Marketing Intelligence After Cookies: How Funnel Turns Data Into Decisions
Release Date: 09/15/2025
3432: GoTo on Making AI Practical for Small and Mid Sized Businesses
Tech Talks Daily
Most conversations about AI are still caught up in the spectacle. We see demos, marvel at copilots, and argue about the latest big model. But what happens when you strip away the hype and focus on AI that simply works? That is exactly the perspective Olga Lagunova brings to this episode. As Chief Product and Technology Officer at GoTo, she has one goal in mind: make AI useful, practical, and almost invisible. Olga believes the real test of AI is whether it integrates seamlessly into workflows. In her view, the most powerful AI is the kind that feels almost boring because it is just part of how...
info_outline
3431: AI and Data-Driven Manufacturing with IDA Ireland and Eli Lilly and Company
Tech Talks Daily
I wanted this conversation to do two things at once. First, ground the hype in real practice. Second, show how a small country can punch well above its weight by connecting industry, academia, and government with purpose. With Chantelle Kiernan from IDA Ireland and Stephen Flanagan from Eli Lilly and Company, we explored what digital transformation really looks like on the factory floor in Ireland, why talent is the engine behind it, and how cross-sector collaboration is turning ideas into measurable outcomes. Ireland’s manufacturing base employs hundreds of thousands and fuels exports, yet...
info_outline
3430: Broadridge AI, NYFIX, and the New Data Strategy for Financial Services
Tech Talks Daily
What does it really mean to future-proof financial data? That’s the question at the heart of my conversation with George Rosenberger, General Manager of NYFIX at Broadridge. George has spent his career moving through every corner of the capital markets, from trading desks to broker-dealers, and now into the software side where he oversees order routing, post-trade matching, and the adoption of new AI tools. His perspective is uniquely positioned between the history of financial markets and their rapidly accelerating future. This discussion takes inspiration from Broadridge’s fifth annual...
info_outline
3429: How Credit Karma Scales GenAI to Power 60 Billion Predictions a Day
Tech Talks Daily
What does it take to deliver personalized financial guidance to more than 140 million people every single day? That is the question I put to Wan Agus, Head of Engineering at Intuit Credit Karma, in this episode of Tech Talks Daily. Most of us open the Credit Karma app to check our credit score, look at a loan option, or browse for a better credit card. What we rarely consider is the technology running behind the curtain. Wan revealed that his teams are powering more than 60 billion daily AI predictions to understand members’ needs, protect their privacy, and guide them toward the right...
info_outline
3428: Building Trust in AI: Hitachi Vantara’s Vision for Governance
Tech Talks Daily
AI is quickly moving from boardroom buzzword to boardroom headache. Enterprises are waking up to the fact that bringing large language models in-house is not just about performance or cost, but about control, accountability, and trust. In this episode of Tech Talks Daily, I sit down with Octavian Tanase, Chief Product Officer at Hitachi Vantara, to unpack what this shift really means for business and technology leaders. Octavian explains why governance has become the defining challenge of the AI era. Companies are under pressure not only to innovate but also to meet new regulatory demands and...
info_outline
3427: Can Smarter Compression Help Save the Planet? CompressionX Think so
Tech Talks Daily
What if the way we store data is shaping the planet’s future? That thought has been on my mind ever since attending the IT Press Tour in Amsterdam, where I first connected with today’s guest. With global data creation forecast to hit 510 zettabytes by 2030, and data centers already consuming staggering amounts of power, the conversation is no longer about whether change is needed but about how we approach it. Joining me on the podcast is Nicholas Stavrinou, co-founder of CompressionX, a company rethinking lossless compression. Nicholas shares how a mathematical paradox in a university...
info_outline
3426: Aura Technology at TechSummit25: XDR, Secure Edge, Real Outcomes
Tech Talks Daily
I recorded this episode at Barracuda TechSummit25 in Alpbach, Austria, a mountain village that looks like a postcard and hosts some of the most grounded security conversations you will hear all year. My guest is Richard Flanders, Commercial Director at Aura Technology, a managed service provider on the south coast of England that supports public sector organisations and tightly regulated commercial clients. Richard arrived as part of Barracuda’s Partner Advisory Board, which means he spends as much time feeding customer reality back into product teams as he does comparing notes with peers in...
