Test. Optimize. Scale.

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

EP #233- James Wolff: What you need to know about the dramatic shifts in capital raising 03/27/2026

EP #232- Gene Eidelman: We have an opportunity to take on a social issue and say, we have a solution 03/13/2026

EP #232- Gene Eidelman: We have an opportunity to take on a social issue and say, we have a solution In this episode of Test. Optimize. Scale, Jason Fishman sits down with Gene Eidelman, co-founder and CEO of Azure Printed Homes, to discuss how 3D printed housing could reshape the future of construction. Gene shares his journey from real estate developer to startup founder and explains how his company is building homes faster, more efficiently, and with less waste using factory-based 3D printing. The conversation explores the housing crisis, rebuilding after disasters, solving homelessness, and how new construction technology could dramatically lower the cost of building homes. They also dive into lessons from launching and scaling a startup, raising capital through crowdfunding, and what founders should know about building products that truly resonate with customers and investors. If you are interested in housing innovation, startups, crowdfunding, or the future of construction, this episode is packed with insights. Key topics - The origin story of Azure Printed Homes - Why traditional construction is slow, expensive, and inefficient - How factory-based 3D printing changes the economics of housing - Using modular construction to build homes faster and reduce waste - Rebuilding communities after fires and disasters - Addressing homelessness with scalable housing solutions - The role of design and aesthetics in affordable housing - Lessons from raising millions through investment crowdfunding - How founders can identify the right customer and investor personas - What it really takes to scale a startup in a traditional industry Takeaways - Housing construction has changed very little in decades, creating opportunity for innovation - Factory-built homes can reduce costs, timelines, and construction waste - Solving social challenges like housing shortages requires both technology and execution - Crowdfunding can create a powerful network of investors, customers, and supporters - Strong founding teams with complementary skill sets improve startup success - Scaling a company requires the same persistence and effort as starting one - Understanding your audience is essential for both fundraising and product growth - Real innovation in construction must still navigate permits, financing, and regulations Social and Website: LinkedIn: https://www.linkedin.com/in/geneeidelman/ Website: https://azureprintedhomes.com/ Reg CF: https://wefunder.com/azure /episode/index/show/testoptimizescale/id/40457560

EP #231- Sharif Bennett: Filmmakers need to be more business savvy 03/06/2026

EP #231- Sharif Bennett: Filmmakers need to be more business savvy In this episode, Sharif Bennett, co-founder of CineBlock, shares insights on how regulated investment crowdfunding is transforming entertainment financing. Discover how fans and investors can directly support and profit from film projects, revolutionizing traditional Hollywood funding models. Key topics - The origin story of CineBlock and its founders - Problems with traditional film financing and how crowdfunding addresses them - The role of blockchain in ensuring transparency and security - Building communities of investors and fans around films - The impact of industry consolidation and the need for alternative funding - Strategies for filmmakers to leverage social media and fan engagement - The future of theaters and how fan investment can revive cinema - The importance of understanding community pain points and marketing - Scaling and optimizing crowdfunding campaigns for success - The cultural shift towards creator and fan empowerment Takeaways - Crowdfunding can democratize film financing, allowing fans to invest directly. - Blockchain technology provides transparency and security for investors. - Building a community around a project increases engagement and funding success. - Fan investment can help revive traditional theaters and boost box office sales. - Understanding your community's pain points is crucial for effective marketing. - Scaling should prioritize improving user experience and customer satisfaction. - Data-driven decisions are essential for optimizing campaigns. - The future of entertainment lies in creator-fan collaboration and empowerment. - Industry consolidation makes alternative funding methods more vital. - Early community engagement and marketing are key to successful launches. Chapters: 00:00 Introduction to Titl and Real Estate Innovation 06:45 Addressing Industry Inefficiencies 13:30 The Role of Blockchain and AI 20:15 Strategic Partnerships and Market Acceptance 27:50 Automating Title Searches 34:05 Building a Digital Land Registry 40:20 Rebranding and Market Perception 46:55 Future of Real Estate Technology Social and Website: https://www.linkedin.com/in/sharif-bennett-99b1a449/ https://www.linkedin.com/company/cineblock/ https://www.cineblockfilms.com/ /episode/index/show/testoptimizescale/id/40347570

EP #230- Ori Ohayon & Tory Ricalis: Streamlining Real Estate Transactions Using Blockchain Technology 02/24/2026

Ep. 229- George Rivera: The New Way of Delegation is Transferring Ownership 02/24/2026

