Friends, foes, empty threats, & performances you have to make... Welcome to the Performance Economy

The latest episode of TWIT Talks with Stan Hustad dives into a topic we all know but rarely name: the strange power of empty threats, the certainty of foes when you try to do good, and the absolute necessity of performing in today’s world.

Stan kicks off with a smile and a sting: “If you’re doing well—and especially if you’re helping others do well—you will have foes.” It’s a truth rooted in history, spirituality, and everyday reality. Add to that a few comic tales from Stan’s days as “Mr. H” the high school teacher—like the student who threatened to “pee on the floor” if not allowed to sneak out for a smoke—and you get a blend of laughter and wisdom that sticks.

But Stan doesn’t stop at funny stories. He draws a sharp line to our modern reality: we live in the performance economy. Books, businesses, and brands don’t just sell themselves anymore. To thrive, you have to master what he calls the 4S Formula:

Storytelling – share who you are and what you stand for.

Streaming – get your voice on video and digital channels.

Selling – never forget the transaction that sustains you.

Strategy – tie it all together with purpose.

Whether you’re an introverted author, a seasoned entrepreneur, or simply someone trying to make a difference, Stan insists you’ll need to add “performance” to your skill set. In his words: “You’re going to have to become a PA—a Performance Author.” Actor or Artist... Remember all business is your business.

Things to Remember & Share

Foes are proof you’re moving in the right direction.

Empty threats backfire—on the giver, not just the receiver.

Performance is the new currency in the economy of ideas.

The 4S Formula—Storytelling, Streaming, Selling, Strategy—should guide your next steps.

Take Note for Action

Ask yourself: Am I just selling sugar water—or am I performing something of lasting value?

Consider: What new performance skill can I practice this month?

Reach out: Stan Hustad has spent over 45 years mastering the art of performance and can help you step into this new economy with confidence.

Closing Challenge

As Stan reminds his listeners, each new season—and each new year—is a chance to change the script. Don’t settle for empty threats or sugar water. Step up, tell your story, and learn to perform with authenticity and impact.

For wisdom, insight, and truth with a smile, listen to the full TWIT Talk. And if you’re ready to sharpen your performance edge, contact Stan Hustad today. After all, in the performance economy, the next act is yours.