, would He use AI in his work and business? That question sits at the heart of a recent episode of The Jesus Entrepreneur Experience, a weekly exploration that looks at the life and leadership of Jesus not only as a spiritual figure — but as a model for meaningful, mission-driven entrepreneurship. Hosted by veteran...

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Seven Words to Think About During the Storm show art Seven Words to Think About During the Storm

Inconvenient Ideas with Stan Hustad...the Radio Man

The storm is coming. You can feel it—not just outside, but everywhere. Schools closing. Churches canceling. Flights disappearing from the board like magic tricks gone wrong. We’re all being gently (or not so gently) told: stay home, stay put, stay warm. Which is exactly what I’m doing—sitting in my little radio studio, which also happens to be a television studio, a video studio, and a worldwide broadcasting station. No tower. No transmitter building. No million-dollar equipment. Just a good microphone, a decent camera, an internet connection, and a lifetime spent loving radio. I...

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If Jesus were in the IDF today... What kind of soldier or man do you think he would be? show art If Jesus were in the IDF today... What kind of soldier or man do you think he would be?

Inconvenient Ideas with Stan Hustad...the Radio Man

In a culture crowded with slogans, outrage, and instant opinions, a recent radio program in The Jesus Entrepreneur Experience does something surprisingly rare: it asks people to stop, imagine, and think. The program poses a single, provocative question—not to shock or inflame, but to awaken reflection: If Jesus were here today—now, in our time and place—and if He were a young man living in Israel, what kind of man would He be if required to serve in the Israeli Defense Forces? The result is a thoughtful, TED-Talk-length exploration that bridges history, faith, entrepreneurship, and...

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Inconvenient Ideas with Stan Hustad...the Radio Man

In this special birthday-commemoration edition of Inconvenient Ideas, broadcaster Stan Hustad invites listeners to pause, reconsider, and remember something easily overlooked in the story of one of America’s greatest heroes: the full and formative identity of the Reverend Dr. Martin Luther King Jr. The program opens with a light, affectionate nod to radio history and the marvel of modern podcasting—how a single voice can now circle the globe without towers, transmitters, or billion-dollar budgets. From there, the focus turns to the meaning of this national holiday and to the man it honors....

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Inconvenient Ideas with Stan Hustad...the Radio Man

 Protest Backfires: The Inconvenient Politics of Noise, Power, and Human Nature In this episode of Inconvenient Ideas, veteran broadcaster Stan Hustad poses a question that at first sounds almost absurd—and then increasingly unavoidable: Why do the loudest opponents of Donald Trump and ICE often end up strengthening the very people they oppose? It’s a question rooted not in partisan rhetoric, but in something deeper and far more uncomfortable: human behavior, perception, and unintended consequences. A Radio Man Sounds the Alarm Drawing on more than four decades in broadcasting,...

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Six Dollars for a Newspaper
(An Inconvenient Idea Worth Thinking About) show art Six Dollars for a Newspaper
(An Inconvenient Idea Worth Thinking About)

Inconvenient Ideas with Stan Hustad...the Radio Man

What kind of person pays six dollars for a newspaper in 2026? Apparently, I do. In this short episode of Inconvenient Ideas, I tell a simple story that turns out not to be simple at all—from being a 12-year-old paperboy delivering six days of news for 35 cents, to standing in a store today holding a weekend paper that costs more than I used to make in a week. Along the way, we talk about old-school radio, standing up to do a broadcast, dressing for the job even when no one can see you, and why some things that feel inconvenient—like slowing down, paying attention, or holding real paper in...

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Inconvenient Ideas with Stan Hustad...the Radio Man

This is a radio program that also happens to have the studio camera on. But it's a radio show and it is about an inconvenient idea... And that's about my concern that a number of friends and others are not being careful about how they are living right now and they are in effect possibly destroying their destiny, perhaps not doing what they were truly made for and what would give them some deep gladness, ... Maybe more later. Most people don’t wake up in the morning planning to ruin their future. And yet, according to this brief but pointed episode from the Inconvenient Ideas series, that may...

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When “Minnesota Nice” Gives Way to When “Minnesota Nice” Gives Way to "Minnesota Vice" and Hard Questions;

Inconvenient Ideas with Stan Hustad...the Radio Man

Reflections on Culture, Power, and the Cost of Ignoring Inconvenient Ideas In this edition of Inconvenient Ideas, veteran broadcaster and performance coach Stan Hustad draws on decades of lived experience in Minnesota to explore a troubling question: How did a state long known for “Minnesota Nice” find itself at the center of one of the largest fraud scandals in recent American history? This is not a political rant, nor is it a partisan argument. Instead, Hustad offers a reflective, sometimes uncomfortable examination of how cultural drift, failed assimilation, technological dominance, and...

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Here is the story and the question that can help you save a lot of time make you more efficient and effective and perhaps make you more money in 2026 show art Here is the story and the question that can help you save a lot of time make you more efficient and effective and perhaps make you more money in 2026

Inconvenient Ideas with Stan Hustad...the Radio Man

On the first day of 2026, The What It Takes Radio Company opens the year with a simple, thoughtful, and surprisingly powerful eight-minute radio and television program designed to help listeners pause, reflect, and begin the year with intention. Hosted by Stan Hustad, the program does not offer a list of resolutions or predictions. Instead, it centers on one clarifying question—drawn from history, philosophy, and practical coaching—that has the potential to save time, sharpen focus, strengthen relationships, and improve effectiveness in life and work throughout the year ahead. A Question...

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More Episodes

The latest episode of TWIT Talks with Stan Hustad dives into a topic we all know but rarely name: the strange power of empty threats, the certainty of foes when you try to do good, and the absolute necessity of performing in today’s world.

Stan kicks off with a smile and a sting: “If you’re doing well—and especially if you’re helping others do well—you will have foes.” It’s a truth rooted in history, spirituality, and everyday reality. Add to that a few comic tales from Stan’s days as “Mr. H” the high school teacher—like the student who threatened to “pee on the floor” if not allowed to sneak out for a smoke—and you get a blend of laughter and wisdom that sticks.

But Stan doesn’t stop at funny stories. He draws a sharp line to our modern reality: we live in the performance economy. Books, businesses, and brands don’t just sell themselves anymore. To thrive, you have to master what he calls the 4S Formula:

Storytelling – share who you are and what you stand for.

Streaming – get your voice on video and digital channels.

Selling – never forget the transaction that sustains you.

Strategy – tie it all together with purpose.

Whether you’re an introverted author, a seasoned entrepreneur, or simply someone trying to make a difference, Stan insists you’ll need to add “performance” to your skill set. In his words: “You’re going to have to become a PA—a Performance Author.” Actor or Artist... Remember all business is your business.

Things to Remember & Share

Foes are proof you’re moving in the right direction.

Empty threats backfire—on the giver, not just the receiver.

Performance is the new currency in the economy of ideas.

The 4S Formula—Storytelling, Streaming, Selling, Strategy—should guide your next steps.

Take Note for Action

Ask yourself: Am I just selling sugar water—or am I performing something of lasting value?

Consider: What new performance skill can I practice this month?

Reach out: Stan Hustad has spent over 45 years mastering the art of performance and can help you step into this new economy with confidence.

Closing Challenge

As Stan reminds his listeners, each new season—and each new year—is a chance to change the script. Don’t settle for empty threats or sugar water. Step up, tell your story, and learn to perform with authenticity and impact.

For wisdom, insight, and truth with a smile, listen to the full TWIT Talk. And if you’re ready to sharpen your performance edge, contact Stan Hustad today. After all, in the performance economy, the next act is yours.