The Animal Marketing Podcast, Episode 2: Kim Van Syoc and Banfield Pet Hospital
Release Date: 09/08/2018
The Conscious Marketer, Episode 2: Analyzing Twin Flames Universe's Marketing Strategy
The Conscious Marketer
Have you watched “Escaping Twin Flames” on Netflix? If so, you may have been just as curious as us about how exactly people end up in a group like Twin Flames Universe. One big factor here is marketing — particularly predatory marketing. Listen as we dive into what predatory marketing can look like, explore Twin Flames Universe’s digital presence, and analyze how they may be leveraging predatory tactics to draw vulnerable people into their group. Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated...
info_outline
The Conscious Marketer, Episode 1: Q3 Digital Marketing Updates
The Conscious Marketer
In our inaugural episode of “The Conscious Marketer,” hear Reed and Megan discuss key updates in the digital marketing world from the past quarter, including algorithm updates, the rise of shopping on social media, changes in consumer behavior on Facebook, and updates to link tracking parameters on iOS devices. And of course, Taylor Swift is mentioned. Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be...
info_outline
The Animal Marketing Podcast, Episode 17: Banfield Foundation Series with Kim Van Syoc (and Guests: PIMA Animal Care Center and Austin Pets Alive)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
info_outline
The Animal Marketing Podcast, Episode 16: Banfield Foundation Series with Kim Van Syoc (and Guests: San Diego Humane Society and PAWS Chicago)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
info_outline
The Animal Marketing Podcast, Episode 15: Banfield Foundation Series with Kim Van Syoc (and Guests: Urban Resource Institute and APA Adoption Center)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
info_outline
The Animal Marketing Podcast, Episode 14: Banfield Foundation Series with Kim Van Syoc (and Guests: Rescue Bank and GreaterGood.org)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
info_outline
The Animal Marketing Podcast, Episode 13: Banfield Foundation Series with Kim Van Syoc (and Guests: Michigan Humane Society and Jacksonville Humane Society)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
info_outline
The Animal Marketing Podcast, Episode 12: Banfield Foundation Series with Kim Van Syoc (and Guests: GreaterGood.org and Pima Animal Care Center)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
info_outline
The Animal Marketing Podcast, Episode 11: Banfield Foundation Series with Kim Van Syoc (and Guests: Oregon Humane Society and Arizona Humane Society)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
info_outline
The Animal Marketing Podcast, Episode 10: Kerri Marshall and Babel Bark
The Conscious Marketer
On this episode of The Animal Marketing Podcast, host Anna Madill and Dr. Kerri Marshall, Chief Veterinary Officer and board member at BabelBark, discuss the question: How can technology enable pet owners to connect the dots within the fragmented landscape of pet care providers: from the vet, to the local shelter and even to the groomer, to provide the best care possible for their pet?
info_outlineIn this week’s episode of The Animal Marketing Podcast, Anna sat down with Kim Van Syoc from Banfield Pet Hospital and the Banfield Foundation to discuss how organizations can have an impact beyond their local community during a natural disaster. How can companies use marketing and communications to amplify their disaster response work to benefit our main constituents--the animals and pets?
Some of the conversation points covered in today’s podcast are as follows:
- The importance of corporate responsibility
- The necessity of measurability as associates, key stakeholders, pet owners, and consumers are demanding transparency and authenticity from the companies they are associated with
- The immediate impact of Hurricane Harvey on Houston, Texas and how Banfield Pet Hospitals, Banfield Foundation, and Banfield Better Together Fund worked together to provide the best possible care to its constituents
- Banfield’s response to other natural disasters like Hurricane Maria in Puerto Rico