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EP #231- Sharif Bennett: Filmmakers need to be more business savvy

Test. Optimize. Scale.

Release Date: 03/06/2026

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Test. Optimize. Scale.

A 30-minute fix increased one company's revenue by $25M ARR. Hunter Harris has exited four companies and now helps Series A B2B SaaS startups fix the system problems slowing their engineering teams down. Hunter led product engineering at Silverpop, IBM, SalesLoft, Calendly, and Sendoso before founding Hunter Software Consulting. In this episode, he shares the through line of his entire career: most teams do not have a talent problem, they have a system problem and a strategy problem. He walks through the small changes that create disproportionate business impact, and how AI, done right, is...

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Most founders chase cold leads while their strongest growth channel sits untouched, the clients they already love. Referral expert Jeff Borschowa shows how to turn your top clients into a referral network that brings you more of the same. On this episode of Test. Optimize. Scale., Jeff Borschowa joins host Jason Fishman, CEO of Digital Niche Agency (DNA), to break down how real referral partnerships get built. Jeff grew his professional services firm by doubling it three years in a row with no ad spend, all from a handful of strong referral relationships. He shares how to find the right...

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In this episode, Sharif Bennett, co-founder of CineBlock, shares insights on how regulated investment crowdfunding is transforming entertainment financing. Discover how fans and investors can directly support and profit from film projects, revolutionizing traditional Hollywood funding models.

Key topics
- The origin story of CineBlock and its founders
- Problems with traditional film financing and how crowdfunding addresses them
- The role of blockchain in ensuring transparency and security
- Building communities of investors and fans around films
- The impact of industry consolidation and the need for alternative funding
- Strategies for filmmakers to leverage social media and fan engagement
- The future of theaters and how fan investment can revive cinema
- The importance of understanding community pain points and marketing
- Scaling and optimizing crowdfunding campaigns for success
- The cultural shift towards creator and fan empowerment

Takeaways
- Crowdfunding can democratize film financing, allowing fans to invest directly.
- Blockchain technology provides transparency and security for investors.
- Building a community around a project increases engagement and funding success.
- Fan investment can help revive traditional theaters and boost box office sales.
- Understanding your community's pain points is crucial for effective marketing.
- Scaling should prioritize improving user experience and customer satisfaction.
- Data-driven decisions are essential for optimizing campaigns.
- The future of entertainment lies in creator-fan collaboration and empowerment.
- Industry consolidation makes alternative funding methods more vital.
- Early community engagement and marketing are key to successful launches.

Chapters: 
00:00 Introduction to Titl and Real Estate Innovation 
06:45 Addressing Industry Inefficiencies 
13:30 The Role of Blockchain and AI 
20:15 Strategic Partnerships and Market Acceptance 
27:50 Automating Title Searches 
34:05 Building a Digital Land Registry 
40:20 Rebranding and Market Perception 
46:55 Future of Real Estate Technology

Social and Website:
https://www.linkedin.com/in/sharif-bennett-99b1a449/
https://www.linkedin.com/company/cineblock/
https://www.cineblockfilms.com/