Test. Optimize. Scale.
Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
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Ep. 207 – Charles Kropke: Why Every Launch Needs Flexibility & How to Pivot for Growth
07/11/2025
Ep. 207 – Charles Kropke: Why Every Launch Needs Flexibility & How to Pivot for Growth
From Emmy-winning documentaries to rebuilding a 102-year-old schooner, Charles Kropke reveals how passion + Reg CF are powering a new wave of entrepreneurial growth. Discover what founders should TEST, how to OPTIMIZE broken models, and when to SCALE. Kropke, CEO of Windjammer, shares lessons from restoring legacy cruise brands and leading successful crowdfunding campaigns. Whether you're running a Reg A+, Reg D, or Reg CF raise, his stories are packed with insights for scaling brands with loyal communities. 📈 For founders, marketers & investors in equity crowdfunding, venture capital, and experiential startups. Socials and website Linkedin: https://www.linkedin.com/in/charles-j-kropke-066419a/ Company LinkedIn: https://www.linkedin.com/company/thewindjammerway/posts/?feedView=all Raise Page: https://marketplace.vicinitycapital.com/offers/69 Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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T.O.S Podcast EP #206: “Lead with value, not promotion.” W/Michael Schreiber
07/03/2025
T.O.S Podcast EP #206: “Lead with value, not promotion.” W/Michael Schreiber
I’m joined by Michael Schreiber, an award-winning journalist and founder of MediaFeed. Michael began his career as an award-winning journalist, producing acclaimed documentaries and in-depth reporting on topics like the credit card industry. Today, he’s at the forefront of helping businesses and individuals leverage content to grow their brands and connect with audiences. Socials and website: https://www.linkedin.com/in/michael-schreiber-5682821/ https://www.linkedin.com/company/mediafeed-llc/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency
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T.O.S Podcast EP #205: “Your Purpose Is Your Vision.” w/ Daniel Kooman
06/27/2025
T.O.S Podcast EP #205: “Your Purpose Is Your Vision.” w/ Daniel Kooman
This week’s guest is Daniel Kooman, founder of UnveilTV and director/producer at Unveil Studios. With 18+ years of experience, Daniel creates original content for global platforms like BBC and ABC. He’s passionate about storytelling that inspires real-world impact through films, series, and documentaries. Alongside his brothers, he produces high-quality, purpose-driven stories that bring brands and missions to life. Socials and Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency
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Podcast EP 204: “Use your experience to build something new.” w/ Devin Melnyk
06/23/2025
Podcast EP 204: “Use your experience to build something new.” w/ Devin Melnyk
This week’s guest is Devin Melnyk. With over 25 years of hands-on experience in the cannabis industry and eight years steering operations in Canada’s legal market, Devin Melnyk brings unmatched expertise and insight to HiNote AI. As a key player in building Pure Sunfarms, one of Canada’s premier cannabis cultivators, Devin has a proven track record of scaling high-impact brands and navigating regulatory landscapes. At HiNote AI, he’s on a mission to revolutionize the cannabis experience. Under his leadership, the platform harnesses real-time, crowd-sourced reviews and AI-powered tools to empower consumers, surface credible quality signals, and elevate transparency across the industry. Devin believes in democratizing knowledge and driving demand for authentic, high-quality products, building trust one user at a time. Socials and website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency
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T.O.S. EP #203 “What did we get right? What did we get wrong? What can we change?” W/Kevin Drolet
06/13/2025
T.O.S. EP #203 “What did we get right? What did we get wrong? What can we change?” W/Kevin Drolet
This week’s guest is Kevin Drolet, a business strategist, storyteller, and advocate focused on accelerating impact-driven innovation. He’s the Founder of Climate Hive, a collective of experts dedicated to supporting tech companies with the tools they need to scale, from marketing strategy and business development to fractional C-suite support. Kevin works alongside innovators across sectors like renewable energy, sustainable agriculture, green building, and electrified transportation to: Build go-to-market strategies that drive solution adoption. Connect companies with the right talent, investors, and partners. Fuel business growth through authentic storytelling and strategic communications. His approach combines mission-driven clarity with proven business execution, helping founders turn vision into traction. Socials and website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency
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T.O.S. EP #202 "Building a greener tomorrow while building capital." W/Matthew Mead
06/06/2025
T.O.S. EP #202 "Building a greener tomorrow while building capital." W/Matthew Mead
