The Conscious Marketer, Episode 6: AI & The Environment
Release Date: 11/18/2025
The Conscious Marketer, Episode 6: AI & The Environment
The Conscious Marketer
In this episode of The Conscious Marketer, Megan is joined by Sharon, Jazmyne, and intern Jocelyn for a grounded conversation about using AI in more sustainable ways. They explore the real environmental impact of AI, including the high water and energy demands of data centers in Oregon, and connect these realities to Avenue’s commitment to responsible, values-aligned marketing. The team shares practical tips for greener AI use, such as batching prompts, reusing drafts instead of regenerating them, and building a prompt library to avoid unnecessary compute power. They also highlight...
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The Conscious Marketer, Episode 5: Trend Chasing or Conscious Marketing?
The Conscious Marketer
In this episode of The Conscious Marketer, Megan sits down with Sharon, Jazmyne, and Guada to unpack one of the trickiest dilemmas in modern marketing: knowing when to join a social media trend and when to skip it. From Taylor Swift inspired content waves to the Barbie pink brand takeover, we explore why so many trend jumping posts feel interchangeable and what it takes to stand out with intention. Together, we break down the difference between trend participation that adds value versus trend participation that adds noise, and we dig into how AI accelerates both creativity and sameness. You...
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The Conscious Marketer, Episode 4: Conscious Marketing in Women's Sports
The Conscious Marketer
In this episode of The Conscious Marketer, we explore how conscious marketing is transforming the landscape of women’s sports. From athletes using social media to raise awareness and secure funding to brands recognizing the influence of female athletes, we dive into the strategies that are not just promoting, but truly empowering women in sports. Hear stories of real impact, learn how intentional marketing can build lasting connections, and discover how you can contribute to a movement that’s bigger than just the bottom line. Designed for marketers who want to make a meaningful impact, The...
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The Conscious Marketer, Episode 3: Mastering TikTok Success with Katelin Tanjuaquio
The Conscious Marketer
In this episode of Conscious Marketer, we sit down with Katelin Tanjuaquio, a social media expert who has successfully built a personal TikTok following and managed the social media for the popular podcast, We're Here to Help with Jake Johnson and Gareth Reynolds. Katelin shares her insights on creating engaging content, growing an online presence personally and professionally, and the unique challenges and opportunities of managing social media across different platforms. Tune in to learn practical tips and strategies to elevate your own digital marketing efforts. Follow Katelin and the...
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The Conscious Marketer, Episode 2: Analyzing Twin Flames Universe's Marketing Strategy
The Conscious Marketer
Have you watched “Escaping Twin Flames” on Netflix? If so, you may have been just as curious as us about how exactly people end up in a group like Twin Flames Universe. One big factor here is marketing — particularly predatory marketing. Listen as we dive into what predatory marketing can look like, explore Twin Flames Universe’s digital presence, and analyze how they may be leveraging predatory tactics to draw vulnerable people into their group. Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated...
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The Conscious Marketer, Episode 1: Q3 Digital Marketing Updates
The Conscious Marketer
In our inaugural episode of “The Conscious Marketer,” hear Reed and Megan discuss key updates in the digital marketing world from the past quarter, including algorithm updates, the rise of shopping on social media, changes in consumer behavior on Facebook, and updates to link tracking parameters on iOS devices. And of course, Taylor Swift is mentioned. Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be...
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The Animal Marketing Podcast, Episode 17: Banfield Foundation Series with Kim Van Syoc (and Guests: PIMA Animal Care Center and Austin Pets Alive)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
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The Animal Marketing Podcast, Episode 16: Banfield Foundation Series with Kim Van Syoc (and Guests: San Diego Humane Society and PAWS Chicago)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
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The Animal Marketing Podcast, Episode 15: Banfield Foundation Series with Kim Van Syoc (and Guests: Urban Resource Institute and APA Adoption Center)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
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The Animal Marketing Podcast, Episode 14: Banfield Foundation Series with Kim Van Syoc (and Guests: Rescue Bank and GreaterGood.org)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
info_outlineIn this episode of The Conscious Marketer, Megan is joined by Sharon, Jazmyne, and intern Jocelyn for a grounded conversation about using AI in more sustainable ways. They explore the real environmental impact of AI, including the high water and energy demands of data centers in Oregon, and connect these realities to Avenue’s commitment to responsible, values-aligned marketing.
The team shares practical tips for greener AI use, such as batching prompts, reusing drafts instead of regenerating them, and building a prompt library to avoid unnecessary compute power. They also highlight organizations leading in sustainable AI innovation and talk about how marketers can balance new technology with environmental responsibility.
In this week’s “Trending on Our Avenue” segment, the team discusses recent creative marketing that genuinely influenced them. The episode closes with a simple framework for greener AI: be intentional, be efficient, and be transparent.
If you want to use AI smarter while honoring your sustainability values, this episode offers inspiration and easy ways to start.