The Animal Marketing Podcast, Episode 2: Kim Van Syoc and Banfield Pet Hospital
Release Date: 09/08/2018
The Conscious Marketer, Episode 6: AI & The Environment
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In this episode of The Conscious Marketer, Megan is joined by Sharon, Jazmyne, and intern Jocelyn for a grounded conversation about using AI in more sustainable ways. They explore the real environmental impact of AI, including the high water and energy demands of data centers in Oregon, and connect these realities to Avenue’s commitment to responsible, values-aligned marketing. The team shares practical tips for greener AI use, such as batching prompts, reusing drafts instead of regenerating them, and building a prompt library to avoid unnecessary compute power. They also highlight...
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The Conscious Marketer, Episode 5: Trend Chasing or Conscious Marketing?
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In this episode of The Conscious Marketer, Megan sits down with Sharon, Jazmyne, and Guada to unpack one of the trickiest dilemmas in modern marketing: knowing when to join a social media trend and when to skip it. From Taylor Swift inspired content waves to the Barbie pink brand takeover, we explore why so many trend jumping posts feel interchangeable and what it takes to stand out with intention. Together, we break down the difference between trend participation that adds value versus trend participation that adds noise, and we dig into how AI accelerates both creativity and sameness. You...
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The Conscious Marketer, Episode 4: Conscious Marketing in Women's Sports
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In this episode of The Conscious Marketer, we explore how conscious marketing is transforming the landscape of women’s sports. From athletes using social media to raise awareness and secure funding to brands recognizing the influence of female athletes, we dive into the strategies that are not just promoting, but truly empowering women in sports. Hear stories of real impact, learn how intentional marketing can build lasting connections, and discover how you can contribute to a movement that’s bigger than just the bottom line. Designed for marketers who want to make a meaningful impact, The...
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The Conscious Marketer, Episode 3: Mastering TikTok Success with Katelin Tanjuaquio
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In this episode of Conscious Marketer, we sit down with Katelin Tanjuaquio, a social media expert who has successfully built a personal TikTok following and managed the social media for the popular podcast, We're Here to Help with Jake Johnson and Gareth Reynolds. Katelin shares her insights on creating engaging content, growing an online presence personally and professionally, and the unique challenges and opportunities of managing social media across different platforms. Tune in to learn practical tips and strategies to elevate your own digital marketing efforts. Follow Katelin and the...
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The Conscious Marketer, Episode 2: Analyzing Twin Flames Universe's Marketing Strategy
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Have you watched “Escaping Twin Flames” on Netflix? If so, you may have been just as curious as us about how exactly people end up in a group like Twin Flames Universe. One big factor here is marketing — particularly predatory marketing. Listen as we dive into what predatory marketing can look like, explore Twin Flames Universe’s digital presence, and analyze how they may be leveraging predatory tactics to draw vulnerable people into their group. Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated...
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The Conscious Marketer, Episode 1: Q3 Digital Marketing Updates
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The Animal Marketing Podcast, Episode 17: Banfield Foundation Series with Kim Van Syoc (and Guests: PIMA Animal Care Center and Austin Pets Alive)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
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The Animal Marketing Podcast, Episode 16: Banfield Foundation Series with Kim Van Syoc (and Guests: San Diego Humane Society and PAWS Chicago)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
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The Animal Marketing Podcast, Episode 15: Banfield Foundation Series with Kim Van Syoc (and Guests: Urban Resource Institute and APA Adoption Center)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
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The Animal Marketing Podcast, Episode 14: Banfield Foundation Series with Kim Van Syoc (and Guests: Rescue Bank and GreaterGood.org)
The Conscious Marketer
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
info_outlineIn this week’s episode of The Animal Marketing Podcast, Anna sat down with Kim Van Syoc from Banfield Pet Hospital and the Banfield Foundation to discuss how organizations can have an impact beyond their local community during a natural disaster. How can companies use marketing and communications to amplify their disaster response work to benefit our main constituents--the animals and pets?
Some of the conversation points covered in today’s podcast are as follows:
- The importance of corporate responsibility
- The necessity of measurability as associates, key stakeholders, pet owners, and consumers are demanding transparency and authenticity from the companies they are associated with
- The immediate impact of Hurricane Harvey on Houston, Texas and how Banfield Pet Hospitals, Banfield Foundation, and Banfield Better Together Fund worked together to provide the best possible care to its constituents
- Banfield’s response to other natural disasters like Hurricane Maria in Puerto Rico