My guest this week is Matthew Mead. Mattie Mead is a Sun Valley, Idaho based entrepreneur who has a passion for reenvisioning the materials used in construction and beyond. In 2016, he was a TEDx speaker on the topic of "Building a Better World." As the CEO and Founder of Hempitecture, he is dedicated to seeing the use of sustainable, healthy building materials in our built environment. His work with Hempitecture awarded him a spot on the 2020 Forbes "30 under 30" list, alongside his cofounder Tommy Gibbons. Outside of Hempitecture, Mattie served on the Board of Directors of Idaho BaseCamp, a non-profit organization that connects underserved communities to the outdoors. In his home of Ketchum, Idaho, he serves as the Vice-Chair of the Planning and Zoning Commission, and the Chairperson of the Historical Preservation Commission. Mead is a graduate of Hobart College '13, where he studied architecture, environmental sciences, studio Socials and website: https://www.hempitecture.com/ https://www.linkedin.com/in/mattie-mead/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency
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T.O.S. EP #201 "A true pioneer in investor crowdfunding." W/Gene Massey
05/30/2025
T.O.S. EP #201 "A true pioneer in investor crowdfunding." W/Gene Massey
My guest this week is Gene Massey. Gene Massey is the Chairman/CEO of MediaShares.com, a consulting firm that helps companies prepare their offerings for Crowdfunding platforms and brokerages. Using Regulation CF and Regulation A+, companies can raise capital from even non-accredited investors while simultaneously building recognition for its products and services andaccumulate thousands of users and followers. MediaShares specialises in introducing companies to attorneys, marketing firms, accountants, and overseeing the crowdfunding process. Socials and website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: / digitalnicheagency Linkedin: / digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: / dnagency_ca YouTube: / @digitalnicheagency
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T.O.S. EP #200 "Whose lives are we changing today?" W/Tim Martinez
05/23/2025
T.O.S. EP #200 "Whose lives are we changing today?" W/Tim Martinez
My guest this week is Tim Martinez. Tim is known for being a true catalyst for change. As a sought-after thought leader and mentor, he has dedicated his career to helping the world’s visionaries redefine what is possible. His transformative insights and no-limits mindset have aligned him with the top CEOs, executives, entertainers and global changemakers who are ready to step into their next level of success. With a track record that spans continents and industries, Tim specializes in empowering leaders to break through their own ceilings, shatter outdated paradigms, and build legacies that matter to the world at large. Whether crafting strategies for billion-dollar enterprises or guiding high-performers to reclaim their purpose, his approach is equal parts spirited innovation and grounded wisdom. Fueled by a passion for transformation, Tim is on a mission to help people unlock their greatest potential. When he’s not mentoring or writing, you’ll find Tim exploring the world, defying his own boundaries, and seeking out the inspiration that fuels his drive to help others do the same. Socials and website: https://www.linkedin.com/in/theinsideman/ https://timtheinsideman.substack.com/ https://www.amazon.com/dp/B0DYJT3343 [email protected] Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. #198 "Obsessed founders break through walls." W/Adam Spector
05/02/2025
Test. Optimize. Scale. #198 "Obsessed founders break through walls." W/Adam Spector
My guest this week is Adam Spector. The founder and CEO of Chore, a back office operations partner for founders handling HR, finance, compliance, and equity so startups can stay focused on what sets them apart. He is also the host of the Entrepreneurial Excellence podcast, where he dives deep with multi time founders to unpack the decisions, hires, and strategies that drive breakout success. As General Partner at the Autopilot Fund, Adam has invested in over 200 startups, 14 of which became unicorns, backing obsessed founders with a track record of pushing through walls. With experience as a product leader, Chief Revenue Officer, Chief Operating Officer, and founder of four companies, Adam is passionate about building teams, processes, and shared stories that unify around a mission. He values clarity, execution, and continuous learning, believing that compounding progress and thoughtful delegation are the keys to long term success. Above all, he is driven by the joy of helping others build impactful, durable businesses. Socials and website Linkedin: https://www.linkedin.com/in/adamspector2/ X: https://x.com/aspec00 Website: https://www.hirechore.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. #197 "The work you put in today builds your growth tomorrow."W/Steven Schneider
04/25/2025
Test. Optimize. Scale. #197 "The work you put in today builds your growth tomorrow."W/Steven Schneider
My guest this week is Steven Schneider. The Co-Founder and CEO of TrioSEO, where he helps SaaS and B2B brands drive high-intent organic traffic with 100% human-written content. His team specializes in bottom-of-the-funnel blogs, sales pages, and SEO strategies that directly connect businesses with ideal customers. Before launching TrioSEO, Steven scaled a portfolio of 40 blogs to 7-figures in just three years using pure SEO, without relying on paid ads or social media. Today, Steven is teaming up with entrepreneurs Connor Gillivan and Nathan Hirsch, known for building and exiting multiple 6, 7, and 8-figure businesses. After growing FreeUp to over $12M in annual revenue, they are now applying their proven SEO strategies to help TrioSEO clients achieve sustainable, scalable growth. Socials and website Linkedin: https://www.linkedin.com/in/schneis/ Facebook: https://www.facebook.com/trioseo1 X: https://x.com/trioseo Website: https://trioseo.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. #196 “Fail fast. Learn faster.” W/Chris Van Dusen
04/18/2025
Test. Optimize. Scale. #196 “Fail fast. Learn faster.” W/Chris Van Dusen
My guest this week is Chris Van Dusen, a Senior Partner at Solyco Capital, a vertically integrated PE/VC firm providing capital and operational support to late-stage startups and growth companies. With over $20M in marketing leadership experience, he helped drive a $75M exit as Chief Growth Officer at Balanced Health Botanicals and has worked across high-growth sectors from CBD to CPG and spirits. Chris also co-founded Surf City Still Works, raising $3.7M and scaling it into a 25,000 sq ft production facility—the first of its kind in Orange County. A former founder, operator, and marketing agency leader, he brings deep expertise in capital strategy, brand growth, and building companies from the ground up. Socials and website Linkedin: https://www.linkedin.com/in/chrismvandusen/ Facebook: https://www.facebook.com/christophervandusen Instagram: https://www.instagram.com/chrismvandusen X: https://x.com/vandusen Website: https://linktr.ee/chrismvandusen Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. #195 "Sustainable growth starts with budgeting." W/Peter Voss
04/11/2025
Test. Optimize. Scale. #195 "Sustainable growth starts with budgeting." W/Peter Voss
My guest this week is Peter Voss. A pioneering innovator and serial entrepreneur whose life's mission is bringing human-level AI to the world. After growing an ERP software company to a successful IPO, he co-coined the term "AGI" (Artificial General Intelligence) in 2002 and developed a revolutionary cognitive architecture that differs fundamentally from today's mainstream AI approaches. Currently, Peter leads a major initiative leveraging his "Aigo – Chatbot with a Brain" technology, which serves millions of customers in enterprise call centers. His integrated cognitive architecture aims to create AI that will help solve humanity's greatest challenges while enhancing individual productivity through expert personal assistants that optimize human flourishing. Socials and website Linkedin: https://www.linkedin.com/in/vosspeter/ Company LinkedIn: https://www.linkedin.com/company/aigo-ai/ Website: optimal.org/peter/peter.htm Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. #194 "Brand loyalty fuels long-term business growth." W/Christopher Treloar
04/04/2025
Test. Optimize. Scale. #194 "Brand loyalty fuels long-term business growth." W/Christopher Treloar
My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to excellence, data-driven decision-making, and people-focused approach make him a standout CEO in the field. His commitment to developing systems and procedures, combined with his strong analytical skills, has left a lasting impact on the organizations he's been a part of. Socials and website Linkedin: https://www.linkedin.com/in/christopher-treloar-0baaaa99/ Company LinkedIn: https://www.linkedin.com/company/46679956/admin/dashboard/ Website: https://www.plntburger.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. #193 "You can’t scale from 1 to 100 without a tight, dialed-in strategy." W/Andrew Barrow
03/28/2025
Test. Optimize. Scale. #193 "You can’t scale from 1 to 100 without a tight, dialed-in strategy." W/Andrew Barrow
My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late ’90s. Since then, he’s led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President of Revenue Arc, Andrew combines data-driven insights, emerging technology, and a collaborative approach to help brands and agencies grow—without the traditional fee structure. Outside of work, he enjoys time with his wife and two kids and volunteers with organizations like SCORE, helping small businesses tap into the power of AI and advertising. Socials and website Linkedin: https://www.linkedin.com/in/barrowandrew/ Company LinkedIn: https://www.linkedin.com/company/revenuearc/ Website: https://www.revenuearcmarketing.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. Episode #192 “The foundation of success starts with step one” W/Tom Winter
03/21/2025
Test. Optimize. Scale. Episode #192 “The foundation of success starts with step one” W/Tom Winter
My guest this week is Tom Winter, the Chief Growth Officer and Co-founder of SEOwind, an AI-powered writing tool that creates content that actually ranks on Google and drives organic traffic. With nearly a decade of experience as Co-founder at DevSkiller where he helped corporations like Tata Consultancy Services and General Motors streamline tech recruitment, Tom combines technical expertise with a no-nonsense marketing approach. His experience extends to roles as Managing Partner at GetFound.pl, an Inbound Marketing Agency, Advisor at Eye One, and Chief Growth Officer consultant at Reffine. Tired of empty promises in the marketing world, Tom specializes in metrics-based strategies that bridge the gap between marketing and sales results. He's scaled his company from zero to customers in over 100 countries by focusing on growth hacking, content marketing, and AI-driven solutions. What sets Tom apart is his ability to develop frameworks that have helped companies achieve 10x growth through optimized content processes, coaching growth teams, and transforming businesses into sales machines. In today's conversation, Tom will share actionable insights that go beyond buzzwords to deliver real impact. Socials and website Linkedin: https://www.linkedin.com/in/tom-winter/ Website: https://seowind.io/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. Episode #191 “Vision Guides Teams While Demands Limit Growth" W/ Christian Ray Flores
03/14/2025
Test. Optimize. Scale. Episode #191 “Vision Guides Teams While Demands Limit Growth" W/ Christian Ray Flores
My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a pop star in Eastern Europe, launching award-winning media ventures, and leading global philanthropy—his journey is a masterclass in resilience, reinvention, and impact. With a master’s in economics and fluency in four languages, Christian has built and advised startups, raised millions for businesses and missions, and coached top executives, founders, and creatives to sustained peak performance. He co-founded Third Drive Media, producing content that moves audiences and fuels innovation, and leads Xponential, where he empowers high achievers to maximize success and significance. As host of the Headspace by Christian Ray Flores podcast and author of Little Book of Big Reasons to Love America, he speaks globally on leadership, mindset, and the habits that create extraordinary lives. Socials and website Linkedin: https://www.linkedin.com/in/christianrayflores/ Website: https://www.xponential.life/ Instagram: https://www.instagram.com/christianrayflores/ Facebook: https://www.facebook.com/christianrayflores1 Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. Episode #190 “The act of trying something new is the key to success" W/Andrew Geisel
03/07/2025
Test. Optimize. Scale. Episode #190 “The act of trying something new is the key to success" W/Andrew Geisel
My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia’s premier coffee brands before channeling his skills into building Citizens into a fast-growing, investor-backed business. His background in architecture, construction, and commercial real estate gives him a unique edge in developing standout café spaces that seamlessly blend design, functionality, and brand identity. As Citizens expands across the U.S., Andrew’s strategic vision and hands-on leadership are driving its growth into a category-defining brand. Socials and website Linkedin: https://www.linkedin.com/in/andrew-geisel-59793117b/ Website: https://www.citizens.coffee/ Check out the Citizens Coffee raise page: https://www.startengine.com/offering/citizens-coffee Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. EP #189 "Turn your customers into owners." W/Darren Marble
02/25/2025
Test. Optimize. Scale. EP #189 "Turn your customers into owners." W/Darren Marble
This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage with business television – creating the first show where audiences can invest in featured companies while watching in real-time. The groundbreaking series is set to launch its third season exclusively on 𝕏 in Spring 2025. Darren is also the CEO of Issuance, a leading SaaS investment platform that's facilitated over $300 million in securities investments. His entrepreneurial journey has attracted backing from some of the most respected names in venture capital and business, including Cyan Banister of Long Journey Ventures, fashion mogul Chris Burch, Acorns' Co-founder Walter Cruttenden, and Computershare Co-founder Chris Morris. A sought-after voice in the intersection of entertainment and finance, Darren's insights have been featured in major publications including the Wall Street Journal, New York Times, Forbes, and the Los Angeles Business Journal. He's raised $10 million for his own ventures and continues to push the boundaries of how media can transform investment opportunities for everyday people." Socials and website Linkedin: https://www.linkedin.com/in/darrenmarble/ X: https://x.com/darrenmarble Website: issuance.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. Episode #188 "You have to have patience and enthusiasm that carries you through" W/Tom Blair
02/14/2025
Test. Optimize. Scale. Episode #188 "You have to have patience and enthusiasm that carries you through" W/Tom Blair
My guest this week is Tom Blair, a seasoned entrepreneur and corporate executive with extensive experience in AI, enterprise software, and business development across Asia, Europe, and the Americas. As the Founder of iClerk, he is pioneering AI-driven automation to streamline repetitive and economically costly tasks. Previously, he co-founded Performance Livestock Analytics, Inc., leveraging data science to improve agricultural efficiency before its acquisition by Zoetis Inc. He also served as Senior Vice President at Iteris, Inc. and co-founded ClearAg Inc., which was later acquired by DTN Inc. His leadership at Trimble Navigation Ltd., Sybase Inc. (SAP AG), Autonomy Systems (HP), Clustra Systems (Sun Microsystems), and Eastman Kodak has shaped industries from AI and telecommunications to enterprise data management. With an M.S. in Computer Science (AI) from Rochester Institute of Technology and a B.S. in Computer Information Systems from DeVry Institute of Technology, Blair continues to drive innovation at the intersection of AI, automation, and enterprise efficiency. Socials and website Linkedin: Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: Linkedin: Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: YouTube:
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Test. Optimize. Scale. Episode #187 "If the success of the business is based on the owner it’s not scalable" W/Jeff Carlton
02/07/2025
Test. Optimize. Scale. Episode #187 "If the success of the business is based on the owner it’s not scalable" W/Jeff Carlton
My guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world. With over 30 years as a military officer and fighter pilot, Jeff has navigated both the skies and complex organizational challenges. His background includes serving as a USAF Inspector General, where he mastered the intricacies of compliance and auditing systems. Jeff's unique perspective combines his aerospace engineering education and Master's studies in aviation business with hands-on experience in strategic planning and continuous process improvement. His high-level security clearance and experience managing critical projects have given him invaluable insights into leadership under pressure. Today, he channels this wealth of experience into helping executives and businesses reach new heights through strategic coaching and consulting. Drawing from his military precision and business acumen, Jeff helps leaders develop clear flight paths to their goals. Socials and website Linkedin: https://www.linkedin.com/in/jeff-g-carlton/ Website: https://jeffcarlton.focalpointcoaching.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. Episode #186 “Understand What Success Looks Like” W/Simon Penson
02/01/2025
Test. Optimize. Scale. Episode #186 “Understand What Success Looks Like” W/Simon Penson
My guest this week is Simon Penson. Having started his career in journalism, he quickly became captivated by the power of audience building across all platforms. His expertise grew to encompass digital marketing, business leadership, strategy, and growth. His natural enthusiasm for innovation led him to establish, grow, and successfully sell two digital businesses, while continuing to pursue opportunities aligned with emerging consumer behavior trends. Throughout his journey, he gained valuable insights into building and scaling digital businesses effectively, mastering the complexities of M&A to maximize exit value. This experience formed the foundation for Scaled, a consultancy dedicated to guiding the next wave of agency leaders in building profitable businesses through to successful exits and beyond. His passion for technology remains strong, as he actively invests in founder-led businesses, contributing both capital and experience. He serves as a partner in Haatch Ventures, a leading early-stage B2B SaaS investment fund. Drawing from his extensive background, he now applies his expertise as a digital-focused NED, NxD, and Chair, helping private equity firms acquire and develop outstanding companies. His approach combines deep digital understanding with practical business experience, making him a valued advisor in the digital business landscape. Socials and website Linkedin: https://www.linkedin.com/in/simonpenson/ Website: https://simonpenson.co.uk/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. Episode #185 “Be Creative with Connecting to People” W/Jenny Kassan
01/24/2025
Test. Optimize. Scale. Episode #185 “Be Creative with Connecting to People” W/Jenny Kassan
My guest this week is Jenny Kassan, Jenny is an attorney, coach, and ecosystem builder focused on capital access for underrepresented entrepreneurs. Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from UC Berkeley. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without selling Your Soul. Jenny co-founded the Sustainable Economies Law Center, the Force for Good Fund, and Opportunity Main Street. Socials and website Linkedin: https://www.linkedin.com/in/jennykassan/ Website: https://www.jennykassan.com Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. Episode #184 “Go out there and experience how beautiful life truly is.” W/Eddie Tobler
01/10/2025
Test. Optimize. Scale. Episode #184 “Go out there and experience how beautiful life truly is.” W/Eddie Tobler
My guest this week is Eddie Tobler, a seasoned expert in corporate governance and shareholder relations with over 15 years of industry experience. Currently serving as the Managing General Partner at West Coast Stock Transfer Corp, Eddie has established himself as a trusted advisor in the Community and Regional Banking sector, particularly specializing in guiding banks through public market transitions and M&A processes. Prior to his current role, Eddie spent a decade as the Director of Shareholder Services at Issuer Direct Corporation, where he honed his expertise in corporate actions and shareholder communications. His commitment to community service is exemplified through his nearly six-year tenure as a Foundation board member at Harnett Health, where he contributed to advancing healthcare initiatives in North Carolina. Based in the Fayetteville area, Eddie brings unique insights into the intersection of corporate governance, community banking, and shareholder relations. His particular focus on banks navigating the complexities of public markets makes him an invaluable voice in today's financial landscape." Socials and website Linkedin: Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: Linkedin: Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: YouTube:
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Test. Optimize. Scale. Episode #183 “There's Less Pain Asking For Help than Finding Out you Need it Later.” W/Karl Dakin
01/04/2025
Test. Optimize. Scale. Episode #183 “There's Less Pain Asking For Help than Finding Out you Need it Later.” W/Karl Dakin
My guest this week is Karl Dakin. Karl is a seasoned entrepreneur and capital strategist with over four decades of experience in transforming innovative ideas into thriving businesses. As the founder of Dakin Capital LLC and an adjunct professor at the University of Denver's Daniels College of Business, Karl has pioneered the "Motivated Money Method," a unique approach to capital raising that focuses on aligning investor goals with entrepreneurial visions. His expertise spans multiple industries, from wellness and air disinfection technology to sustainable workforce housing. Currently serving as the Chief Financial Officer of Splish Naturals, Karl continues to drive innovation in the CBD wellness sector while maintaining his role as a dedicated educator and business coach. A passionate advocate for small businesses, Karl combines legal expertise with strategic vision to help entrepreneurs navigate the complex landscape of business growth. His work in opportunity zones, strategic planning, and international financial transactions has established him as a trusted advisor for businesses looking to make a meaningful impact. Whether sharing insights on capital acquisition or discussing the future of entrepreneurship, Karl brings practical experience and fresh perspectives to every conversation, helping shape the next generation of business leaders while fostering an environment where innovation thrives. Socials and website Linkedin: Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: Linkedin: Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: YouTube:
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Test. Optimize. Scale. Episode #182 “Why are people investing, and what are they excited about?” W/Brian Belley
12/20/2024
Test. Optimize. Scale. Episode #182 “Why are people investing, and what are they excited about?” W/Brian Belley
My guest is Brian Belley, Brian is the Vice President of Product at KingsCrowd and a prolific angel investor who has backed over 220 private startups through equity crowdfunding and private syndicates. As the founder of Crowdwise.org and VentureWallet.co (acquired by KingsCrowd in 2021), Brian has established himself as a leading voice in the democratization of private investing. Beyond his investing activities, Brian serves on the Board of Directors for the Crowdfunding Professional Association and NE FIRST, where he helps shape the future of retail investing and robotics education. A self-taught developer and experienced engineering leader, he spent over a decade in the Defense & Space industry before focusing on fintech and startup investments. Brian holds a Master's in Aerospace Engineering from USC and combines his technical expertise with a passion for making private market investing accessible to everyone. As an advisor and mentor, he helps startups navigate the complexities of crowdfunding campaigns, drawing from his unique perspective as both an investor and platform builder." Social and Website: Linkedin: Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: Linkedin: Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: YouTube:
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Test. Optimize. Scale. Episode #181 “I was proud we stayed true to ourselves" W/Ryan Schwartz
12/09/2024
Test. Optimize. Scale. Episode #181 “I was proud we stayed true to ourselves" W/Ryan Schwartz
My guest is Ryan Schwartz, Ryan is a life-long storyteller with a passion for products that enrich the lives of consumers. Previously, Ryan brought his collaborative spirit to film production as a writer/producer/director and lead a full-service interactive marketing agency specializing in web designs, branded creative content, viral marketing, and print/marketing collateral. Today, Ryan brings his voice and passion to RYCA’s mission to improve lives through better oral care. Leading with gratitude and heart, Ryan has assembled a world class team at RYCA because he knows great people can make great things. Social and Website: LinkedIn: Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: Linkedin: Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: YouTube:
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Test. Optimize. Scale. Episode #180 “Draft your message to connect with your community" W/Devin Thorpe
11/30/2024
Test. Optimize. Scale. Episode #180 “Draft your message to connect with your community" W/Devin Thorpe
My guest is Devin Thorpe, a champion of social good and pioneer in social entrepreneurship. As a journalist, author, and speaker, Devin has dedicated his career to helping solve the world's biggest problems. He's the founder of the Your Mark on the World Center and author of multiple books on using money for good. Through his work, he's helped nonprofits raise over $500 million for worthy causes. A former CFO and business professor at the University of Utah, Devin pivoted from traditional finance to focus on impact investing and social entrepreneurship. He's interviewed over 1,200 changemakers and social entrepreneurs, sharing their stories through Forbes and his "Superpowers for Good" program. His insights have been featured in Forbes, Entrepreneur, and SUCCESS Magazine. Join us as we explore Devin's unique perspective on how businesses can be a force for good and his proven strategies for creating sustainable social impact while maintaining profitability. Social and Website: LinkedIn: Website: Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: Linkedin: Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: YouTube:
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Test. Optimize. Scale. Episode #179 “Find that skill, do your research, get your team and launch!" W/Benji Taylor Jones
11/23/2024
Test. Optimize. Scale. Episode #179 “Find that skill, do your research, get your team and launch!" W/Benji Taylor Jones
My Guest is Benji Taylor Jones, an accomplished co-founder of Innovative Capital Law and a powerhouse in the evolving landscape of modern finance. With a track record of advising on multi-billion dollar transactions, she bridges the gap between traditional capital raising and cutting-edge FinTech solutions. Her expertise spans from guiding startups through crowdfunding campaigns to orchestrating complex M&A deals for public companies and venture capital funds. Currently serving on council at Smith Anderson, Benji has pioneered innovative funding approaches that blend traditional private placements and angel investments with emerging technologies like blockchain smart contracts and digital assets. Her unique toolbox of financial strategies has helped countless companies navigate both conventional and alternative paths to raising capital, making her one of the most versatile and forward-thinking legal advisors in the industry. Join us as we dive into Benji's insights on the future of capital raising and how companies can leverage both traditional and innovative funding mechanisms to fuel their growth. Linkedin: https://www.linkedin.com/in/benji-taylor-jones/ Website: https://www.smithlaw.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: Linkedin: Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. Episode 178 “Remain honest and authentic to what you’re doing" W/Michael Marquardt
11/12/2024
Test. Optimize. Scale. Episode 178 “Remain honest and authentic to what you’re doing" W/Michael Marquardt
My guest is Michael Marquardt. Michael is currently the CEO of Epi One, leading a cutting-edge biotech startup that is on a mission to revolutionize early cancer detection and accurate diagnosis. With over 25 years of global experience in healthcare and technology sectors, he is passionate about ending cancer as we know it, for everyone, after losing several loved ones to the disease. His dedication to fighting cancer led to him being elected to the national board of the American Cancer Society in 2018. Social & Website LinkedIn: https://www.linkedin.com/in/marquardtglobal/ Website: https://epi-one.com/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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Test. Optimize. Scale. Episode 177 “Customer Care is all About Serotonin" W/Seymour Segnit
11/08/2024
Test. Optimize. Scale. Episode 177 “Customer Care is all About Serotonin" W/Seymour Segnit
Here's the replay of our first-ever live broadcast of Test. Optimize. Scale.! For episode 177, we’re excited to welcome Seymour Segnit, founder and CEO of MAGFAST, a company that has raised over $9.2 million on Netcapital. With extensive experience at firms like Ogilvy & Mather and Saatchi & Saatchi and as a co-founder of a Silicon Valley startup, Seymour combines his expertise in customer experience and product innovation to drive MAGFAST’s success. Don’t miss this live session as Seymour shares his journey, insights on building customer loyalty, and the remarkable growth behind MAGFAST’s funding achievements. Social and Website: Website: https://www.magfast.com/ Linkedin: https://www.linkedin.com/in/seymoursegnit/ Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights: Facebook: https://www.facebook.com/digitalnicheagency Linkedin: https://www.linkedin.com/company/digitalnicheagency Instagram: DNA - Digital Niche Agency @digitalnicheagency Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/@DigitalNicheAgency
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