AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
The Accidental Marketer Podcast
Release Date: 03/28/2025
How AI is Reinventing the “Ability to Win” Analysis
The Accidental Marketer Podcast
SWOT is out. Seeing yourself through the customer’s eyes is in. This episode breaks down how AI supercharges the Ability to Win framework, helping you prioritize more effectively, invest smarter, and compete with clarity.
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How AI Supercharges the Attractiveness Criteria
The Accidental Marketer Podcast
AI takes the Attractiveness Criteria tool to the next level—removing bias, speeding analysis, and helping teams make smarter decisions. This episode explores how AI can uncover overlooked opportunities, align cross-functional teams, and bring strategic clarity to the table.
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Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy
The Accidental Marketer Podcast
In this episode, the team explores how AI is transforming segmentation from a strategic theory into a practical, scalable reality. Learn how AI makes the hard parts of segmentation—like identifying, bucketing, and acting on customer needs—faster, smarter, and finally actionable.
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Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead
The Accidental Marketer Podcast
In this episode, the team breaks down how to prepare for strategic uncertainty using AI, proven planning tools, and a wide lens on possible futures. Learn how scenario planning helps you move from reacting to leading when disruption hits.
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How to Raise Prices After a Tariff—Without Losing Your Customers
The Accidental Marketer Podcast
This episode explores how B2B companies can raise prices due to tariffs—without losing customer trust. The team shares a clear approach using segmentation, transparency, and strategic messaging to manage one of the toughest pricing challenges businesses face.
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AI and the Benefits Ladder: Getting to What Customers Really Want
The Accidental Marketer Podcast
In this episode, the team discusses how AI strengthens one of the most powerful strategy tools: the Benefits Ladder. Learn how it helps uncover meaningful customer needs, anticipate future shifts, and align your strategy with what truly drives B2B buying behavior.
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AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do
The Accidental Marketer Podcast
In this episode, the team discusses how AI-powered stakeholder mapping helps businesses track decision-making shifts, uncover hidden influencers, and engage the right stakeholders with precision. AI turns static stakeholder maps into dynamic, real-time strategy tools that give companies a competitive edge.
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AI for Execution: How Marketers Can Finally Escape the Execution Trap
The Accidental Marketer Podcast
In this episode, the team explores how AI is reshaping the execution phase of strategy, making execution faster, more precise, and more scalable. They discuss how AI helps automate workflows, optimize sales plans, and align execution with strategy—all while ensuring that marketers stay focused on higher-level decision-making instead of getting buried in execution details.
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The Strategy Shortcut You’re Probably Overlooking
The Accidental Marketer Podcast
In this episode, the team discusses how AI can uncover game-changing strategic analogies from outside your industry—but only if it’s first trained on your specific market landscape. They explore why AI isn’t a replacement for strategic thinking, but rather a tool that helps companies see opportunities they might otherwise miss.
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AI in Strategic Analysis: Combining Technology with Expertise
The Accidental Marketer Podcast
In this episode, Mary, Sean, and Tom discuss how AI is transforming the analysis phase of strategic planning. The team emphasizes the importance of using AI as a tool to enhance decision-making—not replace it—while sharing real-world examples of how AI has helped clients uncover surprising insights and prioritize strategies effectively.
info_outlineIn this episode, the team discusses how AI-powered stakeholder mapping helps businesses track decision-making shifts, uncover hidden influencers, and engage the right stakeholders with precision. AI turns static stakeholder maps into dynamic, real-time strategy tools that give companies a competitive edge.