The AMP (Al Mega Podcast) - Brandon Leibowitz

Today Al chats with Brandon Leibowitz. Brandon runs and operates SEO Optimizers. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Tune in how he can help your business thrive in the digital marketing space and more,,,,

Thanks for Listening to the Podcast. Claim Your SEO Gift From Brandon Leibowitz & the SEO Optimizers Team. Special Early Access to our SEO Masterclass. Learn How We Use Search Engine Optimization To Increase Our Sales & Leads.

 

https://seooptimizers.com/gift

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https://seooptimizers.buzzsprout.com/

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Episode 14 in an unlimited series!

Brandon Lebowitz is a King SEO, helping small and medium-sized businesses get ranked at the top of Google using search engine optimization tactics and bringing in traffic via social media, paid ads, and more. Brandon is originally from Los Angeles and didn't have any plans to get into this type of work until he graduated from college with a degree in business marketing. After his first job he realized that websites and SEO were the future, and he began working at different advertising agencies as a director of SEO. When he wasn't working, he started his own company and eventually left his job to focus solely on SEO. He always had an entrepreneurial spirit and chose marketing as a way to learn how to market his own business one day. He jumped into the SEO world in 2007 and has been doing it ever since.

The conversation is about Search Engine Optimization (SEO), which is a process of optimizing websites for search engines, specifically Google. SEO has the benefit of driving more traffic to a website, as it helps the website rank higher in the organic listings of the search engine. The organic listings are the 10 spots on the first page of Google, which are free. SEO can also be used to rank for keywords that the audience is searching for, which can result in a sale, lead, or whatever the website's conversion goal is. Additionally, SEO can be used to identify where the audience is searching, such as social media, Amazon, Yelp, etc.

Search Engine Optimization (SEO) helps businesses get free traffic from Google and other search engines. To track website analytics and understand beneficial keywords to use, it is important to install Google Analytics on the website, and verify it, in order to get data about traffic. Backlinks are a key component of SEO; these are clickable links from other websites that point to yours. Quality backlinks are important as Google looks for relevancy and sites related to what you are doing. It is important to be careful with backlinks as wrong ones can harm the website's ranking.

The conversation discussed the relevance of good backlinks to domain authority and page rank. While domain authority is an arbitrary number made up by the company Moz, page rank was used in the past to measure the impact of backlinks, but it is no longer used by Google. The speakers discussed how third party tools can be used to boost domain authority but don't accurately reflect the impact of backlinks on SEO rankings. They discussed the impact of AI on SEO and concluded that social media doesn't have a large impact on SEO rankings for a normal website.

Timestamps

0:00:04

"Exploring the World of SEO with Brandon Lebowitz"

0:04:00

"Exploring the Benefits of Search Engine Optimization (SEO)"

0:05:50

"Understanding SEO and Website Analytics for Businesses"

0:10:20

The Impact of Backlinks and Social Media on SEO

0:12:26

"Optimizing Your Website for Increased Sales and Leads"

0:14:25

Optimizing Your Website for Conversions: Tips for Earning More

0:15:57

"Optimizing Your Website for Mobile and Desktop: Benefits and Strategies"

0:20:35

"Exploring Digital Marketing Strategies with SEO Expert, John Doe"

0:22:02

"The Benefits of SEO: A Conversation with SEO Expert Brandon Smith"

0:25:59

"Digital Marketing Strategies for Increased Traffic and Engagement"

0:27:11

Interview with SEO Expert Brandon Smith: How to Get Your Website to the Top of the Search Engines

Highlights

Focus mainly on SEO, but also help out with a little bit of paid ads because unfortunately, half the people that come to your website leave. So got to keep yourself top of mind and have those multiple touch points to get people to want to trust you and want to buy off of you. So help out with those aspects of digital marketing and then just making sure everything looks good through analytics, that everything's working properly, and that you're getting what you're looking for in terms of conversions.

 

Yeah, mobile first desktop secondary, if anyone's building a new website, because the majority of your traffic comes from mobile, so over half traffic nowadays comes from mobile, but every website is different. So that's where you got to look at Google Analytics and see, where is my traffic coming from? And Google Analytics will show you where your visitors are coming from. Are they coming from mobile? Desktop, tablet? They're coming from mobile. You could break it down to iPhone X Galaxy, the Pixel, to iPhone 14.

 

You got to optimize your website for conversions. So for SEO, you got to optimize your website for Google, but for conversions you have to optimize your website for people making sure it loads quickly. It's easy to navigate through. All the important information is at the top of the screen. So whatever you see on a screen, that's called above the fold. Once you start scrolling, that's below the fold.. And 70% of people never scroll or swipe. So the most important thing to get people to convert is have all your print information at the top of your page. Have your call to action needs to be at the top. People have to scroll down. You already lost over half your visitors, so it should say add to cart right there. If it's ecommerce, if you're a service based business, your phone number, your email address, a form needs to be right there.

 

And that's where you need to be. You don't need to be on the most popular social media sites because if that's not where your audience is, it's not going to do any good for you. Like myself, I'm an SEO company. Not many people are really going on TikTok looking for SEO. Some people might, but the majority of people are going to go on Google or Yelp looking for me, and then they're going to check me out for social proof on social media to make sure I have reviews and testimonials and status updates to make sure I'm still in business as a way to social proof you. But in general, most people find me on Google and then check me out on social media for service based businesses, ecommerce, you can get away with social a little bit easier where it's like showcasing products, especially if it's something new, that's a great way to showcase it.

 

Social doesn't have too big of an impact. Like to Google, a normal website should have social media. So you should have a facebook, twitter. Instagram. YouTube. LinkedIn. But Google is pretty much blocked from all social media. They don't see how many followers, how much engagement you're getting. But they do see referrals. So they do see if Facebook brings you a lot of traffic to your website. That's a positive signal, so called social signals, where they're not looking at how many followers, how active you are, they're just looking at how much traffic is being sent from those social media sites to your website.

Host: Al Mega

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* Edited/Produced/Directed by Al Mega