Creating an Authentic Brand that Attracts Customers – Kate DiLeo
Release Date: 04/16/2026
Space Engineering: Power Systems and Orbital Data Centers – Al Tadros
Tech Leader Talk
Do you want to know how an experienced space tech CTO solves space’s toughest problems? Keep listening because that’s what I’m discussing with today’s guest, Al Tadros. Al is a Space Technology Innovator and the CTO of Redwire Space. In this role, he is focused on making strategic investments that support Redwire’s customers, advance technology development, and maintain a collaborative technical culture. Al has three decades of experience in space systems engineering, including satellite and space systems for exploration, national security, and commercial missions....
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Innovation and Risk in Today’s Space Industry – Hadi Alhassani
Tech Leader Talk
Do you want to learn about innovation and risk from a veteran of the space industry? Today’s guest, Hadi Alhassani, has more than 25 years of experience with satellite operations, technical leadership, launching satellites, and space sustainability. Early in his career, Hadi worked as a Satellite Engineer then moved to an Engineering Director and a Chief Strategist. During his career he has managed complex projects and worked with other space professionals across many countries. During our discussion, Hadi discusses the importance of following your passion. That’s...
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Using AI for Business, Innovation and Brainstorming – Mike Todasco
Tech Leader Talk
Innovation is critical for tech companies to maintain their competitive edge. My guest today is Mike Todasco. He’s sharing his expertise with innovation and artificial intelligence (AI). Mike is highly qualified to talk about these topics individually and he will discuss how AI can help with innovation and creativity. He was formerly the Head of Innovation at PayPal and he’s listed as an inventor on over 100 patents. He left his work at PayPal to focus on Generative Artificial Intelligence. During our discussion, Mike shares information about the innovation culture...
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Take Control of Your Data to Grow Your Business – Jon Thompson
Tech Leader Talk
Are you effectively leveraging your company’s data? On this episode, I have an interesting conversation with Jon Thompson. Jon is the Co-Founder and Chief Strategy Officer at Blue Margin, which is a data analytics company that organizes data into dashboards. Jon discusses how these dashboards can help companies quickly and easily understand complex data. Jon and his team have helped over 200 companies improve their business outcomes through the use of performance dashboards that drive focus and accountability. Jon and the Blue Margin team works with companies in a variety...
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Protecting Your Highest Priority Inventions – Steve Sponseller
Tech Leader Talk
This is another solo episode of the Tech Leader Talk podcast. Today’s episode continues the discussion of the 7-Step system I created that’s helped many tech companies build robust patent strategies. I will be discussing the fifth step in that system, which helps you protect your highest priority inventions to build a valuable patent portfolio. In previous episodes of the podcast, I’ve discussed the first four steps. Today, I’m discussing step 5 which is: Protecting your highest priority inventions that will add valuable assets to your patent portfolio. This step follows...
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Growing your Business with the SBIR program – Tracy Gregorio
Tech Leader Talk
Did you know that the SBIR (Small Business Innovation Research) program can help your small business grow by solving particular problems defined by public sector organizations? On this episode, I am talking with Tracy Gregorio. Tracy is the CEO of G2 Ops, which is an IT engineering and cybersecurity company serving the US Navy, the government, and commercial enterprises. She has a wide range of experience with both the military and the private sector. Tracy shares how her variety of experience helps her as a company leader today. She also provides tips on how small...
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Raising Funds for Your Tech Startup – Mark Sherman
Tech Leader Talk
How can your tech startup attract investors? On this episode of the podcast, I am talking with Mark Sherman. Mark is a Managing Partner of Titanium Ventures, which is a venture capital firm in San Francisco, CA with a strong track record. As we talk about on this episode, Titanium Ventures uses data science and quantitative analysis when analyzing investment opportunities. Mark talks about what he and his partners look for in a technology startup. One thing they like to see is a passion for the business. Mark shares other key factors during our discussion. He also talks about...
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Leveraging Your Innovation and Automation – Andrew Cohen
Tech Leader Talk
Are you effectively leveraging your innovation and automation to improve efficiency? On this episode of the podcast, I am talking with Andrew Cohen. Andrew is the Managing Director of Netsurit and the Managing Partner of EVOKE. These companies partner with clients to build modern workplace solutions that address organizational and technological challenges. During our discussion, Andrew explains how he and his team help companies stay competitive through innovation and automation. He talks about the relationship between innovation and automation. During our conversation, Andrew...
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Space Tech Innovation for X-Ray Satellite Inspection – Lee Rosen
Tech Leader Talk
Do you want to hear the story behind a space technology innovation that performs x-ray satellite inspection in space? Keep listening because that’s what I’ll be discussing today with my guest, Lee Rosen. Lee is a co-founder of Think Orbital with an interesting background spanning military service in the Air Force and working at SpaceX. His fascination with aviation began in his high school rocketry club and has continued through his work at Think Orbital. Lee discusses how the team at Think Orbital discovered that electron beam technology could generate x-rays. This...
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Creating Valuable Innovations In Space Technology – Ryan Sullivan
Tech Leader Talk
Can a “non-traditional background” produce valuable innovations in space technology? On this episode of Tech Leader Talk, I’m talk with Ryan Sullivan who is a co-founder of Space Kinetic. He talks about how his work with the Peace Corps and other non-technical organizations taught him problem-solving techniques that enable him to be a strong tech leader today. Ryan shares insights on building breakthrough hardware, tackling national security challenges, and why asking “naive” questions leads to real progress. Ryan discusses how he and the team at Space Kinetic created...
info_outlineOn this episode, I have a valuable conversation with Kate DiLeo about her Brand Strategy Process for technology companies.
Kate believes that a brand is the path of least resistance to revenue and she’s passionate about helping organizations create common ground with their customers.
She has worked with over 200 companies across 20 sectors, helping them create authentic brands that attract more customers.
“Your brand is the path of least resistance to revenue.” – Kate DiLeo
Today on the Tech Leader Talk podcast:
- How Kate’s Brand Strategy Process is different from other approaches
- Learn a process that quickly helps companies articulate who they are, why they’re different, and how to solve their customer’s problems
- How a brand can help technology companies (especially startups and small tech companies)
- When you should start thinking about a brand strategy
Connect with Kate:
LinkedIn: https://www.linkedin.com/in/katedileo/
Website: https://katedileo.com/
Thanks for listening!
Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.