Why Getting to the Root of Client Needs Matters
7 Figure Annuity Sales
In this episode of 7 Figure Annuity Sales, hosts Caleb North and Chad Owen explain why the most effective agents don’t just take client requests at face value—they dig deeper to understand why clients are asking for what they’re asking. Clients often come in convinced they need a specific product or feature, but the truth is those requests may not align with their actual goals. By uncovering the reason behind the request, you can get to the root of the problem and provide a solution that truly meets their needs.
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Why HOW You Do It Matters More Than WHAT You Do
7 Figure Annuity Sales
In this episode of 7 Figure Annuity Sales, host Caleb North challenges agents to shift their focus from what they’re doing to how they’re doing it. Too many people in the industry get caught up in the actions themselves—making calls, running appointments, following up—without realizing that the process, intent, and execution behind those actions are what truly set top producers apart.
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How to Connect With Clients at a Deeper Level
7 Figure Annuity Sales
In this episode of 7 Figure Annuity Sales, hosts Caleb North and Chad Owen discuss how personal challenges can influence and even improve the way you approach business. Chad shares some of the difficulties he’s faced recently and explains how those experiences have helped him relate more directly to clients, understand their concerns, and guide them toward the most effective solutions. This conversation shows how business success often comes from simplifying, listening, and staying focused on solving client problems the right way.
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9 Ways to Build Credibility With Clients
7 Figure Annuity Sales
In this episode of 7 Figure Annuity Sales, host Caleb North breaks down 9 powerful ways annuity agents can build credibility with clients. Credibility isn’t just about knowing your products—it’s about how you present yourself, position your expertise, and leverage tools that show clients they can trust you with their retirement future. ➡️ Caleb covers: Why being an actual expert is the foundation of credibility How professional branding sets you apart from other agents The role of media presence—from books and podcasts to guest spots and articles Leveraging established...
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How to Weather Life’s Storms While Building Your Annuity Business
7 Figure Annuity Sales
After a brief hiatus, 7 Figure Annuity Sales welcomes back host Chad Owen for one of his most personal and vulnerable episodes yet. Chad opens up about the recent hardships and challenges he’s faced in his own life, offering an honest look at how he’s navigated those storms while continuing to perform at the highest level in annuity sales. ➡️ In this episode, Chad shares: The personal trials that tested his focus and resilience How he stayed committed to his clients and business through difficult times The mindset and habits that kept him moving forward when quitting felt easier ...
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The Two Crucial Mistakes Annuity Agents Make With Leads
7 Figure Annuity Sales
In this episode of 7 Figure Annuity Sales, host Caleb North highlights two critical mistakes that can quietly undermine an agent’s entire lead strategy. These aren’t just slip-ups—they’re foundational errors that can derail your growth if left unchecked. Many agents pull the plug on a new lead system prematurely, basing their decision on initial impressions rather than measured results. Even worse, they point the finger at the leads themselves—when the real issue could be their sales process. ➡️ In this episode, you’ll learn: Why abandoning a lead system too early can kill...
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How Much Do Annuity Leads Really Cost in 2025?
7 Figure Annuity Sales
In this episode of 7 Figure Annuity Sales, host Caleb North dives into one of the most important—and often misunderstood—aspects of growing your annuity business: lead cost. Whether you're just getting started or you're a seasoned producer, understanding what you're really paying for and how to maximize your ROI is critical to scaling your success. ➡️ In this episode, Caleb covers: What annuity leads actually cost—and why prices vary so widely The difference between cheap leads and valuable opportunities Common traps new agents fall into when buying leads How to assess the...
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What I Wish I Knew Before Selling Annuities
7 Figure Annuity Sales
In this episode of 7 Figure Annuity Sales, host Caleb North shares the insights, lessons, and hard truths he wishes he knew when starting out in the annuity industry. If you're a new or aspiring annuity agent, this episode is your shortcut to avoiding costly mistakes and setting yourself up for long-term success from day one. ➡️ You’ll learn: - The biggest misconceptions new agents have about selling annuities - What actually drives production and client trust in the early stages - The foundational habits and mindsets that lead to sustainable business - Tips for finding the right...
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You Are Trying To Do TOO MANY Well Things With One Annuity Product
7 Figure Annuity Sales
In this episode of 7 Figure Annuity Sales, host Caleb North delivers a powerful message every agent needs to hear: stop trying to make one annuity do everything. Whether it's a MYGA, FIA, or income rider product, each annuity has a core strength—and your job is to match that strength to your client’s primary need, not chase a “Swiss Army knife” solution. ➡️ In this episode, Caleb breaks down: Why trying to cover growth, income, safety, and liquidity in one product often backfires The importance of identifying a product’s true purpose—and staying disciplined in how you...
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Everything You Need To Know About Index Strategies
7 Figure Annuity Sales
In this episode of 7 Figure Annuity Sales, host Caleb North breaks down one of the most critical—and misunderstood—components of fixed indexed annuities: index strategies. If you're selling annuities without fully grasping how caps, spreads, participation rates, and crediting methods work, you’re leaving both value and trust on the table. ➡️ In this episode, you’ll discover: The core index strategies used in modern annuities (and when to use each) How to explain performance triggers, point-to-point crediting, and volatility control indices to clients Why not all index...
info_outlineJoin us as we delve into the recent updates made to the Fact Finder, a crucial tool for annuity agents. Learn how we've revamped this essential one-sheet to better capture all the necessary information during the first phone call with a client. This episode covers the enhancements designed to help agents fully understand their clients' situations and needs, addressing the modern-day challenges of the annuity business. Discover the strategic improvements that make the Fact Finder more effective and efficient, equipping agents to make informed decisions and provide top-notch service in today's dynamic market.