Test. Optimize. Scale. Episode 221- John Andrade: Why Most Entrepreneurs Never Make It.
Release Date: 12/13/2025
EP #233- James Wolff: What you need to know about the dramatic shifts in capital raising
Test. Optimize. Scale.
Most founders raise capital the wrong way. This episode explains why — and what to do instead. James A. Wolff is a partner at Greenspoon Marder LLP, a NASA and NIAC award recipient, and one of the sharper minds working at the intersection of securities law and emerging technology. He spent years on the founder side before becoming an attorney, and that experience shapes everything about how he approaches deals. In this episode, James breaks down what goes wrong when founders raise capital without the right legal infrastructure in place — from unfiled Form Ds to missing AML/KYC checks to IP...
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EP #232- Gene Eidelman: We have an opportunity to take on a social issue and say, we have a solution
Test. Optimize. Scale.
In this episode of Test. Optimize. Scale, Jason Fishman sits down with Gene Eidelman, co-founder and CEO of Azure Printed Homes, to discuss how 3D printed housing could reshape the future of construction. Gene shares his journey from real estate developer to startup founder and explains how his company is building homes faster, more efficiently, and with less waste using factory-based 3D printing. The conversation explores the housing crisis, rebuilding after disasters, solving homelessness, and how new construction technology could dramatically lower the cost of building homes. They also dive...
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EP #231- Sharif Bennett: Filmmakers need to be more business savvy
Test. Optimize. Scale.
In this episode, Sharif Bennett, co-founder of CineBlock, shares insights on how regulated investment crowdfunding is transforming entertainment financing. Discover how fans and investors can directly support and profit from film projects, revolutionizing traditional Hollywood funding models. Key topics - The origin story of CineBlock and its founders - Problems with traditional film financing and how crowdfunding addresses them - The role of blockchain in ensuring transparency and security - Building communities of investors and fans around films - The impact of industry consolidation and the...
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EP #230- Ori Ohayon & Tory Ricalis: Streamlining Real Estate Transactions Using Blockchain Technology
Test. Optimize. Scale.
In this episode, Jason Fishman hosts Ori Ohayon and Tory Ricalis, co-founders of Titl, to discuss how blockchain and AI are transforming real estate transactions. They share insights into their journey from identifying inefficiencies in traditional property dealings to developing a platform that streamlines title searches and reduces settlement times. The conversation covers the challenges of integrating new technology in a legacy industry, the importance of strategic partnerships, and the mindset shifts required for innovation. Ori and Tory also delve into the role of AI in automating...
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Ep. 229- George Rivera: The New Way of Delegation is Transferring Ownership
Test. Optimize. Scale.
In this episode, Jason Fishman interviews George Rivera, an entrepreneur and author, discussing the transformative power of the "buy back time" framework. George shares his journey from burnout to building a $50 million company while working just 30 hours a week, emphasizing the importance of strategic delegation and systemization. They explore the challenges of balancing business growth with personal life, the significance of letting go of control, and the mindset shifts necessary for sustainable success. The conversation also delves into optimizing business operations, the role of effective...
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Ep. 228- Bob Cohen: Overnight Marketing Success is a Myth
Test. Optimize. Scale.
In this episode, Jason Fishman interviews Bob Cohen, a business advisor at Braintree, discussing the intricacies of entrepreneurship, crowdfunding, and capital formation. Bob shares his journey into the world of investment crowdfunding, the importance of capital in entrepreneurship, and the role of incubators in supporting startups. They explore the challenges entrepreneurs face in raising capital, the significance of building relationships with investors, and the necessity of testing business ideas before scaling. The conversation also touches on the evolving landscape of FinTech and...
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Ep. 227- Dr. Jacques Jospitre: Telehealth and the Future of Psychiatry
Test. Optimize. Scale.
