Using AI to Spark and Strengthen Differentiation Strategy
The Accidental Marketer Podcast
Release Date: 07/18/2025
Why Great Companies Lose Their Way
The Accidental Marketer Podcast
This episode explores why great companies fall behind — and how to avoid the same mistakes. The team breaks down the forces that cause once-dominant brands to lose their way and the practices that keep customer-aware companies on top.
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What to Do When You Have a Budget Surplus
The Accidental Marketer Podcast
This episode tackles the year-end dilemma: use it or lose it. Learn how to turn your budget surplus into strategic advantage with smart investments in insight, innovation, and team capability.
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Why Your Best Storytelling Should Not Mention Your Product
The Accidental Marketer Podcast
This episode explores why your best storytelling might not mention your product at all. Learn how to craft stories that build credibility, spark curiosity, and make audiences want to hear more.
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Storytelling Tools That Win
The Accidental Marketer Podcast
This episode explores the storytelling tools that transform strategy into narratives customers believe in. From trends and personas to competitor analysis and AI, the team shows how to craft stories that resonate, persuade, and stick.
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Why Storytelling Makes or Breaks Strategy
The Accidental Marketer Podcast
Too many B2B “stories” are just fact dumps. In this episode, we explore why real storytelling matters in strategy — and how to make your customer the hero, build around tension, and use emotion to make your message stick.
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AI-Powered Pricing: More Precision, Less Guesswork
The Accidental Marketer Podcast
How do you price with confidence when markets shift, competitors undercut, and customers demand more for less? In this episode, the team explores how AI—combined with the right strategic tools—is making pricing smarter, more precise, and more aligned to real customer value.
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Why Your Sales Team Isn’t Using Your Strategy
The Accidental Marketer Podcast
Sales and strategy often operate in silos. But with AI-enhanced playbooks, the handoff becomes a continuous loop—where strategy shapes execution, and sales sharpens strategy.
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Using AI to Strengthen (and Streamline) Your Value Proposition
The Accidental Marketer Podcast
Many B2B firms stop short of customizing their value props—even after strong segmentation. This episode explores how AI, used with the right strategic tools, can transform value props from generic to segment-specific—and prove ROI before you launch.
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Want Better Stories? Start With Better Positioning
The Accidental Marketer Podcast
Positioning is where strategy turns into story. In this episode, the team explains how AI helps sharpen your message, pressure-test its uniqueness, and connect it to execution across teams and channels. Want better stories? Start here.
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Using AI to Spark and Strengthen Differentiation Strategy
The Accidental Marketer Podcast
The team shares how AI accelerates the development of differentiation strategies by generating ideas, offering analogies, and simulating impact on market share. It’s not just about brainstorming better—it’s about building and testing better strategies, faster.
info_outlineThe team shares how AI accelerates the development of differentiation strategies by generating ideas, offering analogies, and simulating impact on market share. It’s not just about brainstorming better—it’s about building and testing better strategies, faster.