The Accidental Marketer Podcast

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

How to Raise Prices After a Tariff—Without Losing Your Customers 04/25/2025

AI and the Benefits Ladder: Getting to What Customers Really Want 04/11/2025

AI for Stakeholder Mapping: Spot Power Shifts Before Your Competitors Do 03/28/2025

AI for Execution: How Marketers Can Finally Escape the Execution Trap 03/14/2025

The Strategy Shortcut You’re Probably Overlooking 02/28/2025

AI in Strategic Analysis: Combining Technology with Expertise 02/14/2025

How AI Supercharges Wargaming for Strategic Planning 01/30/2025

Lessons from the Rise and Fall of Giants: Intel, GE, and Beyond 01/17/2025

Trends and Technologies Shaping 2024 and Beyond 12/23/2024

AI and the Coke Holiday Ad: Revolutionizing Marketing or Losing Authenticity? 12/13/2024

Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products 11/21/2024

Breaking Free from the Annual Planning Cycle 10/25/2024

Leveraging AI to Transform Strategic Planning 09/24/2024

Market Shaping: Strategies for Redefining Your Competitive Landscape 09/06/2024

What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs 08/16/2024

How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies 08/02/2024

Leveraging AI in Strategic Marketing: Insights and Innovations 07/18/2024

Boost Your Business Strategy with the Magic of Predictive Tools 06/06/2024

Can These Strategic Marketing Tools Help Your Team Anticipate The Future? 05/20/2024

Is Your Business the only B2B Immune to Ozempic’s Impact? 05/07/2024

Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3) 04/19/2024

Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2) 03/07/2024

Influencing with Impact: What B2B's Can Learn from This Year's Best Super Bowl Ads 02/22/2024

Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1) 02/08/2024

What B2Bs Can Learn From 2023’s Top Marketing Stories 01/25/2024

How To Prepare for When Innovation is Actually Slower Than Expected 01/11/2024

B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon 11/17/2023

Claritin's Allergy Crusade: A Breath of Fresh Marketing 10/16/2023

The Different “Flavors” of Marketing Part 3 09/18/2023

Value Amplified: AI's Role in Supercharging Customer Offerings 08/11/2023