Why professional services firms will need a new approach to cybersecurity services, post Mythos
The Future of the Firm
In this episode of the Future of the Firm podcast, Ganesh Devarajan, Americas Cyber Risk Leader for EY, joins Emma Carroll, Head of Client Voice at Source, to explore why professional services firms must evolve their approach to cybersecurity services and discuss the implications of Anthropic's Claude Mythos. We explore the following questions and more: What are the biggest changes taking place in the cyber environment today? How will the launch of...
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How is adaptability setting the best firms and clients apart from their competitors?
The Future of the Firm
In this episode of the Future of the Firm podcast, Rob Fisher, Global Head of Advisory for KPMG International, joins Emma Carroll, Head of Client Voice at Source, to explore how adaptability is setting the best firms and clients apart from their competitors. We explore the following questions and more: Why is incrementalism a recipe for failure in enterprise transformation? What is the "competitor blind spot" and how does it skew strategic planning? Why isn’t the surge in AI-driven data translating into faster, clearer...
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The impact of AI on firms’ thought leadership
The Future of the Firm
In this episode of the Future of the Firm podcast, Elizabeth Bolshaw, Global Content Strategist at EY, joins Emma Carroll, Head of Client Voice at Source, to explore the impact of AI on professional services thought leadership. In this episode, we explore the following questions and more: How is the democratisation of information changing the competitive landscape of thought leadership for firms? How can firms differentiate themselves in a competitive "sea of sameness"? With many CxOs expressing cynicism toward AI-generated thought...
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How is AI transforming consulting and what’s next for firms?
The Future of the Firm
In this episode of the Future of the Firm podcast, Bhaskar Ghosh, former Chief Strategy and Innovation Officer at Accenture, joins Emma Carroll, Head of Client Voice at Source, to explore how AI is already transforming the consulting industry and the big mistakes firms must avoid making. In this episode, we explore the following questions and more: Will AI shrink or grow the consulting industry? Is the biggest risk to consulting firms not job losses, but loss of judgement? How will...
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Trends in how clients are using AI – agentic and more…
The Future of the Firm
In this episode of the Future of the Firm podcast, Francine Bennett, Board Member at the Ada Lovelace Institute and at The British Library, joins Emma Carroll, Head of Client Voice at Source, to explore the rapid evolution of AI and its practical implications for business leaders. Drawing on over 20 years of experience, Francine address the following questions and more: Where are we with agentic AI, and how far have businesses really got with its adoption? In what ways are multimodal AI and direct speech-to-speech voice models transforming...
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Reinventing technology alliances in professional services firms
The Future of the Firm
In this episode of the Future of the Firm podcast, Paul Clark, Partner & Global Alliance Leader - EY Microsoft at EY, joins Fiona Czerniawska, CEO at Source, to discuss reinventing technology alliances. We address following questions and more: Is AI ushering in a new era of implementation partner dynamics? You don't get to the lightbulb through continuous reinvention of the candle. How can we reimagine the entire partner model to integrate...
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How to avoid drowning in a thought leadership “sea of sameness”: Insights from Source’s quality ratings report 2026
The Future of the Firm
In this episode of the Future of the Firm podcast, Natasha Cambell, Principal Consultant at Source, and Nicola Kostrzewska, Senior Consultant at Source, join Emma Carroll, Head of Client Voice, to explore the themes and findings of the latest Quality Ratings of Thought Leadership report. Natasha and Nicola share insights that challenge the industry to rethink how content is created and activated to stand out in an increasingly crowded market and overcome the much-discussed "sea of sameness". They address questions including: What...
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Transforming asset-based consulting as a route to growth
The Future of the Firm
In this episode of the Future of the Firm podcast, Andy Baldwin, Global Managing Partner & SVP Offerings & Growth at IBM Consulting, joins Fiona Czerniawska, CEO at Source, to explore the rapidly evolving landscape of asset-based consulting. Andy shares insights that challenge the industry to rethink how traditional human consultants integrate with digital software assets and autonomous agents. We address questions including: What is "asset-based consulting" and how do productivity-based assets differ from...
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The new competitive advantage of regional firms
The Future of the Firm
In this episode of the Future of the Firm podcast, Geert van den Goor, CEO at Valcon, joins Emma Carroll, Head of Client Voice at Source, to talk about the new competitive advantage of regional firms. Geert takes us through Valcon's growth journey towards a "European powerhouse" model that balances regional expertise with the scale necessary to deliver tangible, AI-driven business transformation. In this episode, we explore the following questions and more: Given the...
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Rethinking Audit: a creative journey
The Future of the Firm
In this episode of the Future of the Firm podcast, Jo Rhoden, Executive Director at Tapestry Networks, joins Emma Carroll, Head of Content at Source, for a creative journey to rethink the audit profession. Speaking in her personal capacity, Jo shares insights from her on the future of audit, challenging the industry to look beyond compliance and standardisation to innovation and creativity. We address questions including: Beyond the obvious impact of technology, what are the other major drivers of change in the audit market...
info_outlineIn this special New Year edition of our Future of the Firm podcast, Fiona Czerniawska, CEO at Source, and Nick Jotischky, our Head of Market Trends, sit down with Head of Content Emma Carroll to dissect the big trends, challenges, and opportunities awaiting professional services firms in the year ahead.
We consider the following questions and more:
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Will 2026 see a return to higher growth norms, or are firms facing another rollercoaster year?
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What will the hotspots of client demand be in the year ahead?
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How can firms move beyond traditional industry segmentation to better understand and serve their clients?
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How will firms secure the capital they need to invest where it really matters in 2026?
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Are your alliances providing true differentiation, and how can you talk about them in a compelling way?
If you enjoyed this conversation, don’t miss our sister podcast, Business Leader’s Voice. In a recent episode, we talked to Ahmed Abdel Wahab, General Manager for India at Mars, about what it takes to be a truly authentic leader today, particularly in a time of volatility.