info_outline
3425: Barracuda XDR: From Football Playbooks to Home Alone Tactics
Tech Talks Daily
I recorded this conversation at Barracuda TechSummit25 in Alpbach, Austria, where the mountains feel close enough to touch and the discussions get very real very quickly. My guests are Adam Khan, VP of Global Security Operations at Barracuda XDR, and Eric Russo, Director of SOC Defensive Security. Together they run the teams that watch, interpret, and act when attacks move across email, identity, network, cloud, and endpoints. Their keynote used the language of sport to make sense of modern defense, and it worked. You will hear why football tactics map cleanly to security, how roles and...
info_outline
3424: Barracuda TechSummit 25: Secure Today, Ready Tomorrow
Tech Talks Daily
I recorded this conversation in Alpbach, Austria, a village that looks like a postcard and hosts a very serious tech gathering. TechSummit25 is Barracuda’s deeply technical event, and it shows. The rooms are packed with solution architects, product managers, and engineers comparing notes with customers who run these systems every day. It is the kind of environment where product direction and real-world pain points meet over a coffee, then head straight into a lab to test an idea. My guest today is Neal Bradbury, Chief Product Officer at Barracuda, who leads engineering, product management,...
info_outline
3423: Johnson Controls Explains How to Cut Data Center Cooling Energy by 40%
Tech Talks Daily
In this episode of Tech Talks Daily, I’m joined by Todd Grabowski from Johnson Controls to unpack the physics, products, and design choices shaping the next generation of data center cooling. It’s a practical conversation that moves from chips and compressors to water, power, and land constraints, and what it really takes to keep modern infrastructure reliable at scale. Todd brings three decades of experience to the table and a front-row view of how Johnson Controls and the York brand have kept their focus on energy efficiency, reliability, and sustainability for more than a century. That...
info_outlineMarketing teams used to have a simple enough job: follow the click, count the conversions, and shift the budget accordingly. But that world is gone. GDPR, iOS restrictions, and browser-level changes have left most attribution models broken or unreliable. So what now?
In this episode, I sat down with Fredrik Skansen, CEO of Funnel, to unpack how marketing intelligence actually works in a world where data is partial, journeys are fragmented, and the old models don’t hold. Since founding Funnel in 2014, Fredrik has grown the company into a platform that supports over 2,600 brands and handles reporting on more than 80 billion dollars in annual digital spend. That scale gives him a front-row seat to the questions every CMO and CFO are asking right now.
Fredrik explains why last-click attribution didn’t just become inaccurate. It became misleading. With tracking capabilities stripped down and user signals disappearing, the industry has had to move toward modeled attribution and real-time optimisation. That only works if your data is clean, aligned, and ready for analysis. Funnel’s platform helps structure campaigns upfront, pull data into a unified model, apply intelligence, push learnings back into the platforms, and produce reporting that makes sense to the wider business. This isn’t about dashboards. It’s about decisions.
We also talk about budget mix. Performance channels may feel safe, but Fredrik points out they are also getting more expensive. When teams bring brand and mid-funnel activity back into the measurement framework, the picture often changes. He shares how Swedish retailer Gina Tricot grew from 100 million to 300 million dollars in three years, in part by shifting spend to brand and driving demand earlier in the customer journey. That move only felt safe because the data supported it.
AI adds another layer. With tools like Perplexity reshaping search behavior and the web shifting from links to answers, click-throughs are drying up. But it’s not the end of visibility. Content still matters. So does structure. The difference is that now your reader might be an AI model, not a human. That requires a rethink in how brands approach discoverability, authority, and engagement.
What makes Funnel interesting is that it doesn’t stop at analytics. The platform feeds insight back into action, reducing waste and creating tighter loops between teams. It also works for agencies, which is why groups like Havas use it across 40 offices through a global agreement. If you're tired of attribution theatre and want to understand what marketing measurement looks like when it’s built for reality, this episode gives you a clear, usable view.
Listen in, then tell me which decision you're still guessing on. Because marketing can be measured. Just not the way it used to be.