In this episode, Dr. Jacques Jospitre takes us on a journey through the innovative landscape of mental health care, focusing on the integration of technology at SohoMD. Explore how functional medicine and telehealth are breaking barriers in psychiatry, and learn about the crucial roles of nutrition and endocrinology in mental well-being. Dr. Jospitre emphasizes a holistic approach, merging traditional practices with modern technology to enhance mental health outcomes. Chapters: 00:00:00 Introduction to Dr. Jospitre and Soho MD 00:03:00 The Role of Telehealth in Psychiatry 00:09:00 Integrating...
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Ep. 226- Dr. Jeremy Weisz: How Podcasting Drives Partnerships, Referrals, and Real ROI
Test. Optimize. Scale.
Podcasting doesn’t fail because of audio quality, gear, or branding. It fails when there’s no clear return on the time invested. In Episode 226 of Test.Optimize.Scale, Jason Fishman sits down with Dr. Jeremy Weisz to break down how podcasting can become a predictable engine for partnerships, referrals, and long-term business growth. Jeremy shares how his background as a chiropractor led him into podcasting, why he never obsessed over downloads, and how focusing on giving first helped him build Rise25 into a scalable business. The conversation covers common mistakes founders make when...
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Ep. 225- Matt Venturi & Kayle Watson: How IPO Shares Are Allocated and Who Actually Gets Access
Test. Optimize. Scale.
Most people assume IPO shares are allocated based on demand and fairness. In reality, access to IPOs is tightly controlled, with most shares going to a small group of large institutions while retail investors, employees, and customers are left out. In this episode of Test Optimize and Scale, we sit down with Matt Venturi and Kayle Watson of ClearingBid to break down how IPO allocation actually works today. They explain why the process has barely changed in decades, how conflicts of interest shape pricing and allocations, and why only a small percentage of investors ever receive shares at the...
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Ep. 224- Stewart Beal: The Real Reason Cheap Real Estate Becomes Expensive
Test. Optimize. Scale.
Cheap real estate appears to be an easy win. Lower prices, lower risk, faster cash flow. That assumption gets a lot of investors into trouble. In this episode of Test. Optimize. Scale, Stewart Beal breaks down why low-priced properties often create the biggest headaches and how early mistakes with tenants, credit quality, and location can quietly destroy returns. Stewart shares the real story behind his first five unit property, the lesson a single tenant taught him about risk, and how that experience reshaped the way he evaluates deals today. We also dive into how Stewart scaled from a...
info_outlineIn this episode, host Jason Fishman sits down with John Andrade, entrepreneur, author, and founder of GO4CEO, to reveal the hard truths behind why so many businesses struggle to reach their potential.
With over 25 years of experience leading management, sales, and strategy for organizations and his own ventures, John shares real-world lessons from building businesses with top-line revenues over $3.5 million and working in high-level roles within banking and financial services. He has seen the pitfalls that trip up even the most ambitious founders, and he is here to help you avoid them.
What you’ll learn in this episode:
- The most common mistakes that keep entrepreneurs from breaking the $1M barrier
- Why mindset and team-building are the true multipliers for growth
- The difference between working in your business and working on your business
- How to leverage mentors, align with the right people, and avoid the "stranglehold" that limits so many founders
- Insider secrets from banking and financial services that can fast-track your business
John’s mission with GO4CEO is to share the strategies, skills, and stories that help entrepreneurs and business owners achieve their goals without falling into the traps he has seen all too often.
Whether you are just starting out or looking to scale, this episode is packed with actionable advice and honest insights you will not hear anywhere else.
About John Andrade:
With over 25 years of spearheading management, sales, and strategy for organizations and entrepreneurial endeavors, John started GO4CEO to share all that he has learned from his experience and help entrepreneurs and business owners avoid the mistakes he sees all too often in the business world. Having owned businesses with top-line revenues of over $3.5 million and held management positions within banking and financial services, John knows the inside secrets that can fast-track your growth.
👉 Learn more: https://www.go4ceo.com/
🔗 Connect with John on LinkedIn: https://www.linkedin.com/in/johnandrade/