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The new competitive advantage of regional firms

The Future of the Firm

Release Date: 04/21/2026

Why professional services firms will need a new approach to cybersecurity services, post Mythos show art Why professional services firms will need a new approach to cybersecurity services, post Mythos

The Future of the Firm

In this episode of the Future of the Firm podcast, Ganesh Devarajan, Americas Cyber Risk Leader for EY, joins Emma Carroll, Head of Client Voice at Source, to explore why professional services firms must evolve their approach to cybersecurity services and discuss the implications of Anthropic's Claude Mythos.  We explore the following questions and more:  What are the biggest changes taking place in the cyber environment today? How will the launch of...

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How is adaptability setting the best firms and clients apart from their competitors? show art How is adaptability setting the best firms and clients apart from their competitors?

The Future of the Firm

In this episode of the Future of the Firm podcast, Rob Fisher, Global Head of Advisory for KPMG International, joins Emma Carroll, Head of Client Voice at Source, to explore how adaptability is setting the best firms and clients apart from their competitors.  We explore the following questions and more:  Why is incrementalism a recipe for failure in enterprise transformation? What is the "competitor blind spot" and how does it skew strategic planning?  Why isn’t the surge in AI-driven data translating into faster, clearer...

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The impact of AI on firms’ thought leadership show art The impact of AI on firms’ thought leadership

The Future of the Firm

In this episode of the Future of the Firm podcast, Elizabeth Bolshaw, Global Content Strategist at EY, joins Emma Carroll, Head of Client Voice at Source, to explore the impact of AI on professional services thought leadership.  In this episode, we explore the following questions and more: How is the democratisation of information changing the competitive landscape of thought leadership for firms?  How can firms differentiate themselves in a competitive "sea of sameness"? With many CxOs expressing cynicism toward AI-generated thought...

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How is AI transforming consulting and what’s next for firms? show art How is AI transforming consulting and what’s next for firms?

The Future of the Firm

In this episode of the Future of the Firm podcast, Bhaskar Ghosh, former Chief Strategy and Innovation Officer at Accenture, joins Emma Carroll, Head of Client Voice at Source, to explore how AI is already transforming the consulting industry and the big mistakes firms must avoid making.  In this episode, we explore the following questions and more:  Will AI shrink or grow the consulting industry? Is the biggest risk to consulting firms not job losses, but loss of judgement?  How will...

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Trends in how clients are using AI – agentic and more… show art Trends in how clients are using AI – agentic and more…

The Future of the Firm

In this episode of the Future of the Firm podcast, Francine Bennett, Board Member at the Ada Lovelace Institute and at The British Library, joins Emma Carroll, Head of Client Voice at Source, to explore the rapid evolution of AI and its practical implications for business leaders.  Drawing on over 20 years of experience, Francine address the following questions and more: Where are we with agentic AI, and how far have businesses really got with its adoption? In what ways are multimodal AI and direct speech-to-speech voice models transforming...

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Reinventing technology alliances in professional services firms show art Reinventing technology alliances in professional services firms

The Future of the Firm

In this episode of the Future of the Firm podcast, Paul Clark, Partner & Global Alliance Leader - EY Microsoft at EY, joins Fiona Czerniawska, CEO at Source, to discuss reinventing technology alliances.  We address following questions and more:  Is AI ushering in a new era of implementation partner dynamics? You don't get to the lightbulb through continuous reinvention of the candle. How can we reimagine the entire partner model to integrate...

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How to avoid drowning in a thought leadership “sea of sameness”: Insights from Source’s quality ratings report 2026 show art How to avoid drowning in a thought leadership “sea of sameness”: Insights from Source’s quality ratings report 2026

The Future of the Firm

In this episode of the Future of the Firm podcast, Natasha Cambell, Principal Consultant at Source, and Nicola Kostrzewska, Senior Consultant at Source, join Emma Carroll, Head of Client Voice, to explore the themes and findings of the latest Quality Ratings of Thought Leadership report.  Natasha and Nicola share insights that challenge the industry to rethink how content is created and activated to stand out in an increasingly crowded market and overcome the much-discussed "sea of sameness".  They address questions including:  What...

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Transforming asset-based consulting as a route to growth show art Transforming asset-based consulting as a route to growth

The Future of the Firm

In this episode of the Future of the Firm podcast, Andy Baldwin, Global Managing Partner & SVP Offerings & Growth at IBM Consulting, joins Fiona Czerniawska, CEO at Source, to explore the rapidly evolving landscape of asset-based consulting.  Andy shares insights that challenge the industry to rethink how traditional human consultants integrate with digital software assets and autonomous agents.  We address questions including:  What is "asset-based consulting" and how do productivity-based assets differ from...

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The new competitive advantage of regional firms show art The new competitive advantage of regional firms

The Future of the Firm

In this episode of the Future of the Firm podcast, Geert van den Goor, CEO at Valcon, joins Emma Carroll, Head of Client Voice at Source, to talk about the new competitive advantage of regional firms.  Geert takes us through Valcon's growth journey towards a "European powerhouse" model that balances regional expertise with the scale necessary to deliver tangible, AI-driven business transformation.   In this episode, we explore the following questions and more:  Given the...

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Rethinking Audit: a creative journey show art Rethinking Audit: a creative journey

The Future of the Firm

In this episode of the Future of the Firm podcast, Jo Rhoden, Executive Director at Tapestry Networks, joins Emma Carroll, Head of Content at Source, for a creative journey to rethink the audit profession.  Speaking in her personal capacity, Jo shares insights from her  on the future of audit, challenging the industry to look beyond compliance and standardisation to innovation and creativity.   We address questions including:  Beyond the obvious impact of technology, what are the other major drivers of change in the audit market...

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More Episodes

In this episode of the Future of the Firm podcast, Geert van den Goor, CEat Valcon, joins Emma Carroll, Head of Client Voice at Source, to talk about the new competitive advantage of regional firms. 

Geertakes us through Valcon's growth journey towards a "European powerhouse" model that balances regional expertise with the scale necessary to deliver tangible, AI-driven business transformation.  

In this episode, we explore the following questions and more: 

  • Given the rapid pace of political and economic change, will transformation work itself need to change?

  • How is client behaviour evolving in Europe, and how does this differ to in the US? 

  • What are the advantages of a firm that acts as a "regional powerhouse"? 

  • What will be critical to success of regional firms in the next five years? 

If you enjoyed this podcast, then you won’t want to miss our recent Emerging Trends report, The new consulting frontier: Adapting to global economic changeIt dives into clients' attitudes towards globalisation for their own businesses and what they want from firms' geographic delivery modelsTo buy the report or for more informationget in touch.