Ep. 229- George Rivera: The New Way of Delegation is Transferring Ownership In this episode, Jason Fishman interviews George Rivera, an entrepreneur and author, discussing the transformative power of the "buy back time" framework. George shares his journey from burnout to building a $50 million company while working just 30 hours a week, emphasizing the importance of strategic delegation and systemization. They explore the challenges of balancing business growth with personal life, the significance of letting go of control, and the mindset shifts necessary for sustainable success. The conversation also delves into optimizing business operations, the role of effective team management, and the impact of personal development on professional growth. Takeaways: - Strategic delegation is key to freeing up time and reducing burnout. - Conducting a time audit helps identify low-value tasks to delegate. - Hiring the right team and firing fast can accelerate business growth. - Optimizing copywriting and advertising is crucial for scaling. - Mindset shifts are necessary to build a business that supports personal goals. - Systemization and process improvement lead to sustainable success. -Balancing work and family life enhances overall well-being. -Personal development is integral to professional growth. - Embracing change and letting go of control fosters business expansion. - Building a business engineered for freedom and impact is achievable. Chapters: 00:00 Introduction to the Buy Back Time Framework 06:45 Overcoming Burnout and Achieving Balance 13:30 The Power of Strategic Delegation 20:15 Conducting a Time Audit for Efficiency 27:50 Building and Managing an Effective Team 34:05 Optimizing Business Operations 40:20 Mindset Shifts for Sustainable Success 46:55 Balancing Work and Family Life Social and Website: LinkedIn: https://www.linkedin.com/in/george-rivera-53b3296/ Website: https://buybacktimeformula.com/branding /episode/index/show/testoptimizescale/id/40219950

Ep. 228- Bob Cohen: Overnight Marketing Success is a Myth 02/06/2026

Ep. 228- Bob Cohen: Overnight Marketing Success is a Myth In this episode, Jason Fishman interviews Bob Cohen, a business advisor at Braintree, discussing the intricacies of entrepreneurship, crowdfunding, and capital formation. Bob shares his journey into the world of investment crowdfunding, the importance of capital in entrepreneurship, and the role of incubators in supporting startups. They explore the challenges entrepreneurs face in raising capital, the significance of building relationships with investors, and the necessity of testing business ideas before scaling. The conversation also touches on the evolving landscape of FinTech and cryptocurrency, emphasizing the need for coachability and strategic planning in the entrepreneurial journey. Takeaways - Entrepreneurship consists of three parts: idea, management, and capital. - Many entrepreneurs struggle with capital raising due to lack of knowledge and networks. - Crowdfunding has evolved to become more accessible for typical entrepreneurs. - Building relationships with investors is crucial for success. - Coachability is a key trait for entrepreneurs seeking support. - Testing business ideas through minimal viable products is essential. - Scaling requires hiring the right people and building a strong team. - Networking and establishing credibility can lead to investment opportunities. - The lean startup model encourages testing before full-scale development. - Maintaining a day job can provide stability while pursuing entrepreneurial ventures. Chapters 00:00 Introduction to Entrepreneurship and Crowdfunding 07:33 The Importance of Capital in Entrepreneurship 12:23 Navigating the Crowdfunding Landscape 19:02 Exploring FinTech and Cryptocurrency 24:11 Building Relationships with Investors 29:17 Key Factors for Incubator Success 33:07 Testing and Validating Business Ideas 39:55 Scaling Your Business Effectively Social and Website: LinkedIn: https://www.linkedin.com/in/bobcohenbt/ Website: http://www.braintreepartners.org /episode/index/show/testoptimizescale/id/40022520

Ep. 227- Dr. Jacques Jospitre: Telehealth and the Future of Psychiatry 01/23/2026

Ep. 226- Dr. Jeremy Weisz: How Podcasting Drives Partnerships, Referrals, and Real ROI 01/16/2026

Ep. 225- Matt Venturi & Kayle Watson: How IPO Shares Are Allocated and Who Actually Gets Access 01/09/2026

Ep. 224- Stewart Beal: The Real Reason Cheap Real Estate Becomes Expensive 12/30/2025

Ep. 223 - -Jack Krevitt: Waiting For Perfect Timing Kills Momentum 12/24/2025

Test. Optimize. Scale. Episode #222 Brian Mac Mahon: Make The Call Most Founders Delay 12/20/2025

Test. Optimize. Scale. Episode 221- John Andrade: Why Most Entrepreneurs Never Make It. 12/13/2025

Test. Optimize. Scale. Episode 221- John Andrade: Why Most Entrepreneurs Never Make It. In this episode, host Jason Fishman sits down with John Andrade, entrepreneur, author, and founder of GO4CEO, to reveal the hard truths behind why so many businesses struggle to reach their potential. With over 25 years of experience leading management, sales, and strategy for organizations and his own ventures, John shares real-world lessons from building businesses with top-line revenues over $3.5 million and working in high-level roles within banking and financial services. He has seen the pitfalls that trip up even the most ambitious founders, and he is here to help you avoid them. What you’ll learn in this episode: - The most common mistakes that keep entrepreneurs from breaking the $1M barrier - Why mindset and team-building are the true multipliers for growth - The difference between working in your business and working on your business - How to leverage mentors, align with the right people, and avoid the "stranglehold" that limits so many founders - Insider secrets from banking and financial services that can fast-track your business John’s mission with GO4CEO is to share the strategies, skills, and stories that help entrepreneurs and business owners achieve their goals without falling into the traps he has seen all too often. Whether you are just starting out or looking to scale, this episode is packed with actionable advice and honest insights you will not hear anywhere else. About John Andrade: With over 25 years of spearheading management, sales, and strategy for organizations and entrepreneurial endeavors, John started GO4CEO to share all that he has learned from his experience and help entrepreneurs and business owners avoid the mistakes he sees all too often in the business world. Having owned businesses with top-line revenues of over $3.5 million and held management positions within banking and financial services, John knows the inside secrets that can fast-track your growth. 👉 Learn more: https://www.go4ceo.com/ 🔗 Connect with John on LinkedIn: https://www.linkedin.com/in/johnandrade/ /episode/index/show/testoptimizescale/id/39396960

