#255: Creating an unbeatable B2B brand with Drew Neisser, Renegade
The Agile Brand™ with Greg Kihlstrom
Release Date: 06/24/2022
The Agile Brand™ with Greg Kihlstrom
Today we’re going to talk about customer research, and how to do customer research in a nimble, agile way and still be incredibly effective, as well as how the practice of customer research is evolving in the age of AI. To help me discuss this topic, I’d like to welcome Todd Horvitz, Head of Insights, Business Computing and Software. Resources Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off...
info_outline #513: AI & Fragmentation with Afif Khoury, SOCiThe Agile Brand™ with Greg Kihlstrom
The total number of solutions in the martech Lumascape has grown to more than 11K in 2023, representing almost 7,000% growth in the space in just 12 years. The result of this growth has created too many data silos bringing massive challenges in integrating data and cleaning data to use for analytics and AI. Today we’re going to talk about data and platform fragmentation and how there is a risk of this worsening as new AI platforms and data sources are adopted. So what do marketers do to balance the need to try new things while not risking fragmentation? To help me discuss this topic,...
info_outline #512: When "unmanaging" is the best way to manage teams, with Jack Skeels, AgencyAgileThe Agile Brand™ with Greg Kihlstrom
Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them - and we’ll talk a lot more about what that means. To help me discuss this topic, I’d like to welcome Jack Skeels, CEO & Founder of AgencyAgile and author of the book Unmanaged: Master the Magic of Creating Empowered and Happy Organizations. Resources Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to MAICON 24 - the premier marketing and AI conference? Use our...
info_outline #511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDashThe Agile Brand™ with Greg Kihlstrom
Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning its narrative. These discussions are crucial for understanding how major brands approach their public affairs strategy in a world where every action and policy is scrutinized. To help me unpack these topics, I’d like to welcome Taylor Bennett, Global Head of Public Affairs at DoorDash. Resources Get the latest news and updates on LinkedIn...
info_outline #510: Missed opportunities with AI and CX with Tony Grout, ShowpadThe Agile Brand™ with Greg Kihlstrom
As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements, significant missed opportunities exist in maximizing AI’s potential. Today we’re going to talk about missed opportunities for AI in the customer experience and what brands can do to embrace and benefit from them. To help me discuss this topic, I’d like to welcome Tony Grout, Chief Product and Technology Officer at Showpad, a sales...
info_outline #509: Optimizing the patient experience with Michael Burke and Josh Byrd from Copient HealthThe Agile Brand™ with Greg Kihlstrom
Today we’re going to talk about optimizing the patient experience by looking at ways to optimize the operational efficiency—and in this case the operating room efficiency—at hospitals, by using machine learning tools. We’ll also talk about several other use cases for AI and ML in healthcare. To help me discuss this topic, I’d like to welcome Michael Burke (CEO) and Josh Byrd (CMO), Copient Health. Resources Copient Health website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit GK5A: Headed to...
info_outline #508: The self-optimizing enterprise with Don Schuerman, CTO at PegaThe Agile Brand™ with Greg Kihlstrom
There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow. Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where human creativity and innovation work seamlessly with artificial intelligence. To help me discuss this topic, I’d like to welcome Don Schuerman, CTO & VP of Product Strategy & Marketing at Pega. Resources Pega website: Get the...
info_outline #507: Gen AI and the Future of Publishing with Marc Sirkin, Third Door MediaThe Agile Brand™ with Greg Kihlstrom
Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today we’re going to talk about what a vertically-trained chatbot that has been fed 25,000+ industry-focused articles can do, and the potential for the future. To help me discuss this topic, I’d like to welcome Marc Sirkin, EVP Product and Technology,...
info_outline #506: Using GenAI to Generate Revenue with Assaf Baciu, PersadoThe Agile Brand™ with Greg Kihlstrom
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talkin about reimagining retail for the omnichannel consumer. Today we’re going to talk about how brands big and small can best use generative AI to drive revenue. To help me discuss this topic, I’d like to welcome Assaf Baciu, Co-Founder and President of Persado. Resources Persado website: Shoptalk website: Get the latest news and updates on LinkedIn here: For consulting on marketing technology, customer experience, and more visit...
info_outline #505: Keeping pace with retail customer expectations with Craig Moore, Körber Supply ChainThe Agile Brand™ with Greg Kihlstrom
We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talk about reimagining retail for the omnichannel consumer. In the retail world, social media virality blows up brands overnight, but a great supply chain strategy is critical to keeping customers. So much so, 77% shoppers will write off a brand after experiencing shipping delays, according to Körber Supply Chain Software. Today we’re going to talk about how retailers can keep pace with customer expectations via sophisticated solutions, like order...
info_outlineToday we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I’d like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO’s Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands.
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