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The Animal Marketing Podcast, Episode 3: Dr. Don Moore and the Oregon Zoo

The Conscious Marketer

Release Date: 09/15/2018

The Conscious Marketer, Episode 2: Analyzing Twin Flames Universe's Marketing Strategy show art The Conscious Marketer, Episode 2: Analyzing Twin Flames Universe's Marketing Strategy

The Conscious Marketer

Have you watched “Escaping Twin Flames” on Netflix? If so, you may have been just as curious as us about how exactly people end up in a group like Twin Flames Universe. One big factor here is marketing — particularly predatory marketing. Listen as we dive into what predatory marketing can look like, explore Twin Flames Universe’s digital presence, and analyze how they may be leveraging predatory tactics to draw vulnerable people into their group. Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated...

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In our inaugural episode of “The Conscious Marketer,” hear Reed and Megan discuss key updates in the digital marketing world from the past quarter, including algorithm updates, the rise of shopping on social media, changes in consumer behavior on Facebook, and updates to link tracking parameters on iOS devices. And of course, Taylor Swift is mentioned. Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be...

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The Animal Marketing Podcast, Episode 17: Banfield Foundation Series with Kim Van Syoc (and Guests: PIMA Animal Care Center and Austin Pets Alive) show art The Animal Marketing Podcast, Episode 17: Banfield Foundation Series with Kim Van Syoc (and Guests: PIMA Animal Care Center and Austin Pets Alive)

The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.

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The Animal Marketing Podcast, Episode 16: Banfield Foundation Series with Kim Van Syoc (and Guests: San Diego Humane Society and PAWS Chicago) show art The Animal Marketing Podcast, Episode 16: Banfield Foundation Series with Kim Van Syoc (and Guests: San Diego Humane Society and PAWS Chicago)

The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.

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The Animal Marketing Podcast, Episode 15: Banfield Foundation Series with Kim Van Syoc (and Guests: Urban Resource Institute and APA Adoption Center) show art The Animal Marketing Podcast, Episode 15: Banfield Foundation Series with Kim Van Syoc (and Guests: Urban Resource Institute and APA Adoption Center)

The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.

info_outline
The Animal Marketing Podcast, Episode 14: Banfield Foundation Series with Kim Van Syoc (and Guests: Rescue Bank and GreaterGood.org) show art The Animal Marketing Podcast, Episode 14: Banfield Foundation Series with Kim Van Syoc (and Guests: Rescue Bank and GreaterGood.org)

The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.

info_outline
The Animal Marketing Podcast, Episode 13: Banfield Foundation Series with Kim Van Syoc (and Guests: Michigan Humane Society and Jacksonville Humane Society) show art The Animal Marketing Podcast, Episode 13: Banfield Foundation Series with Kim Van Syoc (and Guests: Michigan Humane Society and Jacksonville Humane Society)

The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.

info_outline
The Animal Marketing Podcast, Episode 12: Banfield Foundation Series with Kim Van Syoc (and Guests: GreaterGood.org and Pima Animal Care Center) show art The Animal Marketing Podcast, Episode 12: Banfield Foundation Series with Kim Van Syoc (and Guests: GreaterGood.org and Pima Animal Care Center)

The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.

info_outline
The Animal Marketing Podcast, Episode 11: Banfield Foundation Series with Kim Van Syoc (and Guests: Oregon Humane Society and Arizona Humane Society) show art The Animal Marketing Podcast, Episode 11: Banfield Foundation Series with Kim Van Syoc (and Guests: Oregon Humane Society and Arizona Humane Society)

The Conscious Marketer

Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation. During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.     

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The Animal Marketing Podcast, Episode 10: Kerri Marshall and Babel Bark show art The Animal Marketing Podcast, Episode 10: Kerri Marshall and Babel Bark

The Conscious Marketer

On this episode of The Animal Marketing Podcast, host Anna Madill and Dr. Kerri Marshall, Chief Veterinary Officer and board member at BabelBark, discuss the question: How can technology enable pet owners to connect the dots within the fragmented landscape of pet care providers: from the vet, to the local shelter and even to the groomer, to provide the best care possible for their pet?

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More Episodes

This week’s Animal Marketing Podcast features Dr. Don Moore, MPA, PhD, TWS Certified Wildlife Biologist and Director of the Oregon Zoo and his perspective on the state of wildlife conservation, animal welfare, and the future of zoo management across the country. Don has over 40 years of experience in his field: previously a senior scientist and advisor at the Smithsonian National Zoo, he also has experience working in the Bronx Zoo and other accredited zoos before coming to the Oregon Zoo in 2016 to serve as its Director.

 

Here are some of the other key points covered in today’s podcast:

  • What you can expect from The Oregon Zoo as a visitor
  • The way the Oregon Zoo has used the virality of social media (and adorable animals) as a tool to further educate beyond the walls of the Oregon Zoo
  • How the Oregon Zoo became the first facility in the entire world to obtain a voluntary blood draw from a polar bear
  • The importance of collaboration of modern zoos across the nation to benefit animals to the best of their ability
  • The future of zoos and conservation