Test. Optimize. Scale. Episode Ep. 220- Dwan Bent Twyford: Fear is Killing Your Marketing 12/09/2025

Ep. 219 - Marty Tate:The Biggest Misconceptions Founders Still Have 11/14/2025

Ep. 219 - Marty Tate:The Biggest Misconceptions Founders Still Have Most founders underestimate how much strategy, preparation, and marketing it actually takes to run a successful Reg CF or Reg A+ crowdfunding campaign. Legal compliance matters — but according to attorney Marty Tate, one of the most respected experts in regulated investment crowdfunding, momentum and marketing ultimately determine whether your raise succeeds or fails. In this episode of Test. Optimize. Scale., Marty breaks down the real mechanics behind Reg CF, Reg D, and Reg A+; the timelines founders should expect; what derails campaigns; and why only a small percentage of issuers ever hit seven figures. Whether you're exploring your first crowdfunding raise or preparing to scale into a larger Reg A+, this conversation will help you set your campaign up the right way and avoid the costly mistakes first-time issuers usually make. 🔍 What You’ll Learn in This Episode How Marty went from corporate finance to helping shape the JOBS Act The rise of peer-to-peer lending, the ICO boom, and how crypto influenced crowdfunding What founders MUST do before launching a Reg CF or Reg A+ Why half of campaigns stall under ~$114K — and how the top 10% break through How optics, traction, social proof, and audience strategy influence conversions Why success requires both strong legal setup and a real marketing plan What to do when a campaign launches slow The future of liquidity, exits, and investor success stories in crowdfunding ⏱️ Chapters Introduction & Guest Background — 00:00 How Marty Tate Got Involved in Crowdfunding & Crypto — 00:48 The Setup and Compliance Process for Reg CF, Reg D, and Reg A+ — 05:25 Timelines, Traps, and Key Considerations for Each Regulation — 05:38 The Importance of Marketing and Momentum vs. Legal Checkboxes — 13:21 Common Misconceptions and Success Metrics in Crowdfunding — 21:31 Building the Right Team: Lawyers, Accountants, and Marketing Partners — 33:25 Optimizing Campaigns: Testing, Data, and Adjusting When Things Are Slow — 39:11 Investor Success Stories, Liquidity, and Industry Evolution — 47:19 Final Tips, Success Stories, and How to Connect with the Guest — 49:33 Closing Remarks — 52:43 Website and Socials: LinkedIn: https://www.linkedin.com/in/martytate/ Website: https://kba.law/ /episode/index/show/testoptimizescale/id/39042020

Ep. 218 - Brian Korn: How Regulation Crowdfunding Really Works 11/08/2025

Ep. 217 - Chris Sanchez: Ex‑Busboy Exposes Why Your Sales Team Sucks 10/28/2025

Ep. 217 - Chris Sanchez: Ex‑Busboy Exposes Why Your Sales Team Sucks Discover what makes or breaks a high-performance sales team in this enlightening episode featuring Chris Sanchez, a veteran sales leader who has built multiple seven and eight-figure teams across agencies, coaching programs, and consulting businesses. Chris shares his journey from being a busboy to managing nine-figure sales organizations, explaining how customer service, relationship-building, and conviction laid the foundation for his success. This episode covers: ✅ How to diagnose why most sales teams fail — and the simple fixes that work ✅ The power of discovery: understanding a prospect’s frustrations, fears, and goals before selling ✅ Why automation and pre-sold lead systems can drive 80–90% show rates ✅ The importance of repeatable frameworks for closing high-ticket deals ✅ Building a team that scales itself: training setters, closers, and sales managers effectively ✅ Creating an internal culture of accountability with daily huddles, live call reviews, and sales contests ✅ Balancing passion and process: influence vs. hard-selling Chris’s bio: He helps agencies, coaches, and consultants build 8-figure sales teams with a focus on time freedom. As creator of the “8-Figure Sales Team Playbook,” Chris equips teams to scale without burning out. He’s generated tens of millions in revenue for hundreds of businesses using cash reserve strategies, pre-sold lead systems, high-converting frameworks, and scalable sales playbooks. Recent wins include growing a client’s revenue 40% year-over-year, taking another from $15k to $85k/month in 90 days, and building sales teams that have produced over $40M. Website and Socials: Website: https://influentialpassion.io/ LinkedIn: https://www.linkedin.com/in/chris-sanchez-ip/ Follow Digital Niche Agency on Socials for Up-To-Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency /episode/index/show/testoptimizescale/id/38813535