How to Raise Prices After a Tariff—Without Losing Your Customers
The Accidental Marketer Podcast
Release Date: 04/25/2025
AI-Powered Pricing: More Precision, Less Guesswork
The Accidental Marketer Podcast
How do you price with confidence when markets shift, competitors undercut, and customers demand more for less? In this episode, the team explores how AI—combined with the right strategic tools—is making pricing smarter, more precise, and more aligned to real customer value.
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Why Your Sales Team Isn’t Using Your Strategy
The Accidental Marketer Podcast
Sales and strategy often operate in silos. But with AI-enhanced playbooks, the handoff becomes a continuous loop—where strategy shapes execution, and sales sharpens strategy.
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Using AI to Strengthen (and Streamline) Your Value Proposition
The Accidental Marketer Podcast
Many B2B firms stop short of customizing their value props—even after strong segmentation. This episode explores how AI, used with the right strategic tools, can transform value props from generic to segment-specific—and prove ROI before you launch.
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Want Better Stories? Start With Better Positioning
The Accidental Marketer Podcast
Positioning is where strategy turns into story. In this episode, the team explains how AI helps sharpen your message, pressure-test its uniqueness, and connect it to execution across teams and channels. Want better stories? Start here.
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Using AI to Spark and Strengthen Differentiation Strategy
The Accidental Marketer Podcast
The team shares how AI accelerates the development of differentiation strategies by generating ideas, offering analogies, and simulating impact on market share. It’s not just about brainstorming better—it’s about building and testing better strategies, faster.
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The Fog of AI: Lessons from the Last Digital Disruption
The Accidental Marketer Podcast
In this episode, the team explores the “fog of AI war”—the disorienting rush toward new technologies without clear strategic purpose. Drawing on lessons from the early days of the internet and CRM systems, they reveal how companies often repeat the same missteps: chasing hype instead of focusing on customer needs.
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How AI is Reinventing the “Ability to Win” Analysis
The Accidental Marketer Podcast
SWOT is out. Seeing yourself through the customer’s eyes is in. This episode breaks down how AI supercharges the Ability to Win framework, helping you prioritize more effectively, invest smarter, and compete with clarity.
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How AI Supercharges the Attractiveness Criteria
The Accidental Marketer Podcast
AI takes the Attractiveness Criteria tool to the next level—removing bias, speeding analysis, and helping teams make smarter decisions. This episode explores how AI can uncover overlooked opportunities, align cross-functional teams, and bring strategic clarity to the table.
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Segmentation That Works: How AI Is Transforming the Hardest Part of Strategy
The Accidental Marketer Podcast
In this episode, the team explores how AI is transforming segmentation from a strategic theory into a practical, scalable reality. Learn how AI makes the hard parts of segmentation—like identifying, bucketing, and acting on customer needs—faster, smarter, and finally actionable.
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Scenario Planning in Uncertain Times: Using AI and Tools to Stay Ahead
The Accidental Marketer Podcast
In this episode, the team breaks down how to prepare for strategic uncertainty using AI, proven planning tools, and a wide lens on possible futures. Learn how scenario planning helps you move from reacting to leading when disruption hits.
info_outlineThis episode explores how B2B companies can raise prices due to tariffs—without losing customer trust. The team shares a clear approach using segmentation, transparency, and strategic messaging to manage one of the toughest pricing challenges businesses face.