The impact of AI on the pricing of professional services
Release Date: 01/27/2026
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info_outlineIn this episode of our Future of the Firm podcast, Fiona Czerniawska, Source CEO, sits down with Head of Content, Emma Carroll, to tackle one of the most pressing issues on firm agendas today: the impact of AI on the pricing of professional services.
We consider the following questions and more:
- What’s worrying firms about the use of AI in their operating models and the impact on pricing in particular?
- Will the efficiency gains of AI shrink the market and result in a catastrophe for firms?
- How does Source’s new AI impact model work, what does it deliver for firms, and why is this insight needed now?
- What does our data tell us about how the size of the tax market (for example) could change?
- Is focusing solely on efficiency the biggest mistake a firm can make in the age of AI?
If you are a consulting leader thinking about how to price your AI-enabled services and how to model future market sizes then this conversation provides the insight you need to plan effectively.
If you’d like to discover more about how AI could reshape your own firm, contact us. We’d be happy to share our research into the impact AI might have on the tax market. Or we could explore a custom study to understand how other capabilities and lines of business may be set to change along with the implications for your firm.