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The Alignment Podcast

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!

info_outline EP. 45 - How Customer Success Can Create Better Alignment w/ Nick Mehta 09/22/2020
info_outline EP. 44 - How To Avoid Sales Enablement Becoming the "Fixer Of Broken Things" 06/17/2020
info_outline EP. 43 - The Evolving Role of Technology In B2B Sales w/ Max Altschuler 11/13/2019
info_outline EP. 42 - Why Clarity and Consistency Are Vital To Selling "Change" w/ Jim Karrh, Ph.D. 10/30/2019
info_outline EP. 41 - How Product Marketing Can Help Sales Personalize Their Messaging And Get Buyers' Attention w/ Andre Piazza 10/23/2019
info_outline EP. 40 - What It Takes To Have A Successful 2020 Sales Kickoff Meeting w/ Tony Huges 10/16/2019
info_outline EP. 39 - How To Make Better Decisions Using The Right B2B Data w/ Dave Elkington 07/25/2019
info_outline Ep. 38 - 5 Elements Of A Bulletproof Account-Based Strategy w/ Craig Rosenberg 07/10/2019
info_outline EP. 35 - Quantifying Misalignment's Impact On Growth w/ Rob Kall 07/03/2019
info_outline EP. 36 - Changing The Dysfunctional Sales and Marketing Narrative w/ Ron Carucci 06/12/2019
info_outline EP. 35 - The Future Of B2B Marketing w/ Joel Harrison 06/05/2019
info_outline EP. 34 - How AI Increases Competitiveness w/ Gabe Larsen 05/29/2019
info_outline EP. 33 - Should We Kill The Marketing Qualified Lead? w/ Peter Isaacson 05/15/2019
info_outline EP. 32 - Can We Automate The Trust Building Process? w/ Andy Paul 05/08/2019
info_outline Ep. 31 - Tell Clear and Cohesive Stories To Get Buyer's Attention w/ Ryan Rhoten 04/24/2019
info_outline Ep. 30 - Data Tells You Everything Buyer's Won't w/ Antwoine Flowers, Ph.D. 04/17/2019
info_outline Ep. 29 - Influencers Significantly Impact the Sales Process w/ Colleen Francis 04/10/2019
info_outline Ep. 28 - Tie Marketing Compensation to Revenue For Better Results w/ Adam Goyette 03/13/2019
info_outline Ep. 27 - How To Create Alignment In A Resistant Company Culture w/ Paul Bickford 03/06/2019
info_outline Ep. 26 - How Great Content Creates Alignment and Engagement w/ Mike Russell 02/27/2019
info_outline Ep. 25 - 5 Things Leaders Do To Create Alignment w/ Gary Smith 02/20/2019
info_outline Ep. 24 - The Modern Sales Funnel Starts With Marketing w/ Steven Norman 02/13/2019
info_outline Ep. 23 - Video Data Tells A Ton About Buyer Intent w/ Tyler Lessard 02/06/2019
info_outline Ep. 22 - Using The 3 Pillars of Persuasion To Create Team Synergy w/ Tony Perzow 01/30/2019
info_outline Ep. 21 - Achieving Organizational and Cultural Alignment w/ Jen Jacober 01/23/2019
info_outline Ep. 20 - AI Increases Sales Productivity w/ Stefan Groschupf 01/16/2019
info_outline Ep. 19 - Marketing Must Help Sales Eliminate Bad Leads w/ Mark Hunter 12/19/2018
info_outline Ep. 18 - How To Align Multinational Sales and Marketing Teams w/ Iris Chan 12/12/2018
info_outline Ep. 17 - Effective Strategy Shows Where To Play And How To Win w/ Steve Patti 12/04/2018
info_outline Ep. 16 - Leverage Transparency To Shorten Sales Cycles w/ Todd Caponi 11/28/2018
 
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