#235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk
The Agile Brand with Greg Kihlstrom
Release Date: 04/15/2022
#258: Healthy Organizational Cultures with Gary David, Bentley University
The Agile Brand with Greg Kihlstrom
Today we’re going to talk about experience design from a systems perspective and what creates a healthy organizational culture. To help me discuss this topic, I’d like to welcome Gary David, Professor of Sociology, Information Design, and Corporate Communication at Bentley University.
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#257: Making Better Marketing Decisions with Brand Tracking, with Angeley Mullins, CMO, Latana
The Agile Brand with Greg Kihlstrom
Today we’re going to talk about the importance of brand tracking in order to make better marketing decisions. To help me discuss this topic, I’d like to welcome Angeley Mullins, CMO & CGO at Latana.
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#256: Automation's Role in Customer-Centric Retail Operations with Doug LaBahn, CMO at Cin7
The Agile Brand with Greg Kihlstrom
Today we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply chain disruptions and more.. To help me discuss this topic, I’d like to welcome Doug LaBahn, CMO at Cin7.
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#255: Creating an unbeatable B2B brand with Drew Neisser, Renegade
The Agile Brand with Greg Kihlstrom
Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I’d like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO’s Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands. YTvHd0p8qMwEksXYYteC
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#245: Hyper-personalized customer communications with Eric Frankel, AdGreetz
The Agile Brand with Greg Kihlstrom
Today we’re going to talk about hyper-personalized communications and why it is so important to tailor the customer experience you provide. To help me discuss this topic, I’d like to welcome Eric Frankel, CEO and Co-Founder of AdGreetz.
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#253: The Future of Nonprofits with Sindy Yeh and Steve Blair
The Agile Brand with Greg Kihlstrom
Today on a special Return on Creativity episode, we’re going to talk about the future of nonprofits and what it will take to create and grow the nonprofit of the future, as well as some of the current challenges facing these organizations. To help me discuss this topic, I’m going to be welcoming two guests to the show - Sindy Yeh, Senior Business Ambassador at Arlington Economic Development, and Steve Blair, President of LIS - Lyceum Insurance Services.
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#252: Automation in the workforce with Aaron Kwittken, PRophet
The Agile Brand with Greg Kihlstrom
Today we’re going to talk about the use of automation and machine learning in the workforce, and how it can be used as a force multiplier for organizations to be more agile and increase the quality of their work. To help me discuss this topic, I’d like to welcome Aaron Kwittken, Founder & CEO of PRophet.
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#251: Creating a Consistently Great Customer Experience, with Wendy Pravda, Medallia
The Agile Brand with Greg Kihlstrom
Today we’re going to talk about how to ensure your organization takes a structured approach to providing a consistently great customer experience through CX governance. To help me discuss this topic, I’d like to welcome Wendy Pravda, Principal Customer Experience Advisor at Medallia.
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#250: The Future of ESG with Chuck Amman, Semtech
The Agile Brand with Greg Kihlstrom
Today we’re going to talk about the importance of ESG, or Environmental, Social and Governance initiatives as a part of corporate citizenship. To help me discuss this topic, I’d like to welcome Chuck Ammann, EVP, Chief Legal Officer and Chief ESG Officer at Semtech.
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#249: Differentiation in a Crowded Marketplace with Matthew Stibbe, CEO Articulate Marketing
The Agile Brand with Greg Kihlstrom
Today we’re going to talk about differentiation in crowded marketplaces. To help me discuss this topic, I’d like to welcome Matthew Stibbe, CEO of Articulate Marketing, entrepreneur, pilot, wine enthusiast, and more!
info_outlineAfter nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet rising consumer expectations for service and overall experience. Today we’re going to talk about how leaders need to look to their customers in order to find ways to strengthen their business. Zendesk recently released its CX Trends 2022 report, which discusses key ways to improve your bottom line by putting customers first. To help me discuss this topic and the Zendesk CX Trends 2022 report, I’d like to welcome Paulette Chafe, Head of Consumer Insights & Research at Zendesk.