Test. Optimize. Scale. Episode #187 "If the success of the business is based on the owner it’s not scalable" W/Jeff Carlton
Release Date: 02/07/2025
Ep. 207 – Charles Kropke: Why Every Launch Needs Flexibility & How to Pivot for Growth
Test. Optimize. Scale.
From Emmy-winning documentaries to rebuilding a 102-year-old schooner, Charles Kropke reveals how passion + Reg CF are powering a new wave of entrepreneurial growth. Discover what founders should TEST, how to OPTIMIZE broken models, and when to SCALE. Kropke, CEO of Windjammer, shares lessons from restoring legacy cruise brands and leading successful crowdfunding campaigns. Whether you're running a Reg A+, Reg D, or Reg CF raise, his stories are packed with insights for scaling brands with loyal communities. 📈 For founders, marketers & investors in equity crowdfunding, venture capital,...
info_outline
T.O.S Podcast EP #206: “Lead with value, not promotion.” W/Michael Schreiber
Test. Optimize. Scale.
I’m joined by Michael Schreiber, an award-winning journalist and founder of MediaFeed. Michael began his career as an award-winning journalist, producing acclaimed documentaries and in-depth reporting on topics like the credit card industry. Today, he’s at the forefront of helping businesses and individuals leverage content to grow their brands and connect with audiences. Socials and website: https://www.linkedin.com/in/michael-schreiber-5682821/ https://www.linkedin.com/company/mediafeed-llc/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook:...
info_outline
T.O.S Podcast EP #205: “Your Purpose Is Your Vision.” w/ Daniel Kooman
Test. Optimize. Scale.
This week’s guest is Daniel Kooman, founder of UnveilTV and director/producer at Unveil Studios. With 18+ years of experience, Daniel creates original content for global platforms like BBC and ABC. He’s passionate about storytelling that inspires real-world impact through films, series, and documentaries. Alongside his brothers, he produces high-quality, purpose-driven stories that bring brands and missions to life. Socials and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency ...
info_outline
Podcast EP 204: “Use your experience to build something new.” w/ Devin Melnyk
Test. Optimize. Scale.
This week’s guest is Devin Melnyk. With over 25 years of hands-on experience in the cannabis industry and eight years steering operations in Canada’s legal market, Devin Melnyk brings unmatched expertise and insight to HiNote AI. As a key player in building Pure Sunfarms, one of Canada’s premier cannabis cultivators, Devin has a proven track record of scaling high-impact brands and navigating regulatory landscapes. At HiNote AI, he’s on a mission to revolutionize the cannabis experience. Under his leadership, the platform harnesses real-time, crowd-sourced reviews and AI-powered...
info_outline
T.O.S. EP #203 “What did we get right? What did we get wrong? What can we change?” W/Kevin Drolet
Test. Optimize. Scale.
This week’s guest is Kevin Drolet, a business strategist, storyteller, and advocate focused on accelerating impact-driven innovation. He’s the Founder of Climate Hive, a collective of experts dedicated to supporting tech companies with the tools they need to scale, from marketing strategy and business development to fractional C-suite support. Kevin works alongside innovators across sectors like renewable energy, sustainable agriculture, green building, and electrified transportation to: Build go-to-market strategies that drive solution adoption. Connect companies with the right talent,...
info_outline
T.O.S. EP #202 "Building a greener tomorrow while building capital." W/Matthew Mead
Test. Optimize. Scale.
My guest this week is Matthew Mead. Mattie Mead is a Sun Valley, Idaho based entrepreneur who has a passion for reenvisioning the materials used in construction and beyond. In 2016, he was a TEDx speaker on the topic of "Building a Better World." As the CEO and Founder of Hempitecture, he is dedicated to seeing the use of sustainable, healthy building materials in our built environment. His work with Hempitecture awarded him a spot on the 2020 Forbes "30 under 30" list, alongside his cofounder Tommy Gibbons. Outside of Hempitecture, Mattie served on the Board of Directors of...
info_outline
T.O.S. EP #201 "A true pioneer in investor crowdfunding." W/Gene Massey
Test. Optimize. Scale.
My guest this week is Gene Massey. Gene Massey is the Chairman/CEO of MediaShares.com, a consulting firm that helps companies prepare their offerings for Crowdfunding platforms and brokerages. Using Regulation CF and Regulation A+, companies can raise capital from even non-accredited investors while simultaneously building recognition for its products and services andaccumulate thousands of users and followers. MediaShares specialises in introducing companies to attorneys, marketing firms, accountants, and overseeing the crowdfunding process. Socials and website: Follow Digital...
info_outline
T.O.S. EP #200 "Whose lives are we changing today?" W/Tim Martinez
Test. Optimize. Scale.
My guest this week is Tim Martinez. Tim is known for being a true catalyst for change. As a sought-after thought leader and mentor, he has dedicated his career to helping the world’s visionaries redefine what is possible. His transformative insights and no-limits mindset have aligned him with the top CEOs, executives, entertainers and global changemakers who are ready to step into their next level of success. With a track record that spans continents and industries, Tim specializes in empowering leaders to break through their own ceilings, shatter outdated paradigms, and build legacies...
info_outline
Test. Optimize. Scale. #198 "Obsessed founders break through walls." W/Adam Spector
Test. Optimize. Scale.
My guest this week is Adam Spector. The founder and CEO of Chore, a back office operations partner for founders handling HR, finance, compliance, and equity so startups can stay focused on what sets them apart. He is also the host of the Entrepreneurial Excellence podcast, where he dives deep with multi time founders to unpack the decisions, hires, and strategies that drive breakout success. As General Partner at the Autopilot Fund, Adam has invested in over 200 startups, 14 of which became unicorns, backing obsessed founders with a track record of pushing through walls. With experience...
info_outline
Test. Optimize. Scale. #197 "The work you put in today builds your growth tomorrow."W/Steven Schneider
Test. Optimize. Scale.
My guest this week is Steven Schneider. The Co-Founder and CEO of TrioSEO, where he helps SaaS and B2B brands drive high-intent organic traffic with 100% human-written content. His team specializes in bottom-of-the-funnel blogs, sales pages, and SEO strategies that directly connect businesses with ideal customers. Before launching TrioSEO, Steven scaled a portfolio of 40 blogs to 7-figures in just three years using pure SEO, without relying on paid ads or social media. Today, Steven is teaming up with entrepreneurs Connor Gillivan and Nathan Hirsch, known for building and exiting...
info_outlineMy guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world.
With over 30 years as a military officer and fighter pilot, Jeff has navigated both the skies and complex organizational challenges. His background includes serving as a USAF Inspector General, where he mastered the intricacies of compliance and auditing systems.
Jeff's unique perspective combines his aerospace engineering education and Master's studies in aviation business with hands-on experience in strategic planning and continuous process improvement. His high-level security clearance and experience managing critical projects have given him invaluable insights into leadership under pressure.
Today, he channels this wealth of experience into helping executives and businesses reach new heights through strategic coaching and consulting. Drawing from his military precision and business acumen, Jeff helps leaders develop clear flight paths to their goals.
Socials and website
Linkedin: https://www.linkedin.com/in/jeff-g-carlton/
Website: https://jeffcarlton.focalpointcoaching.com/
Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights:
Facebook: https://www.facebook.com/digitalnicheagency
Linkedin: https://www.linkedin.com/company/digitalnicheagency
Instagram: DNA - Digital Niche Agency @digitalnicheagency
Twitter: https://twitter.com/DNAgency_CA
YouTube: https://www.youtube.com/@DigitalNicheAgency