EP. 35 - The Future Of B2B Marketing w/ Joel Harrison
Release Date: 06/05/2019
EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta
The Alignment Podcast
In today's episode, I talk with Nick Mehta, CEO of Gainsight which is a customer success company that offers businesses everything they need to retain customers and drive company growth.
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EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things"
The Alignment Podcast
This episode I speak with Ed Ross, Founder & CEO of Michigan & Manchester Consulting. His firm uses a science-backed methodology to help organizations implement customized onboarding, skill development and reinforcement strategies that lead to increased revenue and market share. They worked with companies such as Olympus, ThermoFisher, Siemens, Philips, and more.
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EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler
The Alignment Podcast
This episode I speak with Max Altschuler, VP of Marketing at Outreach and Founder & CEO of Sales Hacker. He is a recognized thought-leader on sales and technology and has been published in the Harvard Business Review, Forbes, Money, and more.
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EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D.
The Alignment Podcast
This episode I speak with Jim Karrh. He is a consultant, speaker, coach to high-value sales teams, and host of the “Manage Your Message” podcast. His podcast offers weekly insights from the experts and the doers, including CEOs, sales leaders, authors, fundraisers, editors, deans, consultants, researchers, and high-level negotiators.
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EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza
The Alignment Podcast
This episode I speak with Andre Piazza who has a long history of working as a product marketer in the tech industry for companies such as Dell and Quest Software. He currently serves as co-organizer of ProductTank Austin as well as the co-founder and host of a Portuguese-language podcast focused on the journey of entrepreneurs building new companies.
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EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges
The Alignment Podcast
This episode I speak with Tony Hughes, an international keynote speaker, best selling author, leading professional selling educator, award-winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. As an experienced CEO and company director with 35 years of sales and business leadership experience, he is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific.
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EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington
The Alignment Podcast
This episode I speak with Dave Elkington, founder of InsideSales.com. Dave has a rich background in tech, venture capital, and corporate development. He has been involved in the evolution and definition of the inside sales industry and speaks regularly on the topic. Dave is also co-author of the groundbreaking Lead Response Management industry study which was published in the Harvard Business Review.
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Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg
The Alignment Podcast
This episode I speak with Craig Rosenberg, Co-Founder and Chief Analyst at TOPO. TOPO is a research and advisory firm that helps companies grow faster by improving the experiences sales and marketing organizations deliver to buyers.
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EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall
The Alignment Podcast
This episode I speak with Rob Kall, co-founder and CEO of Cien. Cien is an AI-powered platform that helps connect the invisible dots between your sales data to predict outcomes, uncover improvement areas, and recommend the biggest wins for your team. Rob is also an accomplished entrepreneur with multiple multi-million dollar exits under his belt.
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EP. 36 - Changing The Dysfunctional Sales and Marketing Narrative w/ Ron Carucci
The Alignment Podcast
This episode I speak with Ron Carucci, managing partner at Navalent. Ron is also a contributor for Forbes and Harvard Business Review, 2x TED speaker, and author of “Rising to Power”. Ron has expertise in helping companies take a holistic approach to transformation which includes addressing their strategy, organization, and leadership.
info_outlineThis episode I speak with Joel Harrison, the Editor-in-chief and Co-founder for the past 15 years of B2B Marketing. His publication is the leading provider of insights, best practices, and professional development for B2B marketers. Beyond just media, B2B Marketing also offers training, conferences, advisory services, peer-to-peer networking and more.
In our conversation we discuss:
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Why alignment is more important than ever before
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Top 4 priorities B2B marketers should be focusing on in 2019
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How to determine if an ABM strategy is a fit for your business
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How to get access to the best data to ensure you’re making the right decisions to position your company for growth.
Additional Resources:
Engage with Joel on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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