Test. Optimize. Scale. Episode Ep. 220- Dwan Bent Twyford: Fear is Killing Your Marketing
Release Date: 12/09/2025
EP. 244: Loralyn Mears - Mastering AI for Brand Visibility
Test. Optimize. Scale.
If AI does not understand what you do, who you do it for, and the value you bring, it cannot recommend you. And if it cannot recommend you, you are invisible. Loralyn Mears, PhD, is the founder of STEERus and the author of Misinterpreted, a book about the hidden risk making brands and leaders invisible in the age of AI. Her career spans genetically engineering mosquitoes to fight malaria, the dot-com era in Silicon Valley, leadership roles at Fortune 100 companies, and more startups than she can count. The through line: taking complex concepts and making them simple enough to act on. In this...
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EP. 243: Hunter Harris - The 30-Minute Fix Most Engineering Teams Overlook
Test. Optimize. Scale.
A 30-minute fix increased one company's revenue by $25M ARR. Hunter Harris has exited four companies and now helps Series A B2B SaaS startups fix the system problems slowing their engineering teams down. Hunter led product engineering at Silverpop, IBM, SalesLoft, Calendly, and Sendoso before founding Hunter Software Consulting. In this episode, he shares the through line of his entire career: most teams do not have a talent problem, they have a system problem and a strategy problem. He walks through the small changes that create disproportionate business impact, and how AI, done right, is...
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EP. 242: Itay Golan - The Next Era of Investment Banking Is Agentic
Test. Optimize. Scale.
Itay Golan is the CEO of Deals Agent and a former bank executive with 15 years of experience across the deal lifecycle at firms such as DealLogic, S&P Capital IQ, and Bloomberg. In his second appearance on Test. Optimize. Scale: Itay breaks down how agentic AI is leveling the playing field in capital markets, allowing small banks and funds to compete with the bulge bracket for deal origination. This is a deep look at how AI is moving from a novelty layer atop financial data to a mission-critical, revenue-generating tool that tells bankers where their next deal will come from. What We...
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EP. 241:Jeff Borschowa - Cloning Your Top Clients Creates a Powerful Referral Network
Test. Optimize. Scale.
Most founders chase cold leads while their strongest growth channel sits untouched, the clients they already love. Referral expert Jeff Borschowa shows how to turn your top clients into a referral network that brings you more of the same. On this episode of Test. Optimize. Scale., Jeff Borschowa joins host Jason Fishman, CEO of Digital Niche Agency (DNA), to break down how real referral partnerships get built. Jeff grew his professional services firm by doubling it three years in a row with no ad spend, all from a handful of strong referral relationships. He shares how to find the right...
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EP. 240: Hiten Sonpal - The Playbook Behind the #1 Reg CF Campaign of 2025
Test. Optimize. Scale.
Hiten Sonpal is the CEO of RISE Robotics and a robotics industry veteran with over 20 years of experience. He helped generate $2B in revenue and ship 9M units at iRobot, and now leads the company behind the Beltdraulic system, a patented fluid-free alternative to traditional hydraulics that operates at 75% efficiency versus hydraulics' 25%. In this episode, Hiten covers the technology, the commercialization strategy, the defense contracts, and the crowdfunding playbook that made RISE Robotics the #1 Regulation Crowdfunding campaign of 2025 according to KingsCrowd. What We Cover: - How robots...
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EP. 239: Jeff Coleman - How One Messaging Change Lifted Conversion Rates by 7%
Test. Optimize. Scale.
-Jeff Coleman has been running Google Ads campaigns since 2004, back when clicks cost 25 cents and keywords were king. In this episode, Jeff breaks down exactly how search advertising has changed, what most campaigns are getting wrong right now, and the proven approach his team uses to build consistent lead engines for service businesses. If you are spending money on Google Ads or thinking about it, this one will save you a lot of wasted budget. What We Cover: - Why persona research matters more than keyword research before you ever launch - How to use AI to pull out what your existing...
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EP. 238: Jack Hoss - How Real Estate Investors Are Using AI to Flip Houses
Test. Optimize. Scale.
Jack Hoss is the owner of RealDealCrew and host of the RealDealCast podcast, with over 850 episodes recorded. In this episode, Jack breaks down how he flips houses in the Fargo/Moorhead market, how he uses AI to underwrite multifamily deals, and the local SEO strategy that keeps his business visible and competitive online. If you're a real estate investor, operator, or entrepreneur looking to put AI to work in your business, this one is packed with practical takeaways you can use right now. What We Cover: - Jack's house flipping approach in Fargo/Moorhead targeting 250-300k ARV properties -...
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EP. 237: Kevin Cahill - Daily Actions to Grow Your Real Estate Business
Test. Optimize. Scale.
Most real estate agents are grinding for now buyers and now sellers. The agents who actually build wealth are doing something completely different every single day. Kevin Cahill has been a managing broker since 1999, recruited and trained thousands of agents across multiple states, co-founded REALean Real Estate (saving sellers over $4 million in commissions), merged into eXp Realty, and built Realty Funnels, a SaaS marketing and automation platform designed to help agents attract sellers and scale with intelligent systems. In this episode: The 6-12-18-6 daily action framework every agent (and...
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EP. 236: Tom Ruwitch - Why Your Marketing Repels Prospects Instead of Attracting Them
Test. Optimize. Scale.
Most marketing fails not because of the platform, the budget, or the targeting. It fails because the story is feeble. Tom Ruwitch is the founder of Story Power Marketing and Implementum. He co-founded Sports Huddle in the late 90s, growing it from 2 to 85 people in 18 months and raising $5.5M in venture capital before exiting. He then founded MarketVolt, an email marketing software and agency he ran for 19 years before selling in 2019. Today he helps businesses build story-powered content that attracts, engages, and converts. In this episode: Why most marketing repels prospects instead of...
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How to Earn the Exit You Want | Ep. #235 with Nick Avaria | Test. Optimize. Scale.
Test. Optimize. Scale.
90% of agencies never sell, and most owners who do sell hate the price they get. This episode breaks down the boring work that separates the rare agencies that actually exit well from the ones that underperform. Our guest Nick Avaria is the founder of Agency Acquisitions out of Vancouver, Canada. His goal is to help reward people in agencies for their hard work, whether they're agency owners or employees. He developed "The Agency Economics Thesis" that has scaled multitudes of successful companies. www.agencyacquisitions.io | LinkedIn: / nickavaria What you'll learn: →Why...
info_outlineToo many marketing plans die before they ever get off the ground. Episode 220 dives into how fear slows down creators and founders, and how to build momentum by taking bolder, faster action.
You’ll hear how to identify a niche that actually works, how to turn a community into a real audience engine, and how to develop a personal brand people remember. We also explore the mindset shifts that help you stop overthinking, avoid shiny distractions, and double down on what actually moves the needle.
This conversation matters now more than ever because crowded feeds reward speed, clarity, and originality. Playing it safe is the quickest way to disappear.
Our guest, Dwan Bent Twyford, is a 30 year real estate entrepreneur who has flipped more than 2,000 properties, built education platforms, grown a loyal audience, and is currently revitalizing an entire downtown. Her approach to storytelling, branding, and taking action translates directly into modern marketing strategy.
If the episode sparks something for you, hit subscribe, share your takeaway in the comments, and follow Digital Niche Agency for more marketing insights and execution breakdowns.
Website and Socials:
LinkedIn: https://www.linkedin.com/in/dwanbenttwyford/
Website: https://dwanderful.com/
YouTube: https://www.youtube.com/@UCM2lgIuALqQ5U8naDAkYCRg