loader from loading.io

The Accidental Marketer Podcast

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

info_outline Is Your Business the only B2B Immune to Ozempic’s Impact? 05/07/2024
info_outline Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3) 04/19/2024
info_outline Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2) 03/07/2024
info_outline Influencing with Impact: What B2B's Can Learn from This Year's Best Super Bowl Ads 02/22/2024
info_outline Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1) 02/08/2024
info_outline What B2Bs Can Learn From 2023’s Top Marketing Stories 01/25/2024
info_outline How To Prepare for When Innovation is Actually Slower Than Expected 01/11/2024
info_outline B2B Lessons From Barnes & Noble’s B2C Success Vs. Amazon 11/17/2023
info_outline Claritin's Allergy Crusade: A Breath of Fresh Marketing 10/16/2023
info_outline The Different “Flavors” of Marketing Part 3 09/18/2023
info_outline Value Amplified: AI's Role in Supercharging Customer Offerings 08/11/2023
info_outline The Different “Flavors” of Marketing Part 2 07/21/2023
info_outline What Can Be Learned from Tesla’s Recent Price Changes? 07/05/2023
info_outline What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 3 06/15/2023
info_outline Could the Disney Plus Success Lead B2Bs to Go Direct? 05/26/2023
info_outline What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy – Part 2 05/08/2023
info_outline What the Feud Between Two Professional Sports Leagues Can Teach Us About Strategy 04/20/2023
info_outline The Different “Flavors” of Marketing 04/18/2023
info_outline Can a Strategy Improve Your Company’s Culture? 03/21/2023
info_outline How to Identify, Classify and Handle Risk 01/27/2023
info_outline How Risk Creates Opportunity for Strategic Marketers 01/20/2023
info_outline Special Edition: 3 Key 2022 Stories and How We Can Leverage Them Next Year 12/12/2022
info_outline S.13, Ep. 3 - The Critical Role of Brand In Inflationary Times 12/01/2022
info_outline S.13, Ep. 2 - Why Netflix Got Burned From Their Latest Price Hike 09/28/2022
info_outline S.13, Ep.1 - Strategies to Prosper in Inflationary Times 09/09/2022
info_outline S.12, Ep. 3 - Here’s the Metrics That Will Unify Sales and Marketing Once and For All 09/09/2022
info_outline S.12, Ep. 2 -How the Post-Pandemic World Will Revitalize the Strategy of Segmentation 08/25/2022
info_outline S.12, Ep. 1 -How Marketing Is Becoming More Helpful to Sales Teams Post-Pandemic 07/30/2022
info_outline S.11, Ep. 6 - How To Scale a Platform 06/13/2022
info_outline S.11, Ep. 5 - Should You Create a Platform Instead of Just Selling On Someone Else’s? 05/13/2